Marketing

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Publisher : Pearson Educación
ISBN 13 : 9789702604006
Total Pages : 686 pages
Book Rating : 4.6/5 (4 download)

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Book Synopsis Marketing by : Gary Armstrong

Download or read book Marketing written by Gary Armstrong and published by Pearson Educación. This book was released on 2003 with total page 686 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written for courses in Principles of Marketing at four-year and two-year colleges, this shorter overview aims to help students master the basic principles and practices of modern marketing in an enjoyable and practical way. Its coverage balances upon three essential pillars - (1) theory and concepts; (2) practices and applications; and (3) pedagogy - cultivating an efficient, effective teaching and learning environment. This sixth edition provides revised content throughout, and reflects the major trends and forces that are impacting marketing in this new, connected millennium. It includes new thinking and expanded coverage on a wide variety of topics, for example: relationship marketing; connecting technologies; the company value chain; value-delivery networks; and global marketing.

Management Information Systems

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Publisher : Pearson Educación
ISBN 13 : 9789702605287
Total Pages : 618 pages
Book Rating : 4.6/5 (52 download)

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Book Synopsis Management Information Systems by : Kenneth C. Laudon

Download or read book Management Information Systems written by Kenneth C. Laudon and published by Pearson Educación. This book was released on 2004 with total page 618 pages. Available in PDF, EPUB and Kindle. Book excerpt: Management Information Systems provides comprehensive and integrative coverage of essential new technologies, information system applications, and their impact on business models and managerial decision-making in an exciting and interactive manner. The twelfth edition focuses on the major changes that have been made in information technology over the past two years, and includes new opening, closing, and Interactive Session cases.

Preparar un plan de marketing

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Publisher : Profit Editorial
ISBN 13 : 8416583366
Total Pages : 176 pages
Book Rating : 4.4/5 (165 download)

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Book Synopsis Preparar un plan de marketing by : John Westwood

Download or read book Preparar un plan de marketing written by John Westwood and published by Profit Editorial. This book was released on 2016-03-31 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cualquier proyecto empresarial necesita un buen plan de marketing La planificación es una de las funciones más importantes de la gestión empresarial. Un plan de negocio es lo que permite gestionar una empresa y un plan de marketing es un elemento clave de la planificación empresarial. Identifica las mejores oportunidades de negocio para la empresa y describe cómo conseguir y mantener posiciones el os mercados. Se trata de una herramienta de comunicación que combina todos los elementos del marketing en un plan de acción coordinado. Indica quién hará qué, cuándo, dónde y cómo para alcanzar los objetivos fijados. A lo largo de este libro, el lector seguirá el desarrollo de un plan de marketing para una empresa ficticia, verá detalladamente los diferentes pasos de una planificación de marketing y los ejercicios que se incluyen le ayudarán a preparar su propio plan de marketing.

Sustainable Urban Agriculture in Cuba

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Publisher : University Press of Florida
ISBN 13 : 0813059925
Total Pages : 147 pages
Book Rating : 4.8/5 (13 download)

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Book Synopsis Sustainable Urban Agriculture in Cuba by : Sinan Koont

Download or read book Sustainable Urban Agriculture in Cuba written by Sinan Koont and published by University Press of Florida. This book was released on 2016-12-07 with total page 147 pages. Available in PDF, EPUB and Kindle. Book excerpt: “Pushed by necessity but enabled by its existing social and educational policies, Cuba in the 1990s launched the most extensive program of urban sustainable agriculture in the world. This study is to date the only book-length investigation in either English or Spanish of this important national experiment in transforming the environmental, economic, and social nature of today’s dominant system of producing food.”—Al Campbell, University of Utah As large-scale industrial agriculture comes under increasing scrutiny because of its petroleum- and petrochemical-based input costs and environmentally objectionable consequences, increasing attention has been focused on sustainable, local, and agro-ecological techniques in food production. Cuba was forced by historical circumstances to be one of the pioneers in the massive application of these techniques. After the demise of the Soviet Union in the early 1990s, Cuba was left without access to external support needed to carry on with industrial agriculture. The economic crisis led the country to reconsider their former models of resource management. Cuba retooled its agricultural programs to focus on urban agriculture—sustainable, ecologically sound farming close to densely populated areas. Food now takes far less time to get to the people, who are now better nourished because they have easier access to whole foods. Moreover, urban farming has become a source of national pride—Cuba has one of the best urban agriculture programs in the world, with a thousand-fold increase in urban agricultural output since 1994. Sinan Koont has spent the last several years researching urban agriculture in Cuba, including field work at many sustainable farms on the island. He tells the story of why and how Cuba was able to turn to urban food production on a large scale with minimal use of chemicals, petroleum, and machinery, and of the successes it achieved—along with the continuing difficulties it still faces in reducing its need for food imports. Sinan Koont is associate professor of economics at Dickinson College. A volume in the series Contemporary Cuba, edited by John M. Kirk

Geological Survey Bulletin

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Publisher :
ISBN 13 :
Total Pages : 128 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Geological Survey Bulletin by : Geological Survey (U.S.)

Download or read book Geological Survey Bulletin written by Geological Survey (U.S.) and published by . This book was released on 1965 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Major Companies of Europe 2003

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Author :
Publisher : Gale Cengage
ISBN 13 : 9781860993091
Total Pages : 1376 pages
Book Rating : 4.9/5 (93 download)

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Book Synopsis Major Companies of Europe 2003 by : Cengage Gale

Download or read book Major Companies of Europe 2003 written by Cengage Gale and published by Gale Cengage. This book was released on 2002-09 with total page 1376 pages. Available in PDF, EPUB and Kindle. Book excerpt: This directory is part of a six-volume set that provides data on over 36,000 European companies. Covering Portugal, Spain, Sweden and Switzerland, it provides information such as: address, phone and fax numbers, e-mail and Web addresses, listings of a company's activities, parents, subsidiaries and agents, brands and trademarks and financial information for 2001 and 2002.

Industridata

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Publisher :
ISBN 13 :
Total Pages : 552 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Industridata by :

Download or read book Industridata written by and published by . This book was released on 2001 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Medium Companies of Europe 1991/92

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9401130140
Total Pages : 787 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Medium Companies of Europe 1991/92 by : R. Whiteside

Download or read book Medium Companies of Europe 1991/92 written by R. Whiteside and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 787 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes 1 & 2 Guide to the MEDIUM COMPANIES OF EUROPE 1991/92, Volume 1, arrangementofthe book contains useful information on nearly 4500 ofthe most important medium-sized companies in the European This book has been arranged in order to allow the reader to Community, excluding the UK, over 1500companies of which find any entry rapidly and accurately. are covered in Volume 2. Volume 3 covers nearly 2000 of the medium-sized companies within Western Europe but outside Company entries are listed alphabetically within each country the European Community. Altogether the three volumes of section; in addition three indexes are provided in Volumes 1 MEDIUM COMPANIES OF EUROPE now provide in and 3 on coloured paper atthe back of the book, and two authoritative detail, vital information on over 7900 key indexes in the case of Volume 2. companies in Western Europe. The alphabetical index in Volume 2 lists all the major MEDIUM COMPANIES OF EUROPE 1991/92, Volumes 1 companies in the UK. In this indexcompanies with names & 2 contain many ofthe most significant companies in such as A B Smith can be found listed as A B Smith and Europe. The area covered by these volumes, the European Smith, A B.

La cadena de valor de los operadores logísticos en España: un análisis empírico

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Author :
Publisher : Lulu.com
ISBN 13 : 1471704017
Total Pages : 212 pages
Book Rating : 4.4/5 (717 download)

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Book Synopsis La cadena de valor de los operadores logísticos en España: un análisis empírico by : Arturo Berrozpe Martínez

Download or read book La cadena de valor de los operadores logísticos en España: un análisis empírico written by Arturo Berrozpe Martínez and published by Lulu.com. This book was released on with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt:

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Author :
Publisher : IICA
ISBN 13 :
Total Pages : 52 pages
Book Rating : 4./5 ( download)

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Book Synopsis by :

Download or read book written by and published by IICA. This book was released on with total page 52 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Medium Companies of Europe 1992/93

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 940112230X
Total Pages : 789 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Medium Companies of Europe 1992/93 by : R. Whiteside

Download or read book Medium Companies of Europe 1992/93 written by R. Whiteside and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 789 pages. Available in PDF, EPUB and Kindle. Book excerpt: Guide to the Volumes 1 & 2 MEDIUM COMPANIES OF EUROPE 1992/93, Volume 1, arrangement of the book contains useful information on nearly 4500 of the most important medium-sized companies in the European This book has been arranged in order to allow the reader to Community, excluding the UK, over 1500 companies of which find any entry rapidly and accurately. are covered in Volume 2. Volume 3 covers nearly 2000 of the medium-sized companies within Western Europe but outside Company entries are listed alphabetically within each country the European Community. Altogether the three volumes of section; in addition three indexes are provided in Volumes 1 MEDIUM COMPANIES OF EUROPE now provide in and 3 on coloured paper at the back of the books, and two authoritative detail, vital information on over 7900 key indexes in the case of Volume 2. companies in Western Europe. The alphabetical index to companies throughout the MEDIUM COMPANIES OF EUROPE 1992/93, Volumes 1 Continental EC lists all companies having entries in Volume 1 & 2 contain many of the most significant companies in in alphabetical order irrespective of their main country of Europe. The area covered by these volumes, the European operation.

El corazón de Mango

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Publisher : Editorial Almuzara
ISBN 13 : 848356520X
Total Pages : 133 pages
Book Rating : 4.4/5 (835 download)

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Book Synopsis El corazón de Mango by : Andrea Gay Zaragoza

Download or read book El corazón de Mango written by Andrea Gay Zaragoza and published by Editorial Almuzara. This book was released on 2010-11 with total page 133 pages. Available in PDF, EPUB and Kindle. Book excerpt: El corazón de mango teje la historia de una marca global con un estilo propio en los escaparates y la trastienda. Un título en el que los autores se adentran en el corazón de la compañía y analizan su modelo de gestión, sus planes de expansión y crecimiento y la estrategia corporativa.

Peru

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Publisher : World Bank Publications
ISBN 13 : 0821385755
Total Pages : 172 pages
Book Rating : 4.8/5 (213 download)

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Book Synopsis Peru by : World Bank

Download or read book Peru written by World Bank and published by World Bank Publications. This book was released on 2011-01-10 with total page 172 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Peru Country Program Evaluation for the World Bank Group, 2003-2009 is part of IEG s country program evaluation series. To date, IEG s in-depth country evaluations have comprised IEG-WB Country Assistance Evaluations (CAEs) and IEG-IFC Country Impact Reviews (CIRs). Both the CAEs and CIRs have involved comprehensive evaluations of the respective institutions activities in a country. In a pilot approach, this evaluation was prepared by a single IEG team that looked at development interventions across the three WBG institutions. The evaluation draws on WBG documents, external literature, and on interviews with government officials, representatives of the private sector and civil society, nongovernmental organizations, bilateral and multilateral development partners, and Bank, IFC, and MIGA staff in Washington and in Peru. An IEG mission visited Peru in September 2009. IEG also cooperated with the Evaluation Office of the Global Environment Facility that was conducting a parallel evaluation in Peru.

