Drumbeat Business Productivity Playbook

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Publisher :
ISBN 13 : 9780999891810
Total Pages : 332 pages
Book Rating : 4.8/5 (918 download)

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Book Synopsis Drumbeat Business Productivity Playbook by : Jonathan Denn

Download or read book Drumbeat Business Productivity Playbook written by Jonathan Denn and published by . This book was released on 2018-04-04 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: A time management system for people who hate that. It's also a mini-MBA for anyone who wants to find their irresistible rhythm to beat their wildest goals. Examples help you take your star turn as an A player in your company or industry. Music metaphors replace corporate speak. The DRUMBEAT metaphor is a mind palace to help remember the concepts.

The Parental Leave Playbook

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Publisher : John Wiley & Sons
ISBN 13 : 1119789230
Total Pages : 295 pages
Book Rating : 4.1/5 (197 download)

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Book Synopsis The Parental Leave Playbook by : Amy Beacom

Download or read book The Parental Leave Playbook written by Amy Beacom and published by John Wiley & Sons. This book was released on 2021-09-15 with total page 295 pages. Available in PDF, EPUB and Kindle. Book excerpt: Support your growing family without losing professional ground—a proven approach The Parental Leave Playbook helps parents take control of their leave and make the most of what's considered a career timeout, but is actually a vital "time-in" for your life. If you're an expecting or new parent concerned about how your leave and return plans will affect your visibility, candidacy for promotion, work relationships, and performance (not to mention your identity and home life), this book will guide you into the smoothest transition possible. Most importantly, this book will help you as you grow and strengthen yourself and your family while remaining a professional. In The Parental Leave Playbook, you'll learn Dr. Amy Beacom's innovative R.E.T.A.I.N. framework and the three-phase, ten-touchpoint model, to coach yourself through the leave process. Beacom identifies the critical points before, during, and after leave where parents and managers must work together, and explains how parents can facilitate success by finessing the way they approach their manager and colleagues. These models are supported by case studies from the author's work in the field with leading organizations like Microsoft, and supplemented by resources such as the evidence-based Parental Leave Transition Assessment (PLTA) sample report, leave action plan templates, reflection prompts, and development exercises to enhance self-awareness and skills. You'll learn how to: Communicate your parental leave plans effectively and at the right time Set expectations with managers and colleagues to ensure a smooth transition Learn how to maintain visibility, avoid being replaced, and continue your upward career trajectory during your parental leave and beyond Grow and strengthen your family without sacrificing your professional gains All working parents-to-be can benefit from the ideas and proven tools in this direct and practical book.

The 5AM Club

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Publisher : HarperCollins
ISBN 13 : 1443456632
Total Pages : 356 pages
Book Rating : 4.4/5 (434 download)

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Book Synopsis The 5AM Club by : Robin Sharma

Download or read book The 5AM Club written by Robin Sharma and published by HarperCollins. This book was released on 2018-12-04 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Legendary leadership and elite performance expert Robin Sharma introduced The 5am Club concept over twenty years ago, based on a revolutionary morning routine that has helped his clients maximize their productivity, activate their best health and bulletproof their serenity in this age of overwhelming complexity. Now, in this life-changing book, handcrafted by the author over a rigorous four-year period, you will discover the early-rising habit that has helped so many accomplish epic results while upgrading their happiness, helpfulness and feelings of aliveness. Through an enchanting—and often amusing—story about two struggling strangers who meet an eccentric tycoon who becomes their secret mentor, The 5am Club will walk you through: How great geniuses, business titans and the world’s wisest people start their mornings to produce astonishing achievements A little-known formula you can use instantly to wake up early feeling inspired, focused and flooded with a fiery drive to get the most out of each day A step-by-step method to protect the quietest hours of daybreak so you have time for exercise, self-renewal and personal growth A neuroscience-based practice proven to help make it easy to rise while most people are sleeping, giving you precious time for yourself to think, express your creativity and begin the day peacefully instead of being rushed “Insider-only” tactics to defend your gifts, talents and dreams against digital distraction and trivial diversions so you enjoy fortune, influence and a magnificent impact on the world Part manifesto for mastery, part playbook for genius-grade productivity and part companion for a life lived beautifully, The 5am Club is a work that will transform your life. Forever.

