Emerging Markets and E-Commerce in Developing Economies

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Author :
Publisher : IGI Global
ISBN 13 : 1605661015
Total Pages : 498 pages
Book Rating : 4.6/5 (56 download)

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Book Synopsis Emerging Markets and E-Commerce in Developing Economies by : Rouibah, Kamel

Download or read book Emerging Markets and E-Commerce in Developing Economies written by Rouibah, Kamel and published by IGI Global. This book was released on 2008-10-31 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides researchers readers with a synthesis of current research on developing countries experience with e-commerce"--Provided by publisher.

Information Economy Report 2015

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Author :
Publisher : United Nations
ISBN 13 : 9210572580
Total Pages : 136 pages
Book Rating : 4.2/5 (15 download)

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Book Synopsis Information Economy Report 2015 by : United Nations Conference on Trade and Development (UNCTAD)

Download or read book Information Economy Report 2015 written by United Nations Conference on Trade and Development (UNCTAD) and published by United Nations. This book was released on 2015-06-19 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic commerce (e-commerce) is rapidly transforming the way in which enterprises are interacting among each other as well as with consumers and governments. Despite important potential benefits, businesses and consumers in developing countries were for a long time slow to exploit e-commerce. As a result of changes in the evolving landscape for information and communications technologies (ICTs), this pattern is now changing, and e-commerce is growing rapidly in emerging markets and developing economies. Against this background, this publication revisits the potential opportunities and risks of e-commerce and examines how countries can benefit the most from the phenomenon in today's Information Society. Using official statistics and private sector data, it provides an up-to-date review of global and regional trends related to e-commerce in view of changes in the ICT landscape, focusing on developing countries while drawing lessons from developed countries.

The Diffusion of E-commerce in Developing Economies

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Author :
Publisher : Edward Elgar Publishing
ISBN 13 : 1847202993
Total Pages : 284 pages
Book Rating : 4.8/5 (472 download)

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Book Synopsis The Diffusion of E-commerce in Developing Economies by : Zeinab Karake-Shalhoub

Download or read book The Diffusion of E-commerce in Developing Economies written by Zeinab Karake-Shalhoub and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 284 pages. Available in PDF, EPUB and Kindle. Book excerpt: Business managers in developing countries would find in this volume a solid background to e-commerce at large, and to its significance within a wider framework of a resource-based view of their business and of the national economic settings within which they operate. The book is of special importance to the academic community of Internet students, as well as for those interested in economic development, by providing a pioneering insight into the issue of e-commerce in developing countries which may emerge strongly in the upcoming years. Aharon Kellerman, Growth and Change Undoubtedly an important contribution. E-commerce is a technology which holds the possibility of levelling the global trading playing field. This book provides a necessary review of current issues in e-commerce in developing economies, and a useful collection of good practice and solid theory for scholars, policymakers and professionals. John Peters, Emerald Group Publishing Limited, UK This is a road map of some of the challenges governments and companies face, in terms of physical and human infrastructure, as countries wrestle with a rapidly changing commercial environment. As the virtual world conquers ever more of the material world, countries that adapt and adopt to a cyber reality will likely do better. If you are doing business or setting policy in a developing country, you want to understand and address the issues raised in this book. Juan Enriquez, CEO, Biotechonomy, US and author of The Untied States of America and As the Future Catches You The authors of this unique volume provide a timely and valuable perspective on how technology and the Internet revolution are changing business and spurring development across the world, especially in emerging countries. Utilizing a framework grounded in rigorous theory, they provide a fine-grained understanding of electronic commerce adoption processes by public and private sector entities in developing countries. In so doing, they consider how each exchange encounter is shaped by, and in turn shapes, relational characteristics that form the basis for growth and development. Using a resource-based view of economies, the authors hypothesize that differences in the adoption of electronic commerce technologies in developing economies can be attributed to a sense-and-respond capability of governments with respect to new technologies, which they term technological opportunism . One of their main objectives is to establish the distinctiveness of technology opportunities from related constructs, such as innovativeness, and show that it offers a significantly better explanation of technology adoption and diffusion than do existing constructs. The book examines a number of developing countries experiences with electronic government, bringing real life experience to the adoption of an e-government model by looking at the issue from strategic as well as operational perspectives. The volume s ground-breaking research and conclusions will be of great interest to professionals, researchers and students in the areas of e-commerce and economic development; government officials of developing and newly industrialized countries contemplating e-government initiatives; and information technology managers.

Information Economy Report

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Author :
Publisher : Information Economy Report
ISBN 13 : 9789211128871
Total Pages : 0 pages
Book Rating : 4.1/5 (288 download)

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Book Synopsis Information Economy Report by : United Nations Publications

Download or read book Information Economy Report written by United Nations Publications and published by Information Economy Report. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Electronic commerce (e-commerce) is rapidly transforming the way in which enterprises are interacting among each other as well as with consumers and governments. Despite important potential benefits, businesses and consumers in developing countries were for a long time slow to exploit e-commerce. As a result of changes in the evolving landscape for information and communications technologies (ICTs), this pattern is now changing, and e-commerce is growing rapidly in emerging markets and developing economies. Against this background, this publication revisits the potential opportunities and risks of e-commerce and examines how countries can benefit the most from the phenomenon in today's Information Society. Using official statistics and private sector data, it provides an up-to-date review of global and regional trends related to e-commerce in view of changes in the ICT landscape, focusing on developing countries while drawing lessons from developed countries.

Services Marketing Issues in Emerging Economies

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Author :
Publisher : Springer Nature
ISBN 13 : 9811587876
Total Pages : 195 pages
Book Rating : 4.8/5 (115 download)

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Book Synopsis Services Marketing Issues in Emerging Economies by : Atanu Adhikari

Download or read book Services Marketing Issues in Emerging Economies written by Atanu Adhikari and published by Springer Nature. This book was released on 2021-02-24 with total page 195 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book would enable students, academics and practitioners to develop a thorough understanding on how to address service marketing issues and problems in a variety of settings in emerging economies. This book would also give them the background necessary to think through different elements of service marketing in emerging markets by comparing and contrasting with developed economies. This book will describe the component of service marketing, including service mix, service development, consumer behavior, customer assessment, service communication, role of electronic channel and channel management, service chain, pricing and similar topics. Chapters of the book will focus on creating, communicating and delivering customer value to emerging market consumers through several service marketing strategies, processes and programs in the context of markets dynamics, consumer diversity, and competitors. By way of illustrating various actual business situations, this book will help students, academics and practitioners to build necessary skills to take service marketing decisions in emerging economies. This book would be relevant for students of postgraduate programs of full time MBA, post graduate diploma in management, and executive post graduate programs and doctoral programs to develop a critical understanding of the business scenarios and service marketing strategies in emerging economies.

Six Billion Shoppers

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Publisher : St. Martin's Press
ISBN 13 : 1250088682
Total Pages : 256 pages
Book Rating : 4.2/5 (5 download)

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Book Synopsis Six Billion Shoppers by : Porter Erisman

Download or read book Six Billion Shoppers written by Porter Erisman and published by St. Martin's Press. This book was released on 2017-09-26 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: An insightful, practical guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that were long left out of the e-commerce gold rush experienced in the West. If the story of the first twenty years of e-commerce’s growth was set in developed markets, the story of the next twenty years will be set in emerging ones. The rise of e-commerce in emerging markets is being driven by three major trends: widespread internet adoption, a rising middle class, and, most importantly, innovative new business models that serve the needs of local customers better than the models used by western e-commerce giants. Six Billion Shoppers takes readers on an exciting and colorful journey around the world to visit the next e-commerce mega markets and explore how a new e-commerce boom is opening opportunities for entrepreneurs and global brands alike. Traveling through Nigeria, China, India, Southeast Asia, and Latin America, Porter Erisman addresses e-commerce across these new markets and what it means for western brands. He argues that e-commerce in developing countries is revolutionary and will play a much larger role in emerging markets than in the West. With e-commerce in emerging markets entering a rapid period of expansion, Six Billion Shoppers explains how to seize the massive opportunity created by emerging market consumers and provides practical advice on how to ride this new business trend.

Electronic Business in Developing Countries

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Author :
Publisher : IGI Global
ISBN 13 : 1591403545
Total Pages : 461 pages
Book Rating : 4.5/5 (914 download)

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Book Synopsis Electronic Business in Developing Countries by : Sherif Kamel

Download or read book Electronic Business in Developing Countries written by Sherif Kamel and published by IGI Global. This book was released on 2006-01-01 with total page 461 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This books tackles issues of e-business with a vision to the future on how to bridge these gaps and close down the barriers between the different corners of the world"--Provided by publisher.

Emerging Markets from a Multidisciplinary Perspective

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Author :
Publisher : Springer
ISBN 13 : 3319750135
Total Pages : 425 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Emerging Markets from a Multidisciplinary Perspective by : Yogesh K. Dwivedi

Download or read book Emerging Markets from a Multidisciplinary Perspective written by Yogesh K. Dwivedi and published by Springer. This book was released on 2018-04-11 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines prominent issues in the Emerging Markets (EM) from a variety of disciplines in order to make useful societal contributions through knowledge exchange. EMs offer enormous opportunities, but realizing them is both challenging and risky due to inherent uncertainties of such markets. EM’s also have unique characteristics that makes them different from developed countries. This causes implications for both theory and practice. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. This book investigates problems specific to emerging markets, and identifies new theoretical constructs, hypotheses (re)development, and emphasizes institutional contexts. The chapters in this book establish new conceptual and theoretical paradigms from multidisciplinary perspectives concentrated in the areas of information systems, electronic government, and digital and social media matters. The book focuses on topics in these areas such as digital enterprises, sustainability, telemedicine, and Information Communication Technology (ICT) and surveys the potential challenges and opportunities that may arise. These concepts and topics covered in this book are vital for making the global economy more equitable and sustainable.

E-commerce as a Potential New Engine for Growth in Asia

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Author :
Publisher : International Monetary Fund
ISBN 13 : 1498317464
Total Pages : 29 pages
Book Rating : 4.4/5 (983 download)

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Book Synopsis E-commerce as a Potential New Engine for Growth in Asia by : Mr.Tidiane Kinda

Download or read book E-commerce as a Potential New Engine for Growth in Asia written by Mr.Tidiane Kinda and published by International Monetary Fund. This book was released on 2019-07-01 with total page 29 pages. Available in PDF, EPUB and Kindle. Book excerpt: The use of e-commerce around the world has accelerated in recent years, with Asia, led by China, spearheading the rise. Using cross-country enterprise survey data, this paper shows that firms engaged in e-commerce have higher productivity and generate a larger share of their revenues from exports than other firms. This is particularly true in Asia, where firms have 30 percent higher productivity and generate about 50 percent more of their revenues from exports. The results presented in this paper are robust to the use of instrumental variables, which highlight possible larger effects of e-commerce on Asian productivity and exports when essential elements are in place for its effective use, such as reliable electricity, telecommunication, and transport infrastructure. Despite the rapid growth of e-commerce in recent years, gaps persist in digital infrastructure and legislation, preventing many Asian countries from fully reaping the potential benefits of e-commerce.

Developing the Digital Economy in ASEAN

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Author :
Publisher : Routledge
ISBN 13 : 0429998147
Total Pages : 250 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Developing the Digital Economy in ASEAN by : Lurong Chen

Download or read book Developing the Digital Economy in ASEAN written by Lurong Chen and published by Routledge. This book was released on 2019-04-26 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book advances the international debate on the development of e-commerce with focus on emerging ASEAN economies. It provides readers insights on Asia’s needs and efforts to improve the regional legal and economic conditions to support e-commerce. This book looks at the rules and regulations on e-commerce, and e-commerce for inclusiveness growth. It provides insights from several ASEAN member states and discovers the requirements for Asian countries to better grasp the new juncture of growth associated with economic digitalization, which also have deep implications on continuous regional integration and community-building.

E-Grocery in Emerging Markets. Major Players, Strategies, and Market Structures

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3960955383
Total Pages : 152 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis E-Grocery in Emerging Markets. Major Players, Strategies, and Market Structures by : Kevin Stettner

Download or read book E-Grocery in Emerging Markets. Major Players, Strategies, and Market Structures written by Kevin Stettner and published by GRIN Verlag. This book was released on 2019-05-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-grocery is the distribution of groceries via the online channel. It includes all fast-moving consumer goods such as fresh food or beauty and personal care items. Over the last years, it has become a global phenomenon. Consumers benefit from higher convenience, a wider range of product, potentially better deals and lower search costs. Additionally, in certain emerging markets, expats mention increased food safety and familiarity with foreign goods as major advantages. Kevin Stettner gives an overview of e-grocery activities across 23 emerging markets. He identifies major players, their strategies and the underlying market structure. Stettner’s analysis is complemented by taking into account the respective market environment. He identifies prototypical countries and compares them with developed markets. Which markets evolve better than developed markets? Which ones require further development in basic external conditions? Kevin Stettner describes the status quo of e-grocery. In this book: - Consumer Behavior; - Competitive Strategies; - E-Commerce; - Internet; - Online Shopping

Embracing the E-commerce Revolution in Asia and the Pacific

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Author :
Publisher : Asian Development Bank
ISBN 13 : 9292612336
Total Pages : 199 pages
Book Rating : 4.2/5 (926 download)

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Book Synopsis Embracing the E-commerce Revolution in Asia and the Pacific by : Asian Development Bank

Download or read book Embracing the E-commerce Revolution in Asia and the Pacific written by Asian Development Bank and published by Asian Development Bank. This book was released on 2018-06-01 with total page 199 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asia is the world's largest e-commerce marketplace and continues to grow rapidly. Some countries lead. Others need to catch up. An efficient e-commerce marketplace requires information and communication technology infrastructure—including internet access, speed, and affordability—along with logistics, an effective legal and institutional framework, and social acceptance and awareness. This report reviews the opportunities and challenges in developing business-to-consumer e-commerce in the region. It also examines how Fourth Industrial Revolution technologies—blockchains, the internet of things, machine learning, artificial intelligence, and 5G wireless networks, among others—will transform the industry and unlock its dynamic potential. It also offers policy recommendations to help lower barriers to e-commerce development.

East-Commerce

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1119230888
Total Pages : 168 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis East-Commerce by : Marco Gervasi

