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Economia Digital Y Comercio Electronico
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Book Synopsis Management Information Systems by : Kenneth C. Laudon
Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.
Book Synopsis Improving University Reputation Through Academic Digital Branding by : Del Pino, Ariana Daniela
Download or read book Improving University Reputation Through Academic Digital Branding written by Del Pino, Ariana Daniela and published by IGI Global. This book was released on 2020-11-06 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: As higher education institutions adapt to an increasingly digital world, it is imperative that they adopt technological techniques that allow them to establish a digital presence. Academic e-branding involves managing a university’s brand and image to promote and build the reputation of the institution, especially in regards to its student and faculty research and achievements. Without a solid digital presence, higher education institutions may struggle to remain competitive. Improving University Reputation Through Academic Digital Branding is a critical scholarly publication that explores digital branding and its role in establishing the reputation of academic institutions and programs. Featuring a range of topics including digital visibility, social media, and inclusive education, this book is ideal for higher education boards, brand managers, university and college marketers, researchers, academicians, practitioners, administrators, and students.
Book Synopsis Applied Economics in the Digital Era by : James Alleman
Download or read book Applied Economics in the Digital Era written by James Alleman and published by Springer Nature. This book was released on 2020-05-16 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gary Madden was a renaissance man with respect to the nexus between information and communications technology (ICT) and economics. He contributed to a variety of fields in ICT: applied econometrics, forecasting, internet governance and policy. This series of essays, two of which were co-authored by Professor Madden prior to his untimely death, cover the range of his research interests. While the essays focus on a number of ICT issues, they are on the frontier of research in the sector. Gerard Faulhaber provides a broad overview of how we have reached the digital age and its implications. The applied econometric section brings the latest research in the area, for example Lester Taylor illustrates how own-price, cross-price and income elasticities can be calculated from survey data and translated into real income effects. The forecasting section ranges from forecasting online political participation to broadband’s impact on economic growth. The final section covers aspects of governance and regulation of the ICT sector.
Book Synopsis Trabajar en la era digital (2a edici¢n) by : Luis Lombardero
Download or read book Trabajar en la era digital (2a edici¢n) written by Luis Lombardero and published by Editorial Almuzara. This book was released on 2015 with total page 578 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The New Era of Global Services by : Javier Peña Capobianco
Download or read book The New Era of Global Services written by Javier Peña Capobianco and published by Emerald Group Publishing. This book was released on 2023-10-11 with total page 287 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Era of Global Services is the result of interviews with more than seventy international leaders. The results show that in the coming years, Global Services will tend to grow in business-to-business (B2B), business-to-consumer (B2C), peer-to-peer (P2P), an in particular peer-to-business (P2B) relationships.
Book Synopsis Deconstruct to reconstruct by : Ariel Andrés Sánchez Rojas
Download or read book Deconstruct to reconstruct written by Ariel Andrés Sánchez Rojas and published by Universidad de los Andes. This book was released on 2020-01-01 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: Deconstruct to reconstruct seeks to use a modern benefit principle theory that will allow tax authorities to tax companies in the digital economy, assuring they pay taxes in the countries in which they operate. The emergence of a new business models such as app stores, online advertising, cloud computing, participative network platforms, high-speed trading, and online payment services has reshaped the global economy and made it difficult for tax authorities to determine what and where to tax. Technologies in the new digital economy make it possible for companies to operate in countries without being physically present. While companies such as Netflix, Google, and AirBnB provide services and earn profits in different countries, tax loopholes and intricate tax planning enable them to pay little-to-no taxes in many of these countries. For example, Netflix earned more than US$100 billion in Colombia in 2016, but it did not pay any direct or indirect taxes in the country. The absence of a specific tax or legal rule that targets digital companies has prevented Colombian tax authorities from taxing Netflix or any other company of the sort. Many tax authorities around the world have similar experiences.
Book Synopsis Encyclopedia of Human Resources Information Systems: Challenges in e-HRM by : Torres-Coronas, Teresa
Download or read book Encyclopedia of Human Resources Information Systems: Challenges in e-HRM written by Torres-Coronas, Teresa and published by IGI Global. This book was released on 2008-07-31 with total page 918 pages. Available in PDF, EPUB and Kindle. Book excerpt: Analyzes key critical HR variables and defines previously undiscovered issues in the HR field.
Book Synopsis The language of international communication by :
Download or read book The language of international communication written by and published by Edicions Universitat Barcelona. This book was released on 2002 with total page 400 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Internet of Things, Infrastructures and Mobile Applications by : Michael E. Auer
Download or read book Internet of Things, Infrastructures and Mobile Applications written by Michael E. Auer and published by Springer Nature. This book was released on 2020-09-10 with total page 1132 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers papers on interactive and collaborative mobile learning environments, assessment, evaluation and research methods in mobile learning, mobile learning models, theory and pedagogy, open and distance mobile learning, life-long and informal learning using mobile devices, wearables and the Internet of Things, game-based learning, dynamic learning experiences, mobile systems and services for opening up education, mobile healthcare and training, case studies on mobile learning, and 5G network infrastructure. Today, interactive mobile technologies have become the core of many—if not all—fields of society. Not only do the younger generation of students expect a mobile working and learning environment, but also the new ideas, technologies and solutions introduced on a nearly daily basis also boost this trend. Discussing and assessing key trends in the mobile field were the primary aims of the 13th International Conference on Interactive Mobile Communication Technologies and Learning (IMCL2019), which was held in Thessaloniki, Greece, from 31 October to 01 November 2019. Since being founded in 2006, the conference has been devoted to new approaches in interactive mobile technologies, with a focus on learning. The IMCL conferences have since become a central forum of the exchange of new research results and relevant trends, as well as best practices. The book’s intended readership includes policymakers, academics, educators, researchers in pedagogy and learning theory, schoolteachers, further education lecturers, practitioners in the learning industry, etc.
Book Synopsis Social and Psychological Determinants of Value Co-creation in the Digital Era by : Ricardo Martinez Cañas
Download or read book Social and Psychological Determinants of Value Co-creation in the Digital Era written by Ricardo Martinez Cañas and published by Frontiers Media SA. This book was released on 2021-07-21 with total page 157 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book LatinFinance written by and published by . This book was released on 2000 with total page 428 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Comercio electrónico y estrategia empresarial by : Ana Rosa del Águila Obra
Download or read book Comercio electrónico y estrategia empresarial written by Ana Rosa del Águila Obra and published by . This book was released on 2000 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Obra enfocada desde la perspectiva de la direccion estrategica, por lo que ademas de analizar los camibios que se estan produciendo debidos al comercio electronico, aporta modelos de relaciones economicas y organizativas, dirigidos a explicar dichos cambios y a vislumbrar su futuro. Por lo tanto, el objetivo principal del libro es proporcionar patrones que ayuden al diseno de estrategias adecuadas a este nuevo entorno.
Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.
Book Synopsis A Multidisciplinary Approach to Service Encounters by : María de la O Hernández-López
Download or read book A Multidisciplinary Approach to Service Encounters written by María de la O Hernández-López and published by BRILL. This book was released on 2015-05-19 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: In A Multidisciplinary Approach to Service Encounters, María de la O Hernández-López and Lucía Fernández-Amaya have joined marketing researchers and linguists to provide the tools to understand consumers’ communication in different professional settings. Service encounters have been widely studied due to the fact that the communicative exchange between the customer and the server is essential for the success of the service encounter itself. In this volume, the role of language, linguistics and communication is examined in an area of research that has traditionally been related to business and marketing. This is achieved through the presentation of works from a variety of perspectives that may help to advance in this particular context and also contribute to improving communication in service encounters.
Book Synopsis Mexican Business Culture by : Carlos M. Coria-Sánchez
Download or read book Mexican Business Culture written by Carlos M. Coria-Sánchez and published by McFarland. This book was released on 2016-05-12 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Western business owners and managers are increasingly interested in doing business in Mexico. Yet few have thoroughly investigated the country's business climate and culture. This collection of new essays by contributors who work in and research the business culture of Mexico takes a combined academic and real-world look at the country's vibrant and dynamic commerce. Topics include business and the government, conceptions of time, Mexican entrepreneurialism and the place of women in business. Instructors considering this book for use in a course may request an examination copy here.
Book Synopsis Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics by : Saiz-Alvarez, Jose Manuel
Download or read book Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics written by Saiz-Alvarez, Jose Manuel and published by IGI Global. This book was released on 2019-04-26 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technological advances in the realm of business have attributed to the global interest of using digital innovations to increase consumer traffic. Utilizing these new techniques can increase the profitability of business industries and consumer analytic information for future reference. The Handbook of Research on Digital Marketing Innovations in Social Entrepreneurship and Solidarity Economics is a collection of research on social entrepreneurship as a critical element of economic growth with a look at the evolutionary aspects of digital technologies on the industry. While highlighting topics including social media, microfinance, and consumer behavior, this book is ideally designed for marketers, managers, professionals, academics, and graduate-level students concerned about the fields of economics, sociology, education, politics, and digital technology innovation.
Book Synopsis Broadband Policies for Latin America and the Caribbean A Digital Economy Toolkit by : OECD
Download or read book Broadband Policies for Latin America and the Caribbean A Digital Economy Toolkit written by OECD and published by OECD Publishing. This book was released on 2016-06-22 with total page 448 pages. Available in PDF, EPUB and Kindle. Book excerpt: This joint initiative by the Inter-American Development Bank (IDB) and the OECD seeks to encourage the expansion of broadband networks and services in the region, supporting a coherent and cross-sectorial approach, to maximise their benefits for economic and social development.
