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Diplomacia Corporativa La Nueva Inteligencia Directiva
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Book Synopsis Diplomacia corporativa by : Juan Luis Manfredi Sánchez
Download or read book Diplomacia corporativa written by Juan Luis Manfredi Sánchez and published by Editorial UOC. This book was released on 2018-03-05 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: La diplomacia corporativa es el desarrollo instrumental de la estrategia de la empresa en su relación con los poderes públicos y privados ante los cambios estratégicos. Su objetivo es la generación de confianza, el incremento de la reputación y la gestión de la influencia política y social. Esta suerte de inteligencia directiva sirve de apoyo a los responsables de organizaciones que operan en el entorno internacional.
Book Synopsis Urban Diplomacy by : Juan Luis Manfredi Sánchez
Download or read book Urban Diplomacy written by Juan Luis Manfredi Sánchez and published by BRILL. This book was released on 2021-11-29 with total page 96 pages. Available in PDF, EPUB and Kindle. Book excerpt: Urban Diplomacy is a passionate defence of global cities, whose diplomatic innovation has been called upon to work toward improved global governance, or in other words, a universal urban order.
Book Synopsis Diplomacia corporativa by : Manuel Alejandro Egea Medrano
Download or read book Diplomacia corporativa written by Manuel Alejandro Egea Medrano and published by Ediciones Pirámide. This book was released on 2017-09-07 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: En los últimos años la globalización ha transformado la organización de las relaciones internacionales y esto afecta a las empresas multinacionales (EMN), que se ven sometidas a una sobreexposición y a un nivel de conflicto superiores a los de otras empresas, dando lugar a una transformación en sus funciones directivas. Algunas de estas EMN han entendido que para conseguir sus objetivos económicos internacionales necesitan desarrollar urgentemente, a través de la diplomacia corporativa (DC), una política exterior corporativa, y adquirir un know how diplomático que les permita la gestión estratégica de sus relaciones con los grupos de interés externos, así como el desarrollo de nuevos roles en la sociedad civil del país donde operan. Los autores sostienen que la DC es un instrumento de dirección estratégica utilizado por grandes EMN en el marco de una política exterior corporativa que se aplica ante la urgente necesidad de gestionar la incertidumbre geopolítica y regulatoria de ciertos mercados, y que les permite adoptar, directa o indirectamente, roles políticos y sociales que aportan una ventaja competitiva en términos de poder y capacidad de influencia. Esta es la primera obra en castellano sobre diplomacia corporativa. En ella se trazan los cimientos intelectuales de este concepto, se realiza una evaluación crítica de su papel en los discursos y prácticas empresariales contemporáneas, y se da un mayor impulso a los estudios sobre diplomacia corporativa, un campo de estudio que merece una consideración mayor de la que la comunidad científica le ha concedido hasta el momento.
Book Synopsis Inteligencia directiva by : Jaume Llopis Casellas
Download or read book Inteligencia directiva written by Jaume Llopis Casellas and published by MARGE BOOKS. This book was released on 2024-02-07 with total page 238 pages. Available in PDF, EPUB and Kindle. Book excerpt: En las últimas dos décadas se han producido cambios de gran relevancia en el mercado global que han empujado a las empresas a abordar grandes transformaciones en sus sistemas de gestión. Sin embargo, poco se sabe sobre el impacto que han tenido sobre el día a día de la dirección general de las organizaciones, y sobre cómo esta adapta sus roles, funciones y prioridades a los nuevos escenarios. Inteligencia directiva. Manual para liderar equipos responde a la necesidad de repensar verdades tradicionalmente aceptadas sobre qué significa dirigir empresas y sobre cómo abordar esa compleja tarea cuando los entornos se caracterizan por la volatilidad, incertidumbre, complejidad y ambigüedad. El autor, Jaume Llopis, propone un tipo de liderazgo colaborativo, una cultura basada en la confianza y la responsabilidad, con equipos dotados de los recursos tecnológicos necesarios para tomar de manera descentralizada decisiones informadas. Esta obra analiza cómo el liderazgo se ocupa de adaptarse a las nuevas coordenadas. Y ofrece siete propuestas estratégicas para lograrlo. Se dirige a dirigentes empresariales, tanto de grandes compañías como de pymes, y especialmente a las jóvenes generaciones que acceden a puestos de responsabilidad. Este libro es una herramienta que aporta conocimiento y una visión práctica, un punto de referencia con propuestas para la revisión, actualización y adaptación de los roles y las prioridades directivas a las nuevas condiciones en las organizaciones del siglo xxi.
Author :Christian Sarkar Publisher :Penguin Random House India Private Limited ISBN 13 :9354920233 Total Pages :210 pages Book Rating :4.3/5 (549 download)
Book Synopsis Brand Activism by : Christian Sarkar
Download or read book Brand Activism written by Christian Sarkar and published by Penguin Random House India Private Limited. This book was released on 2021-07-12 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: What happens when businesses and their customers don't share the same values? Or, for that matter, when employees of a company don't share the same values as their executives? Welcome to the world of Brand Activism. Companies no longer have a choice. Brand Activism consists of business efforts to promote, impede, or direct social, political, economic, and/or environmental reform or stasis with the desire to promote or impede improvements in society. It is driven by a fundamental concern for the biggest and most urgent problems facing society. Brand Activism: From Purpose to Action is about how progressive businesses are taking stands to create a better world.
Book Synopsis Germany's Third Empire by : Arthur Moeller van den Bruck
Download or read book Germany's Third Empire written by Arthur Moeller van den Bruck and published by . This book was released on 1934 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The SAGE Handbook of Diplomacy by : Costas M. Constantinou
Download or read book The SAGE Handbook of Diplomacy written by Costas M. Constantinou and published by SAGE. This book was released on 2016-08-12 with total page 723 pages. Available in PDF, EPUB and Kindle. Book excerpt: The SAGE Handbook of Diplomacy provides a major thematic overview of Diplomacy and its study that is theoretically and historically informed and in sync with the current and future needs of diplomatic practice . Original contributions from a brilliant team of global experts are organised into four thematic sections: Section One: Diplomatic Concepts & Theories Section Two: Diplomatic Institutions Section Three: Diplomatic Relations Section Four: Types of Diplomatic Engagement
Book Synopsis Report of Congress by : International Alliance of Women for Suffrage and Equal Citizenship
Download or read book Report of Congress written by International Alliance of Women for Suffrage and Equal Citizenship and published by . This book was released on 1908 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Commodity Activism by : Roopali Mukherjee
Download or read book Commodity Activism written by Roopali Mukherjee and published by NYU Press. This book was released on 2012-02 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. Driving a Toyota Prius to fight global warming. All these commonplace activities point to a central feature of contemporary culture: the most common way we participate in social activism is by buying something. Roopali Mukherjee and Sarah Banet-Weiser have gathered an exemplary group of scholars to explore this new landscape through a series of case studies of “commodity activism.” Drawing from television, film, consumer activist campaigns, and cultures of celebrity and corporate patronage, the essays take up examples such as the Dove “Real Beauty” campaign, sex positive retail activism, ABC’s Extreme Home Makeover, and Angelina Jolie as multinational celebrity missionary. Exploring the complexities embedded in contemporary political activism, Commodity Activism reveals the workings of power and resistance as well as citizenship and subjectivity in the neoliberal era. Refusing to simply position politics in opposition to consumerism, this collection teases out the relationships between material cultures and political subjectivities, arguing that activism may itself be transforming into a branded commodity.
Book Synopsis Diccionario Jurídico Inglés-español Y Español-inglés Wiley by : Steven M. Kaplan
Download or read book Diccionario Jurídico Inglés-español Y Español-inglés Wiley written by Steven M. Kaplan and published by John Wiley & Sons. This book was released on 1993 with total page 640 pages. Available in PDF, EPUB and Kindle. Book excerpt: In today's "global village", nearly 450 million people speak English while another 350 million speak Spanish. The United States alone, with its more than 22 million Hispanic Americans, is now considered by many to be a bilingual society. As the practice of law and the resolution of legal issues, to a great extent, is all about precise communication, the impact of this on legal and business professionals is obvious - Spanish/English, English/Spanish translations are fast becoming an indispensable component of any thriving law practice or business, be it a small company or a multinational corporation. Translations are now routinely required for trials, contracts, real estate and financial transactions, and in many other situations. Clearly then, the need for a comprehensive bilingual reference such as this one has never been greater. Wiley's English/Spanish and Spanish/English Legal Dictionary offers comprehensive, up-to-date coverage of more than 40,000 essential words and phrases spanning all legal disciplines and subdisciplines including construction, real estate, insurance, business, trial, environmental law, intellectual property, family law, and more. It was written by a professional translator in collaboration with an advisory committee comprising attorneys from some of the most prominent firms in the international legal community. Featuring an extremely user-friendly format, the Dictionary was designed for quick reference. It directs you instantly to the precise equivalent you need without first "rerouting" you through a maze of other irrelevant terms and phrases. Gender neutral equivalents are provided, and in cases where the nongender neutral term is the norm, both are given.Wiley's English/Spanish and Spanish/English Legal Dictionary puts all important English and Spanish legal terms at the fingertips of attorneys, businesspeople, paralegals, and law students. It belongs on the shelves of law firms, libraries, businesses, and international agencies. It is also an essential communications tool for translators, interpreters, and civil servants.
Book Synopsis Consumer Boycotts by : Monroe Friedman
Download or read book Consumer Boycotts written by Monroe Friedman and published by Routledge. This book was released on 2002-05-03 with total page 305 pages. Available in PDF, EPUB and Kindle. Book excerpt: First published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.
Book Synopsis Boycotts Past and Present by : David Feldman
Download or read book Boycotts Past and Present written by David Feldman and published by Springer. This book was released on 2018-12-29 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this book historians and social scientists examine boycotts from the eighteenth century to the present day. Employed in struggles against British rule in the American colonies, against racial discrimination in the United States during the Civil Rights movement, and Apartheid in South Africa, today it is Israel that is the focus of a campaign for Boycott, Divestment and Sanctions (BDS). Boycotts have featured in campaigns undertaken by labour, consumer and nationalist movements. Jews were the focus of some boycotts instigated by nationalist movements in Central and Eastern Europe and Jewish businesses were targeted by the National Socialist regime in Germany. In this collection, contributors explore the history of past boycott movements and examine the different narratives put forward by proponents and opponents of the current BDS movement directed against Israel: one which places the movement within a history of struggles for ‘human rights’; the other which regards BDS as the latest manifestation of an antisemitic tradition.
Book Synopsis The Digitalization of Public Diplomacy by : Ilan Manor
Download or read book The Digitalization of Public Diplomacy written by Ilan Manor and published by Springer. This book was released on 2019-01-14 with total page 364 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book addresses how digitalization has influenced the institutions, practitioners and audiences of diplomacy. Throughout, the author argues that terms such as ‘digitalized public diplomacy’ or ‘digital public diplomacy’ are misleading, as they suggest that Ministries of Foreign Affairs (MFAs) are either digital or non-digital, when in fact digitalization should be conceptualized as a long-term process in which the values, norms, working procedures and goals of public diplomacy are challenged and re-defined. Subsequently, through case study examination, this book also argues that different MFAs are at different stages of the digitalization process. By adopting the term ‘the digitalization of public diplomacy’, this book will offer a new conceptual framework for investigating the impact of digitalization on the practice of public diplomacy.
Book Synopsis Basques in the Philippines by : Marciano R. De Borja
Download or read book Basques in the Philippines written by Marciano R. De Borja and published by University of Nevada Press. This book was released on 2012-06-12 with total page 440 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Basques played a remarkably influential role in the creation and maintenance of Spain’s colonial establishment in the Philippines. Their skills as shipbuilders and businessmen, their evangelical zeal, and their ethnic cohesion and work-oriented culture made them successful as explorers, colonial administrators, missionaries, merchants, and settlers. They continued to play prominent roles in the governance and economy of the archipelago until the end of Spanish sovereignty, and their descendants still contribute in significant ways to the culture and economy of the contemporary Philippines. This book offers important new information about a little-known aspect of Philippine history and the influence of Basque immigration in the Spanish Empire, and it fills an important void in the literature of the Basque diaspora.
Book Synopsis Politics, Products, and Markets by : Frederick M. Wirt
Download or read book Politics, Products, and Markets written by Frederick M. Wirt and published by Routledge. This book was released on 2017-09-14 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: In contemporary life, the marketplace has emerged as an important arena for the practice of politics. Concerns about personal and family well-being as well as ethical or political assessment of favorable and unfavorable business and government practices become part and parcel of the marketplace of politics. This volume describes this phenomenon as political consumerism, reflecting an understanding of politics as a product embedded in a complex social and normative context. Politics, Products, and Markets is the first general study of political consumerism. It asks fundamental questions, including what is new and what is old about the phenomenon. The authors discuss the mediating role of political consumerism in the problematic relationship between markets and morality. They explore whether institutional arrangements have been developed to permit consumers and producers to assume ethical responsibility for their choices and behavior. They ask why political consumerism is presently on the rise. And they investigate the relationship between globalization and political consumerism. Part 1, "Making Money Morally," discusses how political consumerism challenges the perceived division between private interests pursued by private actors in the market and public interests pursued through political means. Part 2, "Consumer Choices and Setting of the Agenda of Politics," contains examples of how political consumerism sets the agenda of politics and discusses its democratic quality. Part 3, "Building Responsible Institutions in Multi-Risk Society," has as its central theme the development of new political consumer institutions. Part 4, "Politicizing Consumers and Change in Politics," studies the characteristics of political consumers and raises the question of whether political consumerism really is politics. This volume will be of interest to social scientists, social activists, and policy institutes.
Book Synopsis Business, Not Politics by : Katherine Sender
Download or read book Business, Not Politics written by Katherine Sender and published by Columbia University Press. This book was released on 2004 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Advocates and critics have looked at the boom in the gay market with both excitement and trepidation. For some, gay and lesbian themes in advertising represent mainstream validation of their existence, while others are concerned that marketers have misrepresented the gay community by depicting it as white, male, and wealthy. Critics also suggest that the phenomenon of gay consumerism runs counter to progressive gay activism. Sender expands on these concerns, arguing that what is at stake is not only acceptance and civil rights but also the very meaning of GLBT sexual identification." "Sender's work draws on interviews with 45 professionals who work in gay marketing and media, including magazine publishers, ad directors, sales representatives, and public relations consultants. The book analyzes and gives an insider's account of how marketers conceive of gay and lesbian consumers and articulate the "gayness" of certain products."--BOOK JACKET.
Book Synopsis Political Consumerism by : Dietlind Stolle
Download or read book Political Consumerism written by Dietlind Stolle and published by Cambridge University Press. This book was released on 2013-08-26 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Political Consumerism captures the creative ways in which consumers and citizens turn to the market as their arena for politics. This book theorizes, describes, analyzes, compares, and evaluates how political consumers target corporations to solve globalized problems. It demonstrates the reconfiguration of civic engagement, political participation, and citizenship. Unlike other studies, this book also evaluates if and how consumer actions are or can become effective mechanisms of global change.
