Direct Marketing Rules Of Thumb

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Direct Marketing Rules of Thumb

Author : Nat G. Bodian
Publisher : McGraw Hill Professional
ISBN 13 : 9780070063402
Total Pages : 456 pages
Book Rating : 4.0/5 (634 download)

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Book Synopsis Direct Marketing Rules of Thumb by : Nat G. Bodian

Download or read book Direct Marketing Rules of Thumb written by Nat G. Bodian and published by McGraw Hill Professional. This book was released on 1995 with total page 456 pages. Available in PDF, EPUB and Kindle. Book excerpt: A goldmine of tested DM tips and techniques. DM guru Nat Bodian's latest direct marketing tool crams 40 years of experience into a treasure drove of response-driven strategies for racking up sales by mail, phone, and space advertising. Exhaustively indexed to make fast access easy, Direct Marketing Rules of Thumb packs 1,000 priceless time and money saving ideas you need to: prepare, use, and evaluate every DM component--from headlines to offers to credit and collections; locate, select, time, and test top-selling mailing lists for business, professions, medicine, consumers, charities, and more--plus work with list brokers, managers, and compilers; land your share of the $300 billion telemarketing business--including getting started, finding help, preparing scripts, targeting top prospects, selecting lists, and more; sell successuflly through card decks; snag the best prices on paper, printing, production, and mail shop services; create and place low-cost DM space ads; much, much more.

Database Marketing

Author : Robert C. Blattberg
Publisher : Springer Science & Business Media
ISBN 13 : 9780387725789
Total Pages : 900 pages
Book Rating : 4.7/5 (257 download)

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Book Synopsis Database Marketing by : Robert C. Blattberg

Download or read book Database Marketing written by Robert C. Blattberg and published by Springer Science & Business Media. This book was released on 2008-01-23 with total page 900 pages. Available in PDF, EPUB and Kindle. Book excerpt: Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communication systems, today’s organizations have the capacity to analyze customer data to inform and enhance every facet of the enterprise—from branding and promotion campaigns to supply chain management to employee training to new product development. Based on decades of collective research, teaching, and application in the field, the authors present the most comprehensive treatment to date of database marketing, integrating theory and practice. Presenting rigorous models, methodologies, and techniques (including data collection, field testing, and predictive modeling), and illustrating them through dozens of examples, the authors cover the full spectrum of principles and topics related to database marketing. "This is an excellent in-depth overview of both well-known and very recent topics in customer management models. It is an absolute must for marketers who want to enrich their knowledge on customer analytics." (Peter C. Verhoef, Professor of Marketing, Faculty of Economics and Business, University of Groningen) "A marvelous combination of relevance and sophisticated yet understandable analytical material. It should be a standard reference in the area for many years." (Don Lehmann, George E. Warren Professor of Business, Columbia Business School) "The title tells a lot about the book's approach—though the cover reads, "database," the content is mostly about customers and that's where the real-world action is. Most enjoyable is the comprehensive story – in case after case – which clearly explains what the analysis and concepts really mean. This is an essential read for those interested in database marketing, customer relationship management and customer optimization." (Richard Hochhauser, President and CEO, Harte-Hanks, Inc.) "In this tour de force of careful scholarship, the authors canvass the ever expanding literature on database marketing. This book will become an invaluable reference or text for anyone practicing, researching, teaching or studying the subject." (Edward C. Malthouse, Theodore R. and Annie Laurie Sills Associate Professor of Integrated Marketing Communications, Northwestern University)

Direct Marketing and the Law

Author : Arthur Winston
Publisher : Wiley
ISBN 13 : 9780471519935
Total Pages : 0 pages
Book Rating : 4.5/5 (199 download)

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Book Synopsis Direct Marketing and the Law by : Arthur Winston

Download or read book Direct Marketing and the Law written by Arthur Winston and published by Wiley. This book was released on 1993-04-01 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The author, a specialist in marketing law for 40 years, provides a complete analysis of basic advertising law and FTC guidelines along with a thorough examination of the most important regulations.

The 7 Laws of Direct Marketing

Author : Till Boadella
Publisher : Nexilitas Press
ISBN 13 : 9781943612109
Total Pages : 0 pages
Book Rating : 4.6/5 (121 download)

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Book Synopsis The 7 Laws of Direct Marketing by : Till Boadella

Download or read book The 7 Laws of Direct Marketing written by Till Boadella and published by Nexilitas Press. This book was released on 2015-07-09 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: If you've ever wanted to skip the thick, dry college textbooks of business school and jump straight into real business strategies and tactics that allow you to rise above your competition and dominate your marketplace, Till Boadella has the answer for you. From being stuck in a squalid Swiss apartment, thousands of dollars in debt, to becoming an influential authority in the direct marketing industry, this book is about giving you strategies you can use right now to flood your business with more leads, more customers, and of course, more sales. You'll discover: * The "little-known" niche of direct-response advertising that Till used to go from $2,000 in debt to $5,000 a month autopilot, and eventually sell his first business to his biggest competitor * The 2 main emotions that drive any sale, and how to use them to supercharge your business with new leads and sales for more cash in your pocket * The 5 classic marketing mistakes that flush your sales down the toilet * The "Cookie Box" Effect that lets you double, even triple your average sale. It leverages the psychological makeup of buying, and created $17,436 of sales overnight Till Boadella is your 21st century "Rags to riches" story. From being unemployed and in debt in his early 20s, he turned to the Internet and discovered through hard hustle, the principles of marketing that have allowed him to turn an ordinary online business into an extraordinary online business. In The 7 Laws of Direct Marketing, he reveals everything he's learnt, and the shortcuts for any aspiring entrepreneur to use to create a successful business. He currently lives worldwide, traveling from country to country while teaching students worldwide on his business techniques and strategies.

The Complete Idiot's Guide to Direct Marketing

Author : Robert W. Bly
Publisher : Penguin
ISBN 13 : 9780028642109
Total Pages : 394 pages
Book Rating : 4.6/5 (421 download)

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Book Synopsis The Complete Idiot's Guide to Direct Marketing by : Robert W. Bly

Download or read book The Complete Idiot's Guide to Direct Marketing written by Robert W. Bly and published by Penguin. This book was released on 2001 with total page 394 pages. Available in PDF, EPUB and Kindle. Book excerpt: Offers advice on starting a direct marketing campaign, including tips on doubling response rates, writing creative copy, and evaluating mailing lists.

The AXIOMS of Marketing

Author : Robert W. Bly
Publisher : Kallisti Publishing
ISBN 13 :
Total Pages : 113 pages
Book Rating : 4./5 ( download)

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Book Synopsis The AXIOMS of Marketing by : Robert W. Bly

Download or read book The AXIOMS of Marketing written by Robert W. Bly and published by Kallisti Publishing. This book was released on 2021-12-21 with total page 113 pages. Available in PDF, EPUB and Kindle. Book excerpt: Laws are broken. Rules get bent. AXIOMS [ak-see-uhms] –noun 1. statements or propositions that are regarded as being established, accepted, or self-evidently true 2. the sublime and intrinsic facts of a subject that form the foundational underpinnings upon which one can build unbounded and limitless success. The Premiere Book in the Exciting New Line That Puts a Foundation Underneath Your Efforts! The AXIOMS of Marketing are Marketing Effectiveness Is Not Subjective Likeability ‡ Effectiveness High Accuracy = High Results Lead Quality = 1/Lead Quantity Knowledge Is Finite Emotion > Facts In The AXIOMS of Marketing, you have 6 undeniable truths about marketing, what they can do, and how to implement them in your marketing for maximum results. The axioms work virtually all the time, and when you defy one or more of the axioms, your marketing results invariably falls short of the mark. What’s the difference between a rule and an AXIOM? A rule is a guideline to follow that has a strong probability of yielding the expected result. An AXIOM is an immutable law which can be violated only under the most extraordinary circumstances if at all. The value of having these AXIOMS written out for you is I think obvious, but in case not, let me state it plainly: By obeying these AXIOMS, and making your promotions conform to them, you can substantially improve your marketing results. Conversely, when you ignore all or even one of these marketing axioms, you risk poor results and monetary losses. One other advantage of mastering and following these 6 AXIOMS of marketing is that they, unlike marketing technology and channels, are immutable and do not change over time. “The same principles of human desire and methods of influence that guided the markets of ancient Greece are still operating today,” writes Craig Simpson and Brian Kurtz in their book The Advertising Solution. “In order to get people to do what you want them to do, you have to understand what motivates them. You also have to know how to prevent yourself and your product to get their interest, their trust, and ultimately their willingness to call you, visit you, or send you their money.” What You’ll Learn in The AXIOMS of Marketing Why you should avoid making marketing decisions based on subjective judgment. The 25-50-25 rule of testing marketing variables. 14 A/B split tests worth doing. How to make your marketing tests statistically valid. Do ads consumers find entertaining outsell other ads? The 5 characteristics of winning advertisements. Don’t underestimate the power of targeted marketing. Profiting from the Recency, Frequency, Monetary formula. Understanding demographics. Selling to the “starving crowd.” Succeed in internet marketing with the Agora Model. 6 ways to take a deeper dive into the mind of your prospect. The inverse correlations between lead quality and lead quantity. The MAO-FU formula for qualifying prospects. 8 proven ways to generate more sales leads. The importance of calculating lifetime customer value. The 5-step Motivation Sequence for more powerful persuasion. 31 ways to increase response to your ads. 50 ways to increase direct mail response rates. 31 ways to increase response to your ads. Increase content marketing ROI. Coping with “Big Data.” Which is more potent-emotion or facts? The BDF formula for finding your customer’s “dominant resident emotion.”

