El periodismo en la radio. Elementos para potenciar el interés en las informaciones radiales

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Author :
Publisher : RUTH
ISBN 13 : 9597268485
Total Pages : 112 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis El periodismo en la radio. Elementos para potenciar el interés en las informaciones radiales by : Josefa Adelaida Pérez Yánez

Download or read book El periodismo en la radio. Elementos para potenciar el interés en las informaciones radiales written by Josefa Adelaida Pérez Yánez and published by RUTH. This book was released on 2024-07-25 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: Periodismo en la radio va dirigido a todos los radialistas con motivo del Centenario de la Radio, reflexiona sobre los temas más importantes a tener en cuenta para lograr una programación informativa que se acerque a lo que los públicos demandan.

Analytic Activism

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Author :
Publisher : Oxford University Press
ISBN 13 : 0190266155
Total Pages : 225 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Analytic Activism by : David Karpf

Download or read book Analytic Activism written by David Karpf and published by Oxford University Press. This book was released on 2016-11-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: Among the ways that digital media has transformed political activism, the most remarkable is not that new media allows disorganized masses to speak, but that it enables organized activist groups to listen. Beneath the waves of e-petitions, "likes," and hashtags lies a sea of data - a newly quantified form of supporter sentiment - and advocacy organizations can now utilize new tools to measure this data to make decisions and shape campaigns. In this book, David Karpf discusses the power and potential of this new "analytic activism," exploring the organizational and media logics that determine how digital inputs shape the choices that political campaigners make. He provides the first careful analysis of how organizations like Change.org and Upworthy.com influence the types of political narratives that dominate our Facebook newsfeeds and Twitter timelines, and how MoveOn.org and its "netroots" peers use analytics to listen more effectively to their members and supporters. As well, he identifies the boundaries that define the scope of this new style of organized citizen engagement. But also raising a note of caution, Karpf identifies the dangers and limitations in putting too much faith in these new forms of organized listening.

Sociétés Transnationales

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Author :
Publisher : New York : United Nations
ISBN 13 :
Total Pages : 744 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Sociétés Transnationales by : United Nations Conference on Trade and Development. Programme on Transnational Corporations

Download or read book Sociétés Transnationales written by United Nations Conference on Trade and Development. Programme on Transnational Corporations and published by New York : United Nations. This book was released on 1993 with total page 744 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Ecology of Communication

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Author :
Publisher : Routledge
ISBN 13 : 1000676579
Total Pages : 259 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Ecology of Communication by : David L. Altheide

Download or read book Ecology of Communication written by David L. Altheide and published by Routledge. This book was released on 2020-03-11 with total page 259 pages. Available in PDF, EPUB and Kindle. Book excerpt: Altheide's new book advances the argument set in motion some years ago with Media Logic and continued in Media Worlds in the Postjournalism Era: that in our age, information technology and the communication enviroments it posits have affected the private and the social spheres of all our power relationships, redefining the ground rules for social life and concepts such as freedom and justice., Articulated through an interactionist and non-deterministic focus, An Ecology of Communication offers a distinctive perspective for understanding the impact of information technology, communication formats, and social activities in the new electronic environment.

The Future of Tourism

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Author :
Publisher : Springer
ISBN 13 : 3319899414
Total Pages : 343 pages
Book Rating : 4.3/5 (198 download)

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Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà

Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.

Discovering The News

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Publisher :
ISBN 13 : 0786723084
Total Pages : 241 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis Discovering The News by : Michael Schudson

Download or read book Discovering The News written by Michael Schudson and published by . This book was released on 1981-02-13 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This instructive and entertaining social history of American newspapers shows that the very idea of impartial, objective “news” was the social product of the democratization of political, economic, and social life in the nineteenth century. Professor Schudson analyzes the shifts in reportorial style over the years and explains why the belief among journalists and readers alike that newspapers must be objective still lives on.

Battling for Hearts and Minds

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Publisher : Duke University Press
ISBN 13 : 0822388545
Total Pages : 572 pages
Book Rating : 4.8/5 (223 download)

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Book Synopsis Battling for Hearts and Minds by : Steve J. Stern

Download or read book Battling for Hearts and Minds written by Steve J. Stern and published by Duke University Press. This book was released on 2006-09-25 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: Battling for Hearts and Minds is the story of the dramatic struggle to define collective memory in Chile during the violent, repressive dictatorship of General Augusto Pinochet, from the 1973 military coup in which he seized power through his defeat in a 1988 plebiscite. Steve J. Stern provides a riveting narration of Chile’s political history during this period. At the same time, he analyzes Chileans’ conflicting interpretations of events as they unfolded. Drawing on testimonios, archives, Truth Commission documents, radio addresses, memoirs, and written and oral histories, Stern identifies four distinct perspectives on life and events under the dictatorship. He describes how some Chileans viewed the regime as salvation from ruin by Leftists (the narrative favored by Pinochet’s junta), some as a wound repeatedly reopened by the state, others as an experience of persecution and awakening, and still others as a closed book, a past to be buried and forgotten. In the 1970s, Chilean dissidents were lonely “voices in the wilderness” insisting that state terror and its victims be recognized and remembered. By the 1980s, the dissent had spread, catalyzing a mass movement of individuals who revived public dialogue by taking to the streets, creating alternative media, and demanding democracy and human rights. Despite long odds and discouraging defeats, people of conscience—victims of the dictatorship, priests, youth, women, workers, and others—overcame fear and succeeded in creating truthful public memories of state atrocities. Recounting both their efforts and those of the regime’s supporters to win the battle for Chileans’ hearts and minds, Stern shows how profoundly the struggle to create memories, to tell history, matters. Battling for Hearts and Minds is the second volume in the trilogy The Memory Box of Pinochet’s Chile. The third book will examine Chileans’ efforts to achieve democracy while reckoning with Pinochet’s legacy.

Jihad Incorporated

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Author :
Publisher : Prometheus Books
ISBN 13 : 1615920552
Total Pages : 535 pages
Book Rating : 4.6/5 (159 download)

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Book Synopsis Jihad Incorporated by : Steven Emerson

Download or read book Jihad Incorporated written by Steven Emerson and published by Prometheus Books. This book was released on 2009-09-25 with total page 535 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book written for a dangerous age, the founder of The Investigative Project on Terrorism offers a thorough and factual overview of the Islamist terrorist threat to America.

Democracy and the Media

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Publisher : Cambridge University Press
ISBN 13 : 9780521777438
Total Pages : 510 pages
Book Rating : 4.7/5 (774 download)

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Book Synopsis Democracy and the Media by : Richard Gunther

Download or read book Democracy and the Media written by Richard Gunther and published by Cambridge University Press. This book was released on 2000-08-28 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents a systematic overview and assessment of the impacts of politics on the media, and of the media on politics, in authoritarian, transitional and democratic regimes in Russia, Spain, Hungary, Chile, Italy, Great Britain, Germany, Japan, the Netherlands, and the United States. Its analysis of the interactions between macro- and micro-level factors incorporates the disciplinary perspectives of political science, mass communications, sociology and social psychology. These essays show that media's effects on politics are the product of often complex and contingent interactions among various causal factors, including media technologies, the structure of the media market, the legal and regulatory framework, the nature of basic political institutions, and the characteristics of individual citizens. The authors' conclusions challenge a number of conventional wisdoms concerning the political roles and effects of the mass media on regime support and change, on the political behavior of citizens, and on the quality of democracy.

Marketing and Smart Technologies

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Author :
Publisher : Springer Nature
ISBN 13 : 9813341831
Total Pages : 783 pages
Book Rating : 4.8/5 (133 download)

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Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha

Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

Superlearning

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Author :
Publisher : Laurel
ISBN 13 : 9780440384243
Total Pages : 0 pages
Book Rating : 4.3/5 (842 download)

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Book Synopsis Superlearning by : Sheila Ostrander

Download or read book Superlearning written by Sheila Ostrander and published by Laurel. This book was released on 1982 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: A revolutionary new system that lets you master facts, figures, sports skills, your health, psychic abilities--anything!--two to ten times faster than you ever thought passable. Remember almost anything you see or hear. Master sports skills with incredible ease. Solve problems while you sleep. Raise your grades and shorten your study hours. Learn languages with lightning speed. Turn your children into superlearners. Improve your health, reduce aches and pains. Succeed at anything you do with powerful new skills that help you makes the right decisions. And much, much more... Add undreamed-of dimensions to your abilities, using innovative, easy-to-follow techniques proved in worldwide studies. Included are dozens of exercises that can turn potential into ultra-performance in almost every area of your life. "An exciting presentation...Exciting material."-- "Brain/Mind Bulletin"

Event Studies

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Publisher : Routledge
ISBN 13 : 1317481607
Total Pages : 514 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Event Studies by : Donald Getz

Download or read book Event Studies written by Donald Getz and published by Routledge. This book was released on 2016-02-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.

Working with Specialized Language

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Publisher : Routledge
ISBN 13 : 1134560672
Total Pages : 257 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis Working with Specialized Language by : Lynne Bowker

Download or read book Working with Specialized Language written by Lynne Bowker and published by Routledge. This book was released on 2002-09-26 with total page 257 pages. Available in PDF, EPUB and Kindle. Book excerpt: Working with Specialized Language: a practical guide to using corpora introduces the principles of using corpora when studying specialized language. The resources and techniques used to investigate general language cannot be easily adopted for specialized investigations. This book is designed for users of language for special purposes (LSP). Providing guidelines and practical advice, it enables LSP users to design, build and exploit corpus resources that meet their specialized language needs. Highly practical and accessible, the book includes exercises, a glossary and an appendix describing relevant resources and corpus-analysis software. Working with Specialized Language is ideal for translators, technical writers and subject specialists who are interested in exploring the potential of a corpus-based approach to teaching and learning LSP.

Location-Based Marketing

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Author :
Publisher : John Wiley & Sons
ISBN 13 : 1786305801
Total Pages : 260 pages
Book Rating : 4.7/5 (863 download)

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Book Synopsis Location-Based Marketing by : Gérard Cliquet

Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.

Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation

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Author :
Publisher : McGraw Hill Professional
ISBN 13 : 0071838678
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation by : Nicholas LaRusso

Download or read book Think Big, Start Small, Move Fast: A Blueprint for Transformation from the Mayo Clinic Center for Innovation written by Nicholas LaRusso and published by McGraw Hill Professional. This book was released on 2014-09-19 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Only Innovation Guide You Will Ever Need--from the Award-Winning Minds at Mayo Clinic A lot of businesspeople talk about innovation, but few companies have achieved the level of truly transformative innovation as brilliantly--or as famously--as the legendary Mayo Clinic. Introducing Think Big, Start Small, Move Fast, the first innovation guide based on the proven, decade-long program that’s made Mayo Clinic one of the most respected and successful organizations in the world. This essential must-have guide shows you how to: Inspire and ignite trailblazing innovation in your workplace Design a new business model that’s creative, collaborative, and sustainable Apply the traditional scientific method to the latest innovations in "design thinking" Build a customized toolkit of the best practices, project portfolios, and strategies Increase your innovation capacity--and watch how quickly you succeed These field-tested techniques grew out of the health care industry but are designed to work with any complex organization. Written by three Mayo Clinic Center for Innovation insiders--Dr. Nicholas LaRusso, Barbara Spurrier, and Dr. Gianrico Farrugia--the book offers a wealth of transformative ideas and strategies. The concise, easy-to-implement methods can help jump-start your employees' creative potential, involve them in the collaborative process, and pave the way to the future of sustainable innovation. You get step-by-step advice on building leadership teams, accelerator platforms for speeding up results, and fascinating case studies of innovation in action from the files of the Mayo Clinic Center for Innovation. In today's fast-moving world, it's innovation that drives success. This book gives you the keys. ADVANCE PRAISE FOR THINK BIG, START SMALL, MOVE FAST: "Truly great organizations do not just achieve great results; they are also relentless in the pursuit of continual improvement. This book offers both methods and motivation to leaders in any industry who understand that the pursuit of excellence is never-ending." -- Donald Berwick, M.D., MPP, President Emeritus and Senior Fellow, Institute for Healthcare Improvement "Do you want your organization to deliver a shockingly better customer experience? Here is Mayo's method that transformed the patient experience by making innovation systemic, the human side of innovation." -- Scott Cook, Cofounder and Chairman of the Executive Committee, Intuit "A powerful set of actionable, yet importantly nonprescriptive, principles for transformative change that will inspire and challenge all of us to reenvision a system that delivers health, not just care, for all our patients." -- Rebecca Onie, Cofounder and CEO, Health Leads "This book should serve both as a how-to guide for medical professionals and an inspiration for other innovators all over the country." -- T. R. Reid, reporter and author of The Healing of America "Powerful insight on how to deliver meaningful innovations time and again." -- Frans van Houten, CEO, Royal Philips "Leaders who seek to accelerate new innovation competencies can benefit from this hands-on guide." -- Sarah Miller Caldicott, great grandniece of Thomas Edison, and CEO, Power Patterns of Innovation "Read this book. . . . Copy its practices. It will save you years of misery and missteps as you build your own innovation revolution." -- Larry Keeley, Cofounder, Doblin Inc., and Director, Deloitte Consulting LLP

Cultures of Copyright

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Author :
Publisher : Peter Lang Incorporated, International Academic Publishers
ISBN 13 : 9781433125614
Total Pages : 0 pages
Book Rating : 4.1/5 (256 download)

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Book Synopsis Cultures of Copyright by : Dànielle Nicole DeVoss

Download or read book Cultures of Copyright written by Dànielle Nicole DeVoss and published by Peter Lang Incorporated, International Academic Publishers. This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The symbols, signs, and traces of copyright and related intellectual property laws that appear on everyday texts, objects, and artifacts have multiplied exponentially over the past 15 years. Digital spaces have revolutionized access to content and transformed the ways in which content is porous and malleable. In this volume, contributors focus on copyright as it relates to culture. The editors argue that what «counts» as property must be understood as shifting terrain deeply influenced by historical, economic, cultural, religious, and digital perspectives. Key themes addressed include issues of how: - Culture is framed, defined, and/or identified in conversations about intellectual property; - The humanities and other related disciplines are implicated in intellectual property issues; - The humanities will continue to rub up against copyright (e.g., issues of authorship, authorial agency, ownership of texts); - Different cultures and bodies of literature approach intellectual property, and how competing dynasties and marginalized voices exist beyond the dominant U.S. copyright paradigm. Offering a transnational and interdisciplinary perspective, Cultures of Copyright offers readers - scholars, researchers, practitioners, theorists, and others - key considerations to contemplate in terms of how we understand copyright's past and how we chart its futures.

Developing Innovation Systems

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Author :
Publisher : Routledge
ISBN 13 : 1136547169
Total Pages : 341 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Developing Innovation Systems by : Mario Cimoli

Download or read book Developing Innovation Systems written by Mario Cimoli and published by Routledge. This book was released on 2013-09-05 with total page 341 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mexico provides a case study of a cornerstone economy in the development of the hemospheric free trade zone in the Americas, an adjusting economy which has been integrated into uneven economies (Canada and the US). This volume examines the Mexican economy and its attempt to develop an innovation system, providing an example of the dynamics that are of concern to evolutionary economists.