Dk Essential Managers Marketing Effectively

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DK Essential Managers: Marketing Effectively

Author : Moi Ali
Publisher : Penguin
ISBN 13 : 0756662591
Total Pages : 98 pages
Book Rating : 4.7/5 (566 download)

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Book Synopsis DK Essential Managers: Marketing Effectively by : Moi Ali

Download or read book DK Essential Managers: Marketing Effectively written by Moi Ali and published by Penguin. This book was released on 2001-02-28 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Marketing Effectively

Author : Moi Ali
Publisher : Penguin
ISBN 13 : 9780789471482
Total Pages : 76 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Marketing Effectively by : Moi Ali

Download or read book Marketing Effectively written by Moi Ali and published by Penguin. This book was released on 2001 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know to improve your marketing skills, from researching and analyzing customers' buying habits to creating and managing a strong brand. Marketing Effectively not only shows you how to maximize market share by keeping up with trends, improving your competitiveness, exploiting new opportunities, and developing a winning marketing strategy, it also provides practical information on enhancing the image of your organization. Power tips help you to improve dramatically your chances of attaining instantly recognizable products. The Essential Managers have sold more than 1.9 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides that slip easily into a briefcase or a portfolio. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Effective Marketing

Author : Peter Hingston
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9780789471970
Total Pages : 0 pages
Book Rating : 4.4/5 (719 download)

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Book Synopsis Effective Marketing by : Peter Hingston

Download or read book Effective Marketing written by Peter Hingston and published by DK Publishing (Dorling Kindersley). This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Expert advice for success in a small business. Learn from an expert, first-hand experience all you need to know to market your small business successfully. From carrying out essential market research to effectively pricing your product or service, Effective Marketing shows you all the best approaches to use. There is also detailed information on exploiting profitable distribution channels, projecting the right image, and using advertising to maximize your sales. Charts and diagrams, at-a-glance tip boxes, case studies, questionnaires, and checklists enable you to understand the many different aspects of successful marketing. In Planning Your Strategy, you'll learn about starting your market research, observing the competition, assessing your project, pricing, sorting out your distribution, planning your marketing, and projecting the right image. Then move on to Advertising, which covers advertising basics, producing effective advertisements, creating good leaflets and brochures, followed by Promotion and Sales, which covers working with the media, promoting sales, selling techniques. Finally, you'll benefit with Staying on Track, through analyzing your sales data, and dealing with changes and competition. Effective Marketing also provides Useful Information, from legal matters, and glossary, to useful contacts, and suggested reading. Effective Marketing is one of four new titles in an innovative series of practical guides, covering every aspect of business, for everyone starting their own small business.

DK Essential Managers: Effective Public Relations

Author : DK
Publisher : Penguin
ISBN 13 : 0756662621
Total Pages : 94 pages
Book Rating : 4.7/5 (566 download)

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Book Synopsis DK Essential Managers: Effective Public Relations by : DK

Download or read book DK Essential Managers: Effective Public Relations written by DK and published by Penguin. This book was released on 2001-07-25 with total page 94 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know about how to generate and manage publicity — from recognizing public relations opportunities to creating and sustaining media coverage. Effective PR shows you not only how to identify and target your audience, but also provides practical techniques for presenting information, whether writing news releases or organizing press conferences and product launches. Power tips help you to deal with real-life situations and handle all types of media with confidence. The Essential Managers have sold more than 2 million copies worldwide! Experienced and novice managers alike can benefit from these compact guides. The topics are relevant to every work environment, from large corporations to small businesses. Concise treatments of dozens of business techniques, skills, methods, and problems are presented with hundreds of photos, charts, and diagrams. It is the most exciting and accessible approach to business and self-improvement available.

Selling Successfully

Author : Robert Heller
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9780751307696
Total Pages : 76 pages
Book Rating : 4.3/5 (76 download)

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Book Synopsis Selling Successfully by : Robert Heller

Download or read book Selling Successfully written by Robert Heller and published by DK Publishing (Dorling Kindersley). This book was released on 1999 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know about successful selling from developing self-confidence and clinching a deal to understanding customers and managing a sales team. Selling Successfully not only shows you how to improve your powers of persuasion it also provides practical techniques for building mutually rewarding win-win relationships with customers. Power tips help you handle real-life situations and develop first-class selling skills that will dramatically improve your ability to make good transactions and hit sales targets. This innovative series covers a wide range of management and personal development topics. Each title is a comprehensive yet compact source of easy reference for all those in or aspiring to a position of responsibility with a focus on developing and enhancing professional management practice.

Project Management

Author : DK
Publisher : Penguin
ISBN 13 : 0744060311
Total Pages : 96 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Project Management by : DK

Download or read book Project Management written by DK and published by Penguin. This book was released on 2022-01-04 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the ultimate practical guide to effective project management. Packed with clear, expert advice, bold graphics and bite-sized text, this beginner’s guide to modern project management gives you the tools you need to manage a team in different locations/time zones. Inside the pages of this project management book, you’ll find: • Practical, “how-to” approach that teaches you the skills you need to run a project successfully. • New spreads with tools for project managing teams who are working remotely. • Step-by-step instructions, tips, checklists and “Ask yourself” features that show you how to make an impact. • Tables, illustrations, “in-focus” panels and real-life case studies that demonstrate and explain problem-solving, and how to build confidence and get results. Learn how to improve your project management skills by defining a project brief, analyzing stakeholders and building a strong team. You'll also discover useful tips for initiating projects, delegating effectively and achieving your goals on budget and on time — every time. Essential Managers Project Management shows you how to focus your energy, manage change in the workplace and make an impact, even in a time when remote — and flexible — working plays a key role in business and management. It’s the perfect book for managers of all levels. Whether it’s negotiating, managing people or improving your leadership skills, DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style.

DK Essential Managers: The Digital Revolution

Author : DK
Publisher : Penguin
ISBN 13 : 0756665663
Total Pages : 100 pages
Book Rating : 4.7/5 (566 download)

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Book Synopsis DK Essential Managers: The Digital Revolution by : DK

Download or read book DK Essential Managers: The Digital Revolution written by DK and published by Penguin. This book was released on 2009-10-19 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Like it or not, the digital revolution has swept the business world and, no matter how good you are at your job, if you don't have the technical tools to keep up you'll be left behind. Luckily, The Digital Revolution is here to get you up to speed and get the jump on the competition. The DK Essential Managers series covers a range of business and management topics and has sold more than two million copies worldwide. Each guide is clearly presented for ease of reference, with visual pointers, tips, and graphics.

The Essential Manager's Handbook

Author : DK
Publisher : Penguin
ISBN 13 : 146546283X
Total Pages : 466 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The Essential Manager's Handbook by : DK

Download or read book The Essential Manager's Handbook written by DK and published by Penguin. This book was released on 2016-11-01 with total page 466 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you looking to take the next step in your career? Can you manage yourself with ease, but need more confidence when managing others? Achieving excellence as a manager requires a broad skillset, and The Essential Manager's Handbook provides easy-to-follow and engaging advice on the 6 key areas. Nurture your confidence with managing people, leadership, achieving high performance, effective communication, presenting, and negotiating. With key quotes, bright visuals, and breakdowns by subject, this book is accessible and easy-to-use. Interactive tips and checklists will encourage you to note down your thoughts, examining past and present workplace experiences that you can learn from. Expert insights from management professionals and step-by-step instructions will help you understand how to deal with challenges and gain valuable management skills for life. This accessible and clear guide is packed with practical, no-nonsense information covering everything you need to know about acquiring and developing management skills. Pick up The Essential Manager's Handbook for quick reference when you're in need of guidance or work through each section at your own pace to become the best manager you can be. Series Overview: DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style, covering a range of essential topics, from managing, coaching, and mentoring teams and individuals to time management, communication, leadership, and strategic thinking. Each guide is clearly presented for ease of reference, with visual pointers, tips, and infographics.

The Business Book

Author : DK
Publisher : Penguin
ISBN 13 : 1465438386
Total Pages : 745 pages
Book Rating : 4.4/5 (654 download)

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Book Synopsis The Business Book by : DK

Download or read book The Business Book written by DK and published by Penguin. This book was released on 2014-12-19 with total page 745 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about concepts, management, and commerce in The Business Book. Part of the fascinating Big Ideas series, this book tackles tricky topics and themes in a simple and easy to follow format. Learn about Business in this overview guide to the subject, great for beginners looking to learn and experts wishing to refresh their knowledge alike! The Business Book brings a fresh and vibrant take on the topic through eye-catching graphics and diagrams to immerse yourself in. This captivating book will broaden your understanding of Business, with: - Up to 100 quotations from the great business thinkers and gurus - Packed with facts, charts, timelines and graphs to help explain core concepts - A visual approach to big subjects with striking illustrations and graphics throughout - Easy to follow text makes topics accessible for people at any level of understanding The Business Book is the perfect introduction the to key theories that have shaped the world of business, management, and commerce, aimed at adults with an interest in the subject and students wanting to gain more of an overview. Here you’ll discover every facet of business management, including alternative business models, with real life examples from the marketplace. If you’ve ever wondered about the stages of business strategy, from start-up to delivering the goods, this is the perfect book for you. Your Business Questions, Simply Explained This book introduces the would-be entrepreneur and general reader to the work of great commercial thinkers, leaders, and gurus. Learn about the hurdles facing every new business, such as finding a gap in the market, securing finance, employing people, and creating an eye-catching brand. If you thought it was difficult to learn about the world of commerce, The Business Book presents information in an easy to follow layout. Learn the ideas of seminal business thinkers, such as Malcolm Gladwell's "tipping point", Michael Porter's "five forces", and Meredith Belbin's theories on effective teamwork, with fantastic mind maps and step-by-step summaries. The Big Ideas Series With millions of copies sold worldwide, The Business Book is part of the award-winning Big Ideas series from DK. The series uses striking graphics along with engaging writing, making big topics easy to understand.

Performance Reviews

Author : Ken Langdon
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 : 9780789480071
Total Pages : 76 pages
Book Rating : 4.4/5 (8 download)

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Book Synopsis Performance Reviews by : Ken Langdon

Download or read book Performance Reviews written by Ken Langdon and published by DK Publishing (Dorling Kindersley). This book was released on 2001 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical techniques show you how to develop effective appraisal skills to enhance staff performance and ensure your company's successful growth.

Essential Managers Flexible Working

Author : DK
Publisher : Penguin
ISBN 13 : 0744049113
Total Pages : 96 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Essential Managers Flexible Working by : DK

Download or read book Essential Managers Flexible Working written by DK and published by Penguin. This book was released on 2021-05-11 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to adapt your management style and get the best out of your team - even if they aren’t in the same room! More people are working from home than ever before. This practical guide gives you all the skills you need to succeed as a flexible worker, and as a manager running projects and teams remotely. Whether you’re new to flexible working or simply looking to sharpen your skills, this is the go-to guide for you. It includes: • A practical, “how-to” approach that offers readers everything they need to run a project and manage a team remotely • Step-by-step instructions, tips, checklists, and “Ask yourself” features • Tables, illustrations, “in-focus” panels, and real-life case studies that demonstrate and explain problem-solving and how to build confidence Learn how to make remote-working work for you and your team Slim, portable, and accessible, Essential Managers Flexible Working takes a no-nonsense approach to remote-working. It shows you how to effectively manage others from a distance by defining expectations, understanding the unique challenges of working from home, and setting up new routines, structures, and processes. Packed with clear, expert advice and useful WFH tips for staying focused and motivated, this business book will help you communicate and work effectively from any location or time zone. Discover how to keep your projects on track and achieve the very best results. It’s the perfect gift for managers at all levels or anyone still adjusting to remote or flexible working. Other titles in the Essential Managers Series DK's Essential Managers series contains the know-how you need to be a more effective manager and hone your management style. Find out how to improve your leadership skills with Essential Managers: Leadership. Brush up on or enhance your project management skills with Essential Managers: Project Management.

