Donald J Trump and Social Media Marketing

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Publisher :
ISBN 13 : 9781530568666
Total Pages : 0 pages
Book Rating : 4.5/5 (686 download)

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Book Synopsis Donald J Trump and Social Media Marketing by : Thomas Weiss

Download or read book Donald J Trump and Social Media Marketing written by Thomas Weiss and published by . This book was released on 2016-03-30 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In Donald J Trump & Social Media Marketing you will not only be intrigued by Donald Trump The Businessman, Donald Trump The Entertainer, and Donald Trump The Brand, but also learn How he has mixed all his talents together to create an ever-rising multi-billionaire business empire.Donald Trump has risen to be an expert billionaire businessman and now a popular fore-runner in the GOP race to the 2016 Presidency. Love him or Hate him, getting this far in the Presidential Campaign is nothing but genius. This book will give you remarkable insight of how Donald Trump is on his way to Making America Great Again. In this book you will learn: The secret strategies Donald Trump has used to not only get America's attention, but win their votes Why Donald Trump has risen so quickly in the Polls, while others have backed down and quit How any small business entrepreneur can use these same strategies to 10X their business Fun Facts about Donald J Trump, The Businessman

Donald Trump and the Branding of the American Presidency

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Author :
Publisher : Springer Nature
ISBN 13 : 3030304965
Total Pages : 241 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Donald Trump and the Branding of the American Presidency by : Kenneth M. Cosgrove

Download or read book Donald Trump and the Branding of the American Presidency written by Kenneth M. Cosgrove and published by Springer Nature. This book was released on 2022-10-30 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book argues that Donald Trump’s election and Presidency represent the triumph of marketing, branding and segmentation in American politics. An early emphasis on political marketing helped Trump secure the presidency, but his use of marketing sharply limited his presidency. President Trump’s political marketing strategy privileged emotion—particularly anger—over policy, constraining his ability to represent all Americans or engage in bipartisan negotiation in Congress. Rather than pushing forward realistic legislation and rallying for bipartisan support, Trump’s campaign and presidency focused on providing emotional gratification to his target audience, leading those outside this audience to ultimately feel unrepresented and unsettled, further fracturing the already divided electorate. Donald Trump and the Branding of the American Presidency considers the impact of this new age of political marketing through an extensive analysis of the Trump phenomenon and its implications for future elections.

Trump University Marketing 101

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Publisher : John Wiley & Sons
ISBN 13 : 0470570067
Total Pages : 483 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Trump University Marketing 101 by : Don Sexton

Download or read book Trump University Marketing 101 written by Don Sexton and published by John Wiley & Sons. This book was released on 2010-01-12 with total page 483 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump University books are practical, straightforward primers on the basics of doing business the Trump way—successfully. Written by leading experts and including an inspiring Foreword by Trump himself, these books present smart business wisdom illustrated by real-life examples from Trump and other world-renowned experts. Perfect for anyone who wants to get ahead in business without the cost of an MBA, these street-smart books provide real-world business advice based on the one thing you can't get in any business school—experience. In Trump University Marketing 101, Second Edition, you'll learn how to: Master the basics of great marketing to grow your business Adapt your marketing strategy to difficult economic conditions Understand customers, competitors, and markets Discover your target audiences Position your product or service against the competition Create a great brand from scratch Market residential and commercial properties effectively Develop powerful marketing plans Increase customer satisfaction Price your products for maximum profit Use advertising and the Internet to promote your business Employ guerrilla marketing techniques And much more!

“Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign

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Publisher : GRIN Verlag
ISBN 13 : 3668562695
Total Pages : 62 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis “Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign by :

Download or read book “Unpresidented” - Twitter as a Tool in Donald Trump’s Social Media Campaign written by and published by GRIN Verlag. This book was released on 2017-11-06 with total page 62 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presidential elections in the United States are, and always have been, major events in American and world history. They are watched by millions of people not only in the US but all over the world. A circumstance that is often not noticed by less informed viewers is that the most famous part of the elections, namely the presidential inauguration, is preceded by weeks, months and even years of presidential campaigning, where candidates raise and spend vast amounts of money in order to convince the American citizens to give them their vote. These campaigns have commonly consisted of journeys throughout the entire country, rallies, conventions and speeches but lately, another medium has been taking a great role in the competition: Social Media. Especially during the 2016 election cycle Twitter became a campaign tool that never has been used during political campaigns to this extent before. Donald Trump in particular has made use of Twitter to such a great extent that it sometimes even seemed like his official speaking tube. The introductory chapters of this work are dedicated to Obama’s social media pio-neer work during his 2008 election cycle. Then the Twitter phenomenon Trump will be analyzed based on an analysis of recurring patterns in a selection of his tweets. His controversial behavior online as well as offline will be set out as well. From the contents: Trump; Campaign; Twitter; Social Media; Politics; Presidential Elections; USA Dem Überblick über politische Wahlkampfstrategien vor und seit der Instrumentalisierung der neuen Medien ist eine konzise und zielführende Einführung in das US-amerikanische Wahlsystem vorangestellt. Zudem werden grundlegende Begrifflichkeiten der neuen Medien unter Bezug auf einschlägige Quellen angemessen erläutert. Die Wende hin zu den neuen Medien im Präsidentschaftswahlkampf seit Obama wird sehr gut zusammengefasst und mit Fragen der Wahlbeteiligung bzw. zur vermeintlichen Politikverdrossenheit in Verbindung gebracht. Im zweiten Kapitel wird Donald Trump als „Twitter-Phänomen“ diskutiert und aufgezeigt, welche Rolle sein Verhalten in der Kampagne einnahm. Es folgt eine genauere Analyse der Muster in den Tweets, gestützt auf gut ausgewählte medienanalytische Quellen.

The Art of the Deal (Er)

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Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781541254916
Total Pages : 72 pages
Book Rating : 4.2/5 (549 download)

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Book Synopsis The Art of the Deal (Er) by : Jason Mcdonald, Ph.d.

Download or read book The Art of the Deal (Er) written by Jason Mcdonald, Ph.d. and published by Createspace Independent Publishing Platform. This book was released on 2016-12-21 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: An UNAUTHORIZED BOOK about Donald Trump's Principles of Marketing The Art of the Deal (er) demystifies how Trump does marketing, and how his use of Internet marketing - social media marketing - in particular was key to his successful run for the President. If you've been a citizen (legal or illegal) of these United States since November 8, 2016, you may have noticed... ...that Donald Trump "stole" the election of 2016, if by "stealing," we mean the biggest "political upset" in America in since 1876 ... using a lot of Twitter, Facebook, YouTube, Instagram, blog posts, and other social media marketing to do it... ... and, IF you have enough of an open mind to let go of any judgement as to whether Trump is good - or bad - for America, you may have wondered...what can the Wizard of Marketing, Donald J. Trump, teach you as a citizen about what's wrong (or what's right) with our democracy, and you as a businessperson about how to build your brand and market your business in the Internet Age, or how not to? That, my friend, is what this book is about. Compare with The Art of the Deal or other Donald Trump Books

The Twitter Presidency

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Publisher : Routledge
ISBN 13 : 0429620365
Total Pages : 73 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis The Twitter Presidency by : Brian L. Ott

Download or read book The Twitter Presidency written by Brian L. Ott and published by Routledge. This book was released on 2019-01-24 with total page 73 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Twitter Presidency explores the rhetorical style of President Donald J. Trump, attending to both his general manner of speaking as well as to his preferred modality. Trump’s manner, the authors argue, reflects an aesthetics of white rage, and it is rooted in authoritarianism, narcissism, and demagoguery. His preferred modality of speaking, namely through Twitter, effectively channels and transmits the affective dimensions of white rage by taking advantage of the platform’s defining characteristics, which include simplicity, impulsivity, and incivility. There is, then, a structural homology between Trump’s general communication practices and the specific platform (Twitter) he uses to communicate with his base. This commonality between communication practices and communication platform (manner and modality) struck a powerful emotive chord with his followers, who feel aggrieved at the decentering of white masculinity. In addition to charting the defining characteristics of Trump’s discourse, The Twitter Presidency exposes how Trump’s rhetorical style threatens democratic norms, principles, and institutions.

A Face in the Crowd

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Publisher : Xlibris Corporation
ISBN 13 : 1984583026
Total Pages : 147 pages
Book Rating : 4.9/5 (845 download)

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Book Synopsis A Face in the Crowd by : Barry Spencer

Download or read book A Face in the Crowd written by Barry Spencer and published by Xlibris Corporation. This book was released on 2020-06-15 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: The book, written by an ordinary member of the public, argues that, in spite of concerted efforts to derail his presidency, Donald Trump, through his life experience, embodies many of the attributes of a great president. What is so remarkable is not that he was elected against all expectations but that his presidency has proved to be so successful. The media has portrayed Trump in the most negative terms possible to a degree that would have destroyed a lesser man. The book demonstrates that this picture is almost entirely false. Trump is president at a historic moment when the nation is polarized between radical progressives striving for fundamental change and conservatives who stand by traditional values. Trump is not an ideologue but a pragmatist resisting social experimentation with the potential to be one of the greatest presidents in the history of the republic.

Lessons from Trump’s Political Communication

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Publisher : Springer Nature
ISBN 13 : 3030390101
Total Pages : 126 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Lessons from Trump’s Political Communication by : Marco Morini

Download or read book Lessons from Trump’s Political Communication written by Marco Morini and published by Springer Nature. This book was released on 2020-02-22 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explores Donald Trump’s political communication as a candidate and in the first two years in office. The 45th US President is dominating the media system and 'building the agenda' through the combined action of five strategies. He disintermediates his communication and manufactures a permanent campaign climate based on strong and inflammatory language to attract a constant and decisive media coverage. In disarticulating old-style political rhetoric, he privileges emotions over contents, slogans above thought. Trump’s jokes, mockeries and distinct rhetoric – showing similarities to rhetorical strategies of Nazis during the 1930s – help him impersonate the populist ‘everyday man’ who fights against the elites. His dominance of the news cycle also reflects a desire for higher TV ratings and Web traffic numbers. Essentially, Trump has critically exploited the media’s news logics and taken advantage of the American public's lack of trust in journalism.

Trump and the Media

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Publisher : MIT Press
ISBN 13 : 0262037963
Total Pages : 269 pages
Book Rating : 4.2/5 (62 download)

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Book Synopsis Trump and the Media by : Pablo J. Boczkowski

Download or read book Trump and the Media written by Pablo J. Boczkowski and published by MIT Press. This book was released on 2018-03-16 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: The election of Donald Trump and the great disruption in the news and social media. Donald Trump's election as the 45th President of the United States came as something of a surprise—to many analysts, journalists, and voters. The New York Times's The Upshot gave Hillary Clinton an 85 percent chance of winning the White House even as the returns began to come in. What happened? And what role did the news and social media play in the election? In Trump and the Media, journalism and technology experts grapple with these questions in a series of short, thought-provoking essays. Considering the disruption of the media landscape, the disconnect between many voters and the established news outlets, the emergence of fake news and “alternative facts,” and Trump's own use of social media, these essays provide a window onto broader transformations in the relationship between information and politics in the twenty-first century. The contributors find historical roots to current events in Cold War notions of "us" versus "them," trace the genealogy of the assault on facts, and chart the collapse of traditional news gatekeepers. They consider such topics as Trump's tweets (diagnosed by one writer as “Twitterosis”) and the constant media exposure given to Trump during the campaign. They propose photojournalists as visual fact checkers (“lessons of the paparazzi”) and debate whether Trump's administration is authoritarian or just authoritarian-like. Finally, they consider future strategies for the news and social media to improve the quality of democratic life. Contributors Mike Ananny, Chris W. Anderson, Rodney Benson, Pablo J. Boczkowski, danah boyd, Robyn Caplan, Michael X. Delli Carpini, Josh Cowls, Susan J. Douglas, Keith N. Hampton, Dave Karpf, Daniel Kreiss, Seth C. Lewis, Zoey Lichtenheld, Andrew L. Mendelson, Gina Neff, Zizi Papacharissi, Katy E. Pearce, Victor Pickard, Sue Robinson, Adrienne Russell, Ralph Schroeder, Michael Schudson, Julia Sonnevend, Keren Tenenboim-Weinblatt, Tina Tucker, Fred Turner, Nikki Usher, Karin Wahl-Jorgensen, Silvio Waisbord, Barbie Zelizer

Trump’s Media War

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Publisher : Springer
ISBN 13 : 3319940694
Total Pages : 275 pages
Book Rating : 4.3/5 (199 download)

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Book Synopsis Trump’s Media War by : Catherine Happer

Download or read book Trump’s Media War written by Catherine Happer and published by Springer. This book was released on 2018-10-17 with total page 275 pages. Available in PDF, EPUB and Kindle. Book excerpt: The election of Donald Trump as US President in 2016 seemed to catch the world napping. Like the vote for Brexit in the UK, there seemed to be a new de-synchronicity – a huge reality gap – between the unfolding of history and the mainstream news media’s interpretations of and reporting of contemporary events. Through a series of short, sharp interventions from academics and journalists, this book interrogates the emergent media war around Donald Trump. A series of interconnected themes are used to set an agenda for exploration of Trump as the lynch-pin in the fall of the liberal mainstream and the rise of the right media mainstream in the USA. By exploring topics such as Trump’s television celebrity, his presidential candidacy and data-driven election campaign, his use of social media, his press conferences and combative relationship with the mainstream media, and the question of ‘fake news’ and his administration’s defence of ‘alternative facts’, the contributors rally together to map the parallels of the seemingly momentous and continuing shifts in the wider relationship between media and politics.

Hillbilly Elegy

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Publisher : HarperCollins
ISBN 13 : 0062872257
Total Pages : 270 pages
Book Rating : 4.0/5 (628 download)

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Book Synopsis Hillbilly Elegy by : J. D. Vance

Download or read book Hillbilly Elegy written by J. D. Vance and published by HarperCollins. This book was released on 2018-05-01 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: THE #1 NEW YORK TIMES BESTSELLER IS NOW A MAJOR-MOTION PICTURE DIRECTED BY RON HOWARD AND STARRING AMY ADAMS, GLENN CLOSE, AND GABRIEL BASSO "You will not read a more important book about America this year."—The Economist "A riveting book."—The Wall Street Journal "Essential reading."—David Brooks, New York Times Hillbilly Elegy is a passionate and personal analysis of a culture in crisis—that of white working-class Americans. The disintegration of this group, a process that has been slowly occurring now for more than forty years, has been reported with growing frequency and alarm, but has never before been written about as searingly from the inside. J. D. Vance tells the true story of what a social, regional, and class decline feels like when you were born with it hung around your neck. The Vance family story begins hopefully in postwar America. J. D.’s grandparents were “dirt poor and in love,” and moved north from Kentucky’s Appalachia region to Ohio in the hopes of escaping the dreadful poverty around them. They raised a middle-class family, and eventually one of their grandchildren would graduate from Yale Law School, a conventional marker of success in achieving generational upward mobility. But as the family saga of Hillbilly Elegy plays out, we learn that J.D.'s grandparents, aunt, uncle, sister, and, most of all, his mother struggled profoundly with the demands of their new middle-class life, never fully escaping the legacy of abuse, alcoholism, poverty, and trauma so characteristic of their part of America. With piercing honesty, Vance shows how he himself still carries around the demons of his chaotic family history. A deeply moving memoir, with its share of humor and vividly colorful figures, Hillbilly Elegy is the story of how upward mobility really feels. And it is an urgent and troubling meditation on the loss of the American dream for a large segment of this country.

Trump, Twitter, and the American Democracy

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Publisher : Springer Nature
ISBN 13 : 303044242X
Total Pages : 172 pages
Book Rating : 4.0/5 (34 download)

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Book Synopsis Trump, Twitter, and the American Democracy by : Yu Ouyang

Download or read book Trump, Twitter, and the American Democracy written by Yu Ouyang and published by Springer Nature. This book was released on 2020-06-29 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book takes a social science approach to address two related questions: (1) what does Donald Trump say on Twitter? and (2) why? Since entering the 2016 Presidential Election, Donald Trump’s tweets have been a major part of his communications strategy with the public. While the popular media has devoted considerable attention to selected tweets, it is less clear what those selected tweets tell us about Trump the businessman, the political candidate, and, finally, the President of the United States. We argue that to fully understand Trump, we must take a more comprehensive approach to examining all of his activities on Twitter. Overall, our analysis presents a strikingly complex picture of Trump and how he uses Twitter. Not only has his pattern of tweets changed over time, we find that Trump’s use of Twitter is more deliberate than he has been given credit. Like most other politicians, Trump is strategically-minded about his presence on social media.

Global Media Perceptions of the United States

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Publisher : Rowman & Littlefield
ISBN 13 : 1538142430
Total Pages : 327 pages
Book Rating : 4.5/5 (381 download)

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Book Synopsis Global Media Perceptions of the United States by : Yahya R. Kamalipour

Download or read book Global Media Perceptions of the United States written by Yahya R. Kamalipour and published by Rowman & Littlefield. This book was released on 2021-02-15 with total page 327 pages. Available in PDF, EPUB and Kindle. Book excerpt: A 2022 Choice Reviews Outstanding Academic Title As a timely portrait of international perceptions and media coverage of the United States, this comprehensive collection reveals the global effects of the tumultuous environments and controversial views promoted during the Donald J. Trump presidency. More than thirty accomplished and prominent media, communication, and journalism scholars represent twenty countries with methodically researched assessments of their respective country’s major national newspapers, social media, or comprehensive public opinion surveys. Together, these analyses offer a unique cross-cultural approach that helps students and scholars understand the image of the USA and President Trump through the eyes of politicians, media personalities, and ordinary people across the globe.

Trump Tweets, the World Reacts

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Publisher : Lexington Books
ISBN 13 : 1498563090
Total Pages : 179 pages
Book Rating : 4.4/5 (985 download)

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Book Synopsis Trump Tweets, the World Reacts by : Regina Luttrell

Download or read book Trump Tweets, the World Reacts written by Regina Luttrell and published by Lexington Books. This book was released on 2018-05-25 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Trump Tweets, the World Reacts: Understanding What Is Relevant and Why illustrates and articulates the intimate connection between theories presented in communication and the mediums through which President Trump communicates. Drawing on a range of theoretical and empirical perspectives, this collection examines several transformations and implications of President Trump’s influence on the social sphere, within economies, among government entities, and on the communications profession.

Faking the News

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Publisher : Andrews UK Limited
ISBN 13 : 1845409825
Total Pages : 194 pages
Book Rating : 4.8/5 (454 download)

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Book Synopsis Faking the News by : Ryan Skinnell

Download or read book Faking the News written by Ryan Skinnell and published by Andrews UK Limited. This book was released on 2018-05-29 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: Donald J. Trump's speaking and writing invite passionate reactions — maybe he's a bluecollar, billionaire hero who speaks the language of the common man or maybe he’s a gleefully illiterate, tremendously unqualified idiot. Whatever the case, he was persuasive enough to get himself elected President of the United States and he’s been persuasive enough to keep a majority of his supporters behind him. In Faking the News: What Rhetoric Can Teach Us About Donald J. Trump, eleven prominent rhetoric experts explain how Trump’s persuasive language works. Specifically the authors explain Trump’s persuasive uses of demagoguery, anti-Semitism, alternative facts, populism, charismatic leadership, social media, television, political slogans, visual identity/image, comedy and humor, and shame and humiliation. Faking the News is written for readers who may not know anything about rhetoric, so each chapter explains a feature of rhetoric and uses that lens to illuminate Trump’s rhetorical accomplishments. Specifically, about how he has used and still uses language, symbols, and even style to appeal to the people in his various audiences.

President Donald Trump and His Political Discourse

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Author :
Publisher : Routledge
ISBN 13 : 1351038761
Total Pages : 277 pages
Book Rating : 4.3/5 (51 download)

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Book Synopsis President Donald Trump and His Political Discourse by : Michele Lockhart

Download or read book President Donald Trump and His Political Discourse written by Michele Lockhart and published by Routledge. This book was released on 2018-10-26 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: President Donald Trump and His Political Discourse brings together a diverse collection of perspectives on President Trump’s Twitter rhetoric. Truly unique in its in-depth exploration, the volume demonstrates the ways in which international and U.S. relations, media and "fake news," and marginalized groups, among other things, have been the subject of President Trump’s tweets. It also features qualitative–quantitative analyses, evaluating tweet patterns, broader language shifts, and the psychology of President Trump’s Twitter voice. The purpose of this collection is not only to analyze the language used but also to consider the ramifications of the various messages on both individual and global levels, for which Trump is both celebrated and criticized. Interdisciplinary in approach, this collection is a useful resource for students in political rhetoric and communication, international relations, linguistics, journalism, leadership studies, and more.

The Donald J. Trump Presidential Twitter Library

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Author :
Publisher : Random House
ISBN 13 : 1984801880
Total Pages : 146 pages
Book Rating : 4.9/5 (848 download)

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Book Synopsis The Donald J. Trump Presidential Twitter Library by : The Daily Show With Trevor Noah

Download or read book The Donald J. Trump Presidential Twitter Library written by The Daily Show With Trevor Noah and published by Random House. This book was released on 2018-07-31 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: NEW YORK TIMES BESTSELLER • As seen on The Daily Show: an illustrated portrait of the Donald J. Trump Twitter account, with analysis and “scholarly” commentary from the writers of The Daily Show and an introduction by Trevor Noah In June 2017, just steps from Trump Tower in midtown Manhattan, The Daily Show with Trevor Noah opened The Donald J. Trump Presidential Twitter Library, a 4,000-square-foot museum space that gave the 45th president and his amazing Twitter legacy the respect they deserve. In the single weekend it was open to the public, the Library pop-up drew 7,500 visitors and had to turn away countless others. But the Presidential Twitter Library experience should not be limited to the elite coastal few. Not fair! All citizens, even the Mexican ones, should have the chance to see Donald Trump’s tweets in their rightful context—organized and commented on in the fearless, hilarious, insightful voice of The Daily Show. This one-of-a-kind exhibition catalog presents the Library’s complete contents, including: • The Masterpieces: In-depth critical appreciations of history’s most important Trump tweets, from “Very Stable Genius” to “Covfefe” to “Trump Tower Taco Bowl/I Love Hispanics!” • The Greatest Battles: @realDonaldTrump’s brutal Twitter campaigns against fellow Republicans, Diet Coke, women generally, and Kristen Stewart specifically • Sad! A Retrospective: a compendium of the many people, events, and twists of fate that apparently made Donald Trump feel this human emotion • Trumpstradamus: DJT’s amazing 140-character predictions—none of which came true! • The Hall of Nicknames: the greatest of Trump’s monikers, from “Lyin’ Ted” to “Low I.Q. Crazy Mika,” accompanied by original caricature artwork • Trump vs. Trump: You’re going to want to sit for this one. Donald Trump has sometimes been known to contradict himself. • Always the Best: the greatest boasts of the greatest boaster of all time, ever! Comprising hundreds of Trump tweets, and featuring a foreword by Pulitzer Prize-winning historian Jon Meacham, and even a place for readers to add their own future Trump tweet highlights—because he is making new Twitter history literally every day—The Donald J. Trump Presidential Twitter Library is a unique portrait of an artist whose masterworks will be studied by historians, grammarians, and mental health professionals for years to come.