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Emotional Drivers Of Innovation
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Book Synopsis Emotional Drivers of Innovation by : Franziska Sörgel
Download or read book Emotional Drivers of Innovation written by Franziska Sörgel and published by transcript Verlag. This book was released on 2024-08-31 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation is ubiquitous and has become a universal term that is indispensable to describe interventions, projects, or products. Franziska Sörgel argues that emotions influence innovations as they are inherent in initial ideas, expectations and habitual evaluation criteria that impact the development process. Instead of assuming that the innovation process is subject to rational and linear creativity, the study adopts the notion of ›moral economies‹ by Lorraine Daston as a space for negotiation. Such an approach enables decision-makers to question the evaluation criteria and patterns for technological developments before implementing them in society.
Book Synopsis Breakthrough Food Product Innovation Through Emotions Research by : David Lundahl
Download or read book Breakthrough Food Product Innovation Through Emotions Research written by David Lundahl and published by Academic Press. This book was released on 2011-10-19 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 95% of all consumer product launched in the packaged goods sector fail to achieve their goals for success. Breakthrough Food Product Innovation Through Emotions Research gives a clear answer for innovation teams seeking to increase product success rates by breaking through the clutter in an otherwise undifferentiated, commoditized marketplace. Through case studies, it lays out a practical approach for applying emotions research throughout the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this novel framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume. This book has implications for the whole innovation team - innovators such as product developers, designers, creative chiefs, and marketers; strategists such as line managers; and researchers such as sensory and marketing researchers. - Presents a behaviour-driven approach to innovation for the development of breakthrough food products - Illustrates a collaborative framework to inspire creativity and guide decision making through emotions insights - Explores a research framework that gets to the "whys" of consumer behavior by distilling the science of emotions into research insights - Defines design and development methods to build sensory cues into packaging and packaged foods that deliver emotional impact - Explains research methods that get to the "so whats" of insights through emotions research - Provides case studies and examples proving the value of the behavior-driven approach to food product innovation
Book Synopsis Breakthrough Food Product Innovation Through Emotions Research by : David Lundahl
Download or read book Breakthrough Food Product Innovation Through Emotions Research written by David Lundahl and published by Academic Press. This book was released on 2011-11-11 with total page 273 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Through case studies, the book lays out a practical approach for applying emotions research through the food innovation and product development process. The basic premise is that emotions are the chief motivation for why consumers sense, select, seek and share their food product experiences. With this framework, the science of consumer behavior is made operational for innovation teams. Emotions insight inspires innovation teams to create and helps guide decision making as they design sensory cues and other behavior drivers into products that make consumers want to consume"--Back cover.
Book Synopsis Innovation Coaching by : Kevin William Grant
Download or read book Innovation Coaching written by Kevin William Grant and published by Kevin William Grant. This book was released on 2023-07-03 with total page 828 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Innovation Coaching" offers an immersive exploration into the intricate interplay of innovation and mental health while charting the journey of nurturing creativity amidst an ever-changing global landscape. This comprehensive volume combines perspectives from psychology, coaching, entrepreneurship, mental health, and corporate management to integrate a holistic understanding of the innovation ecosystem. Key Highlights: The Power of Failure: Embrace the lessons that setbacks bring. Dive into how businesses can rebound from challenges underpinned by the crucial role of mental well-being. Innovation Fundamentals: Beyond its buzzword status, what truly is innovation? Explore its multi-faceted definitions, the balance between sustaining and disruptive innovation, and best practices that bring ideas to life. Emotions at the Heart of Innovation: More than just a cerebral exercise, innovation is deeply emotional. Delve into how feelings like guilt, anger, and empathy impact and shape the innovation journey. Mental Health & Innovation: The book probes the intertwined relationship between mental health and innovation with compassion and depth. Understand both the exhilarating highs and demanding lows of the creative process and arm yourself with strategies to maintain equilibrium. The Art of Facilitating Innovation: Learn what it takes to create a conducive environment for innovation. From setting up effective teams to the nuances of innovation labs, get insights into fostering a culture of creativity. The Pitfalls of 'Fake' Innovation: Navigate the murky waters between genuine innovation and mere "innovation theater." Recognize the signs, understand the causes, and steer clear of superficial innovation practices. Coaching for Innovation: Enter the transformative realm of coaching. Discover how coaching can catalyze groundbreaking innovation from its historical roots to its modern-day practices. Adapting to Change: In a world in flux, the ability to adapt is paramount. From global phenomena like the COVID-19 pandemic to the tech revolution with artificial intelligence, learn to pivot and harness innovation in times of change. The Art of Moving On: Change is the only constant. Equip yourself with tools and insights to manage career or life transitions with resilience and grace. Final Reflections: Join the author on a personal voyage, recounting their innovation journey and providing a compass for the reader's path forward. "Innovation Coaching" isn't merely a book—it's a compass for those navigating the dynamic seas of innovation and change. Whether you're an entrepreneur, a mental health professional, a coach, a manager, a leader, or simply someone invested in personal growth, this guide offers a treasure trove of insights, strategies, and stories that inspire and instruct. Embrace the odyssey of innovation, and let this book be your guide.