Major Companies of Europe 1991-1992 Vol. 1 : Major Companies of the Continental European Community

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Author :
Publisher : Springer Science & Business Media
ISBN 13 : 9401130167
Total Pages : 1043 pages
Book Rating : 4.4/5 (11 download)

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Book Synopsis Major Companies of Europe 1991-1992 Vol. 1 : Major Companies of the Continental European Community by : R. M. Whiteside

Download or read book Major Companies of Europe 1991-1992 Vol. 1 : Major Companies of the Continental European Community written by R. M. Whiteside and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 1043 pages. Available in PDF, EPUB and Kindle. Book excerpt: Volumes 1 & 2 Guide to the MAJOR COMPANIES OF EUROPE 1991/92, Volume 1, arrangement of the book contains useful information on over 4000 of the top companies in the European Community, excluding the UK, over 1100 This book has been arranged in order to allow the reader to companies of which are covered in Volume 2. Volume 3 covers find any entry rapidly and accurately. over 1300 of the top companies within Western Europe but outside the European Community. Altogether the three Company entries are listed alphabetically within each country volumes of MAJOR COMPANIES OF EUROPE now provide in section; in addition three indexes are provided in Volumes 1 authoritative detail, vital information on over 6500 of the largest and 3 on coloured paper at the back of the books, and two companies in Western Europe. indexes in the case of Volume 2. MAJOR COMPANIES OF EUROPE 1991/92, Volumes 1 The alphabetical index to companies throughout the & 2 contain many of the largest companies in the world. The Continental EC lists all companies having entries in Volume 1 area covered by these volumes, the European Community, in alphabetical order irrespective of their main country of represents a rich consumer market of over 320 million people. operation. Over one third of the world's imports and exports are channelled through the EC. The Community represents the The alphabetical index in Volume 1 to companies within each world's largest integrated market.

Major Companies of Latin America and the Caribbean

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Publisher :
ISBN 13 :
Total Pages : 1500 pages
Book Rating : 4.3/5 (555 download)

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Book Synopsis Major Companies of Latin America and the Caribbean by :

Download or read book Major Companies of Latin America and the Caribbean written by and published by . This book was released on 2003 with total page 1500 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Tu business plan ¡en un pim pam!

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Author :
Publisher : Editorial UOC
ISBN 13 : 8491160167
Total Pages : 112 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Tu business plan ¡en un pim pam! by : Lázaro Esteban, Jesús

Download or read book Tu business plan ¡en un pim pam! written by Lázaro Esteban, Jesús and published by Editorial UOC. This book was released on 2016-09-04 with total page 112 pages. Available in PDF, EPUB and Kindle. Book excerpt: En un entorno que cambia con una rapidez asombrosa, que obliga en poco tiempo a cambios de estrategia importantes, puedes preguntarte si vale la pena realizar un plan de negocio. Los cambios en el entorno, la moda del lean start-up y el ejemplo de algunos emprendedores de éxito que nunca hicieron un plan de negocio despiertan el pecado de la pereza. Pereza es: «Negligencia, tedio o descuido en las cosas a que estamos obligados». No te dejes vencer por ella y trabaja. Piensa que el plan de negocio tiene dos objetivos clave: filtrar la oportunidad de negocio y venderlo. Además, también te servirá como elemento de control de la evolución de tu proyecto. Aplicando la teoría del lean start-up, desarrolla un lean business plan preciso (en la medida en que puedas), breve (lo bueno si breve, dos veces bueno) y enfocado a la acción (puesta en marcha rápida). Tu bolsillo y tus socios te lo agradecerán.

Study Abroad 2006-2007

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Publisher : Ediciones Mundi-Prensa
ISBN 13 : 9789230040017
Total Pages : 748 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Study Abroad 2006-2007 by : Unesco

Download or read book Study Abroad 2006-2007 written by Unesco and published by Ediciones Mundi-Prensa. This book was released on 2006 with total page 748 pages. Available in PDF, EPUB and Kindle. Book excerpt: Study Abroad 2006-2007 contains some 2,900 entries concerning post-secondary education and training in all academic and professional fields in countries throughout the world. Key features include information on: Study opportunities and financial assistance available to students wishing to study in a foreign country; National systems of higher education; Open and distance learning (ODL) opportunities; Validation of foreign qualifications; How to search for quality institutions of higher education including warnings about bogus institutions. This is a trilingual edition: French/English/Spanish.