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Effects Of Varying Certain Coo
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Book Synopsis Making a Difference Through Marketing by : Carolin Plewa
Download or read book Making a Difference Through Marketing written by Carolin Plewa and published by Springer. This book was released on 2016-05-04 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book honours the contribution Professor Pascale Quester has made to academia and higher education, through her research, teaching, and leadership. It provides readers with a comprehensive, contemporary perspective on marketing practice with an emphasis on the role of marketing in making a difference. Organisations are interwoven with the society in which they operate and are thus commonly expected to shoulder some responsibility in advancing that society. While there has been significant academic and practitioner focus on corporate social responsibility (CSR), research is often limited to the organisational benefits and implementation of CSR initiatives, this book presents a broader perspective. It highlights a variety of players and approaches that are making a difference to their various stakeholder groups, specifically in the areas of sponsorship, consumer behaviour, education, health and innovation.
Book Synopsis International Bulletin of Information on Refrigeration by : International Institute of Refrigeration
Download or read book International Bulletin of Information on Refrigeration written by International Institute of Refrigeration and published by . This book was released on 1925 with total page 1200 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Monthly Bulletin of Information on Refrigeration by :
Download or read book Monthly Bulletin of Information on Refrigeration written by and published by . This book was released on 1925 with total page 1146 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Country of Origin Effect by : Isaac Cheah
Download or read book Country of Origin Effect written by Isaac Cheah and published by Routledge. This book was released on 2020-06-29 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book evaluates Country of Origin (COO) research from new critical perspectives, providing insights on how COO shapes both consumer behaviour and business trends, and how marketers can overcome or take advantage of COO in their strategies. The contributors explore a variety of strategies for utilising Country of Origin, including how country image can influence market entry positioning strategies, and how brand heritage can be utilised as a communication tool. There is also a study of what percentage of online products require COO identification, and whether this percentage correlates to customer satisfaction. Several contributors look at consumers’ preference for food in relation to COO and authenticity, and further chapters explore the impact of consumer identification with a nation on how they evaluate brands. As Country of Origin is increasingly evaluated by consumers and used by marketers to safeguard locally-owned products, this book will be of interest to those studying the relationship between country-authentic brands and their promotion in the global marketplace. This book was originally published as a special issue of the Journal of Promotion Management.
Book Synopsis The Oxford Handbook of International Business by : Alan M. Rugman
Download or read book The Oxford Handbook of International Business written by Alan M. Rugman and published by OUP Oxford. This book was released on 2009-01-16 with total page 880 pages. Available in PDF, EPUB and Kindle. Book excerpt: As globalization explodes, so has international business scholarship. This second edition of the Oxford Handbook of International Business synthesises all the relevant literature of the last 40 years in 28 original chapters by the world's most distinguished scholars. Reflecting the changes and development in the field since the first edition this new edition has a changed structure, all the chapters have been updated to take account of the latest scholarship, and five new chapters freshly written. The Handbook is divided into six major sections, providing comprehensive coverage of the following areas: · History and Theory of the Multinational Enterprise · The Political and Regulatory Environment · Strategy and International Management · Managing the MNE · Area Studies · Methodological Issues These state of the art literature reviews will be invaluable references for students in business schools, social sciences, law, and area studies.
Book Synopsis International Marketing and the Country of Origin Effect by : G. Bertoli
Download or read book International Marketing and the Country of Origin Effect written by G. Bertoli and published by Edward Elgar Publishing. This book was released on 2013-01-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.
Download or read book Energy Research Abstracts written by and published by . This book was released on 1979 with total page 988 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Country of Origin Effect by : Guido Mihm
Download or read book Country of Origin Effect written by Guido Mihm and published by diplom.de. This book was released on 2007-12-04 with total page 110 pages. Available in PDF, EPUB and Kindle. Book excerpt: Inhaltsangabe:Abstract: Consumers have significantly different country images or general perceptions about products made in different countries. Consumers use country image in product evaluation because they often are unable to detect the true quality of a country's products before purchase. Extensive research on the impact of country of origin on buyers evaluations of products has been reported in international marketing literature. This study concerns the German beer industry: threatened by imported 'impure' beer, facing a declining and very competitive domestic market many small and medium sized enterprises are beginning to take exporting as an option into consideration. The question is how German beer is perceived in the UK and whether the country image should be utilised in the promotion of new product offerings. The first part of this dissertation provides an overview of the country of origin (COO) literature by compiling and discussing findings regarding the way it operates, the factors influencing value and magnitude, and limitations of previous studies. The market attractiveness of the UK beer market was assessed and compared to the situation of the German market. The primary research of the second part consists mainly of a consumer based attitudinal survey. The sample was restricted to 18-36 years old premium beer drinkers. For this sample COO has only a minor direct influence on the purchase decision. COO should, nevertheless, be communicated because it is likely to have an influence on the quality perception of beer and foreign origin is a prerequisite for being seen as a premium beer. German beer is perceived as being superior in terms of quality and taste. That is one factor contributing to the attractiveness of the UK market. The market is also attractive in terms of size and future growth. The marketing mix should be consistent with a differentiation strategy of a premium beer. A country image dimension might be part of a unique brand image. Inhaltsverzeichnis:Table of Contents: Introduction and Objectives1 1.1Introduction1 1.2The need for information2 1.3Research objectives and information needs3 1.4Organisation of this report3 Literature Review5 2.1Introduction5 2.2The Effect of Country-of-Origin6 2.2.1Country-of-Origin as an Extrinsic Information Cue6 2.2.2Halo and Summary Construct8 2.2.3Country image as a multidimensional construct9 2.3Factors Impinging on Value/Direction and Magnitude of COO [...]