The Direct Marketing Handbook

Author : Edward L. Nash
Publisher : McGraw-Hill Companies
ISBN 13 :
Total Pages : 984 pages
Book Rating : 4.4/5 (91 download)

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Book Synopsis The Direct Marketing Handbook by : Edward L. Nash

Download or read book The Direct Marketing Handbook written by Edward L. Nash and published by McGraw-Hill Companies. This book was released on 1984 with total page 984 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Counterintuitive Marketing

Author : Kevin J. Clancy
Publisher : Simon and Schuster
ISBN 13 : 0743205545
Total Pages : 369 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Counterintuitive Marketing by : Kevin J. Clancy

Download or read book Counterintuitive Marketing written by Kevin J. Clancy and published by Simon and Schuster. This book was released on 2001-02-21 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why does American business seem to sputter along where it ought to thrive? What is the source of the current plague of downsizing, disappearing companies, dot-com crashes, and here-today-gone-tomorrow advertising campaigns? Why do more products flop than ever before? Marketing experts Kevin J. Clancy and Peter C. Krieg have the answers. In Counterintuitive Marketing, Clancy and Krieg trace the high rate of business failure back to bad marketing strategy, and the even worse implementation of that strategy. Excess testosterone, they argue, compels senior managers to make decisions intuitively, instinctively, quickly, and, unfortunately, disastrously. In this informative and enlightening book, Clancy and Krieg confront these "over-and-over-again" marketers, who don't have time to do it right the first time, but endless time and a company bankroll to do it wrong over and over again. The authors draw from their decades of consumer and business-to-business marketing experience to describe the intuitive decision-making practices that permeate business today, and demonstrate how these practices lead to disappointing performance. Chapter by chapter, Counterintuitive Marketing contrasts how marketing decisions are made today with how they should be made. The authors give equal treatment to targeting, positioning, product development, pricing, customer service, e-commerce, marketing planning, implementation, and more as they present counterintuitive ideas for building and introducing blockbuster marketing programs. Readers will discover in this iconoclastic treasure chest hundreds of penetrating insights that have enabled the authors' firm, Copernicus, to transform companies and become a "brand guardian" to the Fortune 500 and emerging businesses around the world. The tools to create exceptional marketing programs really do exist, and they are all here in Counterintuitive Marketing, the ultimate practical guide for any company of any size.

The Financial Services Marketing Handbook

Author : Evelyn Ehrlich
Publisher : John Wiley & Sons
ISBN 13 : 111823636X
Total Pages : 214 pages
Book Rating : 4.1/5 (182 download)

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Book Synopsis The Financial Services Marketing Handbook by : Evelyn Ehrlich

Download or read book The Financial Services Marketing Handbook written by Evelyn Ehrlich and published by John Wiley & Sons. This book was released on 2012-02-08 with total page 214 pages. Available in PDF, EPUB and Kindle. Book excerpt: The roadmap to success for financial professionals using real-world examples, practical how-to's, and a structured approach to marketing strategy and tactics that covers the basics for beginners and inspires new ideas for marketing pros The Financial Marketing Services Handbook, Second Edition gives sales and marketing practitioners the practical tools and best practices they need both to improve their job performance and their retail and institutional marketing strategies. The FSM Handbook guides marketing and sales professionals working in an industry characterized by cut-throat competition, client mistrust, transformative technologies, and ever-changing regulation, to understand the practical steps they must take to turn these threats into opportunities. Providing invaluable information on how to target, win, and retain profitable customers, the book presents an overview of the basic marketing functions—segmentation, positioning, brand building, situational analyses, and tactical planning—as they relate specifically to the financial services industry. With up-to-date case studies, showing what has worked and, more tellingly, what hasn't, the book demonstrates how to effectively utilize the marketer's toolbox—from advertising and public relations to social media and mobile marketing. Discusses how social media (Twitter, Facebook, blogs, review sites) impact branding and sales Packed with new information on landing pages, email success factors, and smartphone apps Demonstrates how behavioral economics affect marketing strategy Case studies and charts are fully revised and updated The financial industry is under intense pressure to improve profits, retain high-value clients, and maintain brand equity without straining budgets. The first edition has become an industry-standard reference book and The Financial Services Marketing Handbook, Second Edition gives sales and marketing professionals even more of the information they need to stretch value from each marketing dollar.

Direct Marketing Management

Author : Mary Lou Roberts
Publisher : Prentice Hall International (UK)
ISBN 13 : 9780130804341
Total Pages : 472 pages
Book Rating : 4.8/5 (43 download)

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Book Synopsis Direct Marketing Management by : Mary Lou Roberts

Download or read book Direct Marketing Management written by Mary Lou Roberts and published by Prentice Hall International (UK). This book was released on 1999 with total page 472 pages. Available in PDF, EPUB and Kindle. Book excerpt: This revised te×t includes coverage of electronic commerce, database marketing and research into direct and on-line marketing.

Do-It-Yourself Advertising and Promotion

Author : Fred E. Hahn
Publisher : John Wiley & Sons
ISBN 13 : 0471446475
Total Pages : 358 pages
Book Rating : 4.4/5 (714 download)

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Book Synopsis Do-It-Yourself Advertising and Promotion by : Fred E. Hahn

Download or read book Do-It-Yourself Advertising and Promotion written by Fred E. Hahn and published by John Wiley & Sons. This book was released on 2003-05-12 with total page 358 pages. Available in PDF, EPUB and Kindle. Book excerpt: Praise for the Second Edition "Mr. Hahn's background in an industry where the creative stretching of promotional budgets is a daily necessity serves well the reader of this book. His advice is both practical and imaginative, and delivered with wit as well as wisdom." -Andrew McNally III, Chairman of the Board, Rand McNally Create Madison Avenue advertising on a Main Street budget with Do-it-Yourself Advertising & Promotion Now the most complete guide to do-it-yourself advertising includes totally new sections on branding, the Internet, and Yellow Pages advertising. This updated edition of Do-It-Yourself Advertising and Promotion offers the latest information on launching your own homegrown, successful advertising campaigns and new desktop publishing techniques. As an entrepreneur or small business owner, you'll find tried-and-true, low-budget promotional tactics. With every chapter updated and expanded, this new third edition is better-and more comprehensive-than ever. Author Fred E. Hahn and expert contributors show you how to create successful high-impact advertising on a limited budget using practical, time-tested techniques. This friendly and accessible guide explains each method step by step-with concrete advice on planning, scheduling, budgeting, creative issues, and production procedures to help you develop effective: Newspaper and magazine ads * Flyers, brochures, and invitations * Direct mail campaigns * Catalogs * Web sites * E-mail and Internet advertising * Teleservicing * Audiovisual materials * Publicity tools and techniques * And more!