Essential Managers Presenting

Author : DK
Publisher : National Geographic Books
ISBN 13 : 0744051681
Total Pages : 0 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Essential Managers Presenting by : DK

Download or read book Essential Managers Presenting written by DK and published by National Geographic Books. This book was released on 2022-05-24 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide that gives you the skills to improve your presentation skills. Find out how to improve your presentation skills by learning how to prepare properly, capture attention, speak confidently, and deliver your message. You'll discover how to structure your presentation, engage with your audience, and make an impact. In a slim, portable format, Essential Managers: Presenting gives you a practical how-to approach with step-by-step instructions, tips, checklists, and “ask yourself” features showing you how to plan your presentations, hold an audience, and make an impact. If you want to brush up on or enhance your presentation skills, this is the guide for you.

The Marketing Book

Author : Michael J. Baker
Publisher : Routledge
ISBN 13 : 1134506120
Total Pages : 907 pages
Book Rating : 4.1/5 (345 download)

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Book Synopsis The Marketing Book by : Michael J. Baker

Download or read book The Marketing Book written by Michael J. Baker and published by Routledge. This book was released on 2016-04-14 with total page 907 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Marketing Book is everything you need to know but were afraid to ask about marketing. Divided into 25 chapters, each written by an expert in their field, it's a crash course in marketing theory and practice. From planning, strategy and research through to getting the marketing mix right, branding, promotions and even marketing for small to medium enterprises. This classic reference from renowned professors Michael Baker and Susan Hart was designed for student use, especially for professionals taking their CIM qualifications. Nevertheless, it is also invaluable for practitioners due to its modular approach. Each chapter is set out in a clean and concise way with plenty of diagrams and examples, so that you don't have to dig for the information you need. Much of this long-awaited seventh edition contains brand new chapters and a new selection of experts to bring you bang up to date with the latest in marketing thought. Also included are brand new content in direct, data and digital marketing, and social marketing. If you're a marketing student or practitioner with a question, this book should be the first place you look.

Strategic Market Management

Author : David A. Aaker
Publisher : John Wiley & Sons
ISBN 13 : 0470689757
Total Pages : 369 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Strategic Market Management by : David A. Aaker

Download or read book Strategic Market Management written by David A. Aaker and published by John Wiley & Sons. This book was released on 2010 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Suitable for all business students studying strategy and marketing courses in the UK and in Europe, this text also looks at important issues such as the financial aspects of marketing.

Do it Now!

Author : Andy Bruce
Publisher : Dorling Kindersley Ltd
ISBN 13 : 0751312886
Total Pages : 148 pages
Book Rating : 4.7/5 (513 download)

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Book Synopsis Do it Now! by : Andy Bruce

Download or read book Do it Now! written by Andy Bruce and published by Dorling Kindersley Ltd. This book was released on 2001 with total page 148 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn all you need to know about how to meet the demands of today's business world by taking action and implementing decisions quickly. Do it Now! shows you how to think and plan constructively and how to prioritize to achieve the best results. Power tips help you handle real-life situations so you can meet your targets with minimum stress.

Manager's Handbook

Author : Robert Heller
Publisher : DK Publishing (Dorling Kindersley)
ISBN 13 :
Total Pages : 264 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Manager's Handbook by : Robert Heller

Download or read book Manager's Handbook written by Robert Heller and published by DK Publishing (Dorling Kindersley). This book was released on 2002 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is a comprehensive guide to learning key management skills, understanding the basic concepts of business and the planning of a successful business career.

Managing People

Author : DK
Publisher : Penguin
ISBN 13 : 0744060281
Total Pages : 96 pages
Book Rating : 4.7/5 (44 download)

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Book Synopsis Managing People by : DK

Download or read book Managing People written by DK and published by Penguin. This book was released on 2022-01-04 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: The practical guide that gives you the tools to succeed when managing people. This title in DK's Essential Managers series contains all you need to manage people effectively and to develop or hone your management style. Find out how to improve your skills by learning how to motivate staff, improve performance, and create positive relationships. You'll learn to build confidence, communicate clearly, and establish trust for navigating situations such as giving feedback, settling conflicts, and managing teams remotely. In a slim, portable format, Essential Managers gives you a practical "how-to" approach with step-by-step instructions, tips, checklists, and "ask yourself" features showing you how to focus your energy, manage change, and make an impact. Whether you're new to people management or looking to enhance your existing skills, this is the guide for you.