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Effects Of Involvement On The Processes Mediating On Line Brand Evaluations
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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana
Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.
Book Synopsis Online Consumer Psychology by : Curtis P. Haugtvedt
Download or read book Online Consumer Psychology written by Curtis P. Haugtvedt and published by Psychology Press. This book was released on 2005-03-23 with total page 567 pages. Available in PDF, EPUB and Kindle. Book excerpt: Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online.
Download or read book E-Retailing written by Eleonora Pantano and published by Routledge. This book was released on 2004-08-26 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
Book Synopsis Marketing Metrics by : Paul W. Farris
Download or read book Marketing Metrics written by Paul W. Farris and published by Pearson Education. This book was released on 2010 with total page 431 pages. Available in PDF, EPUB and Kindle. Book excerpt: "In this thoroughly updated and significantly expanded book, four leading marketing researchers show exactly how to choose the right metrics for every challenge. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and "triangulate" to optimal solutions. You'll discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition introduces essential new metrics ranging from Net Promoter to social media and brand equity measurement. Last, but not least, it shows how to build comprehensive models to support planning--and optimize every marketing decision you make."--Publisher description.
Book Synopsis Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities by : Bowen, Gordon
Download or read book Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities written by Bowen, Gordon and published by IGI Global. This book was released on 2014-10-31 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt: For years, technology has been the impetus for progress in various processes, systems, and businesses; it shows no sign of ceasing further development. The application of technology-driven processes in promotionally-oriented environments has become more and more common in todays business world. Computer-Mediated Marketing Strategies: Social Media and Online Brand Communities brings together marketing approaches and the application of current technology, such as social networking arenas, to show how this interaction creates a successful competitive advantage. Focusing on qualitative research, various technological tools, and diverse Internet environments, this book is a necessary reference source for academics, management practitioners, students, and professionals interested in the application of technology in promotionally-oriented processes.
Book Synopsis Behavioral Processes in Online Identity-Related Issues by : Xi Chen
Download or read book Behavioral Processes in Online Identity-Related Issues written by Xi Chen and published by Frontiers Media SA. This book was released on 2024-07-11 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the development of advanced media technologies, cyberspace is gradually transforming from temporal immersion into a state of new normal. An increasing proportion of our daily lives has become a mix of physical and virtual worlds. As a complex social psychological phenomenon, online social identity has attracted widespread attention from academia to industry. Identity-related issues have been noted as an important subject of Internet interdisciplinary research, including social psychology, sociology, personality psychology, and health psychology. Communication in cyberspace always carries some degrees of anonymity, for users present virtual identities constructed by themselves in cyberspace, hiding their real identities and constructing their online identities as a form of social identity enactment. On the other hand, online media provides tools and environments for virtual identity building. Although the anonymity of the internet facilitates the subjects' construction of their virtual identity, their online virtual identity is not completely anonymous and can be identified and authenticated online, thereby meaning we can research how online identity relates to real world identity. Identification is a social process that matches internal self-identity with external identity types, and it is also a process and a reflection of internal perceptions, and mere identification with a group has been shown to dramatically affect behavior (as per social identity theory).
Book Synopsis Global Business and Management Research: An International Journal Vol.3, Nos.3 & 4 by : Mehran Nejati & Mostafa Nejati (Editors)
Download or read book Global Business and Management Research: An International Journal Vol.3, Nos.3 & 4 written by Mehran Nejati & Mostafa Nejati (Editors) and published by Universal-Publishers. This book was released on 2011-12-05 with total page 155 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis JMR, Journal of Marketing Research by :
Download or read book JMR, Journal of Marketing Research written by and published by . This book was released on 1998 with total page 562 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Handbook of Public Participation in Impact Assessment by : Tanya Burdett
Download or read book Handbook of Public Participation in Impact Assessment written by Tanya Burdett and published by Edward Elgar Publishing. This book was released on 2024-06-05 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Handbook provides a clear overview of how to achieve meaningful public participation in impact assessment (IA). It explores conceptual elements, including the democratic core of public participation in IA, as well as practical challenges, such as data sharing, with diverse perspectives from 39 leading academics and practitioners.
Book Synopsis The Social Psychology Of Consumer Behaviour by : Bagozzi, Richard
Download or read book The Social Psychology Of Consumer Behaviour written by Bagozzi, Richard and published by McGraw-Hill Education (UK). This book was released on 2002-08-01 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ouvrage théorique permettant d'appréhender les attitudes et comportement des consommateurs et examinant comment le marketing peut influencer les processus.
Download or read book Ripple Effect written by Martin Oetting and published by Springer Science & Business Media. This book was released on 2010-09-15 with total page 163 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everyone in marketing is talking about word of mouth (WOM). At a time when traditional advertising is struggling, conversations between consumers – the most trusted source of product information – have taken on an entirely new dimension on the Internet. While considerable research on the effects and spread of WOM has been carried out over the past sixty years, surprisingly few scholars have tried to find out how to stimulate it. Martin Oetting seeks to close that gap. Based on involvement and empowerment research, this is the first scientific study connecting word of mouth with a participatory marketing approach, thus providing an answer to what may be marketing’s most pressing question: how to strategically harness the power of blogs, Facebook, and the Social Web.
Book Synopsis Mediating Processes for Source Credibility Effects in Advertising by : Bhaskar Chakravorti
Download or read book Mediating Processes for Source Credibility Effects in Advertising written by Bhaskar Chakravorti and published by . This book was released on 1988 with total page 688 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Design, Operation and Evaluation of Mobile Communications by : Gavriel Salvendy
Download or read book Design, Operation and Evaluation of Mobile Communications written by Gavriel Salvendy and published by Springer Nature. This book was released on 2022-06-16 with total page 504 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book constitutes the refereed proceedings of the Third International Conference on Design, Operation and Evaluation of Mobile Communications, MOBILE 2022, held as part of the 23rd International Conference, HCI International 2022, which was held virtually in June/July 2022. The total of 1271 papers and 275 posters included in the HCII 2022 proceedings was carefully reviewed and selected from 5487 submissions. The MOBILE 2022 proceedings were organized in the following topical sections: Designing Mobile Interactions and Systems; User Experience and Adoption of Mobile Communications; Mobile Commerce and Advertising; Mobile Interactions with Agents; Emerging Mobile Technologies.
Author :Munch-Petersen, J. Publisher :International Water Management Institute ISBN 13 :9290908564 Total Pages :36 pages Book Rating :4.2/5 (99 download)
Book Synopsis Public Participation in Environmental Impact Assessment of Hydropower Plants in Nepal by : Munch-Petersen, J.
Download or read book Public Participation in Environmental Impact Assessment of Hydropower Plants in Nepal written by Munch-Petersen, J. and published by International Water Management Institute. This book was released on 2017-09-27 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Product Design and Life Cycle Assessment by : Ireneusz Zbicinski
Download or read book Product Design and Life Cycle Assessment written by Ireneusz Zbicinski and published by Baltic University Press. This book was released on 2006 with total page 314 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Consumer Psychology in Tourism and Hospitality by : Ying Qu
Download or read book Consumer Psychology in Tourism and Hospitality written by Ying Qu and published by Frontiers Media SA. This book was released on 2023-06-30 with total page 455 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Emerging Technologies and Marketing Strategies for Sustainable Agriculture by : Garwi, Jabulani
Download or read book Emerging Technologies and Marketing Strategies for Sustainable Agriculture written by Garwi, Jabulani and published by IGI Global. This book was released on 2024-04-09 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the face of escalating environmental challenges and growing concerns about food security, the agricultural industry is at a critical juncture. Conventional farming practices deplete natural resources, pollute the environment, and contribute to climate change. This unsustainable approach is jeopardizing the future of agriculture and endangering the well-being of communities worldwide. To address these pressing issues, an urgent need for transformative solutions that promote sustainability and resilience in agriculture. Emerging Technologies and Marketing Strategies for Sustainable Agriculture offers a compelling solution to the agricultural industry's challenges. The book demonstrates the transformative power of sustainable agriculture and marketing by showcasing inspiring case studies and innovative approaches worldwide. It provides practical insights and strategies for creating a more sustainable and resilient food system, empowering farmers, policymakers, educators, and consumers to make informed decisions and take action towards a more sustainable future.