Book Synopsis Unleashing Innovation by : Nancy Tennant Snyder
Download or read book Unleashing Innovation written by Nancy Tennant Snyder and published by John Wiley & Sons. This book was released on 2008-07-10 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: In publications such as BusinessWeek and Fast Company, the media have celebrated Whirlpool's transformation into a leading-edge innovator and Nancy Tennant Snyder's role as chief innovation officer. Ten years after this remarkable transformation, Unleashing Innovation tells the inside story of one of the most successful innovation turnarounds in American history. Nancy Tennant Snyder and coauthor Deborah L. Duarte reveal how Whirlpool undertook one of the largest change efforts in corporate history and show how innovation was embedded throughout the company, which ultimately lead to bottom-line results.
Book Synopsis Clients Driving Innovation by : Peter S. Brandon
Download or read book Clients Driving Innovation written by Peter S. Brandon and published by John Wiley & Sons. This book was released on 2009-01-26 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years the construction industry has been criticised forlack of successful innovation compared to other major industries.The question of why the industry has not been seen to be innovativehas created concern among many involved with construction andproperty. The driving concern is where the motivation for thisinnovation should come from. Although construction clients havemade an impact in this area, the industry itself seems divided asto whether, when and where clients should drive the innovationprocess. Clients Driving Innovation brings together an international groupof researchers and practitioners to investigate the role of clientsin construction innovation. Written in three parts, it covers thecontext for innovation driven by clients, the client impact on theinnovation process and how new ideas can be pushed through intopractice. Numerous case studies illustrate the role clients canplay and the key issues that need to be addressed. With increasing interest in the contribution clients can make toconstruction innovation, Clients Driving Innovation will beessential reading for construction management researchers, majorconstruction contractors and clients and government policy makers.
Author :J. W. (Hans) Niemantsverdriet Publisher :Walter de Gruyter GmbH & Co KG ISBN 13 :3111325644 Total Pages :194 pages Book Rating :4.1/5 (113 download)
Book Synopsis Towards Scientific Leadership by : J. W. (Hans) Niemantsverdriet
Download or read book Towards Scientific Leadership written by J. W. (Hans) Niemantsverdriet and published by Walter de Gruyter GmbH & Co KG. This book was released on 2024-10-07 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Modern Science and R&D critically rely on teamwork. This completely revised and expanded book "Towards Scientific Leadership" offers a unique approach to helping young professionals transition from productive team members to effective team leaders. The authors provide innovative ideas and strategies for leadership development, setting the book apart from others in the field. The basis of being a successful leader is authentic self-leadership – essential for all who want to control their own life. People who know themselves and realise what it takes to be productive and deliver results also understand how to lead others and inspire them to perform naturally and undertake initiatives. For scientists, who like to focus on knowledge and insight and how to transfer it to others, self-leadership is key to creating value and adopting it in practice. The book explains how to become a successful (self)leader, not with tricks, but with an inspiring vision and mission, the correct mindset, and effective teamwork.
Book Synopsis How to Create Innovation by : Stefan F. Dieffenbacher
Download or read book How to Create Innovation written by Stefan F. Dieffenbacher and published by John Wiley & Sons. This book was released on 2024-06-05 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transform any organization with proven strategies and tools for innovation Bringing together a wealth of experience from 60+ distinguished global thought leaders, How to Create Innovation is a comprehensive guide to becoming a leader in innovation and an organization that plays to win, containing all of the working methods, separate business innovation models, and processes you need to transform your organization digitally. The book includes 50+ ready-to-use tools, models, and canvases which you can download and start applying to your organization immediately. Written by Stefan F. Dieffenbacher, founder of an international award-winning consulting agency, the book draws upon Dieffenbacher's experiences working with clients like Amazon, BMW, Google, and Pfizer to deliver a one-stop, end-to-end solution to innovative transformation. In this book, readers will learn how to: Uncover opportunities by finding your niche and devising a more nuanced business strategy Lead culture change by recognizing and avoiding common reasons for failure Harness proven strategies developed under the Understanding and Navigating Innovation and Transformation in Enterprises (UNITE) model With ready-to-use assets included to help you start taking action immediately, How to Create Innovation earns a well-deserved spot on the bookshelves of business leaders, entrepreneurs, and managers who want to take their organizations to the next level and overcome the competition through tried and tested strategies for innovation.
Book Synopsis A Beautiful Constraint by : Adam Morgan
Download or read book A Beautiful Constraint written by Adam Morgan and published by John Wiley & Sons. This book was released on 2015-01-20 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: An inspiring yet practical guide for transforming limitations into opportunities A Beautiful Constraint: How to Transform Your Limitations Into Advantages And Why It's Everyone's Business Now is a book about everyday, practical inventiveness, designed for the constrained times in which we live. It describes how to take the kinds of issues that all of us face today—lack of time, money, resources, attention, know-how—and see in them the opportunity for transformation of oneself and one's organization's fortunes. The ideas in the book are based on the authors' extensive work as business consultants, and are brought to life in 35 personal interviews from such varied sources as Nike, IKEA, Unilever, the U.S. Navy, Formula One racecar engineers, public school teachers in California, and barley farmers in South Africa. Underpinned by scientific research into the psychology of breakthrough, the book is a practical handbook full of tools and tips for how to make more from less. Beautifully designed and accessible, A Beautiful Constraint will appeal beyond its core business audience to anyone who needs to find the opportunity in constraint. The book takes the reader on a journey through the mindset, method and motivation required to move from the initial "victim" stage into the transformation stage. It challenges us to: Examine how we've become path dependent—stuck with routines that blind us from seeing opportunity along new paths Ask Propelling Questions to help us break free of those paths and put the most pressing and valuable constraints at the heart of our process Adopt a Can If mentality to answer these questions—focused on "how," not "if" Access the abundance to be found all around us to help transform constraints Activate the high-octane mix of emotions necessary to fuel the tenacity required for success We live in a world of seemingly ever-increasing constraints, driven as much by an overabundance of choices and connections as by a scarcity of time and resources. How we respond to these constraints is one of the most important issues of our time and will be a large determinant of our progress as people, businesses and planet, in the future. A Beautiful Constraint calls for a more widespread capability for constraint-driven problem solving and provides the framework to achieve that.
Book Synopsis Proceedings of the BMU International Innovation Conference 2016 by : Nandita Choudhury
Download or read book Proceedings of the BMU International Innovation Conference 2016 written by Nandita Choudhury and published by Cambridge Scholars Publishing. This book was released on 2019-06-17 with total page 219 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume brings together the proceedings of the BML Munjal University (BMU) International Innovation Conference 2016, held in Delhi, India. The conference was attended by academicians from across the globe and included discussions with industry executives. The book will appeal to the academic fraternity in the fields of management, business and economics, in addition to practicing managers associated with innovation.
Book Synopsis Innovation and the State by : Cristie Ford
Download or read book Innovation and the State written by Cristie Ford and published by Cambridge University Press. This book was released on 2017-12-07 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: From social media to mortgage-backed securities, innovation carries both risk and opportunity. Groups of people win, and lose, when innovation changes the ground rules. Looking beyond formal politics, this new book by Cristie Ford argues that we need to recognize innovation, and financial innovation in particular, as a central challenge for regulation. Regulation is at the leading edge of politics and policy in ways that we have not yet fully grasped. Seemingly innocuous regulatory design choices have clear and profound practical ramifications for many of our most cherished social commitments. Innovation is a complex phenomenon that needs to be understood not only in technical terms, but also in human ones. Using financial regulation as her primary example, Ford argues for a fresh approach to regulation, which recognizes innovation for the regulatory challenge that it is, and which binds our cherished social values and our regulatory tools ever more tightly together.
