Donor Cultivation And The Donor Lifecycle Map Website

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Donor Cultivation and the Donor Lifecycle Map, + Website

Author : Deborah Kaplan Polivy
Publisher : John Wiley & Sons
ISBN 13 : 111860377X
Total Pages : 240 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Donor Cultivation and the Donor Lifecycle Map, + Website by : Deborah Kaplan Polivy

Download or read book Donor Cultivation and the Donor Lifecycle Map, + Website written by Deborah Kaplan Polivy and published by John Wiley & Sons. This book was released on 2013-11-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A fresh look at fundraising that depends upon the donor lifecycle, resulting in increased financial resources over time and a more stable bottom line for nonprofits A guide to better and more strategic fundraising, Donor Cultivation and the Donor Life Cycle Map presents the donor lifecycle map, which is circular in form, revealing how the convergence of the two subject matters—cultivation and the lifecycle map—can lead to better and more strategic fundraising. Author Deborah Kaplan Polivy specifically addresses the topic of cultivation and how, when focused over the donor lifecycle, it can become a logical and focused activity for obtaining increasingly large gifts. Step-by-step guidance and practical tools for understanding and making the most of the donor lifecycle Coverage includes Introduction to Donor Cultivation, Defining Donor Cultivation, Donor Cultivation Tools and the Donor Lifecycle: How and Where They Intersect, and Impediments to the Implementation Process Features a companion website with a variety of online tools to help readers implement key concepts Part of the Wiley Nonprofit Authority Series Donor Cultivation and the Donor Life Cycle Map seeks to change the perspective from transactional fundraising to recurring fundraising, beginning with the first donation and extending to the very last—an endowment that keeps on giving even after death.

Who Donates in Campaigns?

Author : David B. Magleby
Publisher : Cambridge University Press
ISBN 13 : 110866265X
Total Pages : 487 pages
Book Rating : 4.1/5 (86 download)

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Book Synopsis Who Donates in Campaigns? by : David B. Magleby

Download or read book Who Donates in Campaigns? written by David B. Magleby and published by Cambridge University Press. This book was released on 2018-10-25 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: While much is known about who votes in American elections, much less is known about who donates. In this book, the authors utilize a unique and historically unprecedented data set of donors from the 2008 and 2012 presidential elections to answer longstanding questions: what is the relationship between donors and candidates? How do candidates attract and respond to contributors? How do campaign strategies reflect changing campaign finance laws and the development of the internet? With unprecedented cooperation from the Obama, McCain, and Romney campaigns, the authors investigate presidential campaign donors at all giving levels to produce the most systematic and complete analysis of donors to presidential nominees to date. As elections are decided increasingly by donors' dollars, Who Donates to Campaigns? provides relevant research on the broader trends in partisan polarization and, more generally, on how campaigns can engage more citizens in political participation.

The Donor Lifecycle Map

Author : Deborah Kaplan Polivy
Publisher : Charitychannel LLC
ISBN 13 : 9781938077890
Total Pages : 124 pages
Book Rating : 4.0/5 (778 download)

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Book Synopsis The Donor Lifecycle Map by : Deborah Kaplan Polivy

Download or read book The Donor Lifecycle Map written by Deborah Kaplan Polivy and published by Charitychannel LLC. This book was released on 2017-01-07 with total page 124 pages. Available in PDF, EPUB and Kindle. Book excerpt: Until now, the accepted wisdom in the nonprofit fundraising world was that everything you need to know about fundraising strategy is embodied in the venerable Donor Pyramid. Learn how to retool your fundraising program by employing a much more powerful model-the Donor Lifecycle Map-in conjunction with the Donor Pyramid.

Charity Marketing

Author : Fran Hyde
Publisher : Routledge
ISBN 13 : 1000514196
Total Pages : 191 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Charity Marketing by : Fran Hyde

Download or read book Charity Marketing written by Fran Hyde and published by Routledge. This book was released on 2021-12-19 with total page 191 pages. Available in PDF, EPUB and Kindle. Book excerpt: Charities operate within an increasingly challenging environment, with competition for public engagement, funding and volunteers intensifying. High-profile scandals have knocked public trust and the recent Covid-19 pandemic has illustrated how important it is for charities to provide support in times of need and fill the gap left by inadequate public sector provision. Across 12 chapters a diverse group of academics and deep-thinking practitioners present contrasting perspectives and the latest thinking on the challenges within the charity sector. The approach of the book contributes to the growing phenomenon of Theory + Practice in Marketing (TPM) presenting different perspectives and theoretical lenses to stimulate debate and future research. Charity Marketing provides a bridge between the practice of contemporary nonprofit organisations, charity marketing and recent academic insight into the charity sector. Using exemplar case studies of nonprofit and charity brands, this edited volume will be of direct interest to students, academics, marketing practitioners and researchers studying and working in charities, public and nonprofit management, and marketing.