Book Synopsis CIO and Corporate Strategic Management: Changing Role of CIO to CEO by : Gottschalk, Petter
Download or read book CIO and Corporate Strategic Management: Changing Role of CIO to CEO written by Gottschalk, Petter and published by IGI Global. This book was released on 2006-09-30 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book holds key information in improving a CIO's role, which would then advance his/her chances of moving into a CEO role. It provides analysis within theoretical frameworks and consulting recommendations, starting with the demand side of CEO successions, specifically highlighting approaches in IT foundations, e-business development and IT sourcing decisions"--Provided by publisher.
Book Synopsis The Routledge Companion to Business in Africa by : Sonny Nwankwo
Download or read book The Routledge Companion to Business in Africa written by Sonny Nwankwo and published by Routledge. This book was released on 2014-07-25 with total page 625 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although the world's poorest inhabited continent, Africa has recently shown signs of being a source of economic growth in the coming decades, with increased foreign investment - notably from China - and huge growth in GDP from a number of African states. In contrast to the heaving weight of books focusing on business opportunities in Asia, Eastern Europe and Latin America, Africa has been poorly served by academic publishing. This compendium of scholarship offers cutting-edge knowledge relating to business in Africa. The objectives of this collection include: To shed new light on the socio-cultural and historical underpinnings of business practice in Africa and their implications for promoting entrepreneurship and business behaviour in the region To consider the important constraints on business activities in Africa, and the emerging 'best practice' for redressing their real and potential impacts To facilitate a better understanding of contemporary business practice in Africa through the application of relevant theories and models, including emergent ones. The Routledge Companion to Business in Africa is a comprehensive reference resource that provides the perfect platform for embarking on research and study into Africa from the business perspective.
Download or read book EUV Lithography written by Vivek Bakshi and published by John Wiley & Sons. This book was released on 2009 with total page 712 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dr. Bakshi has compiled a thorough, clear reference text covering the important fields of EUV lithography for high-volume manufacturing. This book has resulted from his many years of experience in EUVL development and from teaching this subject to future specialists. The book proceeds from an historical perspective of EUV lithography, through source technology, optics, projection system design, mask, resist, and patterning performance, to cost of ownership. Each section contains worked examples, a comprehensive review of challenges, and relevant citations for those who wish to further investigate the subject matter. Dr. Bakshi succeeds in presenting sometimes unfamiliar material in a very clear manner. This book is also valuable as a teaching tool. It has become an instant classic and far surpasses others in the EUVL field.
Book Synopsis The Elgar Companion to Migration and the Sustainable Development Goals by : Nicola Piper
Download or read book The Elgar Companion to Migration and the Sustainable Development Goals written by Nicola Piper and published by Edward Elgar Publishing. This book was released on 2024-04-12 with total page 433 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dynamic Companion explores the connections - and disconnections - between migration and sustainable development as articulated by the UN’s Agenda 2030 and Sustainable Development Goals (SDGs). Providing a critical appraisal of Agenda 2030, it examines the extent to which the SDGs encompass migration and migrant-related experiences within the context of the pledge to ‘leave no-one behind’.
Download or read book Multinational Business Review written by and published by . This book was released on 2002 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands by : Sankalpa Sen
Download or read book Effects of Reference Groups and Country of Origin on the Relationship of Service Quality Expectations and Choice of Brands written by Sankalpa Sen and published by GRIN Verlag. This book was released on 2018-07-30 with total page 109 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doctoral Thesis / Dissertation from the year 2017 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 4.0, Jain University, language: English, abstract: Service sector is highly impacted with the fourth industrial revolution. Technology is back bone of most services today. Technology is blurring the characteristics of services like inseparability, perishability and for sure variability. Banking a most transacted service is no different. The relationship of service quality expectations with choice of brand is well established, but in highly competitive environment where general service quality attributes are almost non- variable, it becomes important to understand what other constructs influence the service brand choices. We in this paper attempted to explore how reference groups or country of origin influences the choice of service brands. The service quality expectations are derived from the service perceptions of existing customers and word of mouth. Word of mouth is more impactful when it comes from friends and family or people with likeliness in needs of consumption. This paper attempts to establish the possible relationship of reference groups influence on service expectations and choice particularly focusing on the normative and comparative influence. It also attempts to check if country of origin which is so predominant in goods, influences the brand choice for services. The empirical study was initiated with a survey conducted on convenient sample across India on questions developed from marketing scales relating to the construct of service expectations, reference group influence, country of origin of two pre- tested banks having most mind share, one a private player another a foreign bank operating in India and lastly the choice of brands amongst the two. The respondents had to rate both the banks, private and foreign, so that the perceptions can be dissected. To analyze SPSS was used to supplement the descriptive statistics with the theory of moderation and mediation to gauge the kind of influence several reference group factors on country of origin have on the established relationship of service expectations and choice of brands. We noticed through the descriptive study that while assurance and trust continue to weigh high as quality dimensions for most respondents. It is also observed that people make a choice primarily because of “Empathy” dimension of SERVQUAL. Study also revealed that there is a significant relationship between SQE and RGI and which is well moderated by age.
Download or read book Nuclear Science Abstracts written by and published by . This book was released on 1976 with total page 964 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis AMA Winter Educators' Conference by :
Download or read book AMA Winter Educators' Conference written by and published by . This book was released on 2003 with total page 392 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Scientific and Technical Aerospace Reports by :
Download or read book Scientific and Technical Aerospace Reports written by and published by . This book was released on 1980 with total page 1280 pages. Available in PDF, EPUB and Kindle. Book excerpt:
