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Ekonomia I Miedzynarodowe Stosunki Gospodarcze 2021 Debiuty Studenckie
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Author :Aleksandra Kuźmińska-Haberla Publisher :Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu ISBN 13 :8376959328 Total Pages :123 pages Book Rating :4.3/5 (769 download)
Book Synopsis Ekonomia i międzynarodowe stosunki gospodarcze 2021 [DEBIUTY STUDENCKIE] by : Aleksandra Kuźmińska-Haberla
Download or read book Ekonomia i międzynarodowe stosunki gospodarcze 2021 [DEBIUTY STUDENCKIE] written by Aleksandra Kuźmińska-Haberla and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. This book was released on 2022-05-18 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Ekonomia i Międzynarodowe Stosunki Gospodarcze by : Aleksandra Kuźmińska-Haberla
Download or read book Ekonomia i Międzynarodowe Stosunki Gospodarcze written by Aleksandra Kuźmińska-Haberla and published by . This book was released on 2018 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Aleksandra Kuźmińska-Haberla Publisher :Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu ISBN 13 :8367400291 Total Pages :121 pages Book Rating :4.3/5 (674 download)
Book Synopsis Ekonomia i międzynarodowe stosunki gospodarcze 2022 by : Aleksandra Kuźmińska-Haberla
Download or read book Ekonomia i międzynarodowe stosunki gospodarcze 2022 written by Aleksandra Kuźmińska-Haberla and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. This book was released on 2023-06-21 with total page 121 pages. Available in PDF, EPUB and Kindle. Book excerpt: Zagadnienia omówione w tym numerze "Debiutów Studenckich" dotyczą działań marketingowych różnych podmiotów, przede wszystkim w przestrzeni międzynarodowej. Cztery artykuły nawiązują do kreowania marki i wizerunku firm oraz marki stworzonej przez organizację pozarządową, jeden prezentuje znaczenie marketingu relacyjnego, w tym również dla kreowania marki, kolejny zaś odnosi się do wpływu kultury na komunikację marketingową. Pozostałe dwa artykuły nawiązują do znaczenia języka angielskiego w biznesie międzynarodowym oraz do zrównoważonego rozwoju w obliczu kryzysu wodnego.
Author :Elżbieta Sobczak Publisher :Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu ISBN 13 :8376959344 Total Pages :90 pages Book Rating :4.3/5 (769 download)
Book Synopsis Współczesne trendy w gospodarce 2021 [DEBIUTY STUDENCKIE] by : Elżbieta Sobczak
Download or read book Współczesne trendy w gospodarce 2021 [DEBIUTY STUDENCKIE] written by Elżbieta Sobczak and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. This book was released on 2022-05-04 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Marketing Plans by : Malcolm McDonald
Download or read book Marketing Plans written by Malcolm McDonald and published by . This book was released on 1985-01-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: Demonstrates how to conduct a marketing audit, discusses short- and long-term goals, and offers practical advice on strategy, advertising, sales promotions, pricing, and distribution
Author :Przemysław Skulski Publisher :Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu ISBN 13 :8376958070 Total Pages :207 pages Book Rating :4.3/5 (769 download)
Book Synopsis Cultural Aspects of International Business by : Przemysław Skulski
Download or read book Cultural Aspects of International Business written by Przemysław Skulski and published by Wydawnictwo Uniwersytetu Ekonomicznego we Wrocławiu. This book was released on 2020-11-11 with total page 207 pages. Available in PDF, EPUB and Kindle. Book excerpt: The main objective of this textbook is to show cultural aspects and their influence of conducting business internationally. The authors aimed at providing information which can be useful in the process of making business decisions by taking into consideration the existing cultural diversification. This is why the theoretical discourse is accompanied by numerous examples, bringing to the book also a practical dimension. The book is addressed to a wide circle of readers – those interested in the phenomena occurring in the world economy and the dimensions of contemporary culture, as well as students of international business relations. It may also interest entrepreneurs, both those already present in international markets, and those who are at the planning stage of such future activities.
Download or read book Fashion Marketing written by Tony Hines and published by Routledge. This book was released on 2007-02-07 with total page 350 pages. Available in PDF, EPUB and Kindle. Book excerpt: A collection of international contributions from renowned academics and practitioners from the US, UK, China, the second edition of Fashion Marketing has been completely updated, revised and expanded to reflect the major changes in the fashion industry since 2001 and covers all of the key themes and issues of the area. Key themes and areas covered include globalization, fast fashion, luxury fashion, offshoring, business-to-business, forecasting, sourcing, supply chain management, new product development, design management, logistics, range planning, color prediction, market testing, e-commerce, and strategy.
Book Synopsis The Economics of International Integration by : Miroslav N. Jovanović
Download or read book The Economics of International Integration written by Miroslav N. Jovanović and published by Edward Elgar Publishing. This book was released on 2007-01-01 with total page 919 pages. Available in PDF, EPUB and Kindle. Book excerpt: International economic integration has played a significant part in economic policy decisions for most countries and regions throughout the world over decades. This text looks at why the success of integration schemes has been so variable and what the prospects are for integration in the future.
Download or read book Freedom to Be written by John R. Kelly and published by Routledge. This book was released on 2019-04-25 with total page 421 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1987. Following an introductory chapter on the nature of theory and the outline of the book, there are eight chapters on the explanatory approaches, or models, employed in this dialectical analysis of the leisure industry. These models focus on particular elements of leisure: experience, decision, development, identities, interaction, institutions, political forces, and human definitions. With a new preface to the re-issue by the author, this title will be of great interest to students of Sociology and Leisure Studies.
Book Synopsis The Rise of Neoliberal Feminism by : Catherine Rottenberg
Download or read book The Rise of Neoliberal Feminism written by Catherine Rottenberg and published by Oxford University Press. This book was released on 2018-08-01 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: From Hillary Clinton to Ivanka Trump and from Emma Watson all the way to Beyoncé, more and more high-powered women are unabashedly identifying as feminists in the mainstream media. In the past few years feminism has indeed gained increasing visibility and even urgency. Yet, in her analysis of recent bestselling feminist manifestos, well-trafficked mommy blogs, and television series such as The Good Wife, Catherine Rottenberg reveals that a particular variant of feminism-which she calls neoliberal feminism-has come to dominate the cultural landscape, one that is not interested in a mass women's movement or struggles for social justice. Rather, this feminism has introduced the notion of a happy work-family balance into the popular imagination, while transforming balance into a feminist ideal. So-called "aspirational women" are now exhorted to focus on cultivating a felicitous equilibrium between their child-rearing responsibilities and their professional goals, and thus to abandon key goals that have historically informed feminism, including equal rights and liberation. Rottenberg maintains that because neoliberalism reduces everything to market calculations it actually needs feminism in order to "solve" thorny issues related to reproduction and care. She goes on to show how women of color and poor and immigrant women most often serve as the unacknowledged care-workers who enable professional women to strive toward balance, arguing that neoliberal feminism legitimates the exploitation of the vast majority of women while disarticulating any kind of structural critique. It is not surprising, then, that this new feminist discourse has increasingly dovetailedwith conservative forces. In Europe, gender parity has been used by Marine Le Pen and Geert Wilders to further racist, anti-immigrant agendas, while in the United States, women's rights has been invoked to justify interventions in countries with majority Muslim populations. And though campaigns such as the #MeToo and #TimesUp appear to be shifting the discussion, given our frightening neoliberal reality, these movements are currently insufficient. Rottenberg therefore concludes by raising urgent questions about how we can successfully reorient and reclaim feminism as a social justice movement.
