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Dynamics Of Public Relations And Journalism
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Book Synopsis Dynamics of Public Relations and Journalism by : Annette Clear
Download or read book Dynamics of Public Relations and Journalism written by Annette Clear and published by Juta and Company Ltd. This book was released on 2002 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: Various methods of conveying newsworthy information are discussed in this analysis of the common qualities of public relations and journalism professionals. Practical anecdotes explain how public relations practioners and journalists interact daily in the South African media context. Common features between these two professions are discussed, including how a public relations professional applies journalistic skills including interviewing, writing, taking photographs, and designing page layout. Recent technological developments are covered, and print, television, and electronic media are compared.
Book Synopsis Dynamics of Public Relations and Journalism by : Annette Clear
Download or read book Dynamics of Public Relations and Journalism written by Annette Clear and published by Juta and Company Ltd. This book was released on 2011-12 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: What we think and do is influenced by the information that comes from public relations practitioners and journalists. Dynamics of Public Relations and Journalism 3rd Edition enhances the journalistic skills of Media Studies students and gives journalists invaluable insights into the complex, multidisciplinary world of public relations. It also highlights the interdependency of the two professions and explains clearly, simply and succinctly the need for their smooth interaction. This third edition updates all the chapters to stay abreast of the changing world of PR & Journalism and to broaden student and practitioner insight into the synergy between PR & Journalism. The chapter on New Media discusses the exciting new developments in Social Media and introduces the reader to the business aspect of social networking.
Book Synopsis Local Democracy, Journalism and Public Relations by : Carmel O'Toole
Download or read book Local Democracy, Journalism and Public Relations written by Carmel O'Toole and published by Routledge. This book was released on 2019-05-01 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a critical examination of the impact of sustained large-scale austerity cuts on local government communications in the UK. Budget constraints have left public sector media teams without the resources for robust citizen-facing communications. The "nose for news" has been downgraded and local journalists, once the champions of public interest coverage, are a force much diminished. The book asks, what is lost to local democracy as a result? And what does it mean when no one is holding the country’s public spenders to account? The authors present extensive interviews with communications professionals working across different council authorities. These offer important insights into the challenges currently being faced by communicators within local public services. The book also includes in-depth case studies on the Grenfell Tower disaster, the Rotherham child-grooming scandal and the Sheffield tree-felling controversy. These events all raise serious questions about the scrutiny and accountability of local authorities and the important role the media can and does play. Local Democracy, Journalism and Public Relations provides new empirical data on, and the real-world views of, working communications teams in local government today. For students and researchers interested in local journalism and public relations, the book illuminates the current relationship between these professions, local democracy and political accountability.
Book Synopsis The Dynamics of Mass Communication by : Joseph R. Dominick
Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 1996 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt: An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Book Synopsis MediaWriting by : W. Richard Whitaker
Download or read book MediaWriting written by W. Richard Whitaker and published by Routledge. This book was released on 2019-03-04 with total page 387 pages. Available in PDF, EPUB and Kindle. Book excerpt: MediaWriting is an invaluable resource for students planning to enter the dynamic and changing world of media writing in the twenty-first century. With easy-to-read chapters, a wealth of updated, real-world examples, and helpful "How To" boxes throughout, this textbook explains the various styles of writing for print, broadcast, online, social media, public relations, and multimedia outlets. Some of the features included in the book are: A re-written Chapter 13, Writing and Reporting in the New New Media, with updates to how social media is used today Expanded chapters on print reporting methods and the Associated Press Stylebook Updates to Chapters 5 and 6, Legal Considerations in Media Writing, and Ethical Decisions in Writing and Reporting, discuss recent court cases and current ethical issues Explanatory "How To" boxes that help readers understand and retain main themes Illustrative "It Happened to Me" vignettes from the authors’ professional experiences Discussion questions and exercises at the end of every chapter Designed to meet the needs of students of print and broadcast media, public relations, or a wannabe jack-of-all trades in the online media environment, this reader-friendly primer will equip beginners with the skills necessary to succeed in their chosen writing field.
Book Synopsis Dynamics of Writing by : Vincent F. Filak
Download or read book Dynamics of Writing written by Vincent F. Filak and published by CQ Press. This book was released on 2017-12-14 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of Writing: An Exercise Guide gives you multiple opportunities to practice your writing skills in-class or as take-home assignments. Each chapter focuses on a different aspect of the newswriting process and offers short-answer, multiple-choice, and writing-prompt activities to help you master the concepts and skills presented in Vincent F. Filak’s comprehensive book. Additional exercises built around the unique demands of online newswriting will prepare you to meet the demands of a changing media landscape. Key Features: “Writing Exercises” enable you to recall & demonstrate your understanding of various elements found in each chapter in Dynamics of News Writing and Reporting. “Practice Writing” exercises empower you to apply their knowledge in a safe, in-class environment. “Live-Action Exercises” encourage you to expand their knowledge and experience through out-of-class reporting and writing opportunities.
Book Synopsis Dynamics of Media Writing by : Vincent F. Filak
Download or read book Dynamics of Media Writing written by Vincent F. Filak and published by SAGE Publications. This book was released on 2021-07-22 with total page 517 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dynamics of Media Writing Third Edition gives students transferable skills that can be applied across all media platforms—from traditional mass media formats like news, public relations, and advertising to emerging digital media platforms. Whether issuing a press release or tweeting about a new app, today’s media writers need to adapt their message for each specific media format in order to successfully connect with their audience. Throughout this text, award-winning teacher and college media adviser Vincent F. Filak introduces fundamental writing skills that apply to all media, while also highlighting which writing tools and techniques are most effective for specific media formats and why. User-friendly and loaded with practical examples and tips from professionals across mass media, this is the perfect guide for any student wanting to launch a professional media writing career.
Book Synopsis Media in War and Armed Conflict by : Romy Fröhlich
Download or read book Media in War and Armed Conflict written by Romy Fröhlich and published by Routledge. This book was released on 2018-10-26 with total page 514 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the social process of conflict news production and the emergence of public discourse on war and armed conflict. Its contributions combine qualitative and quantitative approaches through interview studies and computer-assisted content analysis and apply a unique comparative and holistic approach over time, across different cycles of six conflicts in three regions of the world, and across different types of domestic, international and transnational media. In so doing, it explores the roles of public communication through traditional media, social media, strategic communication, and public relations in informing and involving national and international actors in conflict prevention, resolution and peace-keeping. It provides a key point of reference for creative, innovative, and state-of-the-art empirical research on media and armed conflict.
Book Synopsis The Dynamics of Political Communication by : Richard M. Perloff
Download or read book The Dynamics of Political Communication written by Richard M. Perloff and published by Routledge. This book was released on 2013-12-04 with total page 489 pages. Available in PDF, EPUB and Kindle. Book excerpt: What impact do news and political advertising have on us? How do candidates use media to persuade us as voters? Are we informed adequately about political issues? Do 21st-century political communications measure up to democratic ideals? The Dynamics of Political Communication: Media and Politics in a Digital Age explores these issues and guides us through current political communication theories and beliefs. Author Richard M. Perloff details the fluid landscape of political communication and offers us an engaging introduction to the field and a thorough tour of the d.
Book Synopsis Dynamics of Media Editing by : Vincent F. Filak
Download or read book Dynamics of Media Editing written by Vincent F. Filak and published by CQ Press. This book was released on 2019-01-07 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: As traditional newsrooms staffed by journalists and managed by experienced editors become less and less common, there is an even greater need for all types of professional writers to be fluent in the editorial process. Dynamics of Media Editing emphasizes the broad value of editing as both a tool for journalistic management and an essential skill for individual writers of all stripes. Author Vince F. Filak recognizes editing as an essential process for improving the quality of published writing, something that is relevant and essential to investigative journalists, social media interns, celebrity bloggers, and everyone in between. By organizing the book around skills and by platforms, Dynamics of Media Editing shows students how the basic principles of good editing work across disciplines and media platforms. Key Features The emphasis on transferrable skills and multiple platforms shows students how to use the basic principles of good editing for journalism, PR, advertising, or social media marketing. The book takes a broad approach to editing, demonstrating that it’s not just a skill for managers at newspapers, but rather an essential process for improving all aspects of published writing. This addresses a critical course challenge, in that many students don’t see the relevance of editing in their planned careers. The audience-centric method emphasizes the need to engage one’s audience in order to be a successful writer. "Helpful Hints" boxes provide easy-to-consult lists of dos and don’ts for good writing. "Thoughts From a Pro" boxes allow media professionals from a variety of backgrounds to demonstrate the essential function of the editing process in the workplace.
Book Synopsis The Dynamics of News by : Richard M. Perloff
Download or read book The Dynamics of News written by Richard M. Perloff and published by Routledge. This book was released on 2019-09-09 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new and highly readable textbook by Richard M. Perloff introduces students to the complex world of contemporary news and its theoretical underpinnings, engaging with debates and ethical quandaries. The book takes readers on a concept-guided tour of the contours, continuities, and changing features of news. It covers a huge breadth of topics including: the classic theories of what news should do, its colorful history in America and popular myths of news, the overarching forces involved in contemporary news gathering, critical economic determinants of news and social system influences, and innovative trends in the future of journalism. Drawing on scholarship in the fields of journalism studies and sociology of news, Perloff offers readers a critical, in-depth exploration of news filled with relevant examples from newspapers, newscasts, and social media. Students of journalism, communication, sociology, politics, and related courses, as well as inquisitive scholars, will find this book’s intellectual focus enriching, the writing and examples engaging, and the thoroughness of its search of the contemporary media scene invigorating. Boxes summarizing theory and key concepts help students to deepen their understanding of both what news is now and its future.
Download or read book We the Media written by Dan Gillmor and published by "O'Reilly Media, Inc.". This book was released on 2006-01-24 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looks at the emerging phenomenon of online journalism, including Weblogs, Internet chat groups, and email, and how anyone can produce news.
Book Synopsis Handbook of Research on New Media Applications in Public Relations and Advertising by : Esiyok, Elif
Download or read book Handbook of Research on New Media Applications in Public Relations and Advertising written by Esiyok, Elif and published by IGI Global. This book was released on 2020-08-07 with total page 572 pages. Available in PDF, EPUB and Kindle. Book excerpt: As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business. However, with the introduction of new media, the nature of these campaigns has changed. Today’s consumers have more awareness and diversified ways to obtain knowledge, and through new media, they can provide feedback. An understanding of how to utilize new media to promote and sustain the reputation of an organization is vital for its continued success. The Handbook of Research on New Media Applications in Public Relations and Advertising is a pivotal reference source that provides vital research on the application of new media tools for running successful public relations and advertising campaigns. While highlighting topics such as digital advertising, online behavior, and social networking, this book is ideally designed for public relations officers, advertisers, marketers, brand managers, communication directors, social media managers, IT consultants, researchers, academicians, students, and industry practitioners.
Book Synopsis Dynamics of News Reporting and Writing by : Vincent F. Filak
Download or read book Dynamics of News Reporting and Writing written by Vincent F. Filak and published by CQ Press. This book was released on 2018-01-02 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book is an exceptional introduction into the world of journalistic writing and editing. The author turns the material into a discussion, allowing students to better grasp the concepts at hand." —Dante Mozie, South Carolina State University Journalists in today’s media environment require a skill set that can be adapted to a variety of media. Dynamics of News Reporting and Writing: Foundational Skills for a Digital Age teaches students the foundational skills they need to successfully report and write the news in an evolving digital landscape. Author Vince F. Filak offers guidance on the essential skills of the industry while weaving in the "how-to’s" of writing digital news. Recognizing that well-crafted stories are founded on sharp prose, this new text covers the foundational elements of newswriting, such as lead writing, structure, and storytelling while also teaching students how to think critically and determine what matters most to their readers. Visit the author’s blog at www.dynamicsofwriting.com to get tips for teaching the course, industry related news, sample exercises & assignments, & more! Free Poster: How To Spot Fake News Also available with... Dynamics of Writing: An Exercise —Bundle this text with a student workbook and save! Your students save when you bundle this text with a corresponding student workbook. Order using bundle ISBN 978-1-5443-2155-4. Learn more. SAGE edge—FREE online resources for students that make learning easier. See how your students benefit.
Book Synopsis The Public Relations Handbook by : Alison Theaker
Download or read book The Public Relations Handbook written by Alison Theaker and published by Routledge. This book was released on 2004-08-02 with total page 377 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this updated edition of the successful Public Relations Handbook, a detailed introduction to the theories and practices of the public relations industry is given. Broad in scope, it; traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationships with politics, lobbying organisations and journalism, assesses its professionalism and regulation, and advises on training and entry into the profession. It includes: interviews with press officers and PR agents about their working practices case studies, examples, press releases and illustrations from a range of campaigns including Railtrack, Marks and Spencer, Guinness and the Metropolitan Police specialist chapters on financial public relations, global PR, business ethics, on-line promotion and the challenges of new technology over twenty illustrations from recent PR campaigns. In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice.
Book Synopsis Social Media and Public Relations by : Deirdre Breakenridge
Download or read book Social Media and Public Relations written by Deirdre Breakenridge and published by Pearson Education. This book was released on 2012 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands and engage customers in a social world.
Book Synopsis The Dynamics of Mass Communication by : Joseph R. Dominick
Download or read book The Dynamics of Mass Communication written by Joseph R. Dominick and published by . This book was released on 2009 with total page 457 pages. Available in PDF, EPUB and Kindle. Book excerpt:
