El diseño en la publicidad. Generar ideas creativas

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Publisher :
ISBN 13 : 9788441539679
Total Pages : 256 pages
Book Rating : 4.5/5 (396 download)

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Book Synopsis El diseño en la publicidad. Generar ideas creativas by :

Download or read book El diseño en la publicidad. Generar ideas creativas written by and published by . This book was released on with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Publicidad contagiosa

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Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

Graphis

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Publisher :
ISBN 13 :
Total Pages : 342 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Graphis by :

Download or read book Graphis written by and published by . This book was released on 2002 with total page 342 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Design Berlin

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Publisher :
ISBN 13 :
Total Pages : 84 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Design Berlin by : Mateo Kries

Download or read book Design Berlin written by Mateo Kries and published by . This book was released on 2003 with total page 84 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than ten years after reunification, the creative scene in Berlin is characterized by a wealth of ideas, unconventionality and an international approach. This book introduces the most innovative young designers and architects based in Berlin.

Todo Da Igual

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Publisher : iUniverse
ISBN 13 : 0595155863
Total Pages : 194 pages
Book Rating : 4.5/5 (951 download)

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Book Synopsis Todo Da Igual by : Juan Gracia

Download or read book Todo Da Igual written by Juan Gracia and published by iUniverse. This book was released on 2001-01-08 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Asqueado de su indolente existencia, Esa?Mipatio, un madrileño de veinticinco años, hijo de un empresario millonario y granuja y de una cirujana algo desquiciada, decide romper con el pasado. Atrás quedan los grotescos y desmedidos episodios de una vida marcada por el desencanto, el absurdo existencial y los desmanes más desmesurados. Con tintes bíblico-alegóricos, antisociales y amorales, en línea con El Diario de un hombre humillado, de Félix de Azúa.

En tu medio

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Publisher : John Wiley & Sons
ISBN 13 : 1118126998
Total Pages : 402 pages
Book Rating : 4.1/5 (181 download)

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Book Synopsis En tu medio by : Leah Fonder-Solano

Download or read book En tu medio written by Leah Fonder-Solano and published by John Wiley & Sons. This book was released on 2017-11-06 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: En tu medio is a new program for intermediate Spanish that includes interactive and multimedia content, online tools and resources, and authentic short films to provide a contemporary and appealing learning experience. The course is designed to complement any course format, whether it be face-to-face, a hybrid/blended learning environment, or an online class. The course uses a task-based, student-friendly approach to build from the introductory level toward a higher-level proficiency. Each of 10 sequential course sections offers meaningful activities designed to motivate students and positively reinforce successful communication through pair and group interaction, negotiation of meaning, and the completion of real-world tasks within an engaging thematic and cultural context.

Tendencias de la comunicación para el turismo

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Author :
Publisher : Dykinson
ISBN 13 : 8491489037
Total Pages : pages
Book Rating : 4.4/5 (914 download)

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Book Synopsis Tendencias de la comunicación para el turismo by : Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero

Download or read book Tendencias de la comunicación para el turismo written by Walter-Fererico Gadea;Roberto Carlos Cuenca Jiménez;Alonso Chaves-Montero and published by Dykinson. This book was released on 2020-02-21 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro puede considerarse como una vía imprescindible para tratar de “ordenar el tráfico” en el complicado mundo del Turismo. Dos tercios de la Gran Muralla China está llena de brechas y de grafiti, en buena parte por el desembarco de excursionistas. Una joya de la historia, padece los efectos de millones de turistas que la visitan, con las facilidades que da el precio de los viajes y de los tour operadores que ponen cualquier destino a nuestro alcance.

Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Minale, Tattersfield Design & Graphics

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Publisher :
ISBN 13 :
Total Pages : 274 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Minale, Tattersfield Design & Graphics by : Edward Booth-Clibborn

Download or read book Minale, Tattersfield Design & Graphics written by Edward Booth-Clibborn and published by . This book was released on 1986 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Kingdom of Curious Creatures

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Publisher : Design Originals
ISBN 13 : 9781497205703
Total Pages : 88 pages
Book Rating : 4.2/5 (57 download)

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Book Synopsis Kingdom of Curious Creatures by : Kanoko Egusa

Download or read book Kingdom of Curious Creatures written by Kanoko Egusa and published by Design Originals. This book was released on 2022-03-29 with total page 88 pages. Available in PDF, EPUB and Kindle. Book excerpt: Escape to a magical place where French Bulldogs mind the farmer's market vegetable stand, piglets nap in teacups, critters play chess, and hares throw a wedding to remember. In this whimsically charming coloring book for adults, color 80 imaginative scenes to life and express your creativity! Featuring colored examples to inspire you before you begin coloring and new and interesting fairytale art that you've never seen before until now, fill each page with your favorite art materials! Some designs span across spreads to fully capture a wider scope within each enchanting scene, while other illustrations stand alone on an individual page.

Quaderns

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Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis Quaderns by :

Download or read book Quaderns written by and published by . This book was released on with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:

The Essential Persona Lifecycle

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Publisher : Morgan Kaufmann
ISBN 13 : 0123814197
Total Pages : 235 pages
Book Rating : 4.1/5 (238 download)

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Book Synopsis The Essential Persona Lifecycle by : Tamara Adlin

Download or read book The Essential Persona Lifecycle written by Tamara Adlin and published by Morgan Kaufmann. This book was released on 2010-03-20 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential Persona Lifecycle: Your Guide to Building and Using Personas offers a practical guide to the creation and use of personas, which can help product designers, their team, and their organization become more user focused. This book is for people who just need to know what to do and what order to do it in. It is completely focused on practical tools and methods, without much explanation on why the particular tool or method is the right one. The book discusses the five phases of persona lifecycle: - Family planning — Basic ideas and a few tools that will help one get organized - Conception and gestation — Step-by-step instructions to move from assumptions to completed personas - Birth and maturation — Strategic techniques to get the right information about ones personas out to ones your teammates at the right time - Adulthood — Specific tools that will ensure that ones personas are used by the right people at the right times and in the right ways during the product development cycle - Lifetime achievement and retirement — Basic ideas and a few tools to you measure the success of the persona effort and prepare for the next one - Practical and immediately applicable how-to reference guide for building and using personas – from planning, creating, launching, evaluating, and determining ROI - Invaluable guide that gives you a quick reference for incorporating personas into a product development process - Features all the essential how-to material from its parent book, The Persona Lifecycle, as a quick, at your fingertips companion

El final del eclipse

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Publisher :
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis El final del eclipse by :

Download or read book El final del eclipse written by and published by . This book was released on 2002 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Total Engagement

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Publisher : Harvard Business Press
ISBN 13 : 1422155137
Total Pages : 286 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Total Engagement by : Byron Reeves

Download or read book Total Engagement written by Byron Reeves and published by Harvard Business Press. This book was released on 2009-11-03 with total page 286 pages. Available in PDF, EPUB and Kindle. Book excerpt: Can the workplace be more productive by including avatars, three-dimensional environments, and participant-driven outcomes? This grounded and thought-provoking book by Byron Reeves and Leighton Read proves that it is not only possible, it is inevitable. Implementing components of multiplayer computer games in the workplace will address a host of age-old problems. Games can not only stem boredom and decrease turnover, but also enhancee collaboration and encourage creative leadership. Games require extraordinary teamwork, elaborate data analysis and strategy, recruitment and retention of top players, and quick decision making. Recreating some elements of games - such as positioning tasks within stories, creating internal economies, and implementing participant-driven communication systems - can not only boost employee engagement but overall productivity. Of course, the strong psychological power of games can have both positive and negative consequences for the workplace. That's why it's important to put them into practice correctly from the beginning - and Reeves and Read explain how by showing which good design principles are a powerful antidote to the addictive and stress-inducing potential of games. Supported by specific case studies and years of research, Total Engagement will completely change the way you view both work and play.

Familias Latinas en Los Estados Unidos

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Publisher :
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Familias Latinas en Los Estados Unidos by : Sally Jones Andrade

Download or read book Familias Latinas en Los Estados Unidos written by Sally Jones Andrade and published by . This book was released on 1983 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Light Beyond. Luz más allá de 2015

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Publisher : UNAM, Dirección General de Publicaciones y Fomento Editorial
ISBN 13 : 6070298608
Total Pages : 391 pages
Book Rating : 4.0/5 (72 download)

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Book Synopsis Light Beyond. Luz más allá de 2015 by : Ana María Cetto

