Buyology

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Publisher : Currency
ISBN 13 : 0385523890
Total Pages : 274 pages
Book Rating : 4.3/5 (855 download)

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Book Synopsis Buyology by : Martin Lindstrom

Download or read book Buyology written by Martin Lindstrom and published by Currency. This book was released on 2010-02-02 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.

Managing Epidemics

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Publisher :
ISBN 13 : 9789240698345
Total Pages : pages
Book Rating : 4.6/5 (983 download)

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Book Synopsis Managing Epidemics by :

Download or read book Managing Epidemics written by and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Science of Passionate Interests

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Publisher :
ISBN 13 : 9780979405778
Total Pages : 0 pages
Book Rating : 4.4/5 (57 download)

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Book Synopsis The Science of Passionate Interests by : Bruno Latour

Download or read book The Science of Passionate Interests written by Bruno Latour and published by . This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can economics become genuinely quantitative? This is the question that French sociologist Gabriel Tarde tackled at the end of his career, and in this pamphlet, Bruno Latour and Vincent Antonin Lépinay offer a lively introduction to the work of the forgotten genius of nineteenth-century social thought. Tarde's solution was in total contradiction to the dominant views of his time: to quantify the connections between people and goods, you need to grasp "passionate interests." In Tarde's view, capitalism is not a system of cold calculations--rather it is a constant amplification in the intensity and reach of passions. In a stunning anticipation of contemporary economic anthropology, Tarde's work defines an alternative path beyond the two illusions responsible for so much modern misery: the adepts of the Invisible Hand and the devotees of the Visible Hand will learn how to escape the sterility of their fight and recognize the originality of a thinker for whom everything is intersubjective, hence quantifiable. At a time when the regulation of financial markets is the subject of heated debate, Latour and Lépinay provide a valuable historical perspective on the fundamental nature of capitalism.

Through the Dark Continent

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Publisher :
ISBN 13 :
Total Pages : 694 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Through the Dark Continent by : Henry Morton Stanley

Download or read book Through the Dark Continent written by Henry Morton Stanley and published by . This book was released on 1878 with total page 694 pages. Available in PDF, EPUB and Kindle. Book excerpt: