Effects Of Corporate Social Responsibility Csr On Brand Loyalty

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Effects of Corporate Social Responsibility (CSR) on Brand Loyalty

Author : Vanessa Schwarz
Publisher : GRIN Verlag
ISBN 13 : 3668773173
Total Pages : 20 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Effects of Corporate Social Responsibility (CSR) on Brand Loyalty by : Vanessa Schwarz

Download or read book Effects of Corporate Social Responsibility (CSR) on Brand Loyalty written by Vanessa Schwarz and published by GRIN Verlag. This book was released on 2018-08-14 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt: Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensethik, Wirtschaftsethik, Hochschule Heilbronn; Künzelsau, Sprache: Deutsch, Abstract: This paper deals with the concept of Corporate Social Responsibility (CSR). Economic models and schemes such as CSR that aim to create optimal environmental and social circumstances to meet the needs of stakeholders and the environment are getting more popular. In this context it will be examined whether a concept like CSR affects consumers positively. Specifically, this paper deals with the concept of Corporate Social Responsibility and its effects on Brand Loyalty, examining the question if customers get attached to a brand or a product because of its positive image and social dedication.

Handbook of Brand Relationships

Author : Deborah J. MacInnis
Publisher : Routledge
ISBN 13 : 1317469186
Total Pages : 536 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Handbook of Brand Relationships by : Deborah J. MacInnis

Download or read book Handbook of Brand Relationships written by Deborah J. MacInnis and published by Routledge. This book was released on 2014-12-18 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: Brand relationships are critical because they can enhance company profitability by lowering customer acquisition and retention costs. This is the first serious academic book to offer a psychological perspective on the meaning of and basis for brand relationships, as well as their effects. "The Handbook of Brand Relationships" includes chapters by well-known marketing and psychology scholars on topics related to the meaning, significance, and measurement of brand relationships; the critical connections between consumers and the brand; how brand relationships are formed through both thoughtful and non-thoughtful processes; and how they are built, repaired, and leveraged through brand extensions. An integrative framework introduces the book and summarizes the chapters' key ideas. The handbook also identifies several novel metrics for measuring various aspects of brand relationships, and it includes recommendations for further research.

Social Responsibilities of the Businessman

Author : Howard R. Bowen
Publisher : University of Iowa Press
ISBN 13 : 1609382064
Total Pages : 267 pages
Book Rating : 4.6/5 (93 download)

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Book Synopsis Social Responsibilities of the Businessman by : Howard R. Bowen

Download or read book Social Responsibilities of the Businessman written by Howard R. Bowen and published by University of Iowa Press. This book was released on 2013-12-01 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Corporate social responsibility (CSR) expresses a fundamental morality in the way a company behaves toward society. It follows ethical behavior toward stakeholders and recognizes the spirit of the legal and regulatory environment. The idea of CSR gained momentum in the late 1950s and 1960s with the expansion of large conglomerate corporations and became a popular subject in the 1980s with R. Edward Freeman's Strategic Management: A Stakeholder Approach and the many key works of Archie B. Carroll, Peter F. Drucker, and others. In the wake of the financial crisis of 2008–2010, CSR has again become a focus for evaluating corporate behavior. First published in 1953, Howard R. Bowen’s Social Responsibilities of the Businessman was the first comprehensive discussion of business ethics and social responsibility. It created a foundation by which business executives and academics could consider the subjects as part of strategic planning and managerial decision-making. Though written in another era, it is regularly and increasingly cited because of its relevance to the current ethical issues of business operations in the United States. Many experts believe it to be the seminal book on corporate social responsibility. This new edition of the book includes an introduction by Jean-Pascal Gond, Professor of Corporate Social Responsibility at Cass Business School, City University of London, and a foreword by Peter Geoffrey Bowen, Daniels College of Business, University of Denver, who is Howard R. Bowen's eldest son.

Just Good Business

Author : Kellie McElhaney
Publisher : Berrett-Koehler Publishers
ISBN 13 : 1576758990
Total Pages : 208 pages
Book Rating : 4.5/5 (767 download)

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Book Synopsis Just Good Business by : Kellie McElhaney

Download or read book Just Good Business written by Kellie McElhaney and published by Berrett-Koehler Publishers. This book was released on 2008-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Just Good Business" shows leaders and managers how to develop a unifying strategy for guiding their corporate social responsibility (CSR)--and why it's critical to embed CSR initiatives into larger corporate strategy.

The Impact of Corporate Social Responsibility on Customer Loyalty

Author : Milena Stanisavljević
Publisher :
ISBN 13 :
Total Pages : 6 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis The Impact of Corporate Social Responsibility on Customer Loyalty by : Milena Stanisavljević

Download or read book The Impact of Corporate Social Responsibility on Customer Loyalty written by Milena Stanisavljević and published by . This book was released on 2018 with total page 6 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this paper the impact of corporate social responsibility (CSR) dimensions on customer loyalty was researched. There are three main goals of this research: to show if the customers heard about the CSR, to emphasize the significance which customers gave to certain dimensions of CSR and to show that perceptions about CSR dimensions had the influence on customer loyalty. CSR is a possibility for company's differentiation, only if customers value these efforts. CSR is explained through the concept of the Pyramid of CSR. A socially responsible company needs to be dedicated to profit making, law obedience, ethical business management and to be a good citizen. The data was gathered using questionnaires; descriptive and regression analysis were carried out. The results showed that the majority of respondents heard about CSR term. Respondents perceived legal and economic dimension of CSR as the most important. There was an impact of the perceptions of CSR dimensions on customer loyalty, especially of philanthropic and economic dimensions. Based on the presented results, management recommendations could be given in order to help defining business strategy which could help in satisfying the interests of customers and to gain their loyalty.

Marketing Opportunities and Challenges in a Changing Global Marketplace

Author : Shuang Wu
Publisher : Springer Nature
ISBN 13 : 3030391655
Total Pages : 701 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Marketing Opportunities and Challenges in a Changing Global Marketplace by : Shuang Wu

Download or read book Marketing Opportunities and Challenges in a Changing Global Marketplace written by Shuang Wu and published by Springer Nature. This book was released on 2020-06-15 with total page 701 pages. Available in PDF, EPUB and Kindle. Book excerpt: This proceedings volume explores marketing opportunities and challenges that exist in the current, fast-changing landscape of the global marketplace. Current global issues such as the rising middle class in emerging markets, disruptive technological breakthroughs, big data analytics, changing consumer habits and concerns over national trade policies have renewed ethical concerns around consumer privacy and the tools companies use to operate, market to, connect and build a relationship with their customers. Featuring the full proceedings from the 2019 Academy of Marketing Science (AMS) Annual Conference held in Vancouver, Canada, this book explores and assess the rate of change that drives companies to evaluate and adapt their marketing strategies to remain competitive. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review (AMSR). Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Building Secondary Brand Associations through Corporate Social Responsibility

Author : PRASANNA VENKATESAN MEENAKSHISUNDARAM
Publisher : GRIN Verlag
ISBN 13 : 3346679659
Total Pages : 11 pages
Book Rating : 4.3/5 (466 download)

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Book Synopsis Building Secondary Brand Associations through Corporate Social Responsibility by : PRASANNA VENKATESAN MEENAKSHISUNDARAM

Download or read book Building Secondary Brand Associations through Corporate Social Responsibility written by PRASANNA VENKATESAN MEENAKSHISUNDARAM and published by GRIN Verlag. This book was released on 2022-07-18 with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt: Submitted Assignment from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A+, University of Northampton (Amity Global Institute, Singapore), course: BA (Hons) Business Studies, language: English, abstract: The review of the literature analyses many unique insights from academic literature. 1) The core factors upon which CSR effects should be measured. 2) The link of CSR to tangible business practises. 3) The kind of CSR activities that are more effective than others. 4) How CSR can be driven by commitment of internal staff and stakeholders. 5) How CSR can enhance employer brand value.

Reputation Management

Author : John Doorley
Publisher : Taylor & Francis
ISBN 13 : 0415974704
Total Pages : 457 pages
Book Rating : 4.4/5 (159 download)

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Book Synopsis Reputation Management by : John Doorley

Download or read book Reputation Management written by John Doorley and published by Taylor & Francis. This book was released on 2007 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Reputation Management' is a how-to-guide for professionals and students in corporate communications that rests on the premise that corporate reputations can be measured, monitored, and managed.

Introduction to Mediation, Moderation, and Conditional Process Analysis, Second Edition

Author : Andrew F. Hayes
Publisher : Guilford Publications
ISBN 13 : 146253466X
Total Pages : 714 pages
Book Rating : 4.4/5 (625 download)

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Book Synopsis Introduction to Mediation, Moderation, and Conditional Process Analysis, Second Edition by : Andrew F. Hayes

Download or read book Introduction to Mediation, Moderation, and Conditional Process Analysis, Second Edition written by Andrew F. Hayes and published by Guilford Publications. This book was released on 2017-10-30 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book has been replaced by Introduction to Mediation, Moderation, and Conditional Process Analysis, Third Edition, ISBN 978-1-4625-4903-0.

Business and Society

Author : Keith Davis
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 634 pages
Book Rating : 4.:/5 (44 download)

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Book Synopsis Business and Society by : Keith Davis

Download or read book Business and Society written by Keith Davis and published by McGraw-Hill Companies. This book was released on 1975 with total page 634 pages. Available in PDF, EPUB and Kindle. Book excerpt: Textbook on the sociological aspects of business in the USA, with particular reference to the social role of the enterprise in modern society - covers such issues as pollution control, social responsibility, alienation and community relations, etc., and includes case studies. References.

Green China

Author : Ian G. Cook
Publisher : Routledge
ISBN 13 : 1135787794
Total Pages : 299 pages
Book Rating : 4.1/5 (357 download)

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Book Synopsis Green China by : Ian G. Cook

Download or read book Green China written by Ian G. Cook and published by Routledge. This book was released on 2003-08-27 with total page 299 pages. Available in PDF, EPUB and Kindle. Book excerpt: Drawing on a wide range of Chinese and western sources, this book offers in-depth analysis of the complete range of environmental problems facing China today, from the historical, political, economic and cultural root causes, through the successful and unsuccessful efforts which have been made to find solutions, to possible future scenarios and strategies.

Impact of Corporate Social Responsibility on Customer Loyalty and Purchase Intention

Author :
Publisher :
ISBN 13 :
Total Pages : 19 pages
Book Rating : 4.:/5 (13 download)

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Book Synopsis Impact of Corporate Social Responsibility on Customer Loyalty and Purchase Intention by :

Download or read book Impact of Corporate Social Responsibility on Customer Loyalty and Purchase Intention written by and published by . This book was released on 2019 with total page 19 pages. Available in PDF, EPUB and Kindle. Book excerpt: In twenty first century businesses (Telecommunication companies) face the challenge of sustainability in the hyper competitive environment and consider diversified alternatives. The concept of corporate social responsibility a new marketing term in newly introduced in Pakistan. In this context, corporate social responsibility (CSR) operates as a marketing tool to increase consumer loyalty and purchase intention which is a major benefit for the business.. Thus, the study investigates the concept corporate social responsibility of telecommunication companies in the Pakistan and its impact on customer loyalty and purchase intention. This study use two hypotheses based on the literature review and primary data was gathered from a sample of 151 through a survey. Data analysis was done by SPSS software for bivariate analysis. The findings revealed that, corporate social responsibility has positive impact on customer loyalty and purchase intention intelecommunication industry in Pakistan.

Consumer Culture, Identity and Well-Being

Author : Helga Dittmar
Publisher : Psychology Press
ISBN 13 : 1135420157
Total Pages : 452 pages
Book Rating : 4.1/5 (354 download)

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Book Synopsis Consumer Culture, Identity and Well-Being by : Helga Dittmar

Download or read book Consumer Culture, Identity and Well-Being written by Helga Dittmar and published by Psychology Press. This book was released on 2007-09-12 with total page 452 pages. Available in PDF, EPUB and Kindle. Book excerpt: Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer culture ideals have on individuals’ sense of identity and worth. Consumer Culture, Identity, and Well-Being documents the negative psychological impact consumer culture can have on how individuals view themselves and on their emotional welfare. It looks at the social psychological dimensions of having, buying and wanting material goods, as well as the pursuit of media-hyped appearance ideals. In particular, it focuses on: the purchasing of material goods as a means of expressing and seeking identity, and the negative consequences of this psychological buying motivations in conventional buying environments and on the Internet the unrealistic socio-cultural beauty ideals embodied by idealized models. Throughout, different approaches from social psychology are integrated, such as self-completion, self-discrepancy and value theory, to create a comprehensive theoretical framework for understanding the impact of internalising core consumer culture ideals on how individuals see themselves and the implications this has for their psychological and physical health. This book is of interest to anybody who wants to find out more about the psychological effects of living in modern consumer societies on children, adolescents, and adults. More specifically, it will be of interest to students and researchers in social psychology, sociology, media studies, communication and other social sciences, as well as to psychologists, health workers, and practitioners interested in the topics of identity, consumption pathologies, body image, and body-related behaviours.

Firm Value

Author : Paolo Saona Hoffmann
Publisher : BoD – Books on Demand
ISBN 13 : 1789234948
Total Pages : 151 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Firm Value by : Paolo Saona Hoffmann

Download or read book Firm Value written by Paolo Saona Hoffmann and published by BoD – Books on Demand. This book was released on 2018-08-01 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: This edited volume aims to discuss the most contemporary state of the determinants of the firm value. This book presents theoretical works as well as empirical studies that contrast the arguments offered by the leading, ground-breaking theories on the firm value. What variables determine the firm value? Are these determinants controllable or uncontrollable by the managers of the companies? Is the impact of corporate governance systems on the firm value symmetrical between different institutional contexts? Do the financial reports affect the value of the firm? What role does corporate social responsibility play as a determinant of the firm value? These and other questions are analyzed and scrutinized step by step throughout this book.

People and Profits?

Author : Joshua Daniel Margolis
Publisher : Psychology Press
ISBN 13 : 1135642265
Total Pages : 156 pages
Book Rating : 4.1/5 (356 download)

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Book Synopsis People and Profits? by : Joshua Daniel Margolis

Download or read book People and Profits? written by Joshua Daniel Margolis and published by Psychology Press. This book was released on 2001-04-01 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is the relationship between the social performance of companies and their financial performance? More colloquially, can a firm effectively attend to both people and profits as it conducts its business? This question has been investigated in no fewer than 95 empirical studies published since 1972. The authors have assembled a compendium of this research to give researchers and practitioners alike a broad overview of these 95 studies and a systematic database detailing the content of each one. This book provides a comprehensive portrait of this research literature. It begins with a broad orientation to the literature, exploring why the link between social and financial performance has been subject to continual inquiry and often heated debate. The authors then present an integrated overview of the 95 studies. Through the charts and tables, the authors illuminate the nature of the studies conducted; the data samples selected for investigation; the ways in which financial and social performance have been measured; and the overall tally of results.

The Oxford Handbook of Corporate Social Responsibility

Author : Andrew Crane
Publisher : Oxford Handbooks Online
ISBN 13 : 0199211590
Total Pages : 609 pages
Book Rating : 4.1/5 (992 download)

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Book Synopsis The Oxford Handbook of Corporate Social Responsibility by : Andrew Crane

Download or read book The Oxford Handbook of Corporate Social Responsibility written by Andrew Crane and published by Oxford Handbooks Online. This book was released on 2008-02-14 with total page 609 pages. Available in PDF, EPUB and Kindle. Book excerpt: CSR encompasses broad questions about the changing relationship between business, society, and government. An authoritative review of the academic research that has both prompted, and responded to, these issues, the text provides clear thinking and perspectives on CSR and the debates around it.

Interpersonal Cognition

Author : Mark W. Baldwin
Publisher : Guilford Press
ISBN 13 : 1593853459
Total Pages : 482 pages
Book Rating : 4.5/5 (938 download)

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Book Synopsis Interpersonal Cognition by : Mark W. Baldwin

Download or read book Interpersonal Cognition written by Mark W. Baldwin and published by Guilford Press. This book was released on 2006-04-20 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presenting state-of-the-art research from leading investigators, this volume examines the processes by which people understand their interpersonal experiences. Provided are fresh perspectives on how individuals glean social knowledge from past relationships and apply it in the here and now. Also explored are the effects of biases and expectancies about significant others on relationship satisfaction and personal well-being. Broad in scope, the book integrates findings from experimental social psychology with insights from developmental, personality, and clinical psychology. Throughout, chapters strike an appropriate balance between theory and method, offering an understanding of the core issues involved as well as the tools needed to study them.