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El Marketing Sostenible Y El Consumidor Verde Un Estudio Empirico Aplicado A Los Bienes Del Gran Consumo En Relacion Con El Plastico
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Book Synopsis El marketing sostenible y el consumidor verde: Un estudio empírico aplicado a los bienes del gran consumo en relación con el plástico by : Alba Gutiérrez Martínez
Download or read book El marketing sostenible y el consumidor verde: Un estudio empírico aplicado a los bienes del gran consumo en relación con el plástico written by Alba Gutiérrez Martínez and published by . This book was released on 2020 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: El consumidor cada vez está más concienciado con el medio ambiente, sobre todo debidoa la situación insostenible de los envases plásticos, fruto del sector de los bienes de gran consumo. Por ello, cada vez son más los consumidores que reclaman la transformación de las empresas hacia un modelo más respetuoso con el medio ambiente, lo que se traduce en la popularización del marketing sostenible. El presente trabajo recoge un análisis teórico del marketing sostenible (como fuente de ventaja competitiva y base para las políticas del marketing mix), el consumidor verde y los cambios que, la problemática del plástico, está causando a nivel gubernamental y organizacional. Por otro lado, se compone de una investigación cuantitativa con la que se pretende conocer si el consumidor traslada su preocupación ambiental, de forma efectiva, a sus hábitos de compra de bienes de gran consumo en relación con el plástico. Así como, analizar sus opiniones sobre los productos sostenibles desde la perspectiva del marketing mix. Palabras clave: medioambiente, plástico, marketing sostenible, consumidor verde,bienes de gran consumo, transformación ecológica.
Book Synopsis Verde como símbolo de sostenibilidad empresarial. Estudio empírico de la percepción del etiquetado by : Román Esteban Gordillo Valencia
Download or read book Verde como símbolo de sostenibilidad empresarial. Estudio empírico de la percepción del etiquetado written by Román Esteban Gordillo Valencia and published by . This book was released on 2022 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: El propósito de este trabajo radica en la necesidad de las empresas de contar con unmarco informativo sobre las condiciones que caracterizan a un mercado tan versátil y beneficioso como es el ecológico, dada la fuerte presencia que tiene el compromiso medioambiental en la decisión de compra de los consumidores actuales, cada vez más conscientes y críticos con el comportamiento ecológico corporativo. El marketing verde constituye la herramienta fundamental para aprovechar de manera eficiente los beneficios que brinda este mercado, por lo que resulta conveniente empezar por una presentación de este concepto a través de un análisis teórico que recoja los rasgos más representativos del mismo y de lo que se conoce por consumidor verde, así como un análisis de la normativa que afecta al mercado ecológico europeo y aludiendo a las prácticas que entorpecen la evolución de este sector: el greenwashing. Para finalizar, se ha llevado a cabo una encuesta que busca ayudar a comprender las motivaciones que llevan al consumidor a comprar este tipo de productos, desde las motivaciones personales hasta la influencia que tiene la publicidad verde en dicha decisión de compra. Palabras clave: Medioambiente, mercado ecológico, sostenible, consumidor ecológico, confianza, marketing verde, greenwashing, influencia, publicidad.
Book Synopsis El auge del sector ecológico en Europa by : Raisa Nikogosyan Sarkisova
Download or read book El auge del sector ecológico en Europa written by Raisa Nikogosyan Sarkisova and published by . This book was released on 2019 with total page 83 pages. Available in PDF, EPUB and Kindle. Book excerpt: En la última década, Europa ha experimentado un fenómeno que ha acarreado un cambio de paradigma en el sector alimenticio. La aparición del consumidor verde ha fomentado una transformación de los hábitos de consumo alimenticio hacia una emergente demanda de productos más respetuosos con la salud humana y el medioambiente. Por consiguiente, el presente trabajo tiene por objetivo analizar el comportamiento de compra del consumidor verde para comprender el desarrollo del sector ecológico en Europa. Para ello, se estudiará el proceso de compra haciendo especial referencia a los factores motivadores e inhibidores de este. Finalmente, se presentarán los resultados de una investigación realizada mediante una encuesta cuya finalidad reside en comparar los hábitos de compra y el perfil de los consumidores ecológicos de Alemania y España. Palabras clave: Agricultura ecológica, comportamiento del consumidor, productos verdes, concienciación medioambiental.
Book Synopsis Consumo sostenible y etiquetado ecológico dentro del sector alimentario. Perspectiva del consumidor by : Tatiana Rodríguez Colmenero
Download or read book Consumo sostenible y etiquetado ecológico dentro del sector alimentario. Perspectiva del consumidor written by Tatiana Rodríguez Colmenero and published by . This book was released on 2020 with total page 57 pages. Available in PDF, EPUB and Kindle. Book excerpt: Actualmente, cada vez se tiene más conciencia de que los recursos que obtenemos delplaneta son limitados. Por ello, ha crecido el número de consumidores sostenibles y, por ende, las empresas que optan por un modelo de producción respetuosa con el medio ambiente. En la parte teórica de esta investigación se analizará el origen y evolución del consumo sostenible y, además, se hablará del etiquetado ecológico como herramienta para conseguir esa sostenibilidad. En la parte práctica se realizará un estudio empírico para conocer la perspectiva del consumidor sobre el consumo sostenible y el etiquetado ecológico. Por último, se añadirán las conclusiones del trabajo, las limitaciones y posibles líneas de investigación futuras que tengan como base esta investigación. Palabras clave: consumo sostenible, marketing sostenible, responsabilidad social corporativa, etiquetado ecológico.
Book Synopsis Conocimiento y percepción sobre cosmética ecológica. Estudio empírico con una muestra de mujeres by : Vanessa Fernández Bermejo
Download or read book Conocimiento y percepción sobre cosmética ecológica. Estudio empírico con una muestra de mujeres written by Vanessa Fernández Bermejo and published by . This book was released on 2019 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: La grave crisis ecológica que atraviesa el planeta ha provocado una serie de cambios en la sociedad, los consumidores han tomado conciencia sobre este problema y buscan productos que sean respetuosos con el medio ambiente, intentando minimizar la huella ecológica. El sector de la cosmética e higiene ha identificado la creciente demanda de cosmética natural y ecológica. Las empresas quieren seguir está nueva corriente de consumo por lo que ponen en práctica lo que se denomina como marketing verde, buscando llegar a un nuevo consumidor en cuyo comportamiento influye sus creencias respecto al cuidado del medio ambiente.Se trata de una cosmética relativamente nueva por lo que el presente trabajo pretende analizar el grado de conocimiento que se tiene de lo que es y cuáles son sus características, como son percibidos estos productos por parte de las consumidoras y finalmente la intención de compra en función del atributo precio, ya que normalmente se trata de productos que tienen un precio superior. Palabras clave: medio ambiente, cosmética, ecológico, natural, marketing verde, comportamiento del consumidor.