Direct Marketing in Practice

Author : Matthew Housden
Publisher : Taylor & Francis
ISBN 13 : 1136409971
Total Pages : 356 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Direct Marketing in Practice by : Matthew Housden

Download or read book Direct Marketing in Practice written by Matthew Housden and published by Taylor & Francis. This book was released on 2012-04-27 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.

Direct Marketing Today

Author :
Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4.3/5 (121 download)

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Book Synopsis Direct Marketing Today by :

Download or read book Direct Marketing Today written by and published by . This book was released on 2000 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Rules for Direct Marketing Including List & Database Management

Author : Committee of Advertising Practice
Publisher :
ISBN 13 :
Total Pages : 8 pages
Book Rating : 4.:/5 (614 download)

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Book Synopsis Rules for Direct Marketing Including List & Database Management by : Committee of Advertising Practice

Download or read book Rules for Direct Marketing Including List & Database Management written by Committee of Advertising Practice and published by . This book was released on 1991 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Response

Author : Lois K. Geller
Publisher : Oxford University Press
ISBN 13 : 0190289252
Total Pages : 384 pages
Book Rating : 4.1/5 (92 download)

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Book Synopsis Response by : Lois K. Geller

Download or read book Response written by Lois K. Geller and published by Oxford University Press. This book was released on 2002-11-01 with total page 384 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing experts know that Direct Marketing is the single most effective way to sell products and services. It is the only form of marketing that is testable, trackable, and, when done the right way, always profitable. Lois K. Geller, a leading Direct Marketing expert, updates her classic book to include the latest tips and techniques, plus expanded coverage of Direct Marketing in the age of the Internet. The new Revised Edition of Response offers all marketers, in any size company, a strategy for creating and sustaining a profitable Direct Marketing program--both on- and off-line. Leading the reader through this program of planning, budgeting, forecasting, testing, building lists, choosing suppliers, selling overseas, and developing loyal customers, Geller explains how to create profitable direct mail packages, print ads, television and radio commercials, inbound and outbound telemarketing programs, and more. Plus, she shows how all of these strategies can be applied to Internet direct marketing, including loyalty programs, online catalogs, fulfillment and customer service, and more. With scores of up-to-date examples drawn from companies large and small, including Ford Motor Company, American Express, and 1-800-Flowers, plus an updated glossary and resource guide, this Revised Edition of Response will be the authoritative source for Direct Marketing strategies and techniques.

The Guerrilla Marketing Handbook

Author : Jay Conrad Levinson
Publisher : Houghton Mifflin Harcourt
ISBN 13 : 9780395700136
Total Pages : 404 pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis The Guerrilla Marketing Handbook by : Jay Conrad Levinson

Download or read book The Guerrilla Marketing Handbook written by Jay Conrad Levinson and published by Houghton Mifflin Harcourt. This book was released on 1994 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing strategy for maximum return, for large & small businesses.

Direct Marketing in Practice

Author : Matthew Housden
Publisher : Routledge
ISBN 13 : 113640998X
Total Pages : 360 pages
Book Rating : 4.1/5 (364 download)

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Book Synopsis Direct Marketing in Practice by : Matthew Housden

Download or read book Direct Marketing in Practice written by Matthew Housden and published by Routledge. This book was released on 2012-04-27 with total page 360 pages. Available in PDF, EPUB and Kindle. Book excerpt: Direct Marketing in Practice is a practical manual for all managers and marketers getting to grips with the powerful techniques available to skilled direct marketers. The book shows how to: · Plan a direct marketing campaign · Integrate new technology with conventional direct marketing practice · Maximise the impact, efficiency and return on investment of your activites · Evaluate the success of a campaign - and improve on it next time! Accessible and illuminating, each chapter in the book includes review questions and exercises to help you practice what you have learnt. In addition, the authors have used their considerable experience in the field to assemble many examples of best practice worldwide. These place the theory in a practical, real-world context, and demonstrate what a dramatic effect direct marketing can have on sales and profitability. Those contemplating or starting a career in direct marketing will find Direct Marketing in Practice an invaluable guide to contemporary practice. It is essential reading for all undergraduate students of marketing and business, as well of those undertaking professional examinations in this area.