Read Books Online and Download eBooks, EPub, PDF, Mobi, Kindle, Text Full Free.
Effects Of Expectation Creation And Disconfirmation On Belief Elements Of Cognitive Structure
Download Effects Of Expectation Creation And Disconfirmation On Belief Elements Of Cognitive Structure full books in PDF, epub, and Kindle. Read online Effects Of Expectation Creation And Disconfirmation On Belief Elements Of Cognitive Structure ebook anywhere anytime directly on your device. Fast Download speed and no annoying ads. We cannot guarantee that every ebooks is available!
Book Synopsis Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure by : Jerry Corrie Olson
Download or read book Effects of Expectation Creation and Disconfirmation on Belief Elements of Cognitive Structure written by Jerry Corrie Olson and published by . This book was released on 1975 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Not Eating Enough by : Institute of Medicine
Download or read book Not Eating Enough written by Institute of Medicine and published by National Academies Press. This book was released on 1995-10-01 with total page 498 pages. Available in PDF, EPUB and Kindle. Book excerpt: Eating enough food to meet nutritional needs and maintain good health and good performance in all aspects of lifeâ€"both at home and on the jobâ€"is important for all of us throughout our lives. For military personnel, however, this presents a special challenge. Although soldiers typically have a number of options for eating when stationed on a base, in the field during missions their meals come in the form of operational rations. Unfortunately, military personnel in training and field operations often do not eat their rations in the amounts needed to ensure that they meet their energy and nutrient requirements and consequently lose weight and potentially risk loss of effectiveness both in physical and cognitive performance. This book contains 20 chapters by military and nonmilitary scientists from such fields as food science, food marketing and engineering, nutrition, physiology, psychology, and various medical specialties. Although described within a context of military tasks, the committee's conclusions and recommendations have wide-reaching implications for people who find that job-related stress changes their eating habits.
Book Synopsis Disconfirmation of Consumer Expectations Through Product Trial by : Jerry Corrie Olson
Download or read book Disconfirmation of Consumer Expectations Through Product Trial written by Jerry Corrie Olson and published by . This book was released on 1978 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Chemesthesis written by Shane T. McDonald and published by John Wiley & Sons. This book was released on 2016-01-15 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: Chemesthesis are the chemically initiated sensations that occur via the touch system. Examples in the mouth include the burn of capsaicinoids in chilies, the cooling of menthol in peppermint, and the tingle of carbonation. It is physiologically distinct from taste and smell, but is increasingly understood to be just as important as these senses for their contribution to flavor, especially with the sustained growth in interest in spicy foods from around the world. Chemesthesis: Chemical Touch in Food and Eating surveys the modern body of work on chemesthesis, with a variety of contributors who are well known for their expertise on the topic. After a forward by John Prescott and an introduction by Barry Green (who originally coined the term chemesthesis 25 years ago), the book moves on to survey chemesthetic spices and address the psychology and physiology of chemesthesis; practical sensory and instrumental analysis; the interaction of chemesthesis with other chemical senses; health ramifications; and the application of chemesthesis in food. The major types of chemesthesis, including pungency/burning, cooling, tingling, nasal irritation, and numbing, are each covered in their own chapter. The book concludes with a look to the future. This is the first comprehensive book on chemesthesis since 1990, when Barry Green and his colleagues edited a volume on the perception of chemical irritants, including those in food. This new book is intended to be a vital resource for anyone interested in the sensory impact of the food we eat, including food scientists, sensory professionals, analytical chemists, physiologists, culinary scientists, and others.
Book Synopsis Consumer-Led Food Product Development by : Hal MacFie
Download or read book Consumer-Led Food Product Development written by Hal MacFie and published by Elsevier. This book was released on 2007-06-30 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer acceptance is the key to successful food products. It is vital, therefore, that product development strategies are consumer-led for food products to be well received. Consumer-led food product development presents an up-to-date review of the latest scientific research and methods in this important area.Part one gives the reader a general introduction to factors affecting consumer food choice. Chapters explore issues such as sensory perception, culture, ethics, attitudes towards innovation and psychobiological mechanisms. Part two analyses methods to understand consumers' food-related attitudes and how these methods can be effectively used, covering techniques such as means-end chains and the food-related lifestyle approach. The final part of the book addresses a wide variety of methods used for consumer-led product development. Opportunity identification, concept development, difference testing and preference trials are discussed, as well as the use of techniques such as just-about-right scales and partial least squares methods.Written by an array of international experts, Consumer-led food product development is an essential reference for product developers in the food industry. - Introduces the factors affecting consumer food choice - Explores issues such as sensory perception, culture and ethics - Analyses methods to understand food related attitudes
Book Synopsis Measurement of Food Preferences by : Halliday MacFie
Download or read book Measurement of Food Preferences written by Halliday MacFie and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 312 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides comprehensive coverage of the numerous methods used to characterise food preference. It brings together, for the first time, the broad range of methodologies that are brought to bear on food choice and preference. Preference is not measured in a sensory laboratory using a trained panel - it is measured using consumers by means of product tests in laboratories, central locations, in canteens and at home, by questionnaires and in focus groups. Similarly, food preference is not a direct function of sensory preference - it is determined by a wide range of factors and influences, some competing against each other, some reinforcing each other. We have aimed to provide a detailed introduction to the measurement of all these aspects, including institutional product development, context effects, variation in language used by consumers, collection and analysis of qualitative data by focus groups, product optimisation, relating prefer ence to sensory perception, accounting for differences in taste sensitivity between consumers, measuring how attitudes and beliefs determine food choice, measuring how food affects mood and mental performance, and how different expectations affect sensory perception. The emphasis has been to provide practical descriptions of current methods. Three of the ten first-named authors are university academics, the rest are in industry or research institutes. Much of the methodology is quite new, particularly the repertory grid coupled with Generalised Procrustes Analysis, Individualised Difference Testing, Food and Mood Testing, and the Sensory Expectation Models.
Book Synopsis Nonthermal Processing Technologies for Food by : Howard Q. Zhang
Download or read book Nonthermal Processing Technologies for Food written by Howard Q. Zhang and published by John Wiley & Sons. This book was released on 2011-02-04 with total page 685 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonthermal Processing Technologies for Food offers a comprehensive review of nonthermal processing technologies that are commercial, emerging or over the horizon. In addition to the broad coverage, leading experts in each technology serve as chapter authors to provide depth of coverage. Technologies covered include: physical processes, such as high pressure processing (HPP); electromagnetic processes, such as pulsed electric field (PEF), irradiation, and UV treatment; other nonthermal processes, such as ozone and chlorine dioxide gas phase treatment; and combination processes. Of special interest are chapters that focus on the "pathway to commercialization" for selected emerging technologies where a pathway exists or is clearly identified. These chapters provide examples and case studies of how new and nonthermal processing technologies may be commercialized. Overall, the book provides systematic knowledge to industrial readers, with numerous examples of process design to serve as a reference book. Researchers, professors and upper level students will also find the book a valuable text on the subject.
Book Synopsis Information Systems Outsourcing by : Rudy Hirschheim
Download or read book Information Systems Outsourcing written by Rudy Hirschheim and published by Springer Science & Business Media. This book was released on 2007-06-13 with total page 695 pages. Available in PDF, EPUB and Kindle. Book excerpt: Four years have been passed away since the first edition of this book has been published. While certain key issues on IS sourcing like determinants and application service provision have become more mature from an academic and industry perspective, additional topics have arisen on the horizon. In particular, offshoring and business process outsourcing have led to numerous insightful publications which offer a valuable and indispensable holistic sourcing persp- tive. Thus, the second edition of our outsourcing book deals with enduring themes, new perspectives, and global challenges. In addition to classical themes like Sourcing Determinants (Part I), Relationship Aspects (Part II), and Experiences (Part III), we felt it worthwhile to add three new parts. They cover information systems outsourcing from a Vendor and Individual Perspective (Part IV), Application Service Providing (Part V) as well as Offshoring and Global Outsoucing (Part VI). Again we have thoughtfully tried to arrange a compilation of contemporary outsourcing research as a primer and a platform for scientific discourse. In contrast to the first edition, this book is not the outcome of an International Conference, but rather an update of important and relevant perspectives. Since the Third International Conference on Outsourcing of Information Services will take place 2007 in Heidelberg, Germany, it may be considered as an epilogue for further interactions and discussions.
Book Synopsis Towards a Cognitive Structure Conceptualization of Product Familiarity by : Larry J. Marks
Download or read book Towards a Cognitive Structure Conceptualization of Product Familiarity written by Larry J. Marks and published by . This book was released on 1980 with total page 18 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Review of Marketing 1990 by : Valarie A. Zeithaml
Download or read book Review of Marketing 1990 written by Valarie A. Zeithaml and published by Marketing Classics Press. This book was released on 2012 with total page 553 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference by : Jay D. Lindquist
Download or read book Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference written by Jay D. Lindquist and published by Springer. This book was released on 2015-05-18 with total page 511 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1984 Academy of Marketing Science (AMS) Annual Conference held in Niagara Falls, New York. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education, and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
Book Synopsis The Role of Sexually-oriented Stimuli in Advertising by : R. Dale Wilson
Download or read book The Role of Sexually-oriented Stimuli in Advertising written by R. Dale Wilson and published by . This book was released on 1978 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Testing Stochastic Models of Consumer Choice Behavior by : R. Dale Wilson
Download or read book Testing Stochastic Models of Consumer Choice Behavior written by R. Dale Wilson and published by . This book was released on 1977 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Stimulus-response Variables in New Product Research by : Puthankurissi S. Raju
Download or read book Stimulus-response Variables in New Product Research written by Puthankurissi S. Raju and published by . This book was released on 1978 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis A Test of the Repertory Grid Technique as a Means of Developing Attributes for Use in Choice Models by : David T. Wilson
Download or read book A Test of the Repertory Grid Technique as a Means of Developing Attributes for Use in Choice Models written by David T. Wilson and published by . This book was released on 1975 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Multivariate Analysis in Marketing by : Daniel Robert Toy
Download or read book Multivariate Analysis in Marketing written by Daniel Robert Toy and published by . This book was released on 1976 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dyadic Interaction by : David T. Wilson
Download or read book Dyadic Interaction written by David T. Wilson and published by . This book was released on 1975 with total page 22 pages. Available in PDF, EPUB and Kindle. Book excerpt:
