Digital Sales Domination

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Digital Sales Domination

Author : Dimitri Sych
Publisher : Dimitri Sych
ISBN 13 :
Total Pages : 352 pages
Book Rating : 4./5 ( download)

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Book Synopsis Digital Sales Domination by : Dimitri Sych

Download or read book Digital Sales Domination written by Dimitri Sych and published by Dimitri Sych. This book was released on 2023-06-08 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the ultimate guide to online success with "Digital Sales Domination." Written by Dimitri Sych, an entrepreneur, renowned digital marketing expert and founder of Covio agency, this book is your shortcut to achieving remarkable results online. Master Proven Strategies: Learn actionable techniques and real-world examples that will revolutionize your approach to driving online sales. From powerful SEO strategies to conversion optimization and persuasive content creation, you'll have the tools to dominate the digital landscape. Stay Ahead of the Competition: With the STAIRS Formula (Strategy, Technical, Analysis, Improvement, Research and Substance), you'll stay steps ahead in the digital marketplace. Leverage technical expertise, analyze data for continuous improvement, and create a user-centric experience that sets you apart. Transform Your Online Presence: Unlock the secrets of inclusive website design, effective copyrighting, and A/B testing to create a compelling brand presence. Let Dimitri's expertise and Covio's proven track record elevate your online success. Achieve Unparalleled Results: Benefit from Dimitri's comprehensive knowledge and practical insights that transcend industry boundaries. Take the first step towards digital sales domination and leave your competition behind.

DOMINATE THE DIGITAL MARKETING

Author : Antonio Silva
Publisher : Antonio Miguel Feio da Silva
ISBN 13 :
Total Pages : 210 pages
Book Rating : 4./5 ( download)

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Book Synopsis DOMINATE THE DIGITAL MARKETING by : Antonio Silva

Download or read book DOMINATE THE DIGITAL MARKETING written by Antonio Silva and published by Antonio Miguel Feio da Silva. This book was released on 2024-05-05 with total page 210 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this special edition, we not only cover the fundamentals of digital marketing, but also dive into the advanced strategies and latest trends that are shaping the future of the industry. Throughout this course, you will be guided by experienced experts, learn from real case studies and have the opportunity to apply the concepts learned in practical scenarios.

Marketing Mavericks : How to Dominate in a Digital World

Author : Philipp Hornickel
Publisher : Philipp Hornickel
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4./5 ( download)

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Book Synopsis Marketing Mavericks : How to Dominate in a Digital World by : Philipp Hornickel

Download or read book Marketing Mavericks : How to Dominate in a Digital World written by Philipp Hornickel and published by Philipp Hornickel. This book was released on 2024-11-02 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: 🌟 Unlock the Secrets to Digital Marketing Success! 🌟 Are you ready to transform your marketing strategy and stand out in an ever-evolving digital landscape? "Marketing Mavericks: How to Dominate in a Digital World" is your ultimate guide to navigating the complex world of digital marketing and achieving unparalleled success! 🚀 📈 Why This Book is a Game-Changer: In today’s fast-paced business environment, traditional marketing tactics are no longer sufficient. With rapid advancements in technology and shifting consumer behaviors, marketers must adapt to thrive. This book arms you with cutting-edge strategies and insights that will elevate your brand and maximize your impact! 🌍💼 What You’ll Discover Inside: 🔍 Understanding the Digital Landscape: Dive deep into the evolution of online marketing and learn about the key platforms that can elevate your brand’s visibility. 📊 🏗️ Building a Digital-First Brand: Craft a unique brand identity that resonates with your audience and establishes your voice and values in the digital realm. 🎨 📖 The Power of Storytelling in Marketing: Learn how to weave a compelling narrative that captivates your audience and fosters emotional connections with your brand. ✨ 📱 Leveraging Social Media for Maximum Impact: Identify the right platforms for your target audience and discover strategies for engagement and growth. 💬 🔍 Mastering SEO: Uncover the essentials of on-page and off-page SEO to boost your website's ranking and visibility in search engines! 📈 ✍️ Creating Content That Converts: Explore various types of content, including blogs, videos, and infographics, that drive sales and engage your audience. 📹 💸 Paid Advertising Mastery: Learn the ins and outs of Facebook, Instagram, and Google Ads to create high-converting campaigns that elevate your brand! 💰 📧 Email Marketing Beyond Newsletters: Build segmented email lists and create automation sequences that nurture leads and convert them into loyal customers! 💌 📱 The Importance of Mobile Marketing: Optimize your strategies for mobile-first consumers and tap into the potential of mobile advertising and app marketing! 📲 💬 Building a Community Around Your Brand: Turn customers into brand advocates and create valuable online communities that generate user-generated content! 🌐 🔄 Conversion Rate Optimization (CRO): Learn techniques to turn visitors into customers and harness A/B testing to analyze user behavior! 🛒 🌟 Customer Experience in the Digital Age: Understand the critical role of user experience (UX) and how to personalize the customer journey for success! 🎉 🔄 Retargeting and Remarketing Strategies: Re-engage potential customers through targeted strategies on email, social media, and ads! 🔙 🛍️ Mastering E-Commerce Marketing: Create a seamless shopping experience and implement strategies to reduce cart abandonment! 🛒 📡 The Future of Voice Search and AI: Explore how voice search is changing marketing and how to integrate AI into your digital strategies! 🗣️ Why You Need This Book NOW! In "Marketing Mavericks," you’ll not only gain essential knowledge but also practical strategies that you can implement immediately. Whether you’re a seasoned marketer looking to refine your skills or a business owner wanting to enhance your digital presence, this book is your comprehensive roadmap to mastering digital marketing! 🗺️ Your success story begins here. Are you ready to dominate in a digital world? 💪🌍

Digital Dominance

Author : Martin Moore
Publisher : Oxford University Press
ISBN 13 : 0190845120
Total Pages : 441 pages
Book Rating : 4.1/5 (98 download)

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Book Synopsis Digital Dominance by : Martin Moore

Download or read book Digital Dominance written by Martin Moore and published by Oxford University Press. This book was released on 2018 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: Across the globe, Google, Amazon, Facebook, Apple and Microsoft have accumulated power in ways that existing regulatory and intellectual frameworks struggle to comprehend. A consensus is emerging that the power of these new digital monopolies is unprecedented, and that it has important implications for journalism, politics, and society. It is increasingly clear that democratic societies require new legal and conceptual tools if they are to adequately understand, and if necessary check the economic might of these companies. Equally, that we need to better comprehend the ability of such firms to control personal data and to shape the flow of news, information, and public opinion. In this volume, Martin Moore and Damian Tambini draw together the world's leading researchers to examine the digital dominance of technologies platforms and look at the evidence behind the rising tide of criticism of the tech giants. In fifteen chapters, the authors examine the economic, political, and social impacts of Google, Amazon, Facebook, Apple, and Microsoft, in order to understand the different facets of their power and how it is manifested. Digital Dominance is the first interdisciplinary volume on this topic, contributing to a conversation which is critical to maintaining the health of democracies across the world.

Grow Your Online Sales

Author : Greg Jameson
Publisher : Lulu.com
ISBN 13 : 0557488575
Total Pages : 192 pages
Book Rating : 4.5/5 (574 download)

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Book Synopsis Grow Your Online Sales by : Greg Jameson

Download or read book Grow Your Online Sales written by Greg Jameson and published by Lulu.com. This book was released on 2010-06-15 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Practical advice on getting the most of your internet presence

Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions

Author : Bruce Kilpatrick
Publisher : Springer
ISBN 13 : 3319714198
Total Pages : 605 pages
Book Rating : 4.3/5 (197 download)

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Book Synopsis Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions by : Bruce Kilpatrick

Download or read book Antitrust Analysis of Online Sales Platforms & Copyright Limitations and Exceptions written by Bruce Kilpatrick and published by Springer. This book was released on 2018-07-03 with total page 605 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book gathers international and national reports from across the globe on key questions in the field of antitrust and intellectual property. The first part discusses the application of competition law to online sales platforms, which is increasingly a focus for anti-trust authorities around the world. A detailed international report explores which are the major challenges for competition law generated by the growth of online platforms. It provides an excellent comparative study of this complex and challenging subject. The second part of the book gathers contributions from various jurisdictions on the topic “To what extent do current exclusions and limitations to copyright strike a fair balance between the rights of owners and fair use by private individuals and others ?" This section presents an international report, which offers an unparalleled comparative analysis of this topic, bringing together common themes and contrasting the various national provisions dealing with exceptions to copyright, amongst other things. The book also includes the resolutions passed by the General Assembly of the International League of Competition Law (LIDC) following a debate on each of these topics, which include proposed solutions and recommendations. The LIDC is a long-standing international association that focuses on the interface between competition law and intellectual property law, including unfair competition issues.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Online Sales Exam Study Essentials

Author : Cybellium
Publisher : Cybellium
ISBN 13 : 1836794061
Total Pages : 265 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Online Sales Exam Study Essentials by : Cybellium

Download or read book Online Sales Exam Study Essentials written by Cybellium and published by Cybellium. This book was released on with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cuttign-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

VAT in the Digital Era

Author :
Publisher : Oxford University Press
ISBN 13 : 0198888317
Total Pages : 401 pages
Book Rating : 4.1/5 (988 download)

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Book Synopsis VAT in the Digital Era by :

Download or read book VAT in the Digital Era written by and published by Oxford University Press. This book was released on 2023-12-14 with total page 401 pages. Available in PDF, EPUB and Kindle. Book excerpt: With the growth of the digitalized economy, VAT on cross-border digital supplies has emerged as an important issue. Yet, views and practices regarding the application of the VAT on these supplies differ significantly across different jurisdictions. A lack of international VAT harmonization can cause double taxation or unintended double non-taxation, resulting in distortions and revenue losses. VAT in the Digital Era considers unilateral and multilateral options for the creation of an internationally coordinated VAT framework. Providing analysis of the status quo in key jurisdictions, the book explores the implications of the digitalized economy for the VAT systems across borders. It outlines possible approaches that can be taken to achieve a more consistent international VAT treatment of cross-border supplies, and the extent to which a multilateral solution would be preferable and achievable at the international level. Bringing together contributions from leading international voices in the VAT law and policy and international taxation fields, VAT in the Digital Era addresses current issues and proposes ways to coordinate VAT rules on cross-border digital supplies. This new book is essential reading for academics, researchers, governments, and other financial organisations involved with the world's most important indirect tax.

Digital Marketing for Businesses in easy steps

Author : Jon Smith
Publisher : In Easy Steps Limited
ISBN 13 : 1840789123
Total Pages : 413 pages
Book Rating : 4.8/5 (47 download)

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Book Synopsis Digital Marketing for Businesses in easy steps by : Jon Smith

Download or read book Digital Marketing for Businesses in easy steps written by Jon Smith and published by In Easy Steps Limited. This book was released on 2020-04-20 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: Nowadays, just having a website or an app is not enough. Potential customers aren’t going to stumble across you by accident – you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again. Marketing your products and services online doesn’t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet – you can target customers around the globe. Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers: · The fundamentals of digital marketing. · Getting more from your website and getting your “digital house in order”. · The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn. · The art of blogging to get customer loyalty. · How to create and launch a powerful Content Marketing Strategy. · How to use Search Engine Marketing to ensure customers find you and buy from you. · How to measure and optimize the effectiveness of your digital marketing. Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses – don’t miss the trick! Table of Contents 1. Introduction to digital marketing 2. Content is king 3. Blogging 4. SEM & SEO 5. The customer journey 6. Customer profiling 7. Marketing automation 8. Building landing pages that convert 9. Optimizing your website 10. Instagram 11. Facebook 12. Twitter 13. LinkedIn 14. Pinterest 15. Google Analytics

Introduction to Online Sales

Author :
Publisher : Cybellium
ISBN 13 : 1836792166
Total Pages : 224 pages
Book Rating : 4.8/5 (367 download)

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Book Synopsis Introduction to Online Sales by :

Download or read book Introduction to Online Sales written by and published by Cybellium . This book was released on with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Welcome to the forefront of knowledge with Cybellium, your trusted partner in mastering the cutting-edge fields of IT, Artificial Intelligence, Cyber Security, Business, Economics and Science. Designed for professionals, students, and enthusiasts alike, our comprehensive books empower you to stay ahead in a rapidly evolving digital world. * Expert Insights: Our books provide deep, actionable insights that bridge the gap between theory and practical application. * Up-to-Date Content: Stay current with the latest advancements, trends, and best practices in IT, Al, Cybersecurity, Business, Economics and Science. Each guide is regularly updated to reflect the newest developments and challenges. * Comprehensive Coverage: Whether you're a beginner or an advanced learner, Cybellium books cover a wide range of topics, from foundational principles to specialized knowledge, tailored to your level of expertise. Become part of a global network of learners and professionals who trust Cybellium to guide their educational journey. www.cybellium.com

Impact of digital marketing on consumer psychology

Author : Shweta Singh
Publisher : GRIN Verlag
ISBN 13 : 3346735117
Total Pages : 56 pages
Book Rating : 4.3/5 (467 download)

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Book Synopsis Impact of digital marketing on consumer psychology by : Shweta Singh

Download or read book Impact of digital marketing on consumer psychology written by Shweta Singh and published by GRIN Verlag. This book was released on 2022-10-04 with total page 56 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2022 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 10, , language: English, abstract: The research aim is to address the impact of digital marketing on consumer psychology. Traditional marketing strategies are currently being replaced with digital marketing strategies as a result of highly competitive nature of the firm and the technical developments enabled by usage of the internet. Digital marketing spans a wide area in a market with intense competition. It comprises looking at company strategies that use digital technology to save costs while also expanding operations globally. Digital marketing has a greater opportunity for business growth in the coming years since consumers are happy when making purchases online and believe it to be more secure than traditional marketing. Consumers can now review product specifications and compare performance as needed because of digital marketing, providing them the flexibility to choose and the mobility to place orders wherever they are, whenever they want. As a result of improved technology and increased online contact, consumer connectedness is increasing every day, altering consumer preferences as well as requiring that businesses understand consumer psychology. This research investigates how consumer psychology is impacted by digital marketing. Digital marketing may eventually replace traditional marketing due to its positive impact on consumer psychology. The following research objectives are going to be looked at: 1. To explore the conceptual understanding of digital marketing and consumer psychology 2. To analyse impact of digital marketing on consumer psychology toward purchasing decision 3. To select an appropriate framework for assