E-Grocery in Emerging Markets. Major Players, Strategies, and Market Structures

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Author :
Publisher : GRIN Verlag
ISBN 13 : 3960955383
Total Pages : 152 pages
Book Rating : 4.9/5 (69 download)

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Book Synopsis E-Grocery in Emerging Markets. Major Players, Strategies, and Market Structures by : Kevin Stettner

Download or read book E-Grocery in Emerging Markets. Major Players, Strategies, and Market Structures written by Kevin Stettner and published by GRIN Verlag. This book was released on 2019-05-15 with total page 152 pages. Available in PDF, EPUB and Kindle. Book excerpt: E-grocery is the distribution of groceries via the online channel. It includes all fast-moving consumer goods such as fresh food or beauty and personal care items. Over the last years, it has become a global phenomenon. Consumers benefit from higher convenience, a wider range of product, potentially better deals and lower search costs. Additionally, in certain emerging markets, expats mention increased food safety and familiarity with foreign goods as major advantages. Kevin Stettner gives an overview of e-grocery activities across 23 emerging markets. He identifies major players, their strategies and the underlying market structure. Stettner’s analysis is complemented by taking into account the respective market environment. He identifies prototypical countries and compares them with developed markets. Which markets evolve better than developed markets? Which ones require further development in basic external conditions? Kevin Stettner describes the status quo of e-grocery. In this book: - Consumer Behavior; - Competitive Strategies; - E-Commerce; - Internet; - Online Shopping

Retail Marketing Strategy

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Publisher : Kogan Page Publishers
ISBN 13 : 0749476923
Total Pages : 296 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Retail Marketing Strategy by : Constant Berkhout

Download or read book Retail Marketing Strategy written by Constant Berkhout and published by Kogan Page Publishers. This book was released on 2015-11-03 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Basing shopper marketing strategy on customer insights is what differentiates market leading retail brands from weaker competitors. Many retail organizations lack business development and strategic departments that collect experiences, set benchmarks and create models and manuals. Retail Marketing Strategy makes the information available to drive new ways of thinking and make retail practice more agile for everyone. Outlining the five key capabilities required for retail excellence, namely in-store execution; organizational development; fact-driven decision making; multi-channel operations, and understanding customers, Retail Marketing Strategy answers some of the most difficult questions in retail including how to innovate to develop new ways to interact with customers across multiple channels, and how to replicate online success stories from other sectors. Practical steps are put forward for collating and interpreting the data generated in shopper activity, helping to make sense of trends and build effective strategy. Guidance is based throughout on neuromarketing research, providing a clear framework for building in experiential elements such as scent or music into the retail environment to really engage with consumers on an emotional level. If you are a marketing, branding or supply chain professional working in retail seeking straightforward and research-driven techniques for building lasting customer loyalty, or you are responsible for driving retail strategy in your organization, let Retail Marketing Strategy be your guide.

Natural Monopolies in Digital Platform Markets

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Publisher : Cambridge University Press
ISBN 13 : 1108491146
Total Pages : 203 pages
Book Rating : 4.1/5 (84 download)

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Book Synopsis Natural Monopolies in Digital Platform Markets by : Francesco Ducci

Download or read book Natural Monopolies in Digital Platform Markets written by Francesco Ducci and published by Cambridge University Press. This book was released on 2020-07-23 with total page 203 pages. Available in PDF, EPUB and Kindle. Book excerpt: Through three case studies, this book investigates whether digital industries are naturally monopolistic and evaluates policy approaches to market power.

Retailing in Emerging Markets

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Author :
Publisher : Routledge
ISBN 13 : 1317911172
Total Pages : 267 pages
Book Rating : 4.3/5 (179 download)

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Book Synopsis Retailing in Emerging Markets by : Malobi Mukherjee

Download or read book Retailing in Emerging Markets written by Malobi Mukherjee and published by Routledge. This book was released on 2014-09-25 with total page 267 pages. Available in PDF, EPUB and Kindle. Book excerpt: Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry strategies for Western retail companies. This book seeks to capture the impact of both internal and external regulations on retail development and strategy in emerging markets. It provides a comprehensive and up-to-date assessment of the development of retailing in a wide range of emerging economies, and seeks to capture the interplay between both retail policy and retail strategy and the theoretical implications of this on retail development as a whole. This book will be of interest to academics, researchers and advanced students with an interest in retail development in emerging markets, international business/strategy and international marketing.

Logistics and Retail Management

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Publisher : Kogan Page Publishers
ISBN 13 : 0749468246
Total Pages : 280 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Logistics and Retail Management by : John Fernie

Download or read book Logistics and Retail Management written by John Fernie and published by Kogan Page Publishers. This book was released on 2014-04-03 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 21st century has witnessed important changes in retail logistics. Supply chain managers are presented with key challenges as retailers have recognised the strategic role that supply chains play in cost reduction and customer service. The 4th edition of Logistics and Retail Management has been substantially updated to take account of these recent developments in retail logistics. Logistics and Retail Management provides the most up-to-date thinking in retail supply chain management, reflecting the changing needs of the global marketplace and the challenges faced by retailers in the 21st century. With contributions from acclaimed academics and practitioners, it covers global logistics, fashion logistics, e-logistics and green supply chains. The 4th edition features brand new chapters on supply chain management in international fashion and corporate social responsibility in the textile supply chain.

The Antitrust Paradox

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Publisher :
ISBN 13 : 9781736089712
Total Pages : 536 pages
Book Rating : 4.0/5 (897 download)

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Book Synopsis The Antitrust Paradox by : Robert Bork

Download or read book The Antitrust Paradox written by Robert Bork and published by . This book was released on 2021-02-22 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt: The most important book on antitrust ever written. It shows how antitrust suits adversely affect the consumer by encouraging a costly form of protection for inefficient and uncompetitive small businesses.

The Oxford Handbook of Management in Emerging Markets

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Publisher : Oxford University Press
ISBN 13 : 0190683961
Total Pages : 889 pages
Book Rating : 4.1/5 (96 download)

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Book Synopsis The Oxford Handbook of Management in Emerging Markets by : Dr. Robert Grosse

Download or read book The Oxford Handbook of Management in Emerging Markets written by Dr. Robert Grosse and published by Oxford University Press. This book was released on 2019-01-08 with total page 889 pages. Available in PDF, EPUB and Kindle. Book excerpt: For nearly two decades, emerging markets have been a primary source of growth in the world economy. They have become more international and compete more extensively with companies in developed countries. For these reasons, an understanding of managing businesses in emerging markets is a fundamental skill for competing in the twenty-first century. The Oxford Handbook of Management in Emerging Markets identifies key elements of the business systems and competition in emerging markets around the world, and then looks at competitive strategies of companies going into and coming out of these countries. While business is business, the handbook's focus is on how management differs depending on the different environmental characteristics in emerging markets, such as the role of the government, the potential weakness of infrastructure, and the skill and innovation bases available locally in emerging markets, among other elements. The volume is organized into five sections. The first section establishes conceptual perspectives for exploring the current business environment in emerging markets. The second section focuses on questions surrounding governance and markets. The third explores multinational enterprises (MNEs) in emerging economies, while the fourth section looks at local firms and emerging market MNEs. The fifth and final section looks at management in emerging markets within specific countries and regions around the world. This handbook is a vital resource for scholars, students, and managers looking to expand into emerging economies by providing comprehensive analyses of functional areas from human resources to finance to marketing, and on issues such as family businesses, state-owned enterprises, and the bottom of the pyramid.

Global Marketing

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Publisher : Routledge
ISBN 13 : 1317613511
Total Pages : 714 pages
Book Rating : 4.3/5 (176 download)

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Book Synopsis Global Marketing by : Ilan Alon

Download or read book Global Marketing written by Ilan Alon and published by Routledge. This book was released on 2016-11-10 with total page 714 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Marketing provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically, and apply tools and techniques creatively in order to respond decisively in a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge: Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred. A shift toward greater consideration of services marketing as more companies move away from manufacturing. A focus on emerging markets to equip students with the skills necessary to take advantage of the opportunities that these rapidly growing regions present. Chapters on social media, innovation, and technology teach students how to incorporate these new tools into their marketing strategy. New material on sustainability, ethics, and corporate social responsibility; key values for any modern business. Short cases and examples throughout the text show students how these principles and techniques are applied in the real world. Longer cases provide instructors and students with rich content for deeper analysis and discussion. Covering key topics not found in competing books, Global Marketing will equip students with the knowledge and confidence they need to become leading marketing managers. A companion website features an instructor’s manual with test questions, as well as additional exercises and examples for in-class use.

Strategic Marketing

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Publisher : Routledge
ISBN 13 : 0429951558
Total Pages : 148 pages
Book Rating : 4.4/5 (299 download)

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Book Synopsis Strategic Marketing by : Russell Abratt

Download or read book Strategic Marketing written by Russell Abratt and published by Routledge. This book was released on 2018-07-04 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a unique collection of comprehensive cases that explore concepts and issues surrounding strategic marketing. Chapters explain what strategic marketing is, and then discuss strategic segmentation, competitive positioning, and strategies for growth, corporate branding, internal brand management, and corporate reputation management. With case studies from a broad range of global contexts and industries, including Burger King, FedEx, and Twitter, readers will gain a working knowledge of developing and applying market-driven strategy. Through case analysis, students will learn to: examine the role of corporate, business, and marketing strategy in strategic marketing; recognize the implications of markets on competitive space with an emphasis on competitive positioning and growth; interpret the various elements of marketing strategy and apply them to a particular real-world situation; apply sound decision-making strategies and analytical frameworks to specific strategic marketing problems and issues; apply ethical frameworks to strategic marketing situations. Strategic Marketing: Concepts and Cases is ideal for advanced undergraduate and postgraduate students, as well as those studying for an MBA or executive courses in strategic marketing or marketing management.

Competing with Giants : Survival Strategies for Emerging Market Companies

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Author :
Publisher : London : Richard Ivey School of Business, University of Western Ontario
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.:/5 (589 download)

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Book Synopsis Competing with Giants : Survival Strategies for Emerging Market Companies by : Dawar, Niraj

Download or read book Competing with Giants : Survival Strategies for Emerging Market Companies written by Dawar, Niraj and published by London : Richard Ivey School of Business, University of Western Ontario. This book was released on 1998 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols

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Publisher : John Wiley and Sons
ISBN 13 : 0470051191
Total Pages : 1122 pages
Book Rating : 4.4/5 (7 download)

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Book Synopsis Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols by : Hossein Bidgoli

Download or read book Handbook of Information Security, Key Concepts, Infrastructure, Standards, and Protocols written by Hossein Bidgoli and published by John Wiley and Sons. This book was released on 2006-03-20 with total page 1122 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Handbook of Information Security is a definitive 3-volume handbook that offers coverage of both established and cutting-edge theories and developments on information and computer security. The text contains 180 articles from over 200 leading experts, providing the benchmark resource for information security, network security, information privacy, and information warfare.

Market Structure, Performance and Market Restructuring in the Food Retailing Industry

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Publisher :
ISBN 13 :
Total Pages : 334 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Market Structure, Performance and Market Restructuring in the Food Retailing Industry by : Ronald Wayne Cotterill

Download or read book Market Structure, Performance and Market Restructuring in the Food Retailing Industry written by Ronald Wayne Cotterill and published by . This book was released on 1977 with total page 334 pages. Available in PDF, EPUB and Kindle. Book excerpt:

International Journal of Management and Transformation

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Publisher : Universal-Publishers
ISBN 13 : 1612337171
Total Pages : 33 pages
Book Rating : 4.6/5 (123 download)

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Book Synopsis International Journal of Management and Transformation by :

Download or read book International Journal of Management and Transformation written by and published by Universal-Publishers. This book was released on with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Game-Changing Strategies

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Publisher : John Wiley & Sons
ISBN 13 : 1118640810
Total Pages : 135 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Game-Changing Strategies by : Constantinos C. Markides

Download or read book Game-Changing Strategies written by Constantinos C. Markides and published by John Wiley & Sons. This book was released on 2013-01-03 with total page 135 pages. Available in PDF, EPUB and Kindle. Book excerpt: Game-Changing Strategies explains the reasons behind this puzzle and presents practical ideas on how established firms could not only discover new radical business models but also grow them next to their existing business models. The challenge for established firms is not the discovery of a new business model?the real challenge is how to make two business models coexist. This book offers advice on how established firms can implement structures and processes that make the new business model less conflicting and more palatable to the existing business.

New Developments in the Analysis of Market Structure

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Publisher : MIT Press
ISBN 13 : 9780262690935
Total Pages : 588 pages
Book Rating : 4.6/5 (99 download)

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Book Synopsis New Developments in the Analysis of Market Structure by : International Economic Association

Download or read book New Developments in the Analysis of Market Structure written by International Economic Association and published by MIT Press. This book was released on 1986 with total page 588 pages. Available in PDF, EPUB and Kindle. Book excerpt: These contributions discuss a number of important developments over the past decade in a newly established and important field of economics that have led to notable changes in views on governmental competition policies. They focus on the nature and role of competition and other determinants of market structures, such as numbers of firms and barriers to entry; other factors which determine the effective degree of competition in the market; the influence of major firms (especially when these pursue objectives other than profit maximization); and decentralization and coordination under control relationships other than markets and hierarchies.ContributorsJoseph E. Stiglitz, G. C. Archibald, B. C. Eaton, R. G. Lipsey, David Enaoua, Paul Geroski, Alexis Jacquemin, Richard J. Gilbert, Reinhard Selten, Oliver E. Williamson, Jerry R. Green, G. Frank Mathewson, R. A. Winter, C. d'Aspremont, J. Jaskold Gabszewicz, Steven Salop, Branko Horvat, Z. Roman, W. J. Baumol, J. C. Panzar, R. D. Willig, Richard Schmalensee, Richard Nelson, Michael Scence, and Partha Dasgupta

Strategic Customer Management

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Publisher : Cambridge University Press
ISBN 13 : 1107328411
Total Pages : 547 pages
Book Rating : 4.1/5 (73 download)

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Book Synopsis Strategic Customer Management by : Adrian Payne

Download or read book Strategic Customer Management written by Adrian Payne and published by Cambridge University Press. This book was released on 2013-03-28 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.

Mexico's Changing Marketing System for Fresh Produce

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Author :
Publisher :
ISBN 13 :
Total Pages : 114 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Mexico's Changing Marketing System for Fresh Produce by : Debra Tropp

Download or read book Mexico's Changing Marketing System for Fresh Produce written by Debra Tropp and published by . This book was released on 2002 with total page 114 pages. Available in PDF, EPUB and Kindle. Book excerpt: