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Author : Al Eicoff
Publisher :
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4./5 ( download)
Download or read book Eicoff on Broadcast Direct Marketing written by Al Eicoff and published by . This book was released on 1988 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alvin Eicoff
Publisher : N T C Business Books
ISBN 13 : 9780844235189
Total Pages : 0 pages
Book Rating : 4.2/5 (351 download)
Download or read book Direct Marketing Through Broadcast Media written by Alvin Eicoff and published by N T C Business Books. This book was released on 1995 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium. Authored by Al Eicoff, one of the pioneers of broadcast direct marketing, it is contemporary, covering all of the newest media forms and techniques. And, like few books ever written on the subject, it gives the broader perspective because it is based on a lifetime of success. You get the total picture of where broadcast direct marketing has been and where it's headed.
Author : G. Scott Osborne
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 184 pages
Book Rating : 4.4/5 (91 download)
Download or read book Electronic Direct Marketing written by G. Scott Osborne and published by Prentice Hall. This book was released on 1984 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 872 pages
Book Rating : 4.:/5 (321 download)
Download or read book The Direct Marketing Handbook written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1992 with total page 872 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.4/5 (91 download)
Download or read book Direct Marketing written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1986 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan Tyler Eastman
Publisher : CRC Press
ISBN 13 : 1136024824
Total Pages : 351 pages
Book Rating : 4.1/5 (36 download)
Download or read book Media Promotion & Marketing for Broadcasting, Cable & the Internet written by Susan Tyler Eastman and published by CRC Press. This book was released on 2012-11-12 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Capture and Retain Your Media Audience!
Author :
Publisher :
ISBN 13 :
Total Pages : 224 pages
Book Rating : 4.3/5 (555 download)
Download or read book Interactive Direct Marketing written by and published by . This book was released on 1995 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Jim Kobs
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 420 pages
Book Rating : 4.:/5 (319 download)
Download or read book Profitable Direct Marketing written by Jim Kobs and published by McGraw-Hill Companies. This book was released on 1992 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Jim Kobs is a respected leader in the field of direct marketing, a strategic thinker, an effective teacher/lecturer, an award-winning creative thinker, a noted author and a good friend. Profitable Direct Marketing incorporates the wisdom of his years of experience and is an important addition to the library of every serious direct marketer. -- Jonah Gitlitz President Direct Marketing Association, Inc. This eagerly awaited new edition provides the know-how needed by every advertising, promotion and direct marketing manager who wants to succeed in the age of the individual. Highly recommended for both the basics and its advanced strategic insights. -- Stan Rapp Coauthor of MaxiMarketing Like Jim Kobs himself, his book is so wise, so clear, so well-organized, and so knowledgeable, I can't imagine a better place to get a broad grasp of the direct marketing of today and tomorrow. -- Thomas L. Collins Coauthor of MaxiMarketing Before you spend another dime to promote your product or service, you should read Jim Kobs' book to ensure that you are maximizing your investment. Getting the most out of direct marketing requires not only careful planning and execution, but rigorous analysis. Jim Kobs shows you how to do it, from start to finish. -- John Schlactenhaufen Vice President Sales &Marketing Dictaphone Corporation Jim Kobs covers it all . . . . Strategy, tactics, basic rules and advanced concepts are all addressed in what is becoming a must read for anyone using or contemplating a direct marketing program. -- Stephen E. Toman Executive Vice President Grolier, Inc. Finding this book is like finding your glasses . what seemed vague and obscure becomes clear. -- Susan J.McIntyre Direct Marketing Manager NIKE, Inc. This second edition updates, reinvigorates and adds fresh knowledge and insights to Jim Kobs' masterful work. -- Barrie M. Spelling Vice President, New Business Colgate-Palmolive Company Profitable Direct Marketing is a goldmine of information for immediate (and enjoyable) reading, and is an invaluable reference source for years to come. -- Richard S. Hodgson Author of Direct Mail and Mail Order Handbook
Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
ISBN 13 : 9780130804341
Total Pages : 472 pages
Book Rating : 4.8/5 (43 download)
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author :
Publisher :
ISBN 13 :
Total Pages : 778 pages
Book Rating : 4.:/5 ( download)
Download or read book Direct Marketing written by and published by . This book was released on 1985 with total page 778 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Learn2succeed. com Incorporated
Publisher : Productive Publications
ISBN 13 : 1552704726
Total Pages : 163 pages
Book Rating : 4.5/5 (527 download)
Download or read book Direct Marketing for Beginners: How to Cut Out the Middleman and Sell Direct to Consumers written by Learn2succeed. com Incorporated and published by Productive Publications. This book was released on 2014-05-14 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Susan K. Jones
Publisher : N T C Business Books
ISBN 13 :
Total Pages : 520 pages
Book Rating : 4.:/5 (31 download)
Download or read book Creative Strategy in Direct Marketing written by Susan K. Jones and published by N T C Business Books. This book was released on 1998 with total page 520 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book contains all the insights and hand s-on tools necessary to create and execute packages that att ract the right customers, turn leads into buyers and convert one-time sales into long term customers. '
Author : Lois K. Geller
Publisher : Oxford University Press, USA
ISBN 13 : 0195158695
Total Pages : 384 pages
Book Rating : 4.1/5 (951 download)
Download or read book Response written by Lois K. Geller and published by Oxford University Press, USA. This book was released on 2002 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work offers all marketers, in any size company, a strategy for creating and sustaining a profitable direct marketing programme - both on- and off-line.
Author : Ray Jutkins
Publisher : Rockingham*jutkins*marketing
ISBN 13 : 9780937359532
Total Pages : 338 pages
Book Rating : 4.3/5 (595 download)
Download or read book Direct Marketing written by Ray Jutkins and published by Rockingham*jutkins*marketing. This book was released on 1989 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dudley Stevenson
Publisher : CreateSpace
ISBN 13 : 9781517631208
Total Pages : 372 pages
Book Rating : 4.6/5 (312 download)
Download or read book Marketing Direct written by Dudley Stevenson and published by CreateSpace. This book was released on 2015-08-20 with total page 372 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's digital world, the avenues for directly connecting with clients and customers are constantly changing. However, just because a new advertising access point appears, it doesn't mean it's the best one for your company. Written by an industry pro with more than thirty-five years' experience, Marketing Direct guides you through the innumerable options and helps you find the methods that will attract more customers, generate more leads, drive more traffic, and provide a better return on your promotional investments. Marketing Direct also provides step-by-step instructions on mail order and catalog sales in all media channels, from digital to print to broadcast. Discover how and when to use direct marketing and determine which applications will produce the results you desire. Whether you're in the B2B or B2C space, this thorough, real-world marketing guide will help you build your business through effective promotional strategies.
Author : Bob Stone
Publisher : National Textbook Company
ISBN 13 : 9780844231808
Total Pages : 598 pages
Book Rating : 4.2/5 (318 download)
Download or read book Successful Direct Marketing Methods written by Bob Stone and published by National Textbook Company. This book was released on 1988 with total page 598 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newly revised and expanded edition of direct marketing's classic work takes the reader step-by-step through the entire direct marketing process - from the why's and how's of successful creative to the business side of profitable direct marketing to the new world of interactive media and relational databases. All media are covered, including the traditional areas of print, broadcast, co-op, and telemarketing, as well as the new electronic and interactive media.
Author : Drayton Bird
Publisher : Kogan Page Publishers
ISBN 13 : 0749452072
Total Pages : 449 pages
Book Rating : 4.7/5 (494 download)
Download or read book Commonsense Direct and Digital Marketing written by Drayton Bird and published by Kogan Page Publishers. This book was released on 2007-06-03 with total page 449 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drayton Bird's Commonsense Direct and Digital Marketing needs no introduction to marketers and direct marketers. It is not only seen as the authority on direct marketing execution, but is also widely appreciated for its engaging, no-nonsense style. The latest edition takes the book into new territory - the field of digital marketing. It gives the marketer the tools, techniques and structure needed to produce effective and profitable marketing across the direct marketing spectrum -from simple letter to focused web-based campaigns. For anyone involved in direct marketing, from junior marketer to senior manager, this book provides not just the structure for success but also an energising insight into the techniques behind some of the world's most successful direct marketing campaigns.
