El Plan Estrategico De Comunicacion

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El plan estratégico de comunicación

Author : Andrés Aljure
Publisher : Editorial UOC
ISBN 13 : 8490644152
Total Pages : 174 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis El plan estratégico de comunicación by : Andrés Aljure

Download or read book El plan estratégico de comunicación written by Andrés Aljure and published by Editorial UOC. This book was released on 2016-05-13 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Toda organización, sea pública, privada, mixta u ONG, requiere de la interacción con “públicos” de diferente índole para lograr sus objetivos. Esa interacción es en esencia un proceso permanente de comunicación que, como tal, requiere ser gestionado. La forma de estructurar dicha gestión con lógica, coherencia, propósito y efectividad es a través del diseño, la elaboración y la implementación de planes estratégicos de comunicación (PEC). Este libro ofrece una completa contextualización del para qué gestionar la comunicación, así como consideraciones, ejemplos y recomendaciones de orden técnico y gerencial para hacerlo. A través de este, también se accede a un método concreto y estructurado que, descrito paso a paso, de manera práctica y específica, provee herramientas plenamente aplicables y presenta lo que usted debe tener en cuenta para diseñar y elaborar un PEC de forma apropiada.

Comunicación política y gobierno de coalición

Author : Ridao i Martín, Joan
Publisher : Editorial UOC
ISBN 13 : 8491161619
Total Pages : 328 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Comunicación política y gobierno de coalición by : Ridao i Martín, Joan

Download or read book Comunicación política y gobierno de coalición written by Ridao i Martín, Joan and published by Editorial UOC. This book was released on 2016-09-07 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: La presente obra analiza, desde el punto de vista teórico y práctico, la problemática que presenta la comunicación de los gobiernos de coalición. No en vano, el fenómeno coalicional ha ido adquiriendo un interés creciente, especialmente tras los cambios experimentados por el sistema de partidos y la irrupción de gobiernos de signo plural. En este contexto, cobran relieve las pautas de funcionamiento interno acordadas y, en especial, la comunicación política. Sin duda, los partidos coaligados deben priorizar la elaboración de planes que permitan relacionar el gobierno con la sociedad, y asegurar una buena sintonía entre la emisión y recepción de los mensajes por parte de las bases electorales. De ahí que la profesionalizaciónestratégica de las estructuras comunicativas de los ejecutivos o un buen manejo de las nuevas tecnologías coadyuve a que estos gobiernos sean más creíbles, duraderos y gocen de mayor reputación.

Comunicación de instituciones públicas

Author : Núria Escalona
Publisher : Editorial UOC
ISBN 13 : 849064733X
Total Pages : 270 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación de instituciones públicas by : Núria Escalona

Download or read book Comunicación de instituciones públicas written by Núria Escalona and published by Editorial UOC. This book was released on 2015-07-31 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: La concreción del título de este libro se encuentra en cada una de sus páginas, pero para empezar, un matiz importante: comunicación de instituciones públicas, no comunicación institucional. A lo específico, traje a medida para quienes se dedican a la comunicación de gobiernos locales, autónomos y más allá. No hablamos de comunicación de clubs deportivos o de grandes empresas que se han convertido en instituciones de referencia. En este libro se desgrana y se ayuda a entender y a practicar una comunicación en multimedia protagonista en las instituciones de todos. Cómo comunicar estratégicamente, con rumbo definido, las instituciones públicas. Con qué perfiles profesionales para conformar equipos. Identidad, imagen y reputación. Y, en definitiva, cómo conectar con los ciudadanos, el gran objetivo y justificación de la existencia de una institución pública. Para lo cual, cada día más, el frente digital y las redes sociales en Internet deben ser un aliado en la conexión con las nuevas generaciones.

Comunicación de crisis

Author : Francisco Marín
Publisher : Editorial Almuzara
ISBN 13 : 8483561727
Total Pages : 279 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis Comunicación de crisis by : Francisco Marín

Download or read book Comunicación de crisis written by Francisco Marín and published by Editorial Almuzara. This book was released on 2009-03 with total page 279 pages. Available in PDF, EPUB and Kindle. Book excerpt: Francisco Marín demuestra que la gestión coherente de la comunicación en situaciones de crisis atenúa los riesgos, impide que se erosione la imagen corporativa y protege la marca.

Comunicación corporativa: Claves y escenarios

Author : Carmen Costa-Sánchez
Publisher : Editorial UOC
ISBN 13 : 8490646570
Total Pages : 211 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Comunicación corporativa: Claves y escenarios by : Carmen Costa-Sánchez

Download or read book Comunicación corporativa: Claves y escenarios written by Carmen Costa-Sánchez and published by Editorial UOC. This book was released on 2015-07-31 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Todo comunica. Este es el axioma básico de la comunicación, también para las organizaciones. Comunicación corporativa. Claves y escenarios constituye un manual transversal y necesario, que actualiza y estudia las claves, los elementos de interés y las distintas vertientes que comprende la comunicación corporativa en el contexto actual. Los autores y autoras de este manual son grandes conocedores de cada uno de los ámbitos de especialización referidos y, por lo tanto, las voces más adecuadas para explicar cómo la función de comunicación puede optimizarse en las organizaciones. Comunicación interna, comunicación interpersonal, comunicación de crisis, comunicación y responsabilidad social corporativa o comunicación online son solo algunos de los temas abordados. Su mirada analiza las tradicionales y nuevas necesidades que afectan a la comunicación corporativa y la mejor manera de resolverlas. El libro resulta comprehensivo, actual y necesario para alumnos, investigadores y profesores, gerentes y directores de comunicación y, en general, para todos los interesados en este ámbito profesional y del saber.

Management Information Systems

Author : Raymond McLeod
Publisher : Pearson Educación
ISBN 13 : 9789701702550
Total Pages : 698 pages
Book Rating : 4.7/5 (25 download)

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Book Synopsis Management Information Systems by : Raymond McLeod

Download or read book Management Information Systems written by Raymond McLeod and published by Pearson Educación. This book was released on 1998 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text enjoys a strong loyalty among instructors who adopt it. Focusing on the role of managers within an organization, the text emphasizes the development of computer-based information systems to support an organization's objectives and strategic plans. The General Systems Model is, introduced in Chapter 6, and implemented throughout the rest of the text.

Quality Management

Author : Donna C. S. Summers
Publisher : Pearson Educación
ISBN 13 : 9789702608134
Total Pages : 436 pages
Book Rating : 4.6/5 (81 download)

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Book Synopsis Quality Management by : Donna C. S. Summers

Download or read book Quality Management written by Donna C. S. Summers and published by Pearson Educación. This book was released on 2005 with total page 436 pages. Available in PDF, EPUB and Kindle. Book excerpt: Designed to enable readers to recognize the cornerstones of creating and sustaining organizational effectiveness, the First Edition is based on key quality initiatives including Six Sigma, the Malcolm Baldrige National Quality Award, ISO 9000, lean manufacturing, and value creation. This book explores how quality management has progressed from an emphasis on the management of quality to a focus on the quality of managing, operating, and integrating customer service, marketing, production, delivery, information, and finance areas throughout an organization's value chain. For professionals with a career or interest in business, engineering, engineering technology, and quality management.

Open Access and Digital Libraries

Author : Lynne M. Rudasill
Publisher : Walter de Gruyter
ISBN 13 : 3110281023
Total Pages : 348 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis Open Access and Digital Libraries by : Lynne M. Rudasill

Download or read book Open Access and Digital Libraries written by Lynne M. Rudasill and published by Walter de Gruyter. This book was released on 2013-04-30 with total page 348 pages. Available in PDF, EPUB and Kindle. Book excerpt: The social sciences have made fundamental contributions to the understanding of the economic, political and social life of nations in the past century. Social science libraries now have an important role to play in the context of the information society as significant sources of academic and social knowledge. This work provides information on the development and use of digital resources in the social sciences emphasizing best practices; an articulation of some of the problems presented to providing these resources; and a view to the use of these resources to support sustainable development.

Cambio social y Relaciones Públicas

Author : Kathy Matilla
Publisher : Editorial UOC
ISBN 13 : 8490646503
Total Pages : 172 pages
Book Rating : 4.4/5 (96 download)

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Book Synopsis Cambio social y Relaciones Públicas by : Kathy Matilla

Download or read book Cambio social y Relaciones Públicas written by Kathy Matilla and published by Editorial UOC. This book was released on 2015-07-31 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas

Author : Passarelli, Brasilina
Publisher : IGI Global
ISBN 13 : 146668741X
Total Pages : 561 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas by : Passarelli, Brasilina

Download or read book Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas written by Passarelli, Brasilina and published by IGI Global. This book was released on 2015-09-21 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: The way we talk, work, learn, and think has been greatly shaped by modern technology. These lifestyle changes have made digital literacy the new written literacy, where those who are not able to use computers are unable to function and perform everyday tasks. The Handbook of Research on Comparative Approaches to the Digital Age Revolution in Europe and the Americas explores the new ways that technology is shaping our society and the advances it is bringing, along with potential drawbacks, such as human jobs being replaced by computers. This expansive handbook is an essential reference source for students, academics, and professionals in the fields of communication, information technology, sociology, social policy, and education; it will also prove of interest to policymakers, funding-agencies, and digital inclusion program developers. This handbook features a broad scope of research-based articles on topics including, but not limited to, computational thinking, e-portfolios, e-citizenship, digital inclusion policies, and information literacy as a form of community empowerment.

PNL para la Comunicación Asertiva

Author : Fernando Fuster-Fabra
Publisher : Lulu.com
ISBN 13 : 1446618498
Total Pages : 695 pages
Book Rating : 4.4/5 (466 download)

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Book Synopsis PNL para la Comunicación Asertiva by : Fernando Fuster-Fabra

Download or read book PNL para la Comunicación Asertiva written by Fernando Fuster-Fabra and published by Lulu.com. This book was released on with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Governance Reform Under Real-World Conditions

Author : Sina Odugbemi
Publisher : World Bank Publications
ISBN 13 : 0821374575
Total Pages : 551 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Governance Reform Under Real-World Conditions by : Sina Odugbemi

Download or read book Governance Reform Under Real-World Conditions written by Sina Odugbemi and published by World Bank Publications. This book was released on 2008-06-13 with total page 551 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although necessary and often first rate, technocratic solutions alone have been ineffective in delivering real change or lasting results in governance reforms. This is primarily because reform programs are delivered no in controlled environments, but under complex, diverse, sociopolitical and economic conditions. Real-world conditions. In political societies, ownership of reform programs by the entire country cannot be assumed, public opinion will not necessarily be benign, and coalitions of support may be scare or nonexistent, even when intended reforms really will benefit those who need them most. While the development community has the technical tools to address governance challenges, experience shows that technical solutions are often insufficient. Difficulties arise when attempts are made to apply what are often excellent technical solutions. Human beings--either acting alone or in groups small and large--are not as amenable as are pure numbers, and they cannot be ignored. In the real world, reforms will not succeed, and they will certainly not be sustained, without the correct alignment of citizens, stakeholders, and voice. 'Governance Reform under Real-World Conditions: Citizens, Stakeholders, and Voice' is a contribution to efforts to improve governance systems around the world, particularly in developing countries. The contributors, who are academics and development practitioners, provide a range of theoretical frameworks and innovative approaches and techniques for dealing with the most important nontechnical or adaptive challenges that impede the success and sustainability of reform efforts. The editors and contributors hope that this book will be a useful guider for governments, think tanks, civil society organizations, and development agencies working to improve the ways in which governance reforms are implemented around the world.

Colección de Monografías Científicas

Author :
Publisher :
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Colección de Monografías Científicas by :

Download or read book Colección de Monografías Científicas written by and published by . This book was released on 1987 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Digital Literacy for Teachers

Author : Łukasz Tomczyk
Publisher : Springer Nature
ISBN 13 : 9811917388
Total Pages : 579 pages
Book Rating : 4.8/5 (119 download)

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Book Synopsis Digital Literacy for Teachers by : Łukasz Tomczyk

Download or read book Digital Literacy for Teachers written by Łukasz Tomczyk and published by Springer Nature. This book was released on 2022-05-26 with total page 579 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book shows the results of research in different countries on how to measure digital competence among future generations of teachers and facing the challenges brought by the convergence of analogue and digital media. This book provides answers to the research questions: How should the key competencies related to media pedagogy be effectively measured and compared? What is the level of digital literacy of pre-service teachers in selected countries? The individual chapters are based on a systematic review of research results (from the last two decades) to show trends related to changes in measurement and levels of digital competence. This book is valuable for researchers training future generations of teachers in the use of new media as well as to those trying to measure the development of the information society, as well as those conducting research in the field of comparative pedagogy (including the transfer of the most effective solutions in the field of media pedagogy).

Applied Computer Sciences in Engineering

Author : Juan Carlos Figueroa-García
Publisher : Springer
ISBN 13 : 3319508806
Total Pages : 417 pages
Book Rating : 4.3/5 (195 download)

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Book Synopsis Applied Computer Sciences in Engineering by : Juan Carlos Figueroa-García

Download or read book Applied Computer Sciences in Engineering written by Juan Carlos Figueroa-García and published by Springer. This book was released on 2017-01-02 with total page 417 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third Workshop on Engineering Applications, WEA 2016, held in Bogotá, Colombia, in September 2016. The 35 revised full papers presented were carefully reviewed and selected from 128 submissions. The papers are organized in topical sections on computer science; computational intelligence; simulation systems; fuzzy sets and systems; power systems; miscellaneous applications.

Networking Banana and Plantain

Author :
Publisher : Bioversity International
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4./5 ( download)

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Book Synopsis Networking Banana and Plantain by :

Download or read book Networking Banana and Plantain written by and published by Bioversity International. This book was released on 2003 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Research on Race, Gender, and the Fight for Equality

Author : Prescott, Julie
Publisher : IGI Global
ISBN 13 : 1522500480
Total Pages : 777 pages
Book Rating : 4.5/5 (225 download)

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Book Synopsis Handbook of Research on Race, Gender, and the Fight for Equality by : Prescott, Julie

Download or read book Handbook of Research on Race, Gender, and the Fight for Equality written by Prescott, Julie and published by IGI Global. This book was released on 2016-03-31 with total page 777 pages. Available in PDF, EPUB and Kindle. Book excerpt: Diversity in the workforce can be attributed to both a popular, cultural shift and legislative intervention. Despite these forces, discrimination endures in all aspects of Western society from education to employment. Unequal pay and opportunities for promotion are symptoms of a systematic discrimination of individuals based on race and gender. The Handbook of Research on Race, Gender, and the Fight for Equality provides a critical look at race, gender, and modern day discrimination. Focusing on workplace and educational dynamics, the research found within this book addresses equal opportunity and diversity requirements from a myriad of perspectives. This book is an essential reference source for professionals and researchers working in equality as well as managers and those in leadership roles.