The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies

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Publisher : W. W. Norton & Company
ISBN 13 : 0393239357
Total Pages : 320 pages
Book Rating : 4.3/5 (932 download)

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Book Synopsis The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies by : Erik Brynjolfsson

Download or read book The Second Machine Age: Work, Progress, and Prosperity in a Time of Brilliant Technologies written by Erik Brynjolfsson and published by W. W. Norton & Company. This book was released on 2014-01-20 with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt: The big stories -- The skills of the new machines : technology races ahead -- Moore's law and the second half of the chessboard -- The digitization of just about everything -- Innovation : declining or recombining? -- Artificial and human intelligence in the second machine age -- Computing bounty -- Beyond GDP -- The spread -- The biggest winners : stars and superstars -- Implications of the bounty and the spread -- Learning to race with machines : recommendations for individuals -- Policy recommendations -- Long-term recommendations -- Technology and the future (which is very different from "technology is the future").

The Velocity Advantage

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Publisher : Jack Bergstrand
ISBN 13 : 0692753869
Total Pages : 208 pages
Book Rating : 4.6/5 (927 download)

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Book Synopsis The Velocity Advantage by : Jack Bergstrand

Download or read book The Velocity Advantage written by Jack Bergstrand and published by Jack Bergstrand. This book was released on 2016-11-15 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you drowning in useless meetings? Your projects crushed by the weight of too many stakeholders? What if you could achieve better, faster and more meaningful outcomes at work and in your career? The way we work now is based on industrial-age thinking - back when waste was measured by the scrap pile at the end of the assembly line. Today's waste is often invisible, but it's just as fatal for companies and careers. Seventy percent of all projects fail. And big companies no longer beat small ones. Fast companies beat slow ones, and their velocity comes from getting the right people engaged at the right time - in the right way. By redefining teamwork for the 21st century, The Velocity Advantage will help you achieve better and faster results with less effort and aggravation. The former CIO of Coca-Cola and founder of Brand Velocity and Consequent consulting, Jack Bergstrand's revolutionary ideas are based on 35 years of research and experience across a wide range of companies and industries. Gain valuable insights about your personality type, and learn how you can work with others in a new way - with more impact, energy and personal engagement. Success is not about speed or direction. It requires speed and direction. This book shows how to achieve both. Break free of industrial-age thinking. Make sense of cross-functional chaos. Discover a better way to work - with The Velocity Advantage.

The Silver Lining

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Publisher : Harvard Business Press
ISBN 13 : 1422139018
Total Pages : 221 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis The Silver Lining by : Scott D. Anthony

Download or read book The Silver Lining written by Scott D. Anthony and published by Harvard Business Press. This book was released on 2009 with total page 221 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nobody can predict what the future holds for the world economy, but there is growing consensus that the turmoil of 2008 will lead to at least some period of prolonged pain. Most managers, who have never dealt with such a global downturn, seem paralyzed.

Balanced Scorecard Step-by-Step

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Publisher : John Wiley & Sons
ISBN 13 : 0471269166
Total Pages : 354 pages
Book Rating : 4.4/5 (712 download)

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Book Synopsis Balanced Scorecard Step-by-Step by : Paul R. Niven

Download or read book Balanced Scorecard Step-by-Step written by Paul R. Niven and published by John Wiley & Sons. This book was released on 2002-10-15 with total page 354 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains how an organization can measure and manage performance with the Balanced Scorecard methodology. It provides extensive background on performance management and the Balanced Scorecard, and focuses on guiding a team through the step-by-step development and ongoing implementation of a Balanced Scorecard system. Corporations, public sector agencies, and not for profit organizations have all reaped success from the Balanced Scorecard. This book supplies detailed implementation advice that is readily applied to any and all of these organization types. Additionally, it will benefit organizations at any stage of Balanced Scorecard development. Regardless of whether you are just contemplating a Balanced Scorecard, require assistance in linking their current Scorecard to management processes, or need a review of their past measurement efforts, Balanced Scorecard Step by Step provides detailed advice and proven solutions.

BIG Ideas to BIG Results

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Publisher : FT Press
ISBN 13 : 0132703815
Total Pages : 256 pages
Book Rating : 4.1/5 (327 download)

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Book Synopsis BIG Ideas to BIG Results by : Robert H. Miles

Download or read book BIG Ideas to BIG Results written by Robert H. Miles and published by FT Press. This book was released on 2008-02-11 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do most corporations fail to achieve breakthrough performance? They make things too complex. They clutter it with jargon and confusion. They dither on the launch pad. They hire too many consultants, chase after too many fads. It doesn’t have to be that complicated. Whatever your goal, whatever your role, Michael T. Kanazawa and Robert H. Miles introduce a simple, practical, 100% results- driven approach that works. Drawing on their experience working with hundreds of senior executives, they show how to align your organization behind just a few core initiatives; bias your people toward speed; create leaders at every level; and achieve traction and accountability in all facets of execution. You’ll learn how to engage people instead of frustrating them, and harness their energy instead of wasting it. Whether you’re executing a new initiative, entering a new market, or attempting to transform your entire enterprise, this book will help you find the right path, clear the obstacles, and get there—surely and quickly. Today’s companies recognize that they must constantly improve at every level, from frontline customer-facing functions to enterprise-wide strategy. They must execute bold new strategic initiatives more effectively... integrate and align acquisitions more quickly...and accelerate and sustain growth in the face of unprecedented competition. But wherever business transformation and breakthrough performance must occur, many of the challenges are the same. Now, there’s a breakthrough methodology for overcoming these challenges. In BIG Ideas to BIG Results, Michael T. Kanazawa and Robert H. Miles introduce the Accelerated Corporate Transformation (ACT) methodology: A simple, no-nonsense process that is grounded in reality, inclusive of people, and 100% results-oriented. Drawing on over twenty years refining and applying ACT, initially at Harvard Business School and then in leading enterprises, Kanazawa and Miles identify crucial steps to success, as well as practical solutions to the inevitable roadblocks you’ll face. Their #1 insight: Many obstacles stem from managers making situations and decisions more complex than they really are, and taking too much time to get ready. ACT strips away complexity and indecision, helping you move far more rapidly and predictably from strategy development through execution. Designed by leaders for leaders, this book will help you execute more rapidly and lead more effectively, to achieve breakthrough performance at any level, in any function, in any organization. Step-by-step, leader-driven techniques that work–simply and quickly Business transformation and breakthrough performance without the confusion and complexity What leaders must know–and do–to succeed Making it happen from the inside out–without hordes of consultants Conquer “corporate gridlock” at last Stay focused on what really matters, instead of bouncing from one initiative to the next Rapidly engage the full organization... ...to power up leadership at every level www.bigideastobigresults.com

China's Influence and American Interests

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Author :
Publisher : Hoover Press
ISBN 13 : 0817922865
Total Pages : 223 pages
Book Rating : 4.8/5 (179 download)

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Book Synopsis China's Influence and American Interests by : Larry Diamond

Download or read book China's Influence and American Interests written by Larry Diamond and published by Hoover Press. This book was released on 2019-08-01 with total page 223 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Americans are generally aware of China's ambitions as a global economic and military superpower, few understand just how deeply and assertively that country has already sought to influence American society. As the authors of this volume write, it is time for a wake-up call. In documenting the extent of Beijing's expanding influence operations inside the United States, they aim to raise awareness of China's efforts to penetrate and sway a range of American institutions: state and local governments, academic institutions, think tanks, media, and businesses. And they highlight other aspects of the propagandistic “discourse war” waged by the Chinese government and Communist Party leaders that are less expected and more alarming, such as their view of Chinese Americans as members of a worldwide Chinese diaspora that owes undefined allegiance to the so-called Motherland.Featuring ideas and policy proposals from leading China specialists, China's Influence and American Interests argues that a successful future relationship requires a rebalancing toward greater transparency, reciprocity, and fairness. Throughout, the authors also strongly state the importance of avoiding casting aspersions on Chinese and on Chinese Americans, who constitute a vital portion of American society. But if the United States is to fare well in this increasingly adversarial relationship with China, Americans must have a far better sense of that country's ambitions and methods than they do now.

The Infrastructure Finance Challenge

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Publisher : Open Book Publishers
ISBN 13 : 1783742968
Total Pages : 130 pages
Book Rating : 4.7/5 (837 download)

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Book Synopsis The Infrastructure Finance Challenge by : Ingo Walter

Download or read book The Infrastructure Finance Challenge written by Ingo Walter and published by Open Book Publishers. This book was released on 2016-11-21 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: Infrastructure and its effects on economic growth, social welfare, and sustainability receive a great deal of attention today. There is widespread agreement that infrastructure is a key dimension of global development and that its impact reaches deep into the broader economy with important and multifaceted implications for social progress. At the same time, infrastructure finance is among the most complex and challenging areas in the global financial architecture. Ingo Walter, Professor Emeritus of Finance, Corporate Governance and Ethics at the Stern School of Business, New York University, and his team of experts tackle the issue by focussing on key findings backed by serious theoretical and empirical research. The result is a set of viable guideposts for researchers, policy-makers, students and anybody interested in the varied challenges of the contemporary economy.

Build for Tomorrow

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Publisher : Harmony
ISBN 13 : 0593235398
Total Pages : 190 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Build for Tomorrow by : Jason Feifer

Download or read book Build for Tomorrow written by Jason Feifer and published by Harmony. This book was released on 2022-09-06 with total page 190 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Build for Tomorrow will change the way you think so you can overcome any obstacle and reach your full potential.”—Jim Kwik, New York Times bestselling author of Limitless The moments of greatest change can also be the moments of greatest opportunity. Adapt more quickly and use the power of change to your advantage with this guide from the editor in chief of Entrepreneur magazine and host of the Build for Tomorrow podcast. We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back. Build for Tomorrow is designed to accelerate that process—to help you lessen your panic, adapt faster, define the new normal, and thrive going forward. And it arrives as we all, in some way, have felt a shift in our lives. The pandemic forced a moment of collective change, and we are still being forced to make new plans and adjustments to our lives, families, and careers. Many of us will never go back, continuing to work from home, demanding higher wages, or starting new businesses. To help people along this journey, Entrepreneur magazine editor in chief Jason Feifer offers stories, lessons, and concrete exercises from the most potent sources of change in our world. He speaks to the world’s most successful changemakers—from global celebrities like Dwayne “The Rock” Johnson and Maria Sharapova to innovative CEOs and Main Street heroes—to learn how they decide what to protect, what to discard, and how to move forward without fear. He also draws lessons from history, looking at how massive changes across time can help us better understand the opportunities of today. For example, he finds guidance for our post-pandemic realities inside the power shifts that occurred after the Bubonic Plague, and he reveals how the history of innovations like the elevator and even the teddy bear can teach anyone to be more forward-thinking. We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us forward. This book will show you how to make change on your own terms.

The Age of Surveillance Capitalism

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Publisher : PublicAffairs
ISBN 13 : 1610395700
Total Pages : 658 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Age of Surveillance Capitalism by : Shoshana Zuboff

Download or read book The Age of Surveillance Capitalism written by Shoshana Zuboff and published by PublicAffairs. This book was released on 2019-01-15 with total page 658 pages. Available in PDF, EPUB and Kindle. Book excerpt: The challenges to humanity posed by the digital future, the first detailed examination of the unprecedented form of power called "surveillance capitalism," and the quest by powerful corporations to predict and control our behavior. In this masterwork of original thinking and research, Shoshana Zuboff provides startling insights into the phenomenon that she has named surveillance capitalism. The stakes could not be higher: a global architecture of behavior modification threatens human nature in the twenty-first century just as industrial capitalism disfigured the natural world in the twentieth. Zuboff vividly brings to life the consequences as surveillance capitalism advances from Silicon Valley into every economic sector. Vast wealth and power are accumulated in ominous new "behavioral futures markets," where predictions about our behavior are bought and sold, and the production of goods and services is subordinated to a new "means of behavioral modification." The threat has shifted from a totalitarian Big Brother state to a ubiquitous digital architecture: a "Big Other" operating in the interests of surveillance capital. Here is the crucible of an unprecedented form of power marked by extreme concentrations of knowledge and free from democratic oversight. Zuboff's comprehensive and moving analysis lays bare the threats to twenty-first century society: a controlled "hive" of total connection that seduces with promises of total certainty for maximum profit -- at the expense of democracy, freedom, and our human future. With little resistance from law or society, surveillance capitalism is on the verge of dominating the social order and shaping the digital future -- if we let it.

Saleshood

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Publisher : Greenleaf Book Group
ISBN 13 : 1626340501
Total Pages : 250 pages
Book Rating : 4.6/5 (263 download)

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Book Synopsis Saleshood by : Elay Cohen

Download or read book Saleshood written by Elay Cohen and published by Greenleaf Book Group. This book was released on 2014-04-15 with total page 250 pages. Available in PDF, EPUB and Kindle. Book excerpt: A playbook that empowers sales managers to think like CEOs and act like entrepreneurs At Salesforce.com, Elay Cohen created and executed the sales productivity programs that accelerated the company’s growth to a $3 billion–plus enterprise. The innovation delivered over these years by Elay and his team resulted in unprecedented sales productivity excellence. Based on that experience, Elay embarked on a journey to help every company in the world grow like Salesforce.com. After working with many organizations and further reflecting on his time at Salesforce.com, it became apparent that one key player was best positioned to accelerate growth in organizations: the first-line sales manager. Empowering sales managers to own and execute their own sales programs, as entrepreneurs would, became the focus of this book and his technology company. First-line sales managers are the backbone of every sales organization. They make it happen. They’re where the rubber meets the road in pipeline generation, revenue growth, and customer success. These sales managers serve as the voice of salespeople to organizations, and as the organizational voice back to salespeople. In this accessible guide, Cohen shares how sales managers can build an inspired, engaged team, equipping them with the tools they need to drive up sales productivity and grow the business. He reveals, among many other lessons, how you can nurture a winning sales culture; build world-class training programs that encourage salespeople to learn from each other; and execute sales processes, playbooks, and deals in a way that gives your salespeople the winning edge.

After the Digital Tornado

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Publisher : Cambridge University Press
ISBN 13 : 1108645259
Total Pages : 251 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis After the Digital Tornado by : Kevin Werbach

Download or read book After the Digital Tornado written by Kevin Werbach and published by Cambridge University Press. This book was released on 2020-07-23 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Networks powered by algorithms are pervasive. Major contemporary technology trends - Internet of Things, Big Data, Digital Platform Power, Blockchain, and the Algorithmic Society - are manifestations of this phenomenon. The internet, which once seemed an unambiguous benefit to society, is now the basis for invasions of privacy, massive concentrations of power, and wide-scale manipulation. The algorithmic networked world poses deep questions about power, freedom, fairness, and human agency. The influential 1997 Federal Communications Commission whitepaper “Digital Tornado” hailed the “endless spiral of connectivity” that would transform society, and today, little remains untouched by digital connectivity. Yet fundamental questions remain unresolved, and even more serious challenges have emerged. This important collection, which offers a reckoning and a foretelling, features leading technology scholars who explain the legal, business, ethical, technical, and public policy challenges of building pervasive networks and algorithms for the benefit of humanity. This title is also available as Open Access on Cambridge Core.

Anti-Piketty

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Author :
Publisher : Cato Institute
ISBN 13 : 1944424261
Total Pages : 300 pages
Book Rating : 4.9/5 (444 download)

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Book Synopsis Anti-Piketty by : Jean-Philippe Delsol

Download or read book Anti-Piketty written by Jean-Philippe Delsol and published by Cato Institute. This book was released on 2017-03-01 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thomas Piketty's book Capital in the Twenty-First Century has enjoyed great success and provides a new theory about wealth and inequality. However, there have been major criticisms of his work. Anti-Piketty: Capital for the 21st Century collects key criticisms from 20 specialists—economists, historians, and tax experts—who provide rigorous arguments against Piketty's work while examining the notions of inequality, growth, wealth, and capital.

Robin Sharma Pack (8 Volume Set)

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Author :
Publisher : Jaico Publishing House
ISBN 13 : 9388423542
Total Pages : 1892 pages
Book Rating : 4.3/5 (884 download)

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Book Synopsis Robin Sharma Pack (8 Volume Set) by : Robin Sharma

Download or read book Robin Sharma Pack (8 Volume Set) written by Robin Sharma and published by Jaico Publishing House. This book was released on 2019-08-26 with total page 1892 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE ROBIN SHARMA LIBRARY FOR LEGENDS [AND EVERYDAY HEROES] Includes 8 international bestsellers New Collector’s Edition has all of Robin Sharma’s bestselling titles in one pack. Includes FREE The Monk Who Sold His Ferrari audiobook read by the author. Volume 1 - The 5 am Club Volume 2 - The Monk Who Sold His Ferrari (With free audiobook) Volume 3 - Discover Your Destiny Volume 4 - Family Wisdom Volume 5 - Who Will Cry When You Die? Volume 6 - The Greatness Guide Volume 7 - The Mastery Manual Volume 8 - The Leader Who Had No Title ROBIN SHARMA is a globally respected humanitarian. Widely considered one of the world’s top leadership and personal optimization advisors, his clients include famed billionaires, professional sports superstars and many Fortune 100 companies. The author’s #1 bestsellers, such as The Monk Who Sold His Ferrari, The Greatness Guide and The Leader Who Had No Title are in over 92 languages, making him one of the most broadly read writers alive today. Go to robinsharma.com for more inspiration + valuable resources to upgrade your life “Robin Sharma’s Following Rivals that of the Dalai Lama.” The Times of India “Global Humanitarian.” CNN “Leadership Legend.” Forbes

Category Creation

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Publisher : John Wiley & Sons
ISBN 13 : 111961161X
Total Pages : 170 pages
Book Rating : 4.1/5 (196 download)

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Book Synopsis Category Creation by : Anthony Kennada

Download or read book Category Creation written by Anthony Kennada and published by John Wiley & Sons. This book was released on 2019-10-08 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Lessons from HubSpot, Salesforce, Gainsight and Other Iconic Brands "The Uber of this" "The Salesforce of that" "It's like Instagram, but for..." There is no such thing as an original idea anymore – right? Actually, it turns out that the world’s most innovative companies have created so much more than just brand new products and technology. They've created entirely new market categories. The challenge is that successfully building new categories requires a perfect storm of luck and timing. Or does it? Category Creation is the first and only book on the topic written by executives and marketers actively building new categories. It explains how category creation has become the Holy Grail of marketing, and more importantly, how it can be planned and orchestrated. It's not about luck. You can use the same tactics that other category-defining companies have used to delight customers, employees, and investors. There’s no better strategy that results in faster growth and higher valuations for the company on top. Author Anthony Kennada, former Chief Marketing Officer at Gainsight, explains how he led Gainsight in creating the “customer success” category, and shares success stories from fellow category-creators like Salesforce, HubSpot and others. It requires much more than just having the best product. You have to start and grow a conversation that doesn’t yet exist, positioning a newly discovered problem in addition to your company and product offerings. The book explains the 7 key principles of category creation, including the importance of creating a community of early adopters who will rally around the problem they all share—especially if someone will lead them. · Identify the “go” and “no go” signals for category creation in your business · Activate customers and influencers as brand ambassadors · Grow a community by investing in live events and experiences · Prove the impact of category creation investments on growth, customer success, and company culture Written for entrepreneurs, marketers, and executives from startups to large enterprises, Category Creation is the exclusive playbook for building a category defining brand in the modern economy.