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Author : Dwayne Roberts
Publisher : Lulu.com
ISBN 13 : 1105113698
Total Pages : 43 pages
Book Rating : 4.1/5 (51 download)
Download or read book Dominate Your Local Market written by Dwayne Roberts and published by Lulu.com. This book was released on 2011 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Perry Marshall
Publisher : Entrepreneur Press
ISBN 13 : 1613083238
Total Pages : 333 pages
Book Rating : 4.6/5 (13 download)
Download or read book Ultimate Guide to Local Business Marketing written by Perry Marshall and published by Entrepreneur Press. This book was released on 2016-01-18 with total page 333 pages. Available in PDF, EPUB and Kindle. Book excerpt: MASTER LOCAL SEO AND REACH THE RIGHT CUSTOMERS EVERY TIME With Google local services ads returning local businesses as results on more than a billion daily searches, Google Adwords expert Perry Marshall and lead generation expert Talor Zamir introduce you to the basic framework behind a successful local SEO campaign. From defining local search--often confused with paid search and search engine marketing--to local listing and reviews to social outreach and effective content development, this guide delivers the tools to build an entire local marketing campaign. You'll learn how to: Capture high-quality leads from Google AdWords, new competitors and even legacy platforms such as Bing in 48 hours Master the components of a high-converting campaign and get the most bang for your buck Harness mobile search advertising and Facebook ads for maximum results
Author : Nate Martinez
Publisher :
ISBN 13 : 9780578952529
Total Pages : pages
Book Rating : 4.9/5 (525 download)
Download or read book 8 Ways to Dominate Any Real Estate Market written by Nate Martinez and published by . This book was released on 2021-07-29 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: You might not know that 87% of real estate agents fail in the first five years. Nate Martinez and Sarah Michelle Bliss don't want that to happen to you. This is why after nearly sixty combined years of working together in the real estate industry, they have written 8 Ways to Dominate Any Real Estate Market, which also features Dave Liniger, Chairman & Co-Founder of RE/MAX, Verl Workman, Founder/CEO of Workman Success Systems, and Adam Contos, CEO of RE/MAX. This book encompasses their tell-all, blood-and-guts, tried-and-true sales methods that, if applied with a high level of consistency, will help you create a thriving book of business. One that will stand the test of time, no matter what is happening with the housing market. Real estate can be a get-rich business, which is why there are more than a million licensed agents in the United States, according to the National Association of REALTORS® (NAR). However, most agents jump in with no clue as to what it takes to make it in the real estate industry. They have no support, no training, and no plan to create a business model that will lead to a rewarding career in real estate. Using 8 simple steps, Martinez and Bliss share with you what they wish someone had shared with them when they were rookie agents. Whether you are brand new to the real estate field, an established REALTOR®, or a successful team leader, 8 Ways to Dominate Any Real Estate Market is a game-changing read. Learn from the best, then create a plan for a thriving real estate business, and you will have the life you dream of. For decades, the authors have successfully run a top-producing team in the Phoenix, Arizona metro area. Their team was the # 1 RE/MAX team in the Southwest Region. They understand the real-time challenges agents face in the real estate industry - where to find leads, how to have a life outside of listing and selling homes, and what it's like to owe the IRS money you don't have in the bank.
Author : Bruce C. Greenwald
Publisher : Penguin
ISBN 13 : 1101218436
Total Pages : 651 pages
Book Rating : 4.1/5 (12 download)
Download or read book Competition Demystified written by Bruce C. Greenwald and published by Penguin. This book was released on 2005-08-18 with total page 651 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position. Over the last two decades, the conventional approach to strategy has become frustratingly complex. It's easy to get lost in a sophisticated model of your competitors, suppliers, buyers, substitutes, and other players, while losing sight of the big question: Are there barriers to entry that allow you to do things that other firms cannot?
Author :
Publisher : Glen Evans
ISBN 13 : 1450758215
Total Pages : 77 pages
Book Rating : 4.4/5 (57 download)
Download or read book Ultimate Local Marketing Makeover written by and published by Glen Evans. This book was released on with total page 77 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Patrick Nycz
Publisher : Dog Ear Publishing
ISBN 13 : 1457559293
Total Pages : 216 pages
Book Rating : 4.4/5 (575 download)
Download or read book Moving Your Brand Up the Food Chain written by Patrick Nycz and published by Dog Ear Publishing. This book was released on 2017-11-01 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: The food industry is on the verge of a revolution, with smaller, local and regional food brands finding big potential for growth. The increasing influence of millennials on consumer tastes, the desire for products produced locally, and mistrust of big food companies open opportunities to small and medium-sized food companies. An experienced consumer packages goods marketer and his team have created a book to help navigate the looming volatility in the food industry. For instance, the U.S. Department of Agriculture predicts that the sales of locally produced foods, which reached $12 billion in 2014, will soar to $20 billion by 2019. A 2015 study by the Food Marketing Institute and the Grocery Manufacturers Association found that smaller and private food brand manufacturers grew 4 percent vs. the 25 biggest U.S. food and beverage manufacturers, who grew 1 percent between 2009 and 2013. Moving Your Brand Up the Food Chain offers practical tips to help local, small and emerging food brands compete against the big brands to grow their market share. Interviews and survey answers from industry professionals provide invaluable information. The book covers the retail buyer’s perspective, marketing, external market factors, brand development, packaging, brand management, strategic product development, and more. Such details are critical if local, smaller or regional food brands hope to grow their businesses and move up the food chain.
Author : Jeffrey Gitomer
Publisher : FT Press
ISBN 13 : 0132686058
Total Pages : 201 pages
Book Rating : 4.1/5 (326 download)
Download or read book Social Boom! written by Jeffrey Gitomer and published by FT Press. This book was released on 2011 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: "What's your company's social media policy? Probably shortsighted. Business social media, or, social networking, has become more than a global phenomenon. When combined with your online presence and online outreach, it's a global business phenomenon and a revenue generating phenomenon..."--Dust jacket flap.
Author : Michael LaFido
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781974582600
Total Pages : 186 pages
Book Rating : 4.5/5 (826 download)
Download or read book Luxury Listing Specialist Book written by Michael LaFido and published by Createspace Independent Publishing Platform. This book was released on 2017-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is dedicated to all those luxury agents and brokers who are fed up with the "traditional" way of marketing luxury homes. (Or, I should say, traditional way of not marketing luxury houses.) Perhaps you are part of a big national brokerage or an office that specializes in luxury real estate. You might have expected the company owner to provide you with cutting edge marketing tools but instead all you have received are the same old trainings and collateral that everyone else uses.
Author : Justin Brock
Publisher : Justin Brock
ISBN 13 :
Total Pages : 70 pages
Book Rating : 4.8/5 (58 download)
Download or read book Medicare Marketing Manual written by Justin Brock and published by Justin Brock. This book was released on 2023-08-24 with total page 70 pages. Available in PDF, EPUB and Kindle. Book excerpt: Justin Brock has built the most efficient Medicare focused insurance agency in the country. After helping tens of thousands of beneficiaries, Justin and the team at Bobby Brock Insurance decided to start working towards helping other insurance agents and agencies replicate that success through services, software and info-products like this book. The Medicare Marketing Manual shows how to advertise to consumers in a way that attracts people who actually want your help using dozens of strategies in both traditional and digital media as well as events, sponsorships and other mediums. If you're an agent trying to get out of the field and turn into a business, this book is a great start. Its content is taught at events like Behind the Agency and MedicareCon.
Author : Mauro F. Guillén
Publisher : University of Pennsylvania Press
ISBN 13 : 1613631510
Total Pages : 104 pages
Book Rating : 4.6/5 (136 download)
Download or read book The Platform Paradox written by Mauro F. Guillén and published by University of Pennsylvania Press. This book was released on 2021-05-11 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: In The Platform Paradox, Wharton professor Mauro F. Guillén argues that many platforms misunderstand key aspects of what it takes to succeed globally, from culture and institutions to local competitive dynamics. He offers an integrated framework for digital platforms to identify and implement a strategy on a truly global scale.
Author : Eric J. Weiner
Publisher : Simon and Schuster
ISBN 13 : 1439109168
Total Pages : 338 pages
Book Rating : 4.4/5 (391 download)
Download or read book The Shadow Market written by Eric J. Weiner and published by Simon and Schuster. This book was released on 2011-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that sovereign wealth funds and rogue nations are threatening the security of America's financial future, explaining how they undermine the economy and the stability of banking institutions.
Author : Rob W. Davidson
Publisher : Rob W. Davidson
ISBN 13 :
Total Pages : 108 pages
Book Rating : 4./5 ( download)
Download or read book Dominate the Real Estate Market written by Rob W. Davidson and published by Rob W. Davidson. This book was released on 2021-01-15 with total page 108 pages. Available in PDF, EPUB and Kindle. Book excerpt: As you set out to become the go-to real estate agent, and dominate the market, you will need a solid plan to achieve this goal. The world of real estate agents is saturated with many different types of people; from the young go-getters to the middle-aged retirees looking for something fun to do in their spare time. In most neighborhoods or communities, there will be only a few go-to agents who are well-known, trusted household names. Becoming well-known involves full time work and takes time. In order to dominate a real estate market, the goal is to be visible everywhere, and be willing to do what others won’t. This could mean taking an extra hour per day to engage on social media or it could mean spending extra hours shooting and editing videos promoting yourself in the community. It could also mean organizing virtual events or partnering with other businesses. To dominate in your real estate marketing efforts, you need to know what you bring to the table. What skills do you have, what are your strengths, what do you excel at? Furthermore, what niche are you going to cater to? You need to hone in on a particular target market and become an expert at the things your niche is interested in. Find out what your potential customers are looking for in a home. Baby boomers and millennials have different priorities when it comes to home buying. Some are looking for more space while young millennials might not want to spend time to clean a bigger house and prefer something with less maintenance closer to the city center. After you identify your niche, you are going to want to get their attention in all the platforms they pay attention to and engage with. For example, podcasts are becoming more popular and people are spending less time reading newspapers and watching tv. Being the go-to real estate agent on podcasts that your audience listens to will begin to create awareness for you. Slowly, as you build an audience, you will build trust with clients. When people realize that you know a lot about the area and that you have a track record for getting your clients what they want, they will trust you to find their next dream home. These happy customers will tell their friends and your greatest marketing asset will begin working for you – word of mouth. When you become a part of social media conversations, when you begin giving back, when you begin delivering a positive experience, you will become part of your community. You will be instrumental in shaping and building your community by helping people and what they want. You will help both buyers and sellers and their next place and build their next home and community. It all begins with a positive attitude, steady work, and executing on your marketing plans. This guide covers everything you will need to build a real estate marketing plan and begin implementing it. You will learn how to create a marketing budget, how to create a multi-channel marketing campaign, how to effectively promote your listings, your personal brand, and more. Continue reading for in-depth tips and strategies for dominating your real estate market.
Author : Mark Sibert
Publisher : Entrepreneur Press
ISBN 13 : 1613084242
Total Pages : 245 pages
Book Rating : 4.6/5 (13 download)
Download or read book The Multiplier Model written by Mark Sibert and published by Entrepreneur Press. This book was released on 2021-07-27 with total page 245 pages. Available in PDF, EPUB and Kindle. Book excerpt: Create a Business that Runs Itself Going from small business to successful startup to scalable growth takes more than just good luck, it takes a system. Over the last 34 years franchising consultant and growth expert Mark Siebert has been sought out by more than 70,000 executives looking to expanding their company. Out of those 70,000 only 5,000 had the right systems in place to go from successful to scalable. What do these companies have in common? 1. They are good at what they do. Being good at the core of your business that you continue to see a healthy return on your investment. 2. They have a system in place and a manual on hand. Their process is documented and routinely integrated into every aspect of their business, so if someone follows the system the business can virtually run itself.
Author : Jonathan Rees
Publisher : JHU Press
ISBN 13 : 1421424606
Total Pages : 192 pages
Book Rating : 4.4/5 (214 download)
Download or read book Before the Refrigerator written by Jonathan Rees and published by JHU Press. This book was released on 2018-03-25 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: A historical study of how increased access to ice—decades before refrigeration—transformed American life. During the late nineteenth and early twentieth centuries, Americans depended upon ice to stay cool and to keep their perishable foods fresh. Jonathan Rees tells the fascinating story of how people got ice before mechanical refrigeration came to the household. Drawing on newspapers, trade journals, and household advice books, Before the Refrigerator explains how Americans built a complex system to harvest, store, and transport ice to everyone who wanted it, even the very poor. Rees traces the evolution of the natural ice industry from its mechanization in the 1880s through its gradual collapse, which started after World War I. Meatpackers began experimenting with ice refrigeration to ship their products as early as the 1860s. Starting around 1890, large, bulky ice machines the size of small houses appeared on the scene, becoming an important source for the American ice supply. As ice machines shrunk, more people had access to better ice for a wide variety of purposes. By the early twentieth century, Rees writes, ice had become an essential tool for preserving perishable foods of all kinds, transforming what most people ate and drank every day. Reviewing all the inventions that made the ice industry possible and the way they worked together to prevent ice from melting, Rees demonstrates how technological systems can operate without a central controlling force. Before the Refrigerator is ideal for history of technology classes, food studies classes, or anyone interested in what daily life in the United States was like between 1880 and 1930. “An in-depth portrayal of a once-indispensable, life-changing technology, the former existence of which is as unknown to most of us as that of the telegraph or canal is to today’s undergraduates. . . . Rees synthesizes considerable archival research and presents interpretations of importance to scholars. . . . Before the Refrigerator is as refreshing as ice water on a hot summer day.” —Journal of American History “This fact-filled book explains how ice became an American necessity by the early twentieth century. Students in business history and history of technology courses will be fascinated to learn how macrobreweries made lager into America’s favorite beer, how cocktails became commonplace, and how burly men used to lug giant blocks of ice into American kitchens.” —Shane Hamilton, author of Trucking Country: The Road to America’s Wal-Mart Economy
Author : John M. de Figueiredo
Publisher : Emerald Group Publishing
ISBN 13 : 178635019X
Total Pages : 539 pages
Book Rating : 4.7/5 (863 download)
Download or read book Strategy Beyond Markets written by John M. de Figueiredo and published by Emerald Group Publishing. This book was released on 2016-04-27 with total page 539 pages. Available in PDF, EPUB and Kindle. Book excerpt: Strategy Beyond Markets is organized around three themes: Public Politics, Private Politics, and Integrated Political Strategy. The book explores the way these strategies influence political environments, firms and corporations.
Author : Jagdish Sheth
Publisher : Simon and Schuster
ISBN 13 : 0743234308
Total Pages : 296 pages
Book Rating : 4.7/5 (432 download)
Download or read book The Rule of Three written by Jagdish Sheth and published by Simon and Schuster. This book was released on 2002-05-14 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Name any industry and more likely than not you will find that the three strongest, most efficient companies control 70 to 90 percent of the market. Here are just a few examples: McDonald's, Burger King, and Wendy's General Mills, Kellogg, and Post Nike, Adidas, and Reebok Bank of America, Chase Manhattan, and Banc One American, United, and Delta Merck, Johnson & Johnson, and Bristol-Myers Squibb Based on extensive studies of market forces, the distinguished business school strategists and corporate advisers Jagdish Sheth and Rajendra Sisodia show that natural competitive forces shape the vast majority of companies under "the rule of three." This stunning new concept has powerful strategic implications for businesses large and small alike. Drawing on years of research covering hundreds of industries both local and global, The Rule of Three documents the evolution of markets into two complementary sectors -- generalists, which cater to a large, mainstream group of customers; and specialists, which satisfy the needs of customers at both the high and low ends of the market. Any company caught in the middle ("the ditch") is likely to be swallowed up or destroyed. Sheth and Sisodia show how most markets resemble a shopping mall with specialty shops anchored by large stores. Drawing wisdom from these markets, The Rule of Three offers counterintuitive insights, with suggested strategies for the "Big 3" players, as well as for mid-sized companies that may want to mount a challenge and for specialists striving to flourish in the shadow of industry giants. The book explains how to recognize signs of market disruptions that can result in serious reversals and upheavals for companies caught unprepared. Such disruptions include new technologies, regulatory shifts, innovations in distribution and packaging, demographic and cultural shifts, and venture capital as well as other forms of investor funding. Years in the making and sweeping in scope, The Rule of Three provides authoritative, research-based insights into market dynamics that no business manager should be without.
Author : John Sealey
Publisher : Teach Yourself
ISBN 13 : 1444184067
Total Pages : 113 pages
Book Rating : 4.4/5 (441 download)
Download or read book Small Business Marketing In A Week written by John Sealey and published by Teach Yourself. This book was released on 2013-04-26 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing your small business just got easier It's been said that the most important area for any business to focus on is its marketing. Of course, there are areas like finance, customer service, and the product or service itself which are key, but without good marketing approaches, there's no revenue for your account systems to do their job, there's no customer to serve and the product or service becomes redundant. Most business owners are experts in what they do and so they should be. What they also have to be good at is marketing what they do. And if you feel there's more you could be doing on the marketing front, then this book will give you those ideas. As a small business owner you get involved in all aspects of your business and marketing is such a large field, you can't be expected to learn everything you need in one day. So to break down this behemoth of a topic, we'll approach it a bite at a time. You have in your hands a tool that will guide you through what's needed day by day over the period of a week. That way you're not trying to eat the elephant all at once. The unpredictable nature of marketing your business will start to disappear, as you move through the necessary steps needed to make your marketing efforts more effective than ever before. Some of the ideas you may already be implementing, while others may well be new to you. Either way, putting them together into a proven system will enable you and your business to thrive, regardless of the economic climate you find yourself in. You're about to learn, in a week, how you can have a marketing system that enables you to attract, win and keep more customers and, as a result, build your sales and your profitability. - Sunday: Preparing the ground - Monday: Attracting the right type of customers - Tuesday: Keeping your customers longer - Wednesday: Increasing customer loyalty and purchasing frequency - Thursday: Increasing the value of your sales - Friday: Getting new clients and better clients, faster - Saturday: Measuring and managing your marketing activities