Download or read book Light Beyond. Luz más allá de 2015 written by Ana María Cetto and published by UNAM, Dirección General de Publicaciones y Fomento Editorial. This book was released on 2020-05-26 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: El Año Internacional de la Luz y las Tecnologías Basadas en Luz 2015 fue una iniciativa global adoptada por las Naciones Unidas. Numerosas organizaciones culturales, académicas, industriales y gubernamentales alrededor del mundo unieron fuerzas para celebrar la luz y crear conciencia sobre las muchas maneras en que la fotónica impacta nuestras vidas en áreas como la energía, educación, cambio climático, salud y bienestar social. De la iniciativa resultaron miles de actividades que involucraron a millones de personas en más de 100 países del mundo. Los temas de este volumen surgieron a lo largo de 2015 como los más relevantes y con mayor interés. Se espera que este libro se convierta en un documento de consulta básica y un legado imborrable.

Design Brooklyn

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Publisher : Abrams
ISBN 13 : 1613125429
Total Pages : 256 pages
Book Rating : 4.6/5 (131 download)

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Book Synopsis Design Brooklyn by : Anne Hellman

Download or read book Design Brooklyn written by Anne Hellman and published by Abrams. This book was released on 2013-10-22 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Design Brooklyn is a visual exploration of the unique and diverse architecture, interiors, and design of public and private spaces in today’s Brooklyn, from mechanics’ shops renovated into restaurants, to newly built museums, to restored brownstones and modern townhouses. Chapters focusing on renovation, restoration, innovation, and industry come to life with more than 150 original photographs representing various neighborhoods and trends. Including studies of the Brooklyn Academy of Music’s newest addition, Fort Greene Park, and Boerum Hill’s Flavor Paper, Design Brooklyn will appeal to anyone interested in urban living, design, and trendsetting Brooklyn style. Praise for Design Brooklyn: “A terrific book. Anne Hellman and Michel Arnaud perfectly capture the essence of the innovative, independent style of the creative people who define Brooklyn!†? —Wendy Goodman, Design Editor, New York magazine “Brooklyn’s design identity is captured in this inspired collection of projects that takes you from the manufacturing past of the Brooklyn Navy Yard to influential architect-designed new construction, with plenty of bespoke brownstone renovations and handmade artists’ studios in the mix.†? —Francesca Connolly, New York editor of Remodelista.com “The creativity that New York City is so known for seemed synonymous with Manhattan . . . that was until Brooklyn bloomed. And boy, has it bloomed!†? —Newell Turner, editor in chief, Hearst Design Group “Brooklyn’s cutting-edge creativity, beauty, and bold self-confidence are well represented in this extraordinary book of Brooklyn design. Brooklyn has more character and characters than anywhere else in the world, and that spirit of originality and sense of history is vibrant and alive in these homes and cultural institutions.†? —Marty Markowitz, Brooklyn borough president “No sleep till you devour Design Brooklyn—a thrilling guide to architecture and décor in the mythical New York City borough. From a Beastie Boy’s clever brownstone renovation to insider tours of cultural spaces and imaginative restaurant design, this stunning and idea-packed guide to Brooklyn design shows how wonderfully the old can meld with the new. Design Brooklyn is sure to resonate far beyond its borders.†? —Ingrid Abramovitch, Author of Restoring a House in the City “A visual feast of the best of Brooklyn style.†? —atHome magazine “Packed with engaging back stories of Brooklyn’s homes, shops, restaurants and public institutions like Fort Greene Park and the Brooklyn Botanic Garden Visitor Center in Prospect Heights.†? —New York Times “It’s turned the borough into a playground for high design, all beautifully chronicled in a new survey by Anne Hellman, Design Brooklyn, with page after page of gorgeous photos by Michel Arnaud.†? —Town & Country “Design Brooklyn is expansive, inclusive and filled with inspiring ideas and images of interiors, both public and private.†? —Janel Laban, Apartment Therapy “What makes this book special, is that it documents the interior spaces of Brooklyn in a way that I haven’t seen before. We all know that Brooklyn has drastically changed in the last few years, but it’s rare to get the opportunity to peek into some of the private homes or have the luxury of time or money to check out all the new public spaces—restaurants, bars and hotels—that have popped up around the borough . . . It gave me a new appreciation for the sheer volume of design happening in Brooklyn every day.†? —Amy Azzarito, Design*Sponge “Quirky, spirited, surprising and useful—brimming with charm and delight.†? —New York Times Book Review