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Author :
Publisher :
ISBN 13 : 9781931361989
Total Pages : 230 pages
Book Rating : 4.3/5 (619 download)
Download or read book DMA Statistical Fact Book written by and published by . This book was released on 2008 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Manfred Krafft
Publisher : Springer Science & Business Media
ISBN 13 : 3540396322
Total Pages : 339 pages
Book Rating : 4.5/5 (43 download)
Download or read book International Direct Marketing written by Manfred Krafft and published by Springer Science & Business Media. This book was released on 2007-10-14 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is the first to focus exclusively on International direct marketing (IDM), integrating state-of-the-art knowledge, best practice and unique data. The first part is a comprehensive, well-structured review, covering all relevant sources from academic journals to practitioner magazines. The second part consists of best practice examples on various aspects of IDM. The third part contains a summary of a proprietary consumer study on direct marketing attitudes and affinities across 24 countries worldwide, accompanied by country-specific fact sheets for IDM campaigns.
Author : Lisa Spiller
Publisher : SAGE
ISBN 13 : 1529712297
Total Pages : 1012 pages
Book Rating : 4.5/5 (297 download)
Download or read book Direct, Digital & Data-Driven Marketing written by Lisa Spiller and published by SAGE. This book was released on 2020-01-09 with total page 1012 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this latest edition of her classic text, Lisa Spiller takes an insightful, in-depth look at contemporary marketing concepts, tactics, and techniques and the dynamic innovations that continue to drive and shape this multi-faceted, multi-dimensional field. Direct, Digital, and Data-Driven Marketing recognizes the growth of the various digital formats as the newest interactive channels for conducting modern marketing. But it does not overlook the traditional principles of direct marketing still relevant today. This book examines the field both as it once was and as it is evolving. With plenty of learning features online resources, the Fifth Edition provides an engaging journey, which will leave any marketing student with a thorough knowledge of how all kinds of businesses manage regular communication with their customer base and target demographic.
Author :
Publisher :
ISBN 13 :
Total Pages : 1174 pages
Book Rating : 4.0/5 ( download)
Download or read book The Direct Marketing Market Place written by and published by . This book was released on 1996 with total page 1174 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Michael R. Oppenheim
Publisher : Routledge
ISBN 13 : 1135185581
Total Pages : 374 pages
Book Rating : 4.1/5 (351 download)
Download or read book Marketing Information written by Michael R. Oppenheim and published by Routledge. This book was released on 2013-10-31 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt: Help your patrons create effective marketing research plans with this sourcebook! Marketing Information: A Strategic Guide for Business and Finance Libraries identifies and describes secondary published sources of information for typical marketing questions and research projects. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information—highlighting the most important features. This extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. Marketing Information contains several useful features, including: basic bibliographic descriptions with publisher location, frequency, format, price, and URL contact information for each source listed special text boxes with practical tips, techniques, and short cuts an alphabetical listing of all source titles an index to subjects and sources Unlike some research guides that recommend only esoteric and expensive resources, this book offers a well-balanced mix of the 'readily available' and the costly and/or not widely available, so that researchers who lack immediate access to a large university business research collection still has a core of accessible materials that can be found in a public library or on the Web. This book will help you provide top-notch service to clients such as: marketing instructors in developing assignments and other curricula which incorporate a business information literacy component students whose assignments require library or other research to identify and use key marketing information tools entrepreneurs and self-employed business people writing marketing plans, business plans, loan applications, and feasibility plans marketers who wish to consult and/or incorporate standard secondary sources in their marketing plans or research projects experienced market researchers who need relevant secondary sources as a preliminary step to surveys, questionnaires, and focus groups reference librarians who advise these groups in academic, public, or corporate library settings collection development librarians selecting material for public, academic, and special libraries Marketing Information is a practical tool for marketers and for those studying to be marketers. The authors are seasoned academic business librarians who have helped doctoral candidates, faculty researchers, MBA and undergraduate students, marketing professionals, entrepreneurs, and business managers all find the right information. Now, in this resource, they come together to help you!
Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
ISBN 13 : 9780130804341
Total Pages : 472 pages
Book Rating : 4.8/5 (43 download)
Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.
Author : Lois K. Geller
Publisher : Oxford University Press
ISBN 13 : 9780198035992
Total Pages : 402 pages
Book Rating : 4.0/5 (359 download)
Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 402 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.