Book Synopsis Marketing and Smart Technologies by : Álvaro Rocha
Download or read book Marketing and Smart Technologies written by Álvaro Rocha and published by Springer Nature. This book was released on 2021-03-09 with total page 783 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2020), held at ISCTE - University Institute of Lisbon, in the city of Lisbon in Portugal, between 8 and 10 October 2020. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Book Synopsis Phosphorus in Environmental Technology by : E. Valsami-Jones
Download or read book Phosphorus in Environmental Technology written by E. Valsami-Jones and published by IWA Publishing. This book was released on 2004-05-31 with total page 681 pages. Available in PDF, EPUB and Kindle. Book excerpt: Phosphorus in Environmental Technology: Principles and Applications, provides a definitive and detailed presentation of state-of-the-art knowledge on the environmental behaviour of phosphorus and its applications to the treatment of waters and soils. Special attention is given to phosphorus removal for recovery technologies, a concept that has emerged over the past 5-6 years. The book features an all-encompassing approach: the fundamental science of phosphorus (chemistry, geochemistry, mineralogy, biology), key aspects of its environmental behaviour and mobility, industrial applications (treatment, removal, recovery) and the principles behind such applications, novel biotechnologies and, importantly, it also addresses socio-economic issues which often influence implementation and the ultimate success of any new technology. A detailed subject index helps the reader to find their way through the different scientific and technological aspects covered, making it an invaluable reference work for students, professionals and consultants dealing with phosphorus-related environmental technologies. State-of-the-art knowledge on the behaviour of phosphorus and its applications to environmental science and technology. Covers all aspects of phosphorus in the environment, engineered and biological systems; an interdisciplinary text.
Book Synopsis Location-Based Marketing by : Gérard Cliquet
Download or read book Location-Based Marketing written by Gérard Cliquet and published by John Wiley & Sons. This book was released on 2020-06-16 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Location-based Marketing outlines the main concepts, methods and strategies for implementing spatial marketing, also known as geomarketing. With an emphasis on the value of mapping in marketing decision-making, this book demonstrates the importance of a more spatialized view of these decisions, in order to best respond to market realities – whether local or international. The main techniques of geomarketing are presented along with an understanding of the spatial behavior of consumers, both outside the point of sale and in stores. The book further introduces the idea of a "geomarketing mix", which spatializes product innovations, merchandising, pricing and various aspects of promotion. Finally, the book defines what real georetailing comprises and develops the concept of mobile marketing based on geolocation techniques.
Book Synopsis The Future of Tourism by : Eduardo Fayos-Solà
Download or read book The Future of Tourism written by Eduardo Fayos-Solà and published by Springer. This book was released on 2018-08-22 with total page 343 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents the foundations for the future of tourism in a structured and detailed format. The who-is-who of tourism intelligence has collaborated to present a definitive blueprint for tourism reflecting the role of science, market institutions, and governance in its innovation and sustainability. The book adopts a comprehensive approach, exploring recent research and the latest developments in practice to inform the reader about instruments and actions that can shape a successful future for tourism. Broad in scope, the book incorporates the perspectives of leading tourism academics, as well as the views of tourism entrepreneurs, destination managers, government officials, and civil leaders. The book is divided into three parts, the first of which addresses the scientific facets of innovation, analyzing the challenges and opportunities that technology provides for organic and disruptive developments in tourism, which will shape its future. In turn, the second part examines socio-cultural paradigms – with a view to dismantling traditional barriers to innovation. It also explores the role of heritage and the ethics of inclusiveness as drivers for sustainable tourism. The third part investigates new ways and means in governance and policy making for tourism. It introduces advances such as strategic positioning, symbiotic partnerships, and innovative management, and closes by presenting governance frameworks for an inclusive and sustainable future of tourism.
Download or read book Event Studies written by Donald Getz and published by Routledge. This book was released on 2016-02-22 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: Event Studies is the only book devoted to developing knowledge and theory about planned events. It focuses on event planning and management, outcomes, the experience of events and the meanings attached to them, the dynamic processes shaping events and why people attend them. This title draws from a large number of foundation disciplines and closely related professional fields, to foster interdisciplinary theory focused on planned events. It brings together important discourses on events including event management, event tourism, and the study of events within various disciplines that are able to shed light on the roles, importance and impacts of events in society and culture. New to this edition: New sections on social and intangible influences, consumer psychology and legal environment, planning and policy framework to reflect recent developments in the field Extended coverage of philosophy and research methods and how they can best be used in event studies; social media as a marketing tool; and the class and cultural influences of events New and additional case studies throughout the book from a wide range of international events Companion website to include PowerPoint slides and updated Instructor’s Manual including suggested lecture outlines and sequence, quizzes per chapter and essay questions.
Download or read book Systematurgy written by Marcel·lí Antúnez and published by . This book was released on 2015 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Event Tourism written by Donald Getz and published by . This book was released on 2013 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Media Education in Latin America by : Julio-César Mateus
Download or read book Media Education in Latin America written by Julio-César Mateus and published by Routledge. This book was released on 2019-07-22 with total page 293 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a systematic study of media education in Latin America. As spending on technological infrastructure in the region increases exponentially for educational purposes, and with national curriculums beginning to implement media related skills, this book makes a timely contribution to new debates surrounding the significance of media literacy as a citizen’s right. Taking both a topical and country-based approach, authors from across Latin America present a comprehensive perspective of the region and address issues such as the political and social contexts in which media education is based, the current state of educational policies with respect to media, organizations and experiences that promote media education.
Book Synopsis Subjectivity by : João Guilherme Biehl
Download or read book Subjectivity written by João Guilherme Biehl and published by Univ of California Press. This book was released on 2007-04-11 with total page 477 pages. Available in PDF, EPUB and Kindle. Book excerpt: Talks about the ways personal lives are being undone and remade today. This book examines the ethnography of the modern subject, probes the continuity and diversity of modes of personhood across a range of Western and non-Western societies. It considers what happens to individual subjectivity when environments such as communities are transformed.
Book Synopsis Democracy in Social Movements by : Donatella della Porta
Download or read book Democracy in Social Movements written by Donatella della Porta and published by Springer. This book was released on 2009-07-31 with total page 315 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection explores conceptions and practices of democracy of social movement organizations involved in global protest. Focusing on the global justice movement this book shows how they adopt radical new democratic approaches and thus provide a fundamental critique of conventional politics.
Book Synopsis The News Gap by : Pablo J. Boczkowski
Download or read book The News Gap written by Pablo J. Boczkowski and published by MIT Press. This book was released on 2013-11-08 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: An analysis of divergent online news preferences of journalists and consumers and what this means for media and democracy in the digital age. The websites of major media organizations—CNN, USA Today, the Guardian, and others—provide the public with much of the online news they consume. But although a large proportion of the top stories these sites disseminate cover politics, international relations, and economics, users of these sites show a preference (as evidenced by the most viewed stories) for news about sports, crime, entertainment, and weather. In this book, Pablo Boczkowski and Eugenia Mitchelstein examine the divergence in preferences and consider its implications for the media industry and democratic life in the digital age. Drawing on analyses of more than 50,000 stories posted on twenty news sites in seven countries in North and South America and Western Europe, Boczkowski and Mitchelstein find that the gap in news preferences exists regardless of ideological orientation or national media culture, and that it is not affected by innovations in forms of storytelling, such as blogs and user-generated content on mainstream news sites. Drawing upon these findings, they explore the news gap's troubling consequences for the matrix that connects communication, technology, and politics in the digital age.
Book Synopsis Corporate Finance (with Thomson ONE - Business School Edition 6-Month and Smart Finance Printed Access Card) by : Scott B. Smart
Download or read book Corporate Finance (with Thomson ONE - Business School Edition 6-Month and Smart Finance Printed Access Card) written by Scott B. Smart and published by Cengage Learning. This book was released on 2008-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: CORPORATE FINANCE, 2nd Edition was crafted to match the way you teach your MBA-level course. It's a claim we're confident to make because before creating the text, the authors analyzed more than 150 MBA-course syllabi and blended this research with input from professors like you and more than 50 years of personal corporate finance and teaching experience. The result is the most relevant text available for your students-one that presents the latest financial theories within the practical context of today's business. This balance of modern theory and practice is found in features such as Applying the Model examples that demonstrate concepts in action, cross-functional applications that make the book applicable to all students, and innovative CengageNOW for Smart Finance technology that reinforces learning throughout each chapter.