Download or read book Quick Response written by Bob Lowson and published by John Wiley & Sons. This book was released on 1999-08-03 with total page 318 pages. Available in PDF, EPUB and Kindle. Book excerpt: The gap between demand for consumer goods and their efficient supply is greater now than at any other time, and is widening as consumers' wants become less predictable, and suppliers struggle to meet them. Quick Response (QR) is both a management paradigm and a methodology that allows supply systems to react quickly to changes while improving their performance. QR aims to help organize a business in the face of problems associated with the vast array of goods and services now to be found in consumer markets. It is particularly relevant to the Fast Moving Consumer Goods (FMCG) and Fashion industries. QR works by compressing the time between product or service design concept and appearance on the retail shelf. It then takes advantage of such recent technologies as Point of Sale (PoS) tracking and Electronic Data Interchange (EDI) to constantly up-date estimates of true consumer demand, and then places intelligent re-orders for goods with flexible manufacturers and their suppliers. One of the features of this book is the demonstration that the range of industries able to benefit from the application of QR methodologies is extremely wide. However, this apparent universality comes with a strong 'health warning'. By placing QR in a broad framework of management thinking, the book allows comparison with other paradigms and their off-shoots - partnerships and alliances, measurement and benchmarking, Information Systems Technology strategies, Total Quality Management, and change management. Belief systems such as World Class Manufacturing, Lean Production, Agile Manufacturing, Virtual Organization, Time-Based Competition, Supply Chain Management (SCM) and chaos theory, are also reviewed and contrasted. The book then quantifies the performance benefits that accrue from the application of QR using examples from the US and European industries as well as computer simulation. Lessons are also drawn from a wide variety of SMEs (Small and Medium sized Enterprises) who are using QR as a strategic tool, as well as those who have not yet adopted it. For the latter, there are recommendations for implementing QR. The future management and research directions required for full exploitation of QR are also explored in a separate section. The most important aspect of this book is that it concentrates on the practical, hands-on management of a supply pipeline as opposed to the generalized theories of Supply Chain Management.
Book Synopsis Large-Scale Asset Purchases by the Federal Reserve by : Joseph Gagnon
Download or read book Large-Scale Asset Purchases by the Federal Reserve written by Joseph Gagnon and published by DIANE Publishing. This book was released on 2010-05 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since Dec. 2008, the Fed. Reserve¿s traditional policy instrument, the target federal funds rate, has been near zero. In order to further ease the stance of monetary policy as the economic outlook deteriorated, the Fed. Reserve purchased substantial quantities of assets with medium and long maturities. This paper explains how these purchases were implemented and discusses how they can affect the economy. The purchases led to meaningful and long-lasting reductions in longer-term interest rates (IR) on a range of securities, incl. securities that were not included in the purchase programs. These reductions in IR primarily reflect lower risk premiums, including term premiums, rather than lower expectations of future short-term IR. Tables.
Download or read book Pop-Up Retail written by Ghalia Boustani and published by Routledge. This book was released on 2021-05-13 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ephemeral stores, also known as pop-up stores, have existed since the beginning of trade between consumers. They appeared in city centres, villages or other convenient places where they proposed an offering and then disappeared as soon as its offering was wearied. This is a very similar experience to the current phenomenon; ephemeral stores appear unannounced and disappear without notice or can morph into something else. Brands adopt these stores because of the array of benefits they present and their characterizing features. Consumers, on the other hand, are not only positively reactive to ephemeral stores, they actively demand these novel, engaging, satisfying or beneficial stores more than ever as they provide them with constant change and surprise. Focusing on ephemeral retailing, this book aims to provide a clear understanding of what it is, how it developed and why it gained importance in today’s busy retail scene. As many brands are adopting ephemeral stores into their distribution channels or using them as unique touchpoints, this book proposes a categorization of ephemeral retailing, explaining different ephemeral store vocations based on different brand strategies and objectives. With many professional opinions about ephemeral stores and a body of academic research developing, this book aims to combine all knowledge about the topic into one concise publication: it clarifies, consolidates and creates a clear understanding about the topic of ephemeral retailing that will inform future research and activity. The book is written for academics, students and retail professionals with an interest in relevant fields such as retail marketing and management, brand management and distribution.
Book Synopsis The Global Airline Industry by : Peter Belobaba
Download or read book The Global Airline Industry written by Peter Belobaba and published by John Wiley & Sons. This book was released on 2015-07-06 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Extensively revised and updated edition of the bestselling textbook, provides an overview of recent global airline industry evolution and future challenges Examines the perspectives of the many stakeholders in the global airline industry, including airlines, airports, air traffic services, governments, labor unions, in addition to passengers Describes how these different players have contributed to the evolution of competition in the global airline industry, and the implications for its future evolution Includes many facets of the airline industry not covered elsewhere in any single book, for example, safety and security, labor relations and environmental impacts of aviation Highlights recent developments such as changing airline business models, growth of emerging airlines, plans for modernizing air traffic management, and opportunities offered by new information technologies for ticket distribution Provides detailed data on airline performance and economics updated through 2013
Book Synopsis Keywords for Media Studies by : Laurie Ouellette
Download or read book Keywords for Media Studies written by Laurie Ouellette and published by NYU Press. This book was released on 2017-03-14 with total page 235 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Essential vocabulary of Media Studies Keywords for Media Studies introduces and aims to advance the field of critical media studies by tracing, defining, and problematizing its established and emergent terminology. The book historicizes thinking about media and society, whether that means noting a long history of "new media," or tracing how understandings of media "power" vary across time periods and knowledge formations. Bringing together an impressive group of established scholars from television studies, film studies, sound studies, games studies, and more, each of the 65 essays in the volume focuses on a critical concept, from "fan" to "industry," and "celebrity" to "surveillance." Keywords for Media Studies is an essential tool that introduces key terms, research traditions, debates, and their histories, and offers a sense of the new frontiers and questions emerging in the field of media studies.
Book Synopsis Strategic Marketing Planning by : Richard M.S. Wilson
Download or read book Strategic Marketing Planning written by Richard M.S. Wilson and published by Routledge. This book was released on 2010-05-04 with total page 544 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategic Marketing Planning concentrates on the critical planning aspects that are of vital importance to practitioners and students alike. It has a clear structure that offers a digest of the five principal dimensions of the strategic marketing planning process. Leading authors in this sector, Gilligan and Wilson offer current thinking in marketing and consider the changes it has undergone over the past few years. Updated information in this new edition includes: * Changing corporate perspectives on the role of strategic marketing activity * Changing social structures and the rise of social tribes * The significance of the new consumer and how the new consumer needs to be managed * New thinking on market segmentation * Changing routes to market * Developments in e-marketing * Changing environmental structures and pressures
Book Synopsis Happiness as Enterprise by : Sam Binkley
Download or read book Happiness as Enterprise written by Sam Binkley and published by SUNY Press. This book was released on 2014-03-01 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the contemporary discourse on happiness through the lens of governmentality theory. Recent decades have seen an explosion of interest in the phenomenon of happiness, as evidenced by self-help books, talk shows, spiritual mentoring, business management, and relationship counseling. At the center of this development is the expanding influence of positive psychology, which places the concern with happiness in a new position of professional respectability, while opening it to institutional applications. In settings as diverse as college education, business, military training, family, and financial planning, happiness has appeared as the object of a new technology of emotional self-optimization. As such, happiness has come to define a new mentality of self-governmentor a governmentality as the concept is developed in the work of Michel Foucaultone that Sam Binkley demonstrates is aligned closely with economic neoliberalism. Happiness as Enterprise blends theoretical argumentation and empirical description in an engaging and accessible analysis that brings governmentality theory into contact with sociological theories of practice and temporality, particularly in the work of Pierre Bourdieu. This book invites readers not only to consider the new discourse on happiness for its relation to contemporary formations of power, but to rethink many of the assumptions of governmentality theory in a manner sensitive to the mundane practices and everyday agencies of government, and the unique and specific temporalities these practices imply.
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