Book Synopsis Behavioral Competencies for Innovation by : Sara Bonesso
Download or read book Behavioral Competencies for Innovation written by Sara Bonesso and published by Springer Nature. This book was released on 2020-05-20 with total page 81 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book represents the first comprehensive investigation of the role of emotional intelligence in promoting innovation in the organizational context. Offering emerging insights into the human side of innovation. This book highlights how it has become strategically important for firm innovativeness to identify and evaluate those behavioral competencies that enable entrepreneurs and professionals to generate different types of innovation (product, process, marketing, organizational and strategic innovation). It illustrates a classification of behavioral competencies for innovation and provides empirical evidence collected through the application of the competency-based methodology to a sample of entrepreneurs and new product development teams. This book provides practical policy and managerial implications on how to develop and evaluate behavioral competencies in the higher education and organizational settings in order to foster individual innovation capacity.
Book Synopsis Why Customers Really Buy by : Linda Goodman
Download or read book Why Customers Really Buy written by Linda Goodman and published by Red Wheel/Weiser. This book was released on 2009-01-01 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The motivations customers act on are seldom logical, predictable, or even conscious. Instead, their strongest responses stem from one source: emotion. It's a deceptively simple reality. But it permanently changes the way organizations must go about understanding their customers. Why Customers Really Buy introduces emotional-trigger research, a revolutionary new approach that uncovers the core, unfiltered, and spontaneous triggers that drive customer sales. Traditional market research is outmoded and counterproductive because old methods measure rather than inform. They generate predictable answers that confirm preconceived assumptions. Emotional-trigger research is a powerfully different method that gets to the heart of what companies need to know. Based on an indirect approach that features provocative questions, insightful listening, and in-depth conversations, the results are more spontaneous and enlightening. This book equips sales and marketing professionals with: The keys to solving the mystery of how customer decisions are really made Twelve real-world case studies illustrating how emotional-trigger research solved many of the most pressing sales/marketing challenges companies confront Twelve universal sales/marketing lessons revealed through emotional-trigger research and how to apply those lessons to diverse industries Why Customers Really Buy reveals how customers emotionally connect with a product or service, and goes to the very root of how to craft winning solutions to reach them.
Book Synopsis Innovation Management by : Vida Škudienė
Download or read book Innovation Management written by Vida Škudienė and published by Edward Elgar Publishing. This book was released on 2020-02-28 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offering a conceptual framework that integrates strategy, product, process and human resource research, this timely book interrogates these four critical and interrelated areas of innovation management. Chapters examine new insights into the latest trends in the field, providing a holistic view into key management strategies that benefit both up-and-coming and established businesses.
Book Synopsis Financial Innovation by : Michael Haliassos
Download or read book Financial Innovation written by Michael Haliassos and published by MIT Press. This book was released on 2013 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: Prominent economists consider the role of financial innovation in economic crises.
Book Synopsis Innovations in Smart Cities Applications Volume 4 by : Mohamed Ben Ahmed
Download or read book Innovations in Smart Cities Applications Volume 4 written by Mohamed Ben Ahmed and published by Springer Nature. This book was released on 2021-02-12 with total page 1530 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings book is the fourth edition of a series of works which features emergent research trends and recent innovations related to smart city presented at the 5th International Conference on Smart City Applications SCA20 held in Safranbolu, Turkey. This book is composed of peer-reviewed chapters written by leading international scholars in the field of smart cities from around the world. This book covers all the smart city topics including Smart Citizenship, Smart Education, Smart Mobility, Smart Healthcare, Smart Mobility, Smart Security, Smart Earth Environment & Agriculture, Smart Economy, Smart Factory and Smart Recognition Systems. This book contains a special section intended for Covid-19 pandemic researches. This book edition is an invaluable resource for courses in computer science, electrical engineering and urban sciences for sustainable development.
Download or read book Emotional Design written by Don Norman and published by Basic Books. This book was released on 2007-03-20 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why attractive things work better and other crucial insights into human-centered design Emotions are inseparable from how we humans think, choose, and act. In Emotional Design, cognitive scientist Don Norman shows how the principles of human psychology apply to the invention and design of new technologies and products. In The Design of Everyday Things, Norman made the definitive case for human-centered design, showing that good design demanded that the user's must take precedence over a designer's aesthetic if anything, from light switches to airplanes, was going to work as the user needed. In this book, he takes his thinking several steps farther, showing that successful design must incorporate not just what users need, but must address our minds by attending to our visceral reactions, to our behavioral choices, and to the stories we want the things in our lives to tell others about ourselves. Good human-centered design isn't just about making effective tools that are straightforward to use; it's about making affective tools that mesh well with our emotions and help us express our identities and support our social lives. From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
