The Choice

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Publisher : Basic Books
ISBN 13 : 0786739835
Total Pages : 256 pages
Book Rating : 4.7/5 (867 download)

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Book Synopsis The Choice by : Zbigniew Brzezinski

Download or read book The Choice written by Zbigniew Brzezinski and published by Basic Books. This book was released on 2009-04-29 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: The foreign policy expert offers an assessment of recent American foreign policy, arguing for a more sophisticated posture in the world that positions America as a supporter of reform and justice in the world.

Communities Dominate Brands

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Author :
Publisher :
ISBN 13 : 9780954432737
Total Pages : 274 pages
Book Rating : 4.4/5 (327 download)

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Book Synopsis Communities Dominate Brands by : Tomi T. Ahonen

Download or read book Communities Dominate Brands written by Tomi T. Ahonen and published by . This book was released on 2005 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Communities Dominate Brands: Business and marketing challenges for the 21st century is a book about how the new phenomenon of digitally connected communities are emerging as a force to counterbalance the power of the big brands and advertising. The book explores the problems faced by branding, marketing and advertising facing multiple radical changes in this decade. Communities Dominate Brands discusses how disruptive effects of digitalisation and connectedness introduce threats and opportunities. The authors compellingly illustrate how modern consumers are forming communities and peer-groups to pool their power resulting in a dramatic revolution of how businesses interact with their customers. The book provides practical guidance of how to move from obsolete interruptive advertising to interactive engagement marketing and community based communications, with dozens of real business examples from around the world. Communities Dominate Brands addresses its topic from a marketing (including advertising and branding) perspective and maintains a rigorous focus on business and profit dimensions of the issues involved.The book discusses such recent phenomena as blogging, virtual environments, mobile phone based swarming and massively multiplayer games. The book introduces a new generation of consumers called Generation-C (for Community). The book also discusses such new concepts as the Connected Age, Reachability, the Four C's, Alpha Users, and introduces Communities as an unavoidable new element into the traditional communication model. Combining the digital trends, modern management theories, and emerging new customer behaviour, Communities Dominate Brands arrives to its conclusion, that traditional marketing methods are increasingly ineffective and even becoming counterproductive. The power of the brands and the abuses by marketing have created a vacuum for a counterbalance, and digitally connected communities, the blogosphere, gamers, and especially the always-on connectedness of those on mobile phone networks, are emerging as the counterforce to redress the balance. The power of smart mobs and digitally enlightened communities will react rapidly to marketing excesses as the natural force balancing the power of the brands.The way a business can and must interact with the powerful new communities is through engagement marketing, by enticing the communities to interact with the brands. Communities Dominate Brands covers the major changes taking place in business and industry worldwide from leading digitally connected societies such as Finland, Korea, Japan, Hong Kong, UK and the USA. The authors discuss the business relevance of such community related technologies and phenomena such as blogging, CANs, iPod, MMOGs, MVNOs, PVRs, Ringing Tones, SMS text messaging, swarming, VOD. This is the definitive business book on the impact of new technologies, not explaining how technology works, but showing what businesses need to do to make money in the new digitally converging environment. Communities Dominate Brands analyses early successes of engaging communities by global brands such as Adidas, Apple, Audi, BBC, Boeing, Coca Cola, eBay, Ford, Google, Guinness, Hush Puppies, Lonely Planet, MTV, Nokia, Orange, Philips, Red Bull, Sony, Tesco, Tony & Guy, Vodafone, etc.The lessons are amplified with insights from rough punishment by communities suffered by Hutchison/Three networks, Kryptonite locks, Mazda, the Philippines Government, etc. Fully indexed, impeccably researched with documented sources, offering over 50 current business examples and over a dozen case studies, Communities Dominate Brands is a hands-on practical business handbook on how to adjust marketing to deal with communities. With tools such as the Four C's and Reachability, the authors provide a competitive head-start to all who want to achieve customer satisfaction and return business in the 21st century.

Designated Drivers

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Publisher : John Wiley & Sons
ISBN 13 : 1118328884
Total Pages : 308 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Designated Drivers by : G. E. Anderson

Download or read book Designated Drivers written by G. E. Anderson and published by John Wiley & Sons. This book was released on 2012-04-02 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: An in-depth look at the Chinese car industry that sheds new light on the delicate nature of China's planned economy China's unprecedented growth over the last three decades, along with the recent financial crisis in the West, has raised questions about the superiority of state-led capitalism. In Designated Drivers: How China Plans to Dominate the Global Auto Industry, G.E. Anderson, a specialist in finance and Chinese political economics, uses the auto industry to examine how China's industrial planning works, and explores whether state involvement in the economy really is a winning formula for sustainable growth. Bringing to light the strengths and weaknesses that define the Chinese economy, Anderson finds that in some ways the government has become its own worst enemy, unable to choose between industrial competitiveness and social stability. While the economy is booming now, evidence suggests that long-term success is far from assured. Tracing the evolution of the post-Mao auto industry through thirteen case studies, Designated Drivers raises the difficult questions about the future of China that few people have dared to ask. Offers a unique insight into the Chinese economy through the lens of the auto industry Explores how successful the central government has been in spurring economic growth and the long-terms costs of intervention Uses case studies to illustrate China's explosive growth over the last three decades A painstakingly researched analysis of the Chinese automobile industry, Designated Drivers explains the risks and rewards inherent in doing business in China that anyone interested in, or already working there need to understand.

DOMINATE WORLWIDE

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Author :
Publisher : Sonhill Publishing LLC
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4./5 ( download)

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Book Synopsis DOMINATE WORLWIDE by : James Sonhill DBA

Download or read book DOMINATE WORLWIDE written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2021-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominate Worldwide shows how you can implement proven strategy principles and strategy formulas from Sun Tzu The Art of War™ for scaling up your business and expanding your brand so that you can dominate your global business competition. You expand and dominate by constantly advancing your business strategic position which is made up of five strategy elements as shown in Sun Tzu Achiever Model™. Strategy skills you learn in this book will make you decisive and effective in the way you lead and make decisions and will make you adaptive and competitive in the way you perform and take actions as a global dominator in the age of globalization. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

Full Spectrum Dominance

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Author :
Publisher :
ISBN 13 : 9781615776542
Total Pages : 0 pages
Book Rating : 4.7/5 (765 download)

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Book Synopsis Full Spectrum Dominance by : F. William Engdahl

Download or read book Full Spectrum Dominance written by F. William Engdahl and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: For the faction that controls the Pentagon, the military industry and the oil industry, the Cold War never ended. It went on 'below the radar' creating a global network of bases and conflicts to advance their long-term goal of Full Spectrum Dominance, the total control of the planet: land, sea, air, space, outer space and cyberspace. Their methods included control of propaganda, use of NGOs for regime change, Color Revolutions to advance NATO east, and a vast array of psychological and economic warfare techniques, a Revolution in Military Affairs as they termed it. The events of September 11, 2001 would allow an American President to declare a war on an enemy who was everywhere and nowhere, who justified a Patriot Act that destroyed that very freedom in the name of the new worldwide War on Terror. This book gives a disturbing look at that strategy of Full Spectrum Dominance.

Hitler's Plans for Global Domination

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Author :
Publisher : Berghahn Books
ISBN 13 : 0857454633
Total Pages : 225 pages
Book Rating : 4.8/5 (574 download)

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Book Synopsis Hitler's Plans for Global Domination by : Jochen Thies

Download or read book Hitler's Plans for Global Domination written by Jochen Thies and published by Berghahn Books. This book was released on 2012-08-01 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: What did Hitler really want to achieve: world domination. In the early twenties, Hitler was working on this plan and from 1933 on, was working to make it a reality. During 1940 and 1941, he believed he was close to winning the war. This book not only examines Nazi imperial architecture, armament, and plans to regain colonies but also reveals what Hitler said in moments of truth. The author presents many new sources and information, including Hitler’s little known intention to attack New York City with long-range bombers in the days of Pearl Harbor.

Dominate Worldwide

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Author :
Publisher :
ISBN 13 :
Total Pages : 292 pages
Book Rating : 4.5/5 (777 download)

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Book Synopsis Dominate Worldwide by : Sun Tzu

Download or read book Dominate Worldwide written by Sun Tzu and published by . This book was released on 2021-01-07 with total page 292 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominate Worldwide shows how you can implement proven strategy principles and strategy formulas from Sun Tzu The Art of War(TM) for scaling up your business and expanding your brand so that you can dominate your global business competition. You expand and dominate by constantly advancing your business strategic position which is made up of five strategy elements as shown in Sun Tzu Achiever Model(TM). Strategy skills you learn in this book will make you decisive and effective in the way you lead and make decisions and will make you adaptive and competitive in the way you perform and take actions as a global dominator in the age of globalization.

Do Inflows or Outflows Dominate? Global Implications of Capital Account Liberalization in China

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Author :
Publisher : International Monetary Fund
ISBN 13 : 1475532156
Total Pages : 32 pages
Book Rating : 4.4/5 (755 download)

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Book Synopsis Do Inflows or Outflows Dominate? Global Implications of Capital Account Liberalization in China by : Mr.Tamim Bayoumi

Download or read book Do Inflows or Outflows Dominate? Global Implications of Capital Account Liberalization in China written by Mr.Tamim Bayoumi and published by International Monetary Fund. This book was released on 2013-08-28 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt: This paper assesses the implications of Chinese capital account liberalization for capital flows. Stylized facts from capital account liberalization in advanced and large emerging market economies illustrate that capital account liberalization has historically generated large gross capital in- and outflows, but the direction of net flows has depended on many factors. An econometric portfolio allocation model finds that capital controls significantly dampen cross-border portfolio asset holdings. The model also suggests that capital account liberalization in China may trigger net portfolio outflows as large domestic savings seek to diversify abroad.

DOMINATE LIFE AND BUSINESS

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Author :
Publisher : Sonhill Publishing LLC
ISBN 13 :
Total Pages : 280 pages
Book Rating : 4./5 ( download)

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Book Synopsis DOMINATE LIFE AND BUSINESS by : James Sonhill DBA

Download or read book DOMINATE LIFE AND BUSINESS written by James Sonhill DBA and published by Sonhill Publishing LLC. This book was released on 2021-01-01 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: Dominate Life And Business explains how you can apply proven strategy principles and formulas from Sun Tzu The Art of War™ for dominating and taking control of your life and your business. You dominate and take control of your life and your business by taking control of your strategic position. By strategically taking control of your strategic position you can quickly grow yourself from nobody to somebody with an extraordinary life and quickly grow your business from nothing to something more lucrative and more valuable in the marketplace. This business strategy book shows you how to dominate and win in life and in business. For more information on our business strategy books, business strategy planners, business strategy courses, and business strategy certification programs, visit our websites: www.JamesSonhill.com and www.SunTzuStore.com.

The Dominant Animal

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Publisher : Island Press
ISBN 13 : 1597264601
Total Pages : 472 pages
Book Rating : 4.5/5 (972 download)

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Book Synopsis The Dominant Animal by : Paul R. Ehrlich

Download or read book The Dominant Animal written by Paul R. Ehrlich and published by Island Press. This book was released on 2008-06-30 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: In humanity’s more than 100,000 year history, we have evolved from vulnerable creatures clawing sustenance from Earth to a sophisticated global society manipulating every inch of it. In short, we have become the dominant animal. Why, then, are we creating a world that threatens our own species? What can we do to change the current trajectory toward more climate change, increased famine, and epidemic disease? Renowned Stanford scientists Paul R. Ehrlich and Anne H. Ehrlich believe that intelligently addressing those questions depends on a clear understanding of how we evolved and how and why we’re changing the planet in ways that darken our descendants’ future. The Dominant Animal arms readers with that knowledge, tracing the interplay between environmental change and genetic and cultural evolution since the dawn of humanity. In lucid and engaging prose, they describe how Homo sapiens adapted to their surroundings, eventually developing the vibrant cultures, vast scientific knowledge, and technological wizardry we know today. But the Ehrlichs also explore the flip side of this triumphant story of innovation and conquest. As we clear forests to raise crops and build cities, lace the continents with highways, and create chemicals never before seen in nature, we may be undermining our own supremacy. The threats of environmental damage are clear from the daily headlines, but the outcome is far from destined. Humanity can again adapt—if we learn from our evolutionary past. Those lessons are crystallized in The Dominant Animal. Tackling the fundamental challenge of the human predicament, Paul and Anne Ehrlich offer a vivid and unique exploration of our origins, our evolution, and our future.

Why Did Europe Conquer the World?

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Author :
Publisher : Princeton University Press
ISBN 13 : 0691175845
Total Pages : 282 pages
Book Rating : 4.6/5 (911 download)

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Book Synopsis Why Did Europe Conquer the World? by : Philip T. Hoffman

Download or read book Why Did Europe Conquer the World? written by Philip T. Hoffman and published by Princeton University Press. This book was released on 2017-01-24 with total page 282 pages. Available in PDF, EPUB and Kindle. Book excerpt: The startling economic and political answers behind Europe's historical dominance Between 1492 and 1914, Europeans conquered 84 percent of the globe. But why did Europe establish global dominance, when for centuries the Chinese, Japanese, Ottomans, and South Asians were far more advanced? In Why Did Europe Conquer the World?, Philip Hoffman demonstrates that conventional explanations—such as geography, epidemic disease, and the Industrial Revolution—fail to provide answers. Arguing instead for the pivotal role of economic and political history, Hoffman shows that if certain variables had been different, Europe would have been eclipsed, and another power could have become master of the world. Hoffman sheds light on the two millennia of economic, political, and historical changes that set European states on a distinctive path of development, military rivalry, and war. This resulted in astonishingly rapid growth in Europe's military sector, and produced an insurmountable lead in gunpowder technology. The consequences determined which states established colonial empires or ran the slave trade, and even which economies were the first to industrialize. Debunking traditional arguments, Why Did Europe Conquer the World? reveals the startling reasons behind Europe's historic global supremacy.

Global Crossroads: Rethinking Dominant Orders in Our Contested World

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Author :
Publisher : IJOPEC PUBLICATION
ISBN 13 : 1912503948
Total Pages : 345 pages
Book Rating : 4.9/5 (125 download)

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Book Synopsis Global Crossroads: Rethinking Dominant Orders in Our Contested World by : Sahar Taghdisi Rad

Download or read book Global Crossroads: Rethinking Dominant Orders in Our Contested World written by Sahar Taghdisi Rad and published by IJOPEC PUBLICATION. This book was released on 2020-06-10 with total page 345 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Crossroads: Rethinking Dominant Orders in Our Contested World is an edited collection of papers mostly presented at the 2019 DEN International Student Conference. This publication is one of the many annual projects conducted under the umbrella of the Democratic Education Network (DEN) which came to existence in 2016 at the then Department of Politics and International Relations at the University of Westminster. Today DEN has expanded across multiple departments within the University’s School of Social Sciences, aiming to inspire engagement with communities and involvement in student-led projects. DEN aspires to be a platform for empowering students, offering them opportunities for personal, intellectual and professional development, and enhancing students’ engagement and experience. This book is an articulation of the students’ research and analytical work on some of the most pressing global issues of our times. It is, further, a product of their hard work and skills, developed through DEN, in editing and compiling academic publications — a testimony to DEN’s ability to encourage and empower students to work together and achieve remarkable results.

Revival: Communication and Cultural Domination (1976)

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Author :
Publisher : Routledge
ISBN 13 : 1351715526
Total Pages : 134 pages
Book Rating : 4.3/5 (517 download)

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Book Synopsis Revival: Communication and Cultural Domination (1976) by : Herbert I. Schiller

Download or read book Revival: Communication and Cultural Domination (1976) written by Herbert I. Schiller and published by Routledge. This book was released on 2019-11-11 with total page 134 pages. Available in PDF, EPUB and Kindle. Book excerpt: This title was first published in 1976. The attainment of political independence by more than ninety countries since the Second World War has directed attention to the conditions of economic helplessness and dependency that continue to frustrate the development of at least two-thirds of the world's nations. Two and sometimes three decades of disappointing efforts to extricate themselves from dependency have begun to provoke serious reappraisals in many lands about the entire concept of development. Accordingly, the time ahead will surely be a period of growing cultural-communications struggle ・ intra- and inter - nationally ・ between those seeking the end of domination and those striving to maintain it. The intention of this work is to assist, in a very modest way, in the outcome of this struggle.

Startup Cities

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Author :
Publisher : Apress
ISBN 13 : 148423393X
Total Pages : 277 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Startup Cities by : Peter S. Cohan

Download or read book Startup Cities written by Peter S. Cohan and published by Apress. This book was released on 2018-02-07 with total page 277 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a comprehensive model for explaining the success and failure of cities in nurturing startups, presents detailed case studies of how participants in that model help or hinder startup activity, and shows how to apply these lessons to boost local startup activity. Startup Cities explains the factors that determine local startup success based on a detailed comparison of regional startup cities—pairing the most successful and less successful cities within regions along with insights and implications from case studies of each of the model’s elements. The book compares local city pairs, highlighting factors that distinguish successful from less successful cities and presents implications for stakeholders that arise from these principles. Peter Cohan is a lecturer of Strategy at Babson College and one of the world’s leading authorities on regional startup ecosystems. Starting in 2012, he created and led Startup Strategy courses that explore four regional startup ecosystems—Hong Kong/Singapore, Israel, Paris, and Spain/Portugal. These courses are based on an original framework for evaluating why a few cities host most startup creation and the rest fail to do so. In running these courses, Peter has built a network of local policymakers, investors, entrepreneurs, and professors from which he draws practical insights for what distinguishes successful Startup Commons from their peers. The book provides vital benefits to these stakeholders. What You’ll Learn Local policymakers will know how to build a local team to set objectives for their local Startup Commons and develop a comprehensive strategy to realize those goals Entrepreneurs will know how to choose where to locate their startups based on factors such as the supply and quality of talent—from chief marketing and technology officers to coders and sales people; quality of life, access to capital, customers, and mentors; and costs such as salary and real estate expense University administrators and faculty will know how to take research out of their labs and house it in companies that can commercialize that research, create academic programs that will encourage more entrepreneurship among their students, and connect with local policymakers and capital providers to spur local startup activity Capital providers will know how to scout out emerging startup cities where they can get access to the best investment opportunities at more favorable valuations and have greater influence on how the local startup scene evolves Who This Book Is For All key startup stakeholders, including local policymakers (mayors, directors of economic development, treasurers, controllers, presidents of regional chamber of commerce), entrepreneurs (CEOs, chief marketing officers, chief financial officers, chief HR officers, chief technology officers), universities (presidents; deans of faculty; provosts; professors of finance, management, and entrepreneurship; directors of international education), and capital providers (venture capital partners and associates, angel investors, bank loan officers, managers of accelerator operations)

Politics against Domination

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Author :
Publisher : Belknap Press
ISBN 13 : 9780674986756
Total Pages : 0 pages
Book Rating : 4.9/5 (867 download)

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Book Synopsis Politics against Domination by : Ian Shapiro

Download or read book Politics against Domination written by Ian Shapiro and published by Belknap Press. This book was released on 2018-09-17 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ian Shapiro makes a compelling case that the overriding purpose of politics should be to combat domination. Moreover, he shows how to put resistance to domination into practice at home and abroad. This is a major work of applied political theory, a profound challenge to utopian visions, and a guide to fundamental problems of justice and distribution. “Shapiro’s insights are trenchant, especially with regards to the Citizens United decision, and his counsel on how the ‘status-quo bias’ in national political institutions favors the privileged. After more than a decade of imperial overreach, his restrained account of foreign policy should likewise find support.” —Scott A. Lucas, Los Angeles Review of Books “Shapiro has a brief and compelling section on the importance of hope in his first chapter. This book enacts and encourages hope, with its analytical clarity, deep engagement of complicated political issues that resist easy theorizing, and emphasis on the politically possible.” —Kathleen Tipler, Political Science Quarterly “Offers important insights for thinking about democracy’s prospects.” —Christopher Hobson, Perspectives on Politics

The Shadow Market

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1439109168
Total Pages : 338 pages
Book Rating : 4.4/5 (391 download)

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Book Synopsis The Shadow Market by : Eric J. Weiner

Download or read book The Shadow Market written by Eric J. Weiner and published by Simon and Schuster. This book was released on 2011-10-11 with total page 338 pages. Available in PDF, EPUB and Kindle. Book excerpt: Argues that sovereign wealth funds and rogue nations are threatening the security of America's financial future, explaining how they undermine the economy and the stability of banking institutions.

American Films Abroad

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Author :
Publisher :
ISBN 13 :
Total Pages : 384 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis American Films Abroad by : Kerry Segrave

Download or read book American Films Abroad written by Kerry Segrave and published by . This book was released on 1997 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: While Hollywood contends that the domination of American films abroad is due to the quality of its product, the truth is that the major American movie studios have established a virtual worldwide monopoly on the distribution and exhibition of the film industry. The United States government has greatly aided Hollywood's effort's and continues to do so.The U.S. governemnt first became heavily involved with the film industry in 1916 when U.S. consuls were instructed to report on the market for American movies. The government, in turn, made this information available to the industry. Eight companies (MGM, Paramount, 20th Century-Fox, RKO, Warner Bros., Universal, United Artists, and Columbia) used the government information to establish a virtual cartel. This work examines the practices of this cartel in its various forms, how it came to dominate the industry worldwide, and the role the U.S. government has played in advancing its monopolistic practices.