Effective Management of Nonprofit Organizations

Author : Melissa Newman
Publisher : Taylor & Francis
ISBN 13 : 1040048668
Total Pages : 233 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Effective Management of Nonprofit Organizations by : Melissa Newman

Download or read book Effective Management of Nonprofit Organizations written by Melissa Newman and published by Taylor & Francis. This book was released on 2024-07-09 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective Management of Nonprofit Organizations: Leading Relationships with Stakeholders provides practical information, rooted in organizational behavior theory, for the effective and successful management of nonprofit organizations and key stakeholder groups. The book enables the reader to identify the ways in which application of management principles and theory varies between nonprofit and for-profit organizations. It also offers a path to develop the skills necessary to lead a nonprofit, enact organizational change, and create strategic plans, as well as recognize and engage with revenue mechanisms. Using case studies and narrative examples, the book provides the basis for the key skills, including marketing, accounting, entrepreneurship, governance, fundraising, and of course leadership and management. Structured around the key themes of staff, volunteers, donors, and community, topics include diversity, ethics, decision-making, culture, conflict, volunteer engagement, fundraising and stewardship, grants, foundations, PR, lobbying and government relations, and others. This book is ideal for college students undertaking a nonprofit management course.

The Time for Endowment Building Is Now

Author : Deborah Kaplan Polivy
Publisher : Rowman & Littlefield
ISBN 13 : 1538137895
Total Pages : 151 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis The Time for Endowment Building Is Now by : Deborah Kaplan Polivy

Download or read book The Time for Endowment Building Is Now written by Deborah Kaplan Polivy and published by Rowman & Littlefield. This book was released on 2020-11-23 with total page 151 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Time for Endowment Building is Now: Why and How to Secure Your Organization’s Future describes endowment contributions both through outright and deferred gift giving. It puts the concept of endowment development front and center and explains the steps and mindset that are necessary to create the capacity to build and increase the endowment of an organization. The role and responsibility of the executive and the board in encouraging endowment development are described, and a chapter is devoted to the identification of endowment prospects not through wealth analysis or “major gift giving” but by donative history. A highlight of the book is a case study of the Harold Grinspoon Foundation’s LIFE & LEGACY Program that provides training and mentoring as well as incentives to local community-based organizations to encourage the building of endowment funds. The book will be particularly appealing to boards and staff members of those not-for-profit organizations contemplating whether to launch an endowment program or are in the beginning stages of doing so. This book will be valuable to veterans in the field considering their policies in relation to the use of endowment contributions as well as the marketing of them to prospects and donors. It will also be of interest to those teaching fundraising courses in not-for-profit management programs.

Sales and Revenue Generation in Sport Business

Author : David J. Shonk
Publisher : Human Kinetics
ISBN 13 : 1492594229
Total Pages : 346 pages
Book Rating : 4.4/5 (925 download)

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Book Synopsis Sales and Revenue Generation in Sport Business by : David J. Shonk

Download or read book Sales and Revenue Generation in Sport Business written by David J. Shonk and published by Human Kinetics. This book was released on 2021-10-20 with total page 346 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Sales and Revenue Generation in Sport Business provides a comprehensive overview of the many ways in which sport organizations generate revenues from inside sales to sponsorship to fundraising to corporate and foundation grants to concessions and merchandising to broadcasting and multimedia to social media revenues. A five-step process for generating revenues is presented with the textbook (the PRO Method). The text does not focus on one single segment of the industry (e.g., professional sport), but can be applied in many segments of the industry from elite sport organizations to those more recreational in nature"--

Strategic Planning for Nonprofit Organizations

Author : Michael Allison
Publisher : John Wiley & Sons
ISBN 13 : 1118768140
Total Pages : 304 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Strategic Planning for Nonprofit Organizations by : Michael Allison

Download or read book Strategic Planning for Nonprofit Organizations written by Michael Allison and published by John Wiley & Sons. This book was released on 2015-04-06 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: The bestselling guide to nonprofit planning, with proven, practical advice Strategic Planning for Nonprofit Organizations describes a proven method for creating an effective, organized, actionable strategy, tailored to the unique needs of the nonprofit organization. Now in its third edition, this bestselling manual contains new information about the value of plans, specific guidance toward business planning, and additional information about the strategic plan document itself. Real-world case studies illustrate different planning and implementation scenarios and techniques, and the companion website offers templates, tools, and worksheets that streamline the process. The book provides expert insight, describing common misperceptions and pitfalls to avoid, helping readers craft a strategic plan that adheres to the core values of the organization. A well-honed strategic plan helps nonprofit managers set priorities, and acquire and allocate the resources necessary to achieve their goals. It also provides a framework for handling challenges, and keeps the focus on the organization's priorities. Strategic Planning for Nonprofit Organizations is an excellent source of guidance for managers at nonprofits of every size and budget, helping readers to: Identify the reasons for planning, and gather information from internal and external stakeholders Assess the current situation accurately, and agree on priorities, mission, values, and vision Prioritize goals and objectives for the plan, and develop a detailed implementation strategy Evaluate and monitor a changing environment, updating roles, goals, and parameters as needed Different organizations have different needs, processes, resources, and priorities. The one thing they have in common is the need for a no-nonsense approach to planning with practical guidance and a customizable framework. Strategic Planning for Nonprofit Organizations takes the fear out of planning, with expert guidance on the nonprofit's most vital management activity.

Strategic Planning for Public and Nonprofit Organizations

Author : John M. Bryson
Publisher : John Wiley & Sons
ISBN 13 : 1118050533
Total Pages : 847 pages
Book Rating : 4.1/5 (18 download)

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Book Synopsis Strategic Planning for Public and Nonprofit Organizations by : John M. Bryson

Download or read book Strategic Planning for Public and Nonprofit Organizations written by John M. Bryson and published by John Wiley & Sons. This book was released on 2011-07-05 with total page 847 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can leaders use strategic planning to strengthen their public and nonprofit organizations? In this fourth edition of his perennial bestseller Strategic Planning for Public and Nonprofit Organizations, Bryson provides the most updated version of his thoughtful strategic planning model and outlines the reasons public and nonprofit organizations must embrace strategic planning to improve their performance. Introduced in the first edition and refined over the past 18 years, the Strategy Change Cycle--a proven planning process used successfully by a large number of nonprofit and public organizations--is the framework used to guide the reader through the strategic planning process. Bryson offers detailed guidance on implementing the process, and specific tools and techniques to make the process work in any organization. In addition, he clarifies the organizational designs through which strategic thought and action will be encouraged and embraced throughout an entire organization. In addition to updated examples, new cases, and additional information on boundaries, distinctive competencies, Actor-Network theory, Bryson will creat an instructor's manual with sample syllabi, PowerPoint teaching slides, and additional cases.

Project Management

Author : Jack R. Meredith
Publisher : John Wiley & Sons
ISBN 13 : 1119369096
Total Pages : 546 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Project Management by : Jack R. Meredith

Download or read book Project Management written by Jack R. Meredith and published by John Wiley & Sons. This book was released on 2017-10-30 with total page 546 pages. Available in PDF, EPUB and Kindle. Book excerpt: Projects continue to grow larger, increasingly strategic, and more complex, with greater collaboration, instant feedback, specialization, and an ever-expanding list of stakeholders. Now more than ever, effective project management is critical for the success of any deliverable, and the demand for qualified Project Managers has leapt into nearly all sectors. Project Management provides a robust grounding in essentials of the field using a managerial approach to both fundamental concepts and real-world practice. Designed for business students, this text follows the project life cycle from beginning to end to demonstrate what successful project management looks like on the ground. Expert discussion details specific techniques and applications, while guiding students through the diverse skill set required to select, initiate, execute, and evaluate today's projects. Insightful coverage of change management provides clear guidance on handling the organizational, interpersonal, economic, and technical glitches that can derail any project, while in-depth cases and real-world examples illustrate essential concepts in action.

The Routledge Handbook of Nonprofit Communication

Author : Gisela Gonçalves
Publisher : Taylor & Francis
ISBN 13 : 1000689115
Total Pages : 497 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis The Routledge Handbook of Nonprofit Communication by : Gisela Gonçalves

Download or read book The Routledge Handbook of Nonprofit Communication written by Gisela Gonçalves and published by Taylor & Francis. This book was released on 2022-10-12 with total page 497 pages. Available in PDF, EPUB and Kindle. Book excerpt: This handbook brings together multidisciplinary and internationally diverse contributors to provide an overview of theory, research, and practice in the nonprofit and nongovernmental organization (NGO) communication field. It is structured in four main parts: the first introduces metatheoretical and multidisciplinary approaches to the nonprofit sector; the second offers distinctive structural approaches to communication and their models of reputation, marketing, and communication management; the third focuses on nonprofit organizations’ strategic communications, strategies, and discourses; and the fourth assembles campaigns and case studies of different areas of practice, causes, and geographies. The handbook is essential reading for scholars, educators, and advanced students in nonprofit and NGO communication within public relations and strategic communication, organizational communication, sociology, management, economics, marketing, and political science, as well as a useful reference for leaders and communication professionals in the nonprofit sector.

Fundraising with The Raiser's Edge

Author : Bill Connors
Publisher : John Wiley & Sons
ISBN 13 : 0470560568
Total Pages : 294 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Fundraising with The Raiser's Edge by : Bill Connors

Download or read book Fundraising with The Raiser's Edge written by Bill Connors and published by John Wiley & Sons. This book was released on 2010-03-08 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt: A non-technical guide to The Raiser's Edge-the most widely-used fundraising database package on the market-for the fundraising professional The first-ever guide to The Raiser's Edge database package for the fundraising professional, Fundraising with The Raiser's Edge: A Non-Technical Guide educates your nonprofit about what The Raiser's Edge can do for you and will help you more effectively work with the staff who are responsible for data entry and output. Helps your organization get much greater return on The Raiser's Edge, and use it to raise more money more effectively and with less stress Contains specific and clear direction on the key areas you should know without technical discussion Includes numerous checklists to give you practical takeaways Providing you with the non-technical details you need to know to recruit, manage and retain quality database personnel, Fundraising with The Raiser's Edge: A Non-Technical Guide will help you in your day-to-day fundraising work without needing to become a database expert.

Field Guide to Nonprofit Program Design, Marketing and Evaluation

Author : Teri McNamara
Publisher :
ISBN 13 : 9781933719344
Total Pages : 272 pages
Book Rating : 4.7/5 (193 download)

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Book Synopsis Field Guide to Nonprofit Program Design, Marketing and Evaluation by : Teri McNamara

Download or read book Field Guide to Nonprofit Program Design, Marketing and Evaluation written by Teri McNamara and published by . This book was released on 2017-08-24 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nonprofits have long needed a clear, concise, and completely practical guidebook about all aspects of designing, marketing and evaluating nonprofit programs. Now they have such a resource. This guide can be used to evolve strategic goals into well-designed programs that are guaranteed to meet the needs of clients, develop credible nonprofit business plans and fundraising proposals, ensure focused and effective marketing, evaluate the effectiveness and efficiencies of current programs in delivery of services to clients, evaluate program performance against goals and outcomes, and understand how a program really works in order to improve or duplicate the program.

The Seven Faces of Philanthropy

Author : Russ Alan Prince
Publisher : Jossey-Bass
ISBN 13 : 9780787960575
Total Pages : 0 pages
Book Rating : 4.9/5 (65 download)

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Book Synopsis The Seven Faces of Philanthropy by : Russ Alan Prince

Download or read book The Seven Faces of Philanthropy written by Russ Alan Prince and published by Jossey-Bass. This book was released on 2001-11-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Available for the first time in paperback, Seven Faces of Philanthropy introduces to you the Seven Faces approach—a powerful tool that enables development professionals to maximize their effectiveness when approaching major donors for gifts. The authors identify and profile seven types of major donors and offer you detailed strategies on how to approach them. Both novice and expert fundraisers will find this framework a valuable supplement to existing strategies and techniques.

Livestock's Long Shadow

Author : Henning Steinfeld
Publisher : Food & Agriculture Org.
ISBN 13 : 9789251055717
Total Pages : 418 pages
Book Rating : 4.0/5 (557 download)

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Book Synopsis Livestock's Long Shadow by : Henning Steinfeld

Download or read book Livestock's Long Shadow written by Henning Steinfeld and published by Food & Agriculture Org.. This book was released on 2006 with total page 418 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The assessment builds on the work of the Livestock, Environment and Development (LEAD) Initiative"--Pref.

Strategic Planning in the Arts

Author : Michael M. Kaiser
Publisher : Brandeis University Press
ISBN 13 : 151260321X
Total Pages : 174 pages
Book Rating : 4.5/5 (126 download)

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Book Synopsis Strategic Planning in the Arts by : Michael M. Kaiser

Download or read book Strategic Planning in the Arts written by Michael M. Kaiser and published by Brandeis University Press. This book was released on 2018-10-02 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: Planning today is more important than ever. Both acquisition and allocation of resources are increasingly difficult for arts organizations as a result of emerging technologies, reduced arts education, aging donors, and the advent of new forms of entertainment. It is essential for arts organizations to take a coherent approach to these issues to remain vibrant over time. In fact, most arts organizations do periodically attempt some kind of planning exercise. But a review of hundreds of such plans suggests that most contain merely a wish list, rather than concrete plans for the future: "We will increase ticket sales!" is a common "strategy" expressed in too many arts plans. In the absence of details about how ticket sales will be increased, it's an empty promise. In Strategic Planning in the Arts, Michael M. Kaiser, the former head of the Kennedy Center in Washington, DC, and an arts management guru, has produced a clear, concise guide for staff or board members of not-for-profit arts organizations who are responsible for developing, evaluating, or implementing plans. Relying on real-world cases and examples, Kaiser shows how to conceive, assess, and act on every part of the strategic plan, from the mission statement to the financial statement; from managing the board to marketing. Praise for Michael Kaiser: "A rich yet tidy cornucopia of solutions for the challenges facing the American arts scene." - Washington Post

Major Gift Fundraising for Small Shops

Author : Amy Eisenstein
Publisher :
ISBN 13 : 9781938077562
Total Pages : 170 pages
Book Rating : 4.0/5 (775 download)

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Book Synopsis Major Gift Fundraising for Small Shops by : Amy Eisenstein

Download or read book Major Gift Fundraising for Small Shops written by Amy Eisenstein and published by . This book was released on 2014-02 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: Amy Eisenstein guides you, in only five hours a week, to safely and surely meet the challenges of getting your organization ready for major gift fundraising, all the way up to that all-important ask--and beyond. If you've been in fundraising for any length of time, you've no doubt heard of the "90/10 Rule." In its simplest terms, it means that 90 percent of the funding comes from 10 percent of our donors. Yet far too often, the majority of our time is spent focused on low-yield fundraising activities, such as events. Amy argues that the key to successful long-term, sustainable fundraising lies in dramatically increasing your fundraising income from individual donors. And savvy fundraisers will do well to heed her advice. But how can you get started? With Amy at the helm, guiding you in developing your organization's major gifts program, you'll find it's absolutely doable. Amy doesn't pull any punches. She makes it clear, if you're going to succeed in major gifts, that everyone will need to be on board and that effective and consistent fundraising training is a must. It's a commitment. Throughout the book, she explains key fundraising concepts, the difference between major gifts and capital campaigns, how to determine exactly what constitutes a major gift for your organization, the importance of gift acceptance policies, job responsibilities for your major gift team, the role of online fundraising in major gifts fundraising, the role of direct mail, maintaining your database, and more. In short, she cuts to the chase to show you that major gift fundraising is something that, yes, you can do. It just takes focus and Amy's know-how, marvelously outlined within these pages. Part One-- You Can Raise Major Gifts in Only Five Hours per Week! Chapter One: The Secret to Successful Fundraising: Creating a Culture of Philanthropy and Professionalism at Your Organization Chapter Two: Creating Your Strategy Chapter Three: The Secret Weapon of Major Gifts: Engaging Your Board Chapter Four: Creating an Army of Advocates and the Role of Social Media Chapter Five: What Does Bulk Mail Have to Do with Major Gifts? Part Two-- Are You Ready to Ask for a Major Gift? Preparing to Ask Chapter Six: Who Will You Ask for Major Gifts? Chapter Seven: Researching Your Prospects: The Fine Line between Professional and Creepy Chapter Eight: The Art and Science of Getting a Meeting: How to Meet With People You Know--and with People You Don't Chapter Nine: How to Build Deeper Relationships with Major Gift Prospects Part Three-- The Moment of Truth: Asking and Beyond Chapter Ten: Get Ready to Ask Chapter Eleven: The Moment of Truth (Time to Ask) Chapter Twelve: More Than Simply Thank You Part Four-- Taking Your Organization to the Next Level Chapter Thirteen: Considering a Capital Campaign? Chapter Fourteen: Can a Small Shop Really Do Planned Giving? Chapter Fifteen: Moving on Up: Taking Your Organization to the Next Level