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Author :
Publisher :
ISBN 13 :
Total Pages : 316 pages
Book Rating : 4.:/5 (92 download)
Download or read book El marketing en los museos españoles written by and published by . This book was released on 2011 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Rafael Martínez-Vilanova Martínez
Publisher :
ISBN 13 : 9788497049948
Total Pages : 296 pages
Book Rating : 4.0/5 (499 download)
Download or read book Realidad y posibilidades del marketing en los museos de España written by Rafael Martínez-Vilanova Martínez and published by . This book was released on 2017-08 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alejandra Alonso Tak
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110662086
Total Pages : 400 pages
Book Rating : 4.1/5 (16 download)
Download or read book Socializing Art Museums written by Alejandra Alonso Tak and published by Walter de Gruyter GmbH & Co KG. This book was released on 2020-08-24 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt: Art museums today face the challenge of opening themselves up as institutions to a changing society. This publication offers new perspectives on museological trends that are developing in various countries and cultures. Through increasingly flexible, inclusive and unexpected museum typologies, institutions aim to give their visitors greater access to art. The essays define the role of the museum as a medium of social change, as a protagonist in an education process and as a technologically innovative platform. Art historians, but also practitioners from the museum world – including curators, architects and psychologists – examine what is expected of art museums using case studies and against the background of the humanities and social sciences.
Author : Trinidad Vacas Guerrero
Publisher : Librería-Editorial Dykinson
ISBN 13 : 8415454813
Total Pages : 178 pages
Book Rating : 4.4/5 (154 download)
Download or read book Museos y comunicación. Un tiempo de cambio written by Trinidad Vacas Guerrero and published by Librería-Editorial Dykinson. This book was released on 2012-02-27 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presentación. La situación de la comunicación en los museos españoles. Trinidad Vacas Guerrero. Comunicación efectiva en los museos. La exposición permanente en el Museo Nacional de Ciencias Naturales CSIC. Eusebio Bonilla Sánchez. La comunicación en los museos desde la perspectiva de la Museología crítica. El Museo Nacional Centro de Arte Reina Sofía. Antonio J. Sánchez Luengo. La comunicación en los museos de arte: de la crítica de arte al marketing. El caso del Museo Thyssen-Bornemisza. Teresa Pérez-Jofre Santesmases. Prensa y programas de comunicación en el Museo del Traje CIPE. La Web 2.0 como medio de comunicación. Esther Jodar. Patrimonio cultural del territorio. Una propuesta para la creación de un Centro de Interpretación de la arquitectura popular del Abadengo (Salamanca) José Manuel Castaño Blanco.
Author :
Publisher : Midac, SL
ISBN 13 : 8413240735
Total Pages : 231 pages
Book Rating : 4.4/5 (132 download)
Download or read book Patrimonio cultural y Marketing Digital. written by and published by Midac, SL. This book was released on 2018-12-31 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt: El libro Patrimonio cultural y Marketing Digital constituye una contribución de enorme relevancia a los nuevos desafíos que presenta hoy en día conectar con el turista o visitante cultural. Este libro es una respuesta a la transformación que está experimentando el Patrimonio cultural y el marketing por la aplicación de las Tecnologías de la Información y la Comunicación (TIC). En la actualidad, los destinos turísticos culturales (los yacimientos arqueológicos, los museos, o los bienes patrimoniales en general) deben diferenciarse por la generación de contenidos a través del uso de las nuevas herramientas tecnológicas (las aplicaciones móviles, la realidad virtual o aumentada, etc.) y metodologías constructivistas, con el fin de dar respuesta a los nuevos patrones de comportamiento del visitante y a las demandas del turista 2.0. Desde un enfoque multidisciplinar, un seleccionado equipo de especialistas en la materia analiza aspectos clave que están marcando los cambios conductuales y de actitud en los consumidores culturales. Resultado de ello, en este libro, se ofrecen cinco grandes apartados: el marketing -y neuromarketing-, el turismo, la realidad virtual, los museos y la educación patrimonial o didáctica del Patrimonio cultural. La finalidad de todo ello es conectar con el turista 2.0 y, al mismo tiempo, preservar los recursos patrimoniales naturales y culturales logrando un turismo sostenible.
Author : Manuel Cuadrado García
Publisher : Editorial UOC
ISBN 13 : 8497889657
Total Pages : 211 pages
Book Rating : 4.4/5 (978 download)
Download or read book Mercados culturales. Doce estudios de marketing written by Manuel Cuadrado García and published by Editorial UOC. This book was released on 2011-04-12 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Percibe el público la oferta de una librería tal cual se plantea desde la dirección? ¿Cómo erradicar el problema del maltrato a libros en una biblioteca? ¿Produce la programación de un festival de cine algún efecto social? ¿De qué depende el éxito de la relación entre exhibidores teatrales y compañías? ¿Cuáles son las causas de la descarga gratuita de música? ¿Cómo valoran un festival de teatro de calle sus asistentes? ¿Qué mensaje proyectar para erradicar un problema en una biblioteca? ¿Qué efecto tiene la promoción de música a través de radiofórmulas? ¿Cómo valorar si están satisfechos los visitantes de una exposición? ¿Por qué la gente joven ha dejado de ir al cine? ¿Qué imagen tienen de un auditorio sus asistentes regulares? ¿Qué fuentes de financiación pueden utilizar los museos para conseguir más público? ? Este libro da respuesta a todas estas preguntas a través de 12 investigaciones de marketing realizadas en diferentes contextos culturales.
Author :
Publisher : Librería-Editorial Dykinson
ISBN 13 : 9788497722995
Total Pages : 176 pages
Book Rating : 4.7/5 (229 download)
Download or read book Museos y comunicación. Un tiempo de cambio written by and published by Librería-Editorial Dykinson. This book was released on 2011-07 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presentación. La situación de la comunicación en los museos españoles. Trinidad Vacas Guerrero. Comunicación efectiva en los museos. La exposición permanente en el Museo Nacional de Ciencias Naturales CSIC. Eusebio Bonilla Sánchez. La comunicación en los museos desde la perspectiva de la Museología crítica. El Museo Nacional Centro de Arte Reina Sofía. Antonio J. Sánchez Luengo. La comunicación en los museos de arte: de la crítica de arte al marketing. El caso del Museo Thyssen-Bornemisza. Teresa Pérez-Jofre Santesmases. Prensa y programas de comunicación en el Museo del Traje CIPE. La Web 2.0 como medio de comunicación. Esther Jodar. Patrimonio cultural del territorio. Una propuesta para la creación de un Centro de Interpretación de la arquitectura popular del Abadengo (Salamanca) José Manuel Castaño Blanco.
Author : J. A. Ibáñez
Publisher : CreateSpace
ISBN 13 : 9781518776021
Total Pages : 78 pages
Book Rating : 4.7/5 (76 download)
Download or read book El Museo 2.0. La Comunicacin Y El Marketing De Las Artes Y La Cultura written by J. A. Ibáñez and published by CreateSpace. This book was released on 2015-10-25 with total page 78 pages. Available in PDF, EPUB and Kindle. Book excerpt: Los museos han pasado de ser un sitio donde guardar obras de arte a emerger como espacios de ocio popular. Por ello, desarrollar estrategias de comunicación y el marketing, además de ser parte de su función social, es una obligación para poder atraer y fidelizar público. Las relaciones públicas, y más concretamente, las relaciones con los medios de comunicación (gabinete de prensa) han sido tradicionalmente una de las herramientas más utilizadas, por su eficacia. Pero los museos 2.0 parecen no necesitar ya tanto a los medios como en el pasado. ¿Cómo se está adaptando el museo y las industrias culturales a los nuevos tiempos? ¿Qué valor aportan las media relations a la comunicación cultural hoy? Con este libro, realizado con el rigor de una investigación académica, se quiere hacer reflexionar sobre los nuevos caminos de los museos, el entorno digital en el que se mueven y la nueva comunicación cultural (medios tradicionales, redes sociales, periodistas, etc.). Aunque el objeto de estudio es el museo, todo lo aquí expuesto es fácilmente extrapolable a todo el sector de las industrias culturales y creativas.
Author : Steven Hadley
Publisher : Taylor & Francis
ISBN 13 : 1040000649
Total Pages : 391 pages
Book Rating : 4.0/5 (4 download)
Download or read book A Reader on Audience Development and Cultural Policy written by Steven Hadley and published by Taylor & Francis. This book was released on 2024-02-22 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book brings together, for the first time, twenty-two chapters on arts marketing and audience development. Edited and curated to be accessible to both academics and those working in the cultural sector, the book provides an invaluable resource for anyone interested in the traditions, philosophies and approaches which underpin our ideas about increasing audiences for the arts. Covering a range of topics and international perspectives, it tells the story of how arts marketing and audience development came to be such an important management practice in the cultural sector. This edited volume discusses the relationship of audience development to arts management and cultural policy and outlines the foundational arguments which have led to contemporary debates around everyday creativity and cultural democracy. By providing vital insights from both the theory and practice of arts marketing and audience development, the book will serve as an excellent reference work for researchers. Simultaneously, this book will also be an invaluable read for those working in cultural leadership and arts management roles. The chapters in this book were originally published in various Routledge journals.
Author : Pedro Ruiz-Castell
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443874914
Total Pages : 151 pages
Book Rating : 4.4/5 (438 download)
Download or read book Beyond Public Engagement written by Pedro Ruiz-Castell and published by Cambridge Scholars Publishing. This book was released on 2015-02-05 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: University collections have unquestionably played a central role in the production of knowledge. They are valuable resources for studying the construction of traditions and identities, proving particularly interesting for understanding how universities have shaped societies. Furthermore, they have also been mobilised as cultural mediators to legitimise academic institutions and bring the results of their activities into the public sphere. As such, academic collections undoubtedly enable reflection on the complex relationships between heritage, knowledge, scholars, and the public. Given their importance, the development of successful strategies in terms of public engagement has recently become a major concern for those working with these academic collections. However, the complexity of university heritage encompasses a diversity of issues that are connected with more than just the public sphere. This volume discusses some of the problems, challenges, and opportunities of academic heritage, beyond the mere concern for engaging with the public.
Author : Javier González Solas
Publisher :
ISBN 13 : 9788481817348
Total Pages : 247 pages
Book Rating : 4.8/5 (173 download)
Download or read book Grupo 13 written by Javier González Solas and published by . This book was released on 2019 with total page 247 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Neil Kotler
Publisher :
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.:/5 (768 download)
Download or read book Estrategias y marketing de museos written by Neil Kotler and published by . This book was released on 2008 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Machado Carvalho, Maria Amélia
Publisher : IGI Global
ISBN 13 : 1668492792
Total Pages : 274 pages
Book Rating : 4.6/5 (684 download)
Download or read book Sustainable Consumption Experience and Business Models in the Modern World written by Machado Carvalho, Maria Amélia and published by IGI Global. This book was released on 2023-12-21 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental degradation and dwindling natural resources, the imperative for sustainable production and consumption has taken center stage, compelling companies and consumers alike to seek a more sustainable path forward. Sustainable consumption and production entail the utilization of goods and services that strive to minimize detrimental impacts on the environment. This involves reducing the utilization of natural resources, toxic substances, and polluting emissions, all while ensuring the satisfaction of future generations' needs. Sustainable Consumption Experience and Business Models in the Modern World explores the crucial interplay between sustainability, businesses, and consumers. From a business standpoint, the pressing concerns surrounding sustainability drive the emergence of innovative sustainable products, services, and business models. Simultaneously, conscientious consumers increasingly gravitate towards sustainable alternatives, embracing the purchase of eco-friendly products and services, engaging in product exchanges, do-it-yourself initiatives, acquiring second-hand items, and participating in the sharing economy. Designed for professionals, students, and researchers in the field of sustainable marketing, this book covers a wide range of disciplines, including but not limited to sustainability, sustainable marketing, green products, second-hand goods, and consumer behavior.
Author : Önay Dogan, Betül
Publisher : IGI Global
ISBN 13 : 1522569995
Total Pages : 468 pages
Book Rating : 4.5/5 (225 download)
Download or read book Handbook of Research on Examining Cultural Policies Through Digital Communication written by Önay Dogan, Betül and published by IGI Global. This book was released on 2018-11-09 with total page 468 pages. Available in PDF, EPUB and Kindle. Book excerpt: Culture is one of the most important elements for explaining individuals' behaviors within the social structure. It meets the various social needs of members of a society by directing how individuals must react to various events and how to act in specific circumstances. A planned and systematic process is required for disseminating this cultural accumulation as a policy, which is produced collectively by all members within their everyday life practices. The Handbook of Research on Examining Cultural Policies Through Digital Communication provides emerging research on this aspect of cultural policy, which is formed within the framework of this systematic process in a strategic manner and can be defined as various activities of the state intended for art, human sciences, and cultural inheritance. Creating such cultural policies involves the establishment of measures and organizations required for the development of each individual, providing economic and social facilities, all of which are actions intended for directing society. Featuring coverage on a broad range of topics such as long-distance education, digital citizenship, and public diplomacy, this book is ideally designed for academicians, researchers, advanced-level students, sociologists, international and national organizations, and government officials.
Author : Stuart Davis
Publisher : Tamesis Books
ISBN 13 : 1855662434
Total Pages : 232 pages
Book Rating : 4.8/5 (556 download)
Download or read book Writing and Heritage in Contemporary Spain written by Stuart Davis and published by Tamesis Books. This book was released on 2012 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume is an innovative exploration of cultural heritage through museum studies, metacriticism and literary criticism. This is an innovative exploration of cultural heritage and the literary traditions that shape the contemporary literary scene in Spain. Through a coalescence of museum studies, metacriticism and traditional literary criticism thestudy interweaves discussion of museum spaces with literary analysis, exploring them as agents of memorialisation and a means for preserving and conveying heritage. Following introductory explorations of the development of museums and the literary canon, each chapter begins with a "visit" to a Spanish museum, establishing the framework for the subsequent discussion of critical practices and texts. Case studies include examination of the palimpsest andunconscious influence of canonical cores; the response to masculine traditions of poetry and art; counter-culture of the 1990s; and the ethical concerns of postmemory writing. STUART DAVIS is a Lecturer in Spanish, Girton College, and Newton Trust Lecturer in the Department of Spanish and Portuguese, University of Cambridge.
Author : España. Subdirección General de Museos
Publisher :
ISBN 13 :
Total Pages : 0 pages
Book Rating : 4.:/5 (145 download)
Download or read book Sistema español de museos written by España. Subdirección General de Museos and published by . This book was released on 19?? with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 854 pages
Book Rating : 4.3/5 ( download)
Download or read book Directory of Online Data Bases written by and published by . This book was released on 1990 with total page 854 pages. Available in PDF, EPUB and Kindle. Book excerpt:
