Marcas sonrientes

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Publisher : Editorial UOC
ISBN 13 : 8491161112
Total Pages : 214 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Marcas sonrientes by : Valiente Alber, Sònia

Download or read book Marcas sonrientes written by Valiente Alber, Sònia and published by Editorial UOC. This book was released on 2016-10-28 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: ¿Por qué la publicidad televisiva ha empleado tan poco el humor en los últimos años? ¿Por qué la publicidad en España es tan gris? Estas cuestiones son el germen de una investigación que ha durado tres años (2012-2015) y que ha dado lugar a la tesis doctoral: «La conexión emocional generada por el humor como elemento de engagement en marcas consolidadas». Una investigación que ha demostrado que, en un contexto de crisis económica, fragmentación de las audiencias, saturación publicitaria y entorno multipantalla el humor continúa siendo una estrategia válida para generar engagement. Es más, si el anuncio gusta –hace que «la marca me caiga mejor»– se viralizará. Conexión emocional y prescripción orgánica. ¿Hay algo más que una marca pueda soñar?

World Literature, Cosmopolitanism, Globality

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Author :
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110641135
Total Pages : 246 pages
Book Rating : 4.1/5 (16 download)

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Book Synopsis World Literature, Cosmopolitanism, Globality by : Gesine Müller

Download or read book World Literature, Cosmopolitanism, Globality written by Gesine Müller and published by Walter de Gruyter GmbH & Co KG. This book was released on 2019-10-21 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: From today’s vantage point it can be denied that the confidence in the abilities of globalism, mobility, and cosmopolitanism to illuminate cultural signification processes of our time has been severely shaken. In the face of this crisis, a key concept of this globalizing optimism as World Literature has been for the past twenty years necessarily is in the need of a comprehensive revision. World Literature, Cosmopolitanism, Globality: Beyond, Against, Post, Otherwise offers a wide range of contributions approaching the blind spots of the globally oriented Humanities for phenomena that in one way or another have gone beyond the discourses, aesthetics, and political positions of liberal cosmopolitanism and neoliberal globalization. Departing basically (but not exclusively) from different examples of Latin American literatures and cultures in globalized contexts, this volume provides innovative insights into critical readings of World Literature and its related conceptualizations. A timely book that embraces highly innovative perspectives, it will be a mustread for all scholars involved in the field of the global dimensions of literature.

Education for the Twenty-first Century

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Author :
Publisher : UNESCO
ISBN 13 :
Total Pages : 362 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Education for the Twenty-first Century by : International Commission on Education for the Twenty-first Century

Download or read book Education for the Twenty-first Century written by International Commission on Education for the Twenty-first Century and published by UNESCO. This book was released on 1998 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Containing a selection of texts on education prepared during the work of the International Commission on Education for the Twenty-first Century, this volume bears witness to some paradoxes faced by education: to reconcile divergent aims and trends, to embody both continuity and renewal, to encourage conformity and innovation. These papers are intended to complement existing literature to respond to questions that arose in the course of the Commission's work, and to illuminate specific issues that cross disciplines.

Tierra Vacante en Ciudades Latinoamericanas

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Publisher :
ISBN 13 : 9781558441491
Total Pages : 0 pages
Book Rating : 4.4/5 (414 download)

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Book Synopsis Tierra Vacante en Ciudades Latinoamericanas by : Nora Clichevsky

Download or read book Tierra Vacante en Ciudades Latinoamericanas written by Nora Clichevsky and published by . This book was released on 2002 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Vacant urban land--the product of land market activity, the actions of private agents, and the policies of public agents--is an important challenge for policy makers. Vacant lots on the urban fringe and in central and interstitial areas have affected growth patterns in Latin America. Contributors to this book analyze the problems and opportunities related to vacant urban land in five cities: Buenos Aires, Argentina; Rio de Janeiro, Brazil; Quito, Ecuador; Lima, Perú; and San Salvador, El Salvador.

Mahatma Gandhi

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Publisher : Columbia University Press
ISBN 13 : 0231530390
Total Pages : 353 pages
Book Rating : 4.2/5 (315 download)

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Book Synopsis Mahatma Gandhi by : Dennis Dalton

Download or read book Mahatma Gandhi written by Dennis Dalton and published by Columbia University Press. This book was released on 2012-02-21 with total page 353 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dennis Dalton's classic account of Gandhi's political and intellectual development focuses on the leader's two signal triumphs: the civil disobedience movement (or salt satyagraha) of 1930 and the Calcutta fast of 1947. Dalton clearly demonstrates how Gandhi's lifelong career in national politics gave him the opportunity to develop and refine his ideals. He then concludes with a comparison of Gandhi's methods and the strategies of Martin Luther King Jr. and Malcolm X, drawing a fascinating juxtaposition that enriches the biography of all three figures and asserts Gandhi's relevance to the study of race and political leadership in America. Dalton situates Gandhi within the "clash of civilizations" debate, identifying the implications of his work on continuing nonviolent protests. He also extensively reviews Gandhian studies and adds a detailed chronology of events in Gandhi's life.

An Introduction to the History of Mexican Law

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Publisher :
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.:/5 (49 download)

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Book Synopsis An Introduction to the History of Mexican Law by : Guillermo Floris Margadant S.

Download or read book An Introduction to the History of Mexican Law written by Guillermo Floris Margadant S. and published by . This book was released on 1983 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt:

A Frequency Dictionary of Spanish

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Publisher : Routledge
ISBN 13 : 1134874537
Total Pages : 1457 pages
Book Rating : 4.1/5 (348 download)

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Book Synopsis A Frequency Dictionary of Spanish by : Mark Davies

Download or read book A Frequency Dictionary of Spanish written by Mark Davies and published by Routledge. This book was released on 2017-12-12 with total page 1457 pages. Available in PDF, EPUB and Kindle. Book excerpt: A Frequency Dictionary of Spanish has been fully revised and updated, including over 500 new entries, making it an invaluable resource for students of Spanish. Based on a new web-based corpus containing more than 2 billion words collected from 21 Spanish-speaking countries, the second edition of A Frequency Dictionary of Spanish provides the most expansive and up-to-date guidelines on Spanish vocabulary. Each entry is accompanied with an illustrative example and full English translation. The Dictionary provides a rich resource for language teaching and curriculum design, while a separate CD version provides the full text in a tab-delimited format ideally suited for use by corpus and computational linguistics. With entries arranged both by frequency and alphabetically, A Frequency Dictionary of Spanish enables students of all levels to get the most out of their study of vocabulary in an engaging and efficient way.

The Forbidden Religion

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Author :
Publisher : José M. Herrou Aragón
ISBN 13 : 1471725693
Total Pages : 107 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis The Forbidden Religion by : Jose M. Herrou Aragon

Download or read book The Forbidden Religion written by Jose M. Herrou Aragon and published by José M. Herrou Aragón. This book was released on 2012-07-03 with total page 107 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gnosis means knowledge. But we are not referring to just any knowledge. Gnosis is knowledge which produces a great transformation in those who receive it. Knowledge capable of nothing less than waking up man and helping him to escape from the prison in which he finds himself. That is why Gnosis has been so persecuted throughout the course of history, because it is knowledge considered dangerous for the religious and political authorities who govern mankind from the shadows. Every time this religion, absolutely different from the rest, appears before man, the other religions unite to try to destroy or hide it again. Primordial Gnosis is the original Gnosis, true Gnosis, eternal Gnosis, Gnostic knowledge in its pure form. Due to multiple persecutions, Primordial Gnosis has been fragmented, distorted and hidden.

Employment in Metropolitan Areas

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Author :
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Employment in Metropolitan Areas by : United States. Bureau of Labor Statistics

Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

History of Special Education

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Publisher : Emerald Group Publishing
ISBN 13 : 0857246291
Total Pages : 389 pages
Book Rating : 4.8/5 (572 download)

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Book Synopsis History of Special Education by : Anthony F. Rotatori

Download or read book History of Special Education written by Anthony F. Rotatori and published by Emerald Group Publishing. This book was released on 2011-01-25 with total page 389 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the history of special education by categorical areas (for example, Learning Disabilities, Mental Retardation, and Autistic Spectrum Disorders). This title includes chapters on the changing philosophy related to educating students with exceptionalities as well as a history of legal and legislation content concerned with special education.

Social Urbanism and the Politics of Violence

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Publisher : Springer
ISBN 13 : 1137397365
Total Pages : 158 pages
Book Rating : 4.1/5 (373 download)

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Book Synopsis Social Urbanism and the Politics of Violence by : K. Maclean

Download or read book Social Urbanism and the Politics of Violence written by K. Maclean and published by Springer. This book was released on 2015-01-23 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medellín, Colombia, used to be the most violent city on earth, but in recent years, allegedly thanks to its 'social urbanism' approach to regeneration, it has experienced a sharp decline in violence. The author explores the politics behind this decline and the complex transformations in terms of urban development policies in Medellín.

'Mixed Race' Studies

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Author :
Publisher : Routledge
ISBN 13 : 1135170711
Total Pages : 362 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis 'Mixed Race' Studies by : Jayne O. Ifekwunigwe

Download or read book 'Mixed Race' Studies written by Jayne O. Ifekwunigwe and published by Routledge. This book was released on 2015-03-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.

The Ethics of Special Education, Second Edition

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Publisher : Teachers College Press
ISBN 13 : 0807758957
Total Pages : 169 pages
Book Rating : 4.8/5 (77 download)

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Book Synopsis The Ethics of Special Education, Second Edition by : Kenneth R. Howe

Download or read book The Ethics of Special Education, Second Edition written by Kenneth R. Howe and published by Teachers College Press. This book was released on 2018-06-08 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Updated to include changes in the field, this new edition addresses ethical issues that are most pressing to special education teachers and administrators. Using a case-based approach, students are encouraged to reason and collaborate about due process, the distribution of educational resources, institutional unresponsiveness, professional relationships, conflicts among parents and teachers, and confidentiality.