Download or read book East-Commerce written by Marco Gervasi and published by John Wiley & Sons. This book was released on 2016-05-02 with total page 168 pages. Available in PDF, EPUB and Kindle. Book excerpt: A New E-Commerce Model is Coming from the East—it is More Advanced and it is Spreading Worldwide China is now the biggest e-commerce market, hardware producer and soon Internet of Things player in the world. Written by a world-recognized expert, this eye-opening treatment allows readers a rare glimpse into how China will shape the global online world for the next decade. Featuring hundreds of interviews, with influential companies and investors such as Alibaba, Baidu, Tencent, Xiaomi, Yihaodian, Cogobuy, Rocket Internet, Didi-Kuaidi Taxi, Snapdeal, Tokopedia, DST Global, Credit Suisse, UBS, Qiming Ventures and many more, this ground-breaking guide provides exceptional firsthand accounts of the key considerations to making lucrative investments in this powerful sector. East-Commerce enables you to: Understand how China's e-commerce explosion began and where it is heading See where China is shaping investments and innovation all over the globe Examine why China's model is better suited for developing economies Go in-depth into how and where others are finding opportunity and success The new business models coming out of China offer a variety of new growth opportunities to international companies. Understanding how China's online market operates gives you the edge when building a global strategy. Praise for East-Commerce "I have never read such a penetrating exploration of China's e-commerce scene. Not only does it cover the unique characteristics of China's e-commerce landscape but it also delves into the cultural motivators of the Chinese people who are uniquely passionate about online shopping." —TOM DOCTOROFF, CEO, J Walter Thomson Asia, author of Billions and What Chinese Want "As China now becomes the world's largest e-commerce market, this book provides a timely and insightful analysis for investors looking for opportunities in China." —AMY LO, Group Managing Director and Chief Executive, UBS Hong Kong "East-Commerce is an insightful and entertaining guide to the e-commerce boom in Asia's emerging markets. Filled with interviews and anecdotes from leading entrepreneurs and businesses, Marco Gervasi has written the most comprehensive book on the topic I've seen." —PORTER ERISMAN, former VP, Alibaba; author, Alibaba's World "Inquisitive and well-articulated, East-Commerce describes in a unique way how China is leapfrogging the West in many key online sectors"a must read." —JOHN LINDFORS, Managing Partner and Director, DST Investment Management, former Partner Goldman Sachs "East Commerce provides incredible insight into the technological and cultural changes going on in China. It is especially valuable for multinational companies doing business in China to re-frame their thinking and marketing approach and to build loyalty in this massive market." —CHANDOS QUILL, VP Global Data Solutions, Merkle Inc. "East-Commerce gives an insider's perspective on what it's like to operate in the biggest e-commerce market in the world"each one of my team members has this book on their desk." —BRUNO FELTRACCO, VP and Managing Director, The North Face Asia Pacific "Marco Gervasi delivers crucial insight into the global implications associated with the increasing relevance and reach of the 'East-Commerce' model." —MICHAEL INJAYCHOCK, Sr. Director, Touchpoint Optimization, Eli Lilly and Company "East-Commerce reads more like a novel than a text book as it details the evolution of the Chinese ecommerce marketplace and offers great insight into how to successfully navigate the complicated landscape." —RICHARD RUSSELL, Director Media Strategy, Deckers Outdoor Corporation "Digital disruption is taking place with incredible speed and intensity in China and with it, tremendous innovation and entrepreneurship. Marco Gervasi has chronicled this development with first-hand knowledge and experience in this book. I recommend it to those who care about what is truly changing China and therefore, the world." —EDWARD TSE, author, China's Disruptors

Retailing in Emerging Markets

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Author :
Publisher : Bloomsbury Publishing USA
ISBN 13 : 150131906X
Total Pages : 457 pages
Book Rating : 4.5/5 (13 download)

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Book Synopsis Retailing in Emerging Markets by : Jaya Halepete Iyer

Download or read book Retailing in Emerging Markets written by Jaya Halepete Iyer and published by Bloomsbury Publishing USA. This book was released on 2017-10-05 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised edition of Retailing in emerging markets, 2011.

Breakout Strategies for Emerging Markets

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Author :
Publisher : FT Press
ISBN 13 : 0134292847
Total Pages : 260 pages
Book Rating : 4.1/5 (342 download)

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Book Synopsis Breakout Strategies for Emerging Markets by : Jagdish N. Sheth

Download or read book Breakout Strategies for Emerging Markets written by Jagdish N. Sheth and published by FT Press. This book was released on 2016-06-27 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Real strategies, tactics & solutions for succeeding in emerging markets now Attract non-consumers and upscale current customers Reflect local culture, tradition, and preferences across your business Make your products easier to find, buy, and use Strengthen your brand and deliver on your brand promises Engage and serve all your stakeholders Build a sustainable, profitable business How big is your emerging market opportunity? Potential annual consumption will hit $30 trillion by 2025, with $10 trillion in India and China alone. Emerging economies are transforming markets worldwide–attracting multinationals, strengthening domestic firms, and launching local brands onto the global stage. Best of all, there are now proven best practices for succeeding in these markets. They’ve been developed the hard way: through the experiences of pioneers who’ve learned from mistakes and listened to their customers. This book’s brand stories reflects these winning strategies. You’ll learn from high-profile leaders like Gillette, Levi’s, Starbucks, Alibaba, GlaxoSmith-Kline, and WeChat–and from great companies you’ll discover for the first time. Linking theory to practice, the authors offer expert guidance on attracting non-users, adapting products, aligning with local culture, optimizing channels, building brands, upscaling, strengthening relationships, and much more. You’ve never had an opportunity this enormous. Nobody has. Get it right–with the right advice, right from the trenches. Emerging markets offer the biggest growth opportunity in the history of capitalism. This practical guide offers a comprehensive, strategic marketing perspective tailored to these new markets. Leading experts demonstrate how companies can succeed both today and tomorrow, no matter what happens in the global economy. Breakout Strategies for Emerging Markets integrates insights drawn from the authors’ extensive primary research worldwide, their pioneering academic research and case development, practical consulting and management experience, and their conversations with industry leaders on several continents. You will learn about the experiences and actions of both local and global enterprises in industries ranging from consumer goods to entertainment, apparel to finance. The authors share new insights for attracting non-users by developing products, aligning with local traditions, upscaling, selecting channels, financing, brand messaging, using e-commerce, building relationships, and more. Discover how to... Convert non-users: Optimize acceptability, affordability, accessibility, and awareness Create “functional Fusion”: Adapt products to blend western and local elements Design “cultural fusion”: Embed local tradition, history, language, and taste Democratize the offer: Make products more affordable, financially and psychologically Upscale the offer: Upgrade choices and experiences across the income spectrum Manage reach: Get your channels and supply chains right Reinvent reach: Leverage revolutionary channels and payment methods Build brand identity: Align your brand essence with your customer’s experience Engage stakeholders: Serve the needs of every entity you touch

The Global Emerging Market

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Author :
Publisher : Routledge
ISBN 13 : 1135859965
Total Pages : 791 pages
Book Rating : 4.1/5 (358 download)

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Book Synopsis The Global Emerging Market by : Vladimir Kvint

Download or read book The Global Emerging Market written by Vladimir Kvint and published by Routledge. This book was released on 2010-04-26 with total page 791 pages. Available in PDF, EPUB and Kindle. Book excerpt: Despite the growing importance of the global emerging market (GEM) for the world’s business, economies, and politics, it has received a relatively scant amount of academic attention in business and economics courses. This textbook is the first to focus on the GEM and its strategic and economic characteristics. The Global Emerging Market: Strategic Management and Economics describes the fundamental economic base and trends of the global marketplace (GMP) as well as business and management development for the conditions of emerging-market countries (EMCs). Focusing on the formation of a strategic mindset and the decision making process, it explains how to analyze the basic economic factors and the global order, especially in times of crisis. This text also explains how to classify countries related to this new market of tremendous opportunities. Furthermore, the book includes recommendations on how to develop entry and exit strategies for the GEM, work in it and create efficient management systems. Features include: Extensive tables, charts, and graphs illustrating the strategic considerations of the GMP and the GEM End-of-chapter study questions Practical examples based on the author’s involvement in the development of the GEM, from both sides of the international transactions This academic book is the ideal guide for current business leaders and students on how to make strategic, symmetric, and asymmetric time-sensitive decisions related to the GEM.

Retailing in Emerging Markets

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Author :
Publisher : Routledge
ISBN 13 : 1317911172
Total Pages : 267 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Retailing in Emerging Markets by : Malobi Mukherjee

Download or read book Retailing in Emerging Markets written by Malobi Mukherjee and published by Routledge. This book was released on 2014-09-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.