El greenwashing y la capacidad del consumidor para identificarlo. Estudio del vino DaVida

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Publisher :
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4.:/5 (129 download)

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Book Synopsis El greenwashing y la capacidad del consumidor para identificarlo. Estudio del vino DaVida by : Amanda Alcalde Alonso

Download or read book El greenwashing y la capacidad del consumidor para identificarlo. Estudio del vino DaVida written by Amanda Alcalde Alonso and published by . This book was released on 2021 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: El trabajo de fin de grado realizado analiza en profundidad el funcionamiento de las falsas prácticas comerciales a través de argumentos medioambientales y falsas estrategias de Responsabilidad Social Corporativa (a partir de ahora RSC) como greenwashing. En primer lugar se realiza una introducción a la sostenibilidad empresarial, estudiando los conceptos que engloban la RSC y las tendencias de consumo para segmentar perfiles del consumidor socialmente responsable. Dicho análisis se ha complementado con un estudio empírico a través de la observación del etiquetado de la botella de vino vegano DaVida para demostrar el efecto del greenwashing en el consumidor. Por último, el estudio ha mostrado cómo las afirmaciones sostenibles y otras prácticas greenwashing distorsionan la mente del consumidor. Palabras clave: greenwashing, desarrollo sostenible, sostenibilidad, consumidor socialmente responsable, RSC.

Preventing Ageing Unequally

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Publisher : OECD Publishing
ISBN 13 : 9264279083
Total Pages : 258 pages
Book Rating : 4.2/5 (642 download)

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Book Synopsis Preventing Ageing Unequally by : OECD

Download or read book Preventing Ageing Unequally written by OECD and published by OECD Publishing. This book was released on 2017-10-18 with total page 258 pages. Available in PDF, EPUB and Kindle. Book excerpt: This report examines how the two global mega-trends of population ageing and rising inequalities have been developing and interacting, both within and across generations.

Holism and Evolution

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Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Holism and Evolution by : Jan Christiaan Smuts

Download or read book Holism and Evolution written by Jan Christiaan Smuts and published by . This book was released on 1926 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Business Solutions for the Global Poor

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Publisher : John Wiley & Sons
ISBN 13 : 0787988545
Total Pages : 455 pages
Book Rating : 4.7/5 (879 download)

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Book Synopsis Business Solutions for the Global Poor by : V. Kashturi Rangan

Download or read book Business Solutions for the Global Poor written by V. Kashturi Rangan and published by John Wiley & Sons. This book was released on 2007-02-03 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: Based on research presented at The Harvard Business School’s first-ever conference on business approaches to poverty alleviation, Business Solutions for the Global Poor brings together perspectives from leading academics and corporate, non-profit and public sector managers. The contributors draw on practical and dynamic how-to insights from leading BOP ventures from more than twenty countries world-wide. This important volume reflects poverty’s multi-faceted nature and a broad range of actors—multinational and local businesses, entrepreneurs, civil society organizations and governments—that play a role in its alleviation.

Global Latinas

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Publisher : Palgrave MacMillan
ISBN 13 :
Total Pages : 248 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Global Latinas by : Lourdes Casanova

Download or read book Global Latinas written by Lourdes Casanova and published by Palgrave MacMillan. This book was released on 2009-02-27 with total page 248 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Most of the research on multinationals has focused on companies from developed markets. Research on multinationals from emerging economies is relatively new and most of the attention has been focused on multinationals from Asia. Little research has been done on the internationalization strategies and challenges of Latin American multinationals. This book aims to fill this void. Studying Latin American multinationals will not only provide insights into specific strategies deployed by successful firms but will also identify best practices that can be employed by the next generation multinationals from emerging markets." --Book Jacket.