The Colombian Peace Agreement

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Publisher : Routledge
ISBN 13 : 100037520X
Total Pages : 323 pages
Book Rating : 4.0/5 (3 download)

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Book Synopsis The Colombian Peace Agreement by : Jorge Luis Fabra-Zamora

Download or read book The Colombian Peace Agreement written by Jorge Luis Fabra-Zamora and published by Routledge. This book was released on 2021-04-28 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first systematic, interdisciplinary examination of the peace agreement signed between the Colombian Government and the Revolutionary Armed Forces of Colombia to end one of the largest and most violent conflicts in the Western Hemisphere. It discusses the achievements, failures, and challenges of this innovative peace agreement and its implications for Colombia’s future. Contributors include negotiators of the Agreement, judges of the Special Jurisdiction for Peace, representatives of the civil society, and leading academic experts in peace studies, human rights, international law, criminal law, transitional justice, political science, and philosophy. Based on the premise that peace is a form of transferable social knowledge, and therefore necessitates transformative social learning, the volume also discusses what other countries can learn from the Colombian experience. This book will be of much interest to students of peace and conflict studies, transitional justice, Latin American politics, human rights, civil wars and International Relations.

The Life, Music, and Times of Carlos Gardel

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Publisher : University of Pittsburgh Pre
ISBN 13 : 0822976420
Total Pages : 369 pages
Book Rating : 4.8/5 (229 download)

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Book Synopsis The Life, Music, and Times of Carlos Gardel by : Simon Collier

Download or read book The Life, Music, and Times of Carlos Gardel written by Simon Collier and published by University of Pittsburgh Pre. This book was released on 1986-12-15 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the first biography in English of the great Argentinian tango singer Carlos Gardel (1890-1935), Collier traces his rise from very modest beginnings to become the first genuine "superstar" of twentieth-century Latin America. In his late teens, Gardel won local fame in the barrios of Buenos Aires singing in cafes and political clubs. By the 1920s, after he switched to tango singing, the songs he wrote and sang enjoyed instant popularity and have become classics of the genre. He began making movies in the 1930s, quickly establishing himself as the most popular star of the Spanish-language cinema, and at the time of his death Paramount was planning to launch his Hollywood career.Collier's biography focuses on Gardel's artistic career and achievements but also sets his life story within the context of the tango tradition, of early twentieth-century Argentina, and of the history of popular entertainment.

Marxism and Literary Criticism

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Publisher : Univ of California Press
ISBN 13 : 9780520032439
Total Pages : 100 pages
Book Rating : 4.0/5 (324 download)

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Book Synopsis Marxism and Literary Criticism by : Terry Eagleton

Download or read book Marxism and Literary Criticism written by Terry Eagleton and published by Univ of California Press. This book was released on 1976-08-16 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Far and away the best short introduction to Marxist criticism (both history and problems) which I have seen."--Fredric R. Jameson "Terry Eagleton is that rare bird among literary critics--a real writer."--Colin McCabe, The Guardian

Women and Leadership in Higher Education

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Author :
Publisher : IAP
ISBN 13 : 1623968216
Total Pages : 254 pages
Book Rating : 4.6/5 (239 download)

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Book Synopsis Women and Leadership in Higher Education by : Karen A. Longman

Download or read book Women and Leadership in Higher Education written by Karen A. Longman and published by IAP. This book was released on 2014-09-01 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Women and Leadership in Higher Education is the first volume in a new series of books (Women and Leadership: Research, Theory, and Practice) that will be published in upcoming years to inform leadership scholars and practitioners. This book links theory, research, and practice of women’s leadership in various higher education contexts and offers suggestions for future leadership development strategies. This volume focuses on the field of higher education, particularly within the context of the United States—a sector that serves a majority of students at all degree levels who are women, yet lacks parity by women in senior leadership roles. The book’s fifteen chapters present both hard facts regarding the current demographic realities within higher education and fresh thinking about how progress can and must be made in order for U.S. higher education to benefit from the perspectives of women at the senior leadership table. The book’s opening section provides data and analysis in addressing “The State of Women and Leadership in Higher Education”; the second section offers descriptions of three effective models for women’s leadership development at the national and institutional levels; the third section draws from recent research to present “Women’s Experiences and Contributions in Higher Education Leadership.” The book concludes with five shorter chapters written by current and former college and university presidents who offer “Lessons from the Trenches” for the benefit of those who follow. In short, the thesis of the book is that our world is changing; higher education collectively, as well as institutions of all types, must change. Bringing more women into leadership is critical to the goal of moving our society and world forward in healthier ways.