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Author : National Retail Merchants Association
Publisher :
ISBN 13 :
Total Pages : 242 pages
Book Rating : 4.:/5 (1 download)
Download or read book Dynamic Retailing in the Modern Economy written by National Retail Merchants Association and published by . This book was released on 1954 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (319 download)
Download or read book Basic Information Sources on Retailing written by and published by . This book was released on 1954 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Pearce C. Kelley
Publisher :
ISBN 13 :
Total Pages : 648 pages
Book Rating : 4.E/5 ( download)
Download or read book Retailing written by Pearce C. Kelley and published by . This book was released on 1957 with total page 648 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Dawn McGruer
Publisher : John Wiley & Sons
ISBN 13 : 1119635888
Total Pages : 440 pages
Book Rating : 4.1/5 (196 download)
Download or read book Dynamic Digital Marketing written by Dawn McGruer and published by John Wiley & Sons. This book was released on 2020-01-21 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: 8 powerful ways to market your business online to consistently generate an abundance of leads that convert into profitable customers. Dynamic Digital Marketing teaches any business or individual how to increase online visibility and presence, attract their target audience, generate leads, and convert them into profitable customers. Author Dawn McGruer is an expert at making businesses and brands shine online. She is passionate about helping entrepreneurs and businesses maximise their digital marketing profits by developing digital skills which scale and grow their businesses and accelerate their success. Most entrepreneurs and businesses fully understand the importance of digital marketing, yet many do not know where to start or, worse, continue to spend time, money, and effort on strategies that fail to provide the best results for their investment. To remedy this situation, Dawn developed her multi-award-winning digital marketing framework, Dynamic Digital Marketing Model. Offering step-by-step guidance, this book shows you how to use this model to market your business online whilst transforming yourself into a proficient digital marketer. This must-read book will help you: Gain invaluable insights on what works – and what doesn’t – based on the author’s 20 years’ experience in digital marketing Avoid pitfalls and missteps by implementing the same proven success strategies used by key influencers Harness the power of search engine optimisation (SEO), social media, content marketing, online video, and more Amplify your brand, cultivate customers, and increase profits Incorporate e-mail marketing, customer analytics, strategic web design, and influencer partnerships in your overall digital marketing strategy Dynamic Digital Marketing: Master the world of online and social media marketing to grow your business is an indispensable resource for business leaders, business owners, marketing and sales professionals, digital strategists and consultants, entrepreneurs, and students in business and marketing programmes.
Author :
Publisher :
ISBN 13 :
Total Pages : 746 pages
Book Rating : 4.3/5 (91 download)
Download or read book Marketing Information Guide written by and published by . This book was released on 1954 with total page 746 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher :
ISBN 13 :
Total Pages : 466 pages
Book Rating : 4.3/5 (243 download)
Download or read book Distribution Data Guide written by and published by . This book was released on 1954 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Koen W. De Bock
Publisher : Routledge
ISBN 13 : 1317185293
Total Pages : 349 pages
Book Rating : 4.3/5 (171 download)
Download or read book Advanced Database Marketing written by Koen W. De Bock and published by Routledge. This book was released on 2016-03-23 with total page 349 pages. Available in PDF, EPUB and Kindle. Book excerpt: While the definition of database marketing hasn’t changed, its meaning has become more vivid, versatile and exciting than ever before. Advanced Database Marketing provides a state-of-the-art guide to the methods and applications that define this new era in database marketing, including advances in areas such as text mining, recommendation systems, internet marketing, and dynamic customer management. An impressive list of contributors including many of the thought-leaders in database marketing from across the world bring together chapters that combine the best academic research and business applications. The result is a definitive guide and reference for marketing and brand analysts, masters students, teachers and researchers in marketing analytics. The proliferation of marketing platforms and channels and the complexity of customer interactions create an urgent need for a multidisciplinary and analytical toolkit. Advanced Database Marketing is a resource to enable marketers to achieve insights and increased financial performance; to provide them with the capability to implement and evaluate approaches to marketing that will meet, in equal measure, the changing needs of customers and the businesses that serve them.
Author : Rajagopal, Dr.
Publisher : IGI Global
ISBN 13 : 1466609702
Total Pages : 345 pages
Book Rating : 4.4/5 (666 download)
Download or read book Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management written by Rajagopal, Dr. and published by IGI Global. This book was released on 2012-04-30 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increased competition in the global marketplace has created enormous pressure on system implementation, particularly in the field of marketing. Systems Thinking and Process Dynamics for Marketing Systems: Technologies and Applications for Decision Management describes a holistic approach to monitoring, evaluating, and applying appropriate marketing strategies, and understanding the competition and its future implication on the business of a company. As complexities multiply, the scientific concept of systems thinking and analyzing process dynamics explained in this publication allows marketing firms succeed. The critical issues facing firms today are presented in a thoroughly modern context, laying the foundation for a bright future.
Author : V. Kumar
Publisher : Edward Elgar Publishing
ISBN 13 : 1781004986
Total Pages : 521 pages
Book Rating : 4.7/5 (81 download)
Download or read book Handbook of Research on Customer Equity in Marketing written by V. Kumar and published by Edward Elgar Publishing. This book was released on 2015-01-30 with total page 521 pages. Available in PDF, EPUB and Kindle. Book excerpt: Customer equity has emerged as the most important metric to manage firm performance. This Handbook covers a broad range of strategic and tactical issues related to defining, measuring, managing, and implementing the customer equity metric for maximizin
Author : Stephan M. Liozu
Publisher : Taylor & Francis
ISBN 13 : 1000892816
Total Pages : 340 pages
Book Rating : 4.0/5 (8 download)
Download or read book Digital Pricing Strategy written by Stephan M. Liozu and published by Taylor & Francis. This book was released on 2023-06-27 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pricing Strategy provides a best-practice overview of how companies design, analyze, and execute digital pricing strategies. Bringing together insights from academic and professional experts globally, the text covers essential areas of the value and pricing of data, platform pricing, pricing of subscriptions and monetization of the global environment. Case studies, examples and interviews from leading organizations, including Zuora, Honeywell, Relayr, Alcatel Lucent, ABB, Thales, and General Electric, illustrate key concepts in practice. To aid student learning, chapter objectives, summaries, and key questions feature in every chapter, alongside PowerPoint slides and a test bank available online for lecturers. Comprehensive and applied in its approach, this text provides postgraduate, MBA, and Executive Education students with an understanding of the capabilities, processes, and tools that enable executives to effectively implement digital transformations and capture value from digital innovations.
Author : Scott A. Neslin
Publisher : Now Publishers Inc
ISBN 13 : 1601982801
Total Pages : 108 pages
Book Rating : 4.6/5 (19 download)
Download or read book Promotion Dynamics written by Scott A. Neslin and published by Now Publishers Inc. This book was released on 2009 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: Promotion Dynamics presents a comprehensive overview of the various dynamic effects of sales promotions.
Author :
Publisher : Springer Nature
ISBN 13 : 9464635444
Total Pages : 689 pages
Book Rating : 4.4/5 (646 download)
Download or read book written by and published by Springer Nature. This book was released on with total page 689 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Musso, Fabio
Publisher : IGI Global
ISBN 13 : 1799814130
Total Pages : 596 pages
Book Rating : 4.7/5 (998 download)
Download or read book Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences written by Musso, Fabio and published by IGI Global. This book was released on 2019-10-11 with total page 596 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the world of economics and business, engaging with loyal customers while also seeking out new, potential customers is a must. With the recent advancements of social media technology, these operations have increased the need for more developed methods to mesh consumer-business relationships and retention. The Handbook of Research on Retailing Techniques for Optimal Consumer Engagement and Experiences is a thought-provoking reference source that provides vital insight into the application of present-day customer relationship management within the retail industry. While highlighting topics such as digital communication, e-retailing, and social media marketing, this publication explores in-depth merchandiser knowledge as well as the methods behind positive retailer-consumer relationships. This book is ideally designed for managers, executives, CEOs, sales professionals, marketers, advertisers, brand managers, retail experts, academicians, researchers, and students.
Author : Konstantinos K. Tsiptsis
Publisher : John Wiley & Sons
ISBN 13 : 1119965454
Total Pages : 288 pages
Book Rating : 4.1/5 (199 download)
Download or read book Data Mining Techniques in CRM written by Konstantinos K. Tsiptsis and published by John Wiley & Sons. This book was released on 2011-08-24 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is an applied handbook for the application of data mining techniques in the CRM framework. It combines a technical and a business perspective to cover the needs of business users who are looking for a practical guide on data mining. It focuses on Customer Segmentation and presents guidelines for the development of actionable segmentation schemes. By using non-technical language it guides readers through all the phases of the data mining process.
Download or read book Billboard written by and published by . This book was released on 1973-12-01 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.
Author : John Dawson
Publisher : Routledge
ISBN 13 : 113616118X
Total Pages : 272 pages
Book Rating : 4.1/5 (361 download)
Download or read book Global Strategies in Retailing written by John Dawson and published by Routledge. This book was released on 2013-10-08 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity – a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying degrees of success and are no longer simply multi-national, but are also multi-continental. Consequently, existing concepts and theories of international business fit uneasily in explanations of international retailing, so new corporate strategies need to be explored. Featuring in-depth studies of seven retailers, by international scholars from Japan, the UK and Sweden, Global Strategies in Retailing explores recent developments in strategy that are related to international retailing and in particular, the emergence of a Global Portfolio Strategy. As such, this book will be important reading for all international business and retailing students and academics researching in these areas.
Author : Ian Mitchell
Publisher : Routledge
ISBN 13 : 1317008499
Total Pages : 278 pages
Book Rating : 4.3/5 (17 download)
Download or read book Tradition and Innovation in English Retailing, 1700 to 1850 written by Ian Mitchell and published by Routledge. This book was released on 2016-02-24 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Three decades of research into retailing in England from the seventeenth to nineteenth centuries has established a seemingly clear narrative: fixed shops were widespread from an early date; 'modern' methods of retailing were common from at least the early eighteenth century; shopping was a skilled activity throughout the period; and consumers were increasingly part of - and aware of being part of - a polite and fashionable culture. All of this is true, but is it the only narrative? Research has shown that markets were still important well into the nineteenth century and small scale producer-retailers co-existed with modern warehouses. Many shops were not smart. The development of modern retailing therefore was a fractured and fragmented process. This book presents a reassessment of the standard view by challenging the usefulness of concepts like 'traditional' and 'modern', examining consumption and retailing as inextricably linked aspects of a single process, and by using the idea of narrative to discuss the roles and perceptions of the various actors in this process - such as retailers, shoppers/consumers, local authorities and commentators. The book is therefore structured around some of these competing narratives in order to provide a richer and more varied picture of consumption and retailing in provincial England.
