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Author : Kristian S. Palda
Publisher : Prentice Hall
ISBN 13 :
Total Pages : 282 pages
Book Rating : 4.3/5 (512 download)
Download or read book Economic Analysis for Marketing Decisions written by Kristian S. Palda and published by Prentice Hall. This book was released on 1969 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : K S. PALDA
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (17 download)
Download or read book ECONOMIC ANALYSIS FOR MARKETING DECISIONS. BY K. S. PALDA. written by K S. PALDA and published by . This book was released on 1969 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edgar A. Pessemier
Publisher :
ISBN 13 : 9780070495173
Total Pages : 230 pages
Book Rating : 4.4/5 (951 download)
Download or read book New-product decisions : an analytical approach written by Edgar A. Pessemier and published by . This book was released on 1966 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)
Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics
Author : R. Preston McAfee
Publisher : Orange Grove Texts Plus
ISBN 13 : 9781616100414
Total Pages : 0 pages
Book Rating : 4.1/5 (4 download)
Download or read book Introduction to Economic Analysis written by R. Preston McAfee and published by Orange Grove Texts Plus. This book was released on 2009-09-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book presents introductory economics material using standard mathematical tools, including calculus. It is designed for a relatively sophisticated undergraduate who has not taken a basic university course in economics. The book can easily serve as an intermediate microeconomics text. The focus of this book is on the conceptual tools. Contents: 1) What is Economics? 2) Supply and Demand. 3) The US Economy. 4) Producer Theory. 5) Consumer Theory. 6) Market Imperfections. 7) Strategic Behavior.
Author : Yu Zhang
Publisher :
ISBN 13 :
Total Pages : 196 pages
Book Rating : 4.:/5 (437 download)
Download or read book Behavioural Economic Analysis of Decision Making written by Yu Zhang and published by . This book was released on 2007 with total page 196 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : James H. Donnelly
Publisher :
ISBN 13 :
Total Pages : 424 pages
Book Rating : 4.F/5 ( download)
Download or read book Analysis for Marketing Decisions written by James H. Donnelly and published by . This book was released on 1970 with total page 424 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dung Nguyen
Publisher : Springer Science & Business Media
ISBN 13 : 1461562090
Total Pages : 320 pages
Book Rating : 4.4/5 (615 download)
Download or read book Marketing Decisions Under Uncertainty written by Dung Nguyen and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: Remarkable advance in quantitative marketing research in the last two decades, incorporating applied microeconomic theories, operations research and management applications, has brought the field of marketing alongside with finance, accounting and productionto within an executive'sreach for a sophisticatedtoolbox for decision making in an increasingly competitive and complex business environment. A quick look at Marketing, a recently published book edited by Eliashberg and Lilien would indicate even to the casual reader the extent of such methodological progress made by marketing scholars. Even in such an impressive and nearly exhaustive collection oftopics, with the notable exception pointed out by the editors of applicationsofthe scanner data, and in spite of the reference to it, an important omission is related to the issues ofmarketing decisions under conditions ofuncertainty. It is fairly obvious to the marketing executive and academician alike to recognize the important role uncertaintyplays in marketingdecisions such as pricing, promotion, advertising, sales force management, and others. The major purpose of this study is to address certain major marketing decision variables within the general context of an uncertain environment. While there have been significant progresses in analyzing marketing behaviors in a stochastic environment,the sourcesscatteramong differentmanagementandmarketingjoumals; and to the extent that these issues are addressed at all, they have aimed mainly at each separate, specifictopic at a time. Thus, our effort to bring these studies together in the same framework should facilitate our in-depth analysis of these important phenomena.
Author : George David Hughes
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 328 pages
Book Rating : 4.3/5 (97 download)
Download or read book Demand Analysis for Marketing Decisions written by George David Hughes and published by McGraw-Hill/Irwin. This book was released on 1973 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael Soloman
Publisher : Prentice Hall
ISBN 13 : 9781405839884
Total Pages : pages
Book Rating : 4.8/5 (398 download)
Download or read book Valuepack:Marketing:Real People, Real Chioces written by Michael Soloman and published by Prentice Hall. This book was released on 2006-07-06 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: Essential Mathematics for Economic Analysis provides an invaluable introduction to mathematical analysis and linear algebra for economists. Its main purpose is to help students acquire the mathematical skills they need in order to read the less technical literature associated with economic problems. The coverage is comprehensive, ranging from elementary algebra to more advanced material, whilst focusing on all the core topics usually taught in undergraduate courses on mathematics for economists. Marketing: Real People, Real Choices, 4/e introduces marketing from the perspective of real people making real marketing decisions at leading companies every day. In each chapter, a real marketer is highlighted and students are asked to consider a dilemma the marketer recently faced as well as three options the marketer had to choose from, and then decide which option they would choose and why. The end result: students don't just read about marketing, they meet real marketers and make marketing decisions - they experience marketing.
Author : Dr. Padmalochana Bisoyi
Publisher : Thakur Publication Private Limited
ISBN 13 : 9357550194
Total Pages : 232 pages
Book Rating : 4.3/5 (575 download)
Download or read book ECONOMIC ANALYSIS FOR BUSINESS DECISIONS written by Dr. Padmalochana Bisoyi and published by Thakur Publication Private Limited. This book was released on 2023-11-01 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buy Economic Analysis for Business Decisions e-Book for Mba 1st Semester in English language specially designed for SPPU ( Savitribai Phule Pune University ,Maharashtra) By Thakur publication.
Author : Howard Davies
Publisher : Pearson Education
ISBN 13 : 9780273646280
Total Pages : 566 pages
Book Rating : 4.6/5 (462 download)
Download or read book Managerial Economics written by Howard Davies and published by Pearson Education. This book was released on 2001 with total page 566 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly accessible, with a clear introduction to the subject for the non-specialist, this book covers all aspects of managerial economics. It also contains some material on corporate strategy and a section devoted to marketing issues.
Author : John Kuada
Publisher : Adonis & Abbey Publishers Ltd
ISBN 13 : 1912234483
Total Pages : 236 pages
Book Rating : 4.9/5 (122 download)
Download or read book MARKETING DECISIONS AND STRATEGIES written by John Kuada and published by Adonis & Abbey Publishers Ltd. This book was released on 2016-07-08 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: The marketing literature generally assumes that managers and customers always make rational (reasonable and logical) decisions. In real life, however, decision making process is hardly rational and straightforward. Managers and customers normally make decisions "e;in-action"e; - i.e. as they grapple with critical problems on daily basis. As such, they tend to combine experience-based knowledge with intuition and analysis to inform their decisions. Their decision making processes become even more complex when their companies operate within international contexts. It is therefore appropriate to teach students a variety of decision making skills as they prepare themselves to work in international companies. This is the task initiated in this book. It discusses how managers combine both rational and non-rational approaches and tools in their decision making processes, especially in international business contexts.Issues discussed include the following:A* The marketing strategy conceptA* Rational and non-rational approaches to decision makingA* Market-driving and market-driven strategiesA* Internal marketing strategiesA* Relational theories and strategies in marketingA* Organizational buying behaviour and strategiesA* Online advertising decisions and strategiesA* Assessment of export opportunitiesA* Marketing in the emerging economiesA* Societal and ethical considerations in marketing decisions
Author : George S. Day
Publisher : St. Paul : West Publishing Company
ISBN 13 :
Total Pages : 300 pages
Book Rating : 4.X/5 (1 download)
Download or read book Analysis for Strategic Market Decisions written by George S. Day and published by St. Paul : West Publishing Company. This book was released on 1986 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Peter E. Earl
Publisher : Edward Elgar Publishing
ISBN 13 :
Total Pages : 456 pages
Book Rating : 4.3/5 (21 download)
Download or read book Microeconomics for Business and Marketing written by Peter E. Earl and published by Edward Elgar Publishing. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce. As well as neoclassical microeconomics, it seeks to promote an awareness of different approaches, including the application of behavioural-institutionalist economics to real world problems. Rather than emphasizing technical set pieces, this book offers students a range of approaches such as behavioural theories of consumer choice and institutionalist analysis of the economics.
Author : Dinçer, Hasan
Publisher : IGI Global
ISBN 13 : 1799825604
Total Pages : 646 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Decision-Making Techniques in Financial Marketing written by Dinçer, Hasan and published by IGI Global. This book was released on 2019-12-27 with total page 646 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer needs and demands are constantly changing. Because of this, marketing science and finance have their own concepts and theoretical backgrounds for evaluating consumer-related challenges. However, examining the function of finance with a marketing discipline can help to better understand internal management processes and compete in today’s market. The Handbook of Research on Decision-Making Techniques in Financial Marketing is a collection of innovative research that integrates financial and marketing functions to make better sense of the workplace environment and business-related challenges. Different financial challenges are taken into consideration while many of them are based on marketing theories such as agency theory, product life cycle, and optimal consumer experience. While highlighting topics including behavioral financing, corporate ethics, and Islamic banking, this book is ideally designed for financiers, marketers, financial analysts, marketing strategists, researchers, policymakers, government officials, academicians, students, and industry professionals.
Author : Avi Goldfarb
Publisher : University of Chicago Press
ISBN 13 : 022620684X
Total Pages : 510 pages
Book Rating : 4.2/5 (262 download)
Download or read book Economic Analysis of the Digital Economy written by Avi Goldfarb and published by University of Chicago Press. This book was released on 2015-05-08 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: There is a small and growing literature that explores the impact of digitization in a variety of contexts, but its economic consequences, surprisingly, remain poorly understood. This volume aims to set the agenda for research in the economics of digitization, with each chapter identifying a promising area of research. "Economics of Digitization "identifies urgent topics with research already underway that warrant further exploration from economists. In addition to the growing importance of digitization itself, digital technologies have some features that suggest that many well-studied economic models may not apply and, indeed, so many aspects of the digital economy throw normal economics in a loop. "Economics of Digitization" will be one of the first to focus on the economic implications of digitization and to bring together leading scholars in the economics of digitization to explore emerging research.