Author :
Publisher :
ISBN 13 :
Total Pages : 1850 pages
Book Rating : 4.3/5 (91 download)
Download or read book New Serial Titles written by and published by . This book was released on 1991 with total page 1850 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Daniel D. Prior
Publisher : Taylor & Francis
ISBN 13 : 100096583X
Total Pages : 445 pages
Book Rating : 4.0/5 (9 download)
Download or read book Customer Relationship Management written by Daniel D. Prior and published by Taylor & Francis. This book was released on 2024-01-23 with total page 445 pages. Available in PDF, EPUB and Kindle. Book excerpt: This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers. Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. The book achieves these outcomes by first considering strategic CRM before moving into operational CRM and, finally, onto analytical aspects of CRM. The fifth edition has been fully updated to include: A series of new case examples to illustrate CRM within various regional and industrial contexts, including those relevant to large, medium, and small enterprises A series of new exercises and discussion questions to help readers understand CRM concepts and to support pedagogical processes, particularly in higher education environments A greater emphasis on managerial applications of CRM through new content to help guide managers An updated account of new and emerging technologies relevant to CRM Expanded coverage of customer experience (CX), customer engagement (CE), and customer journey management (CJM) Customer Relationship Management is essential reading for advanced undergraduate and postgraduate students studying CRM, Sales Management, Customer Experience Management, and Relationship Marketing, as well as executives who oversee CRM functions. Online resources include an Instructor’s Manual, chapter-by-chapter PowerPoint slides, and a bank of exam questions.
Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395700136
Total Pages : 404 pages
Book Rating : 4.7/5 (1 download)
Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.
Author :
Publisher :
ISBN 13 :
Total Pages : 212 pages
Book Rating : 4.3/5 (121 download)
Download or read book Federal Register written by and published by . This book was released on 2013-04 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :
Publisher : Gyan Publishing House
ISBN 13 :
Total Pages : 320 pages
Book Rating : 4./5 ( download)
Download or read book Academic Dictionary of Film, Television and Theatre written by and published by Gyan Publishing House. This book was released on with total page 320 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Edward L. Nash
Publisher : McGraw Hill Professional
ISBN 13 : 9780071352871
Total Pages : 650 pages
Book Rating : 4.3/5 (528 download)
Download or read book Direct Marketing: Strategy, Planning, Execution written by Edward L. Nash and published by McGraw Hill Professional. This book was released on 2000-02-11 with total page 650 pages. Available in PDF, EPUB and Kindle. Book excerpt: Thoroughly revised and updated, this direct marketing reference now includes in-depth information on Internet marketing, increased coverage of telemarketing, database marketing, infomercials and alternative media.
Author : Gale Group
Publisher : Gale Cengage
ISBN 13 : 9780787664862
Total Pages : 1296 pages
Book Rating : 4.6/5 (648 download)
Download or read book Encyclopedia of Business Information Sources written by Gale Group and published by Gale Cengage. This book was released on 2003 with total page 1296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each updated edition identifies nearly 35,000 live, print and electronic sources of information listed under more than 1,100 alphabetically arranged subjects--industries and business concepts and practices. Edited by business information expert James Woy.
Author : V. V. Gopal
Publisher :
ISBN 13 :
Total Pages : 268 pages
Book Rating : 4.3/5 ( download)
Download or read book Channel Management written by V. V. Gopal and published by . This book was released on 2006 with total page 268 pages. Available in PDF, EPUB and Kindle. Book excerpt: Today, we have moved away from the traditional form of the distribution channel, the retail store, and now innovative distribution methods prevail such as mail order, catalogues, door-to-door sales and organized parties at home. Banking products are also
Author : Jean Paul Isson
Publisher : John Wiley & Sons
ISBN 13 : 1119050782
Total Pages : 420 pages
Book Rating : 4.1/5 (19 download)
Download or read book People Analytics in the Era of Big Data written by Jean Paul Isson and published by John Wiley & Sons. This book was released on 2016-04-25 with total page 420 pages. Available in PDF, EPUB and Kindle. Book excerpt: Apply predictive analytics throughout all stages of workforce management People Analytics in the Era of Big Data provides a blueprint for leveraging your talent pool through the use of data analytics. Written by the Global Vice President of Business Intelligence and Predictive Analytics at Monster Worldwide, this book is packed full of actionable insights to help you source, recruit, acquire, engage, retain, promote, and manage the exceptional talent your organization needs. With a unique approach that applies analytics to every stage of the hiring process and the entire workforce planning and management cycle, this informative guide provides the key perspective that brings analytics into HR in a truly useful way. You're already inundated with disparate employee data, so why not mine that data for insights that add value to your organization and strengthen your workforce? This book presents a practical framework for real-world talent analytics, backed by groundbreaking examples of workforce analytics in action across the U.S., Canada, Europe, Asia, and Australia. Leverage predictive analytics throughout the hiring process Utilize analytics techniques for more effective workforce management Learn how people analytics benefits organizations of all sizes in various industries Integrate analytics into HR practices seamlessly and thoroughly Corporate executives need fact-based insights into what will happen with their talent. Who should you hire? Who should you promote? Who are the top or bottom performers, and why? Who is at risk to quit, and why? Analytics can provide these answers, and give you insights based on quantifiable data instead of gut feeling and subjective assessment. People Analytics in the Era of Big Data is the essential guide to optimizing your workforce with the tools already at your disposal.
Author : KERIN
Publisher : McGraw Hill
ISBN 13 : 1526864967
Total Pages : 608 pages
Book Rating : 4.5/5 (268 download)
Download or read book EBOOK: Marketing: The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core
