School Public Relations for Student Success

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Author :
Publisher : Corwin Press
ISBN 13 : 1452273014
Total Pages : 185 pages
Book Rating : 4.4/5 (522 download)

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Book Synopsis School Public Relations for Student Success by : Edward H. Moore

Download or read book School Public Relations for Student Success written by Edward H. Moore and published by Corwin Press. This book was released on 2009-07-15 with total page 185 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Everything you need to succeed with parents, community leaders, employees, and more can be found in this book. Moore′s lifetime experience comes through with clear, no-nonsense ideas and insights that those working in schools can put to work right away." —William J. Banach, CEO Banach, Banach & Cassidy An on-the-job public relations and communications partner for everyone working in schools! As school public relations efforts play an increasingly vital role in helping students achieve and schools succeed, the communications expectations placed on school leaders at all levels continue to soar. Now this field-based reference offers educational leaders practical advice and specific tips for meeting the tough new communication demands they face daily. Ideal for both long-range planning and day-to-day basics, this guide helps leaders define and organize their school′s PR plan. The book offers step-by-step guidance on creating and applying communication tactics that work—from how to generate community support to managing crises, stopping rumors, handling media inquiries, dealing with critics, and much more. Emphasizing the PR responsibilities of all school employees, the author: Outlines the key components of successful communications programs Covers how to set reasonable expectations for communications efforts Provides questions for assessing PR needs, guidelines for judging what′s working and what′s not, and an abundance of checklists Offers interview advice from professionals in the field Educational leaders will consult this comprehensive resource again and again as they plan and implement public relations activities to support student and school success!

Public Relations in Schools

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Author :
Publisher : Pearson
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4.3/5 (97 download)

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Book Synopsis Public Relations in Schools by : Theodore J. Kowalski

Download or read book Public Relations in Schools written by Theodore J. Kowalski and published by Pearson. This book was released on 2011 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: For educational administration and leadership students studying school and community relations. A contemporary and practice-based school public relations text that centers on the importance of communication, relationships, and technology. Outfitting students with a wealth of practical, practice-based knowledge that they can take directly into the halls of their school, the new fifth edition of Public Relations in Schools has a fresh, contemporary focus on both how administrators can effectively communicate with the community and how building strong relationships with stakeholders can ultimately lead to overall school improvement. Through a blend of theoretical and tacit knowledge, this text offers students an in-depth guide to 1) how to successfully communicate with both internal and external school entities, 2) how to build and maintain positive and active relationships via social and political capital and 3) how to translate the value of these relationships into positive change within the school. While exploring these three central themes, the book emphasizes how new technologies can aid school success. At the same time, real-world case studies at the beginning of each chapter introduce readers to actual public relations issues and bring the material to life. The revised fifth edition of Public Relations in Schools is updated with new materials and references throughout the text, including two new chapters -- one on harnessing technology for your public relations needs and one on collecting, assessing, and applying public opinion. In addition, the new fifth edition text contains a matrix at the front of the book showing how content relates to ELCC/NCATE Standards ---- the widely used criteria for administrator preparation and licensing.

Public Relations in Educational Organizations

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Author :
Publisher : Simon & Schuster Books For Young Readers
ISBN 13 :
Total Pages : 408 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Public Relations in Educational Organizations by : Theodore J. Kowalski

Download or read book Public Relations in Educational Organizations written by Theodore J. Kowalski and published by Simon & Schuster Books For Young Readers. This book was released on 1996 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection of readings addresses a demand being placed upon educational administrators - using technology to create two-way communications systems within their organizations and their communities. It treats public relations as an indispensable element of leadership. The book integrates theories and techniques taken from a variety of theorists and practitioners in both public relations and educational administration to provide an interdisciplinary, contemporary foundation for practice. In each chapter are case studies, questions and suggested readings.

Engaging Data

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Author :
Publisher : Rowman & Littlefield
ISBN 13 : 1475841892
Total Pages : 145 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Engaging Data by : Trinette Marquis

Download or read book Engaging Data written by Trinette Marquis and published by Rowman & Littlefield. This book was released on 2018-06-04 with total page 145 pages. Available in PDF, EPUB and Kindle. Book excerpt: The demand for effective communication and marketing at the campus and district level has never been more urgent and educational agencies have limited resources that can be directed to these efforts. It is important that our time and energy are directed towards those communication and marketing strategies that will have the most significant impact. Through practical advice, useful examples, and detailed case studies, this book will provide a compelling case for using data to maximize school communication. Whether you are a seasoned PR pro or someone who has taken on communication as one of many duties, there will be at least one money-saving, impact-increasing idea that makes reading this book well worth your time.

Teaching Public Relations

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1040099661
Total Pages : 174 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Teaching Public Relations by : Peter M. Smudde

Download or read book Teaching Public Relations written by Peter M. Smudde and published by Taylor & Francis. This book was released on 2024-07-19 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind and systematically synthesizes current principles and practices for effective teaching and learning and applies them to PR education in colleges and universities. This book, however, is not a book of tips for teaching PR, although some are given at times when relevant. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of PR at a college or university. It is also recommended reading for current teachers and students of PR research.

How to Market Your School

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Author :
Publisher : R&L Education
ISBN 13 : 1607097699
Total Pages : 266 pages
Book Rating : 4.6/5 (7 download)

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Book Synopsis How to Market Your School by : Johanna Lockhart

Download or read book How to Market Your School written by Johanna Lockhart and published by R&L Education. This book was released on 2010-12-16 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to Take Monster Bucks will reveal the secret strategies of men who consistently bag older age-class deer each season. There is a price to pay to be the best at any sport, and trophy deer hunting is no different. But this book will save you thousands of hunting hours in your pursuit of monster bucks.

Key Concepts in Public Relations

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Author :
Publisher : SAGE
ISBN 13 : 1446200051
Total Pages : 274 pages
Book Rating : 4.4/5 (462 download)

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Book Synopsis Key Concepts in Public Relations by : Bob Franklin

Download or read book Key Concepts in Public Relations written by Bob Franklin and published by SAGE. This book was released on 2009-03-05 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is a good text to accompany a core text on Public Relations. It is also very useful for marketing and business students. Valuable for post grads new to PR also." - Robbie Smyth, Griffith College Dublin "Offers the reader a concise and very readable tour through the many facets of PR... Providing a detailed reference of just under 200 alphabetically listed entries, covering a range of topics, from account management to wikis, destination branding and Hong Bo (that one you′ll have to look up yourselves), each entry takes up roughly a page, sometimes less, is colloquial in tone and offers several recommendations for further reading, making it an excellent jumping-off point for further exploration." - Communication Director The SAGE Key Concepts series provides students with accessible and authoritative knowledge of the essential topics in a variety of disciplines. Cross-referenced throughout, the format encourages critical evaluation through understanding. Written by experienced and respected academics, the books are indispensable study aids and guides to comprehension. Key Concepts in Public Relations: Provides a comprehensive, easy-to-use overview to the field. "Covers over 150 central concepts in PR. Paves the way for students to tackle primary texts. Grounds students in both practice and theory. Takes it further with recommended reading. Bob Franklin, Mike Hogan, Quentin Langley, Nick Mosdell and Elliot Pill all teach at the Cardiff School of Journalism, Media and Cultural Studies.

Public Relations

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Author :
Publisher : Oxford Higher Education
ISBN 13 : 9780195699180
Total Pages : 0 pages
Book Rating : 4.6/5 (991 download)

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Book Synopsis Public Relations by : Iqbal Sachdeva

Download or read book Public Relations written by Iqbal Sachdeva and published by Oxford Higher Education. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public Relations: Principles and Practices is a comprehensive textbook designed for under- and post-graduate degree/diploma students of mass communication, corporate communications, and public relations (PR). The core concepts of PR have been explained through numerous examples, exhibits, tables, and illustrations. Divided into five parts, the first part Fundamentals and Emergence gives an overview of PR and acquaints the readers with the emergence of PR. The second part on Process and Practice discusses in detail the PR window for developing a PR program, which includes scanning the environment, creating a communication plan/ strategy, implementing the plan, and measuring its impact. The third part on Skills focusses on key communication and negotiation skills, which are essential for PR professionals. The part on Applications discusses PR relations with several publics like customers, dealers, vendors, employees, investors, and media; and key issues like corporate social responsibility, community relations, event management, crisis management, government PR, lobbying, and institutional advertising. The section also deals with corporate image, corporate identity, house journals, and PR ethics. The final part on Support Service elaborates on the role and structure of PR agencies. Students of media studies aspiring to be public relations professionals will find this book highly useful for its in-depth coverage of the key PR concepts. The book will also serve as a handy tool for practicing PR professionals.

School Public Relations

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Author :
Publisher :
ISBN 13 :
Total Pages : 482 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis School Public Relations by : Leslie Withrow Kindred

Download or read book School Public Relations written by Leslie Withrow Kindred and published by . This book was released on 1957 with total page 482 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Public Relations

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Author :
Publisher : University of Oklahoma Press
ISBN 13 : 0806189827
Total Pages : 441 pages
Book Rating : 4.8/5 (61 download)

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Book Synopsis Public Relations by : Edward L. Bernays

Download or read book Public Relations written by Edward L. Bernays and published by University of Oklahoma Press. This book was released on 2013-07-29 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Public relations as described in this volume is, among other things, society’s solution to problems of maladjustment that plague an overcomplex world. All of us, individuals or organizations, depend for survival and growth on adjustment to our publics. Publicist Edward L. Bernays offers here the kind of advice individuals and a variety of organizations sought from him on a professional basis during more than four decades. With such knowledge, every intelligent person can carry on his or her activities more effectively. This book provides know-why as well know-how. Bernays explains the underlying philosophy of public relations and the PR methods and practices to be applied in specific cases. He presents broad approaches and solutions as they were successfully carried out in his long professional career. Public relations is not publicity, press agentry, promotion, advertising, or a bag of tricks, but a continuing process of social integration. It is a field of adjusting private and public interest. Everyone engaged in any public activity, and every student of human behavior and society, will find in this book a challenge and opportunity to further both the public interest and their own interest.

Educational Public Relations

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Author :
Publisher : SAGE Publications, Incorporated
ISBN 13 :
Total Pages : 296 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Educational Public Relations by : Philip T. West

Download or read book Educational Public Relations written by Philip T. West and published by SAGE Publications, Incorporated. This book was released on 1985-02 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: West views educational public relations as an integral part of the preparation of school leaders, and directs his book to students in educational administration and practicing school administrators. This volume offers an array of strategies to facilitate programme initiation, implementation, and evaluation. While the text examines the past, present, and future of educational public relations, the focus is primarily on the present.

Public Relations for School Leaders

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Author :
Publisher : Pearson
ISBN 13 : 9780205306237
Total Pages : 0 pages
Book Rating : 4.3/5 (62 download)

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Book Synopsis Public Relations for School Leaders by : Larry W. Hughes

Download or read book Public Relations for School Leaders written by Larry W. Hughes and published by Pearson. This book was released on 2000 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a departure from the traditional school public relations text. It not only provides a solid conceptual and research base in public relations for school leaders, it also demonstrates how these concepts can be practically implemented and put to good effect in the school systems. Exercises and concepts are drawn from school life. Concepts are presented, developed, and applied. Case studies that conclude most chapters are based on actual experiences. For anyone interested in public relations and the politics of education.

English for Public Relations in Higher Education Studies

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Publisher :
ISBN 13 : 9781859645338
Total Pages : 260 pages
Book Rating : 4.6/5 (453 download)

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Book Synopsis English for Public Relations in Higher Education Studies by : Marie McLisky

Download or read book English for Public Relations in Higher Education Studies written by Marie McLisky and published by . This book was released on 2012-01-24 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: English for Public Relations in Higher Education Studies The Garnet Education English for Specific Academic Purposes series won the Duke of Edinburgh English Speaking Union English Language Book Award in 2009. English for Public Relations is a skills-based course designed specifically for students of public relations who are about to enter English-medium tertiary level studies. It provides carefully graded practice and progression in the key academic skills that all students need, such as listening to lectures and speaking in seminars. It also equips students with the specialist language they need to participate successfully within a public relations department. Extensive listening exercises come from public relations lectures, and all reading texts are taken from the same field of study. There is also a focus throughout on the key public relations vocabulary that students will need. The Teacher's Book includes: Comprehensive teaching notes on all exercises to help teachers prepare effective lessons Complete answer keys to all exercises Full transcripts of listening exercises Facsimiles of Course Book pages at the appropriate point in each unit Photocopiable resource pages and ideas for additional activities The Garnet English for Specific Academic Purposes series covers a range of academic subjects. All titles present the same skills and vocabulary points. Teachers can therefore deal with a range of ESAP courses at the same time, knowing that each subject title will focus on the same key skills and follow the same structure. Key Features Systematic approach to developing academic skills through relevant content. Focus on receptive skills (reading and listening) to activate productive skills (writing and speaking) in subject area. Eight-page units combine language and academic skills teaching. Vocabulary and academic skills bank in each unit for reference and revision. Audio CDs for further self-study or homework. Ideal coursework for EAP teachers.

Having an Impact on Learning

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Publisher : Rowman & Littlefield
ISBN 13 : 1475820577
Total Pages : 99 pages
Book Rating : 4.4/5 (758 download)

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Book Synopsis Having an Impact on Learning by : Kelly Wachel

Download or read book Having an Impact on Learning written by Kelly Wachel and published by Rowman & Littlefield. This book was released on 2015-12-03 with total page 99 pages. Available in PDF, EPUB and Kindle. Book excerpt: A public relations director and a principal have mostly the same goals in helping students achieve at high levels. While each might go about impacting student learning in different ways, they both work to make education better. In Having an Impact on Learning, the husband and wife team of Matt and Kelly Wachel, help show how both the principal and the public relations director can propel education forward. Whether it’s through perception, teaching and learning, communication, social media, events, student achievement, or working with the community, principals and public relations professionals have to understand their roles in contributing to each of those areas. While the topics of conversation between these two professions sometimes cause disagreement, in the end, the principal and the public relations professional agree that their two views must ultimately mesh to help do what’s best for kids. In this book, get insight into these areas of education and learn about ways principals and public relations directors can work in harmony. School leaders and communicators have to be on the same page when it comes to telling the story of education. We are all storytellers and we have to be able to tell the story together.

Today's Public Relations

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Author :
Publisher : SAGE
ISBN 13 : 1412926351
Total Pages : 561 pages
Book Rating : 4.4/5 (129 download)

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Book Synopsis Today's Public Relations by : Robert L. Heath

Download or read book Today's Public Relations written by Robert L. Heath and published by SAGE. This book was released on 2006 with total page 561 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Today's Public Relations' works to redefine the teaching of public relations by discussing it's connection to mass communication, but also linking it to it's rhetorical heritage.

The School and Community Relations

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Author :
Publisher : Allyn & Bacon
ISBN 13 :
Total Pages : 360 pages
Book Rating : 4.X/5 (4 download)

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Book Synopsis The School and Community Relations by : Don Bagin

Download or read book The School and Community Relations written by Don Bagin and published by Allyn & Bacon. This book was released on 2001 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book recognizes that publicity is required for interpreting the school to the community and the community to the school. Well-designed community-relations programs can create a sense of friendliness and good will toward faculties, provide adequate financial support for schools, and develop a sense of responsibility in the community for the steady improvement of education. Theories, techniques, and tips to help educational leaders deal with communications challenges are detailed. In the seventh edition, two new chapters focus on crisis management, including school violence. Part 1, "Essential Considerations," includes chapters on the public character of the school, understanding the community, the importance of the public-relations program, and the program's policies, goals, strategies, and administration. Part 2, "Relations with Special Publics," includes chapters on the communication process with internal and external publics, preparation for crises, and communication about school services and special events. Part 3 concerns communication tools. Its chapters consider working with the press, the use of the media, the Internet, printed materials, campaigns, and school choice. Part 4 is concerned with the assessment of the public-relations program's degree of success. An index is provided, as well as a list of helpful organizations. (Contains 97 references.) (RKJ)

Public Relations for Public Schools

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Author :
Publisher :
ISBN 13 :
Total Pages : 440 pages
Book Rating : 4.F/5 ( download)

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Book Synopsis Public Relations for Public Schools by : Doyle M. Bortner

Download or read book Public Relations for Public Schools written by Doyle M. Bortner and published by . This book was released on 1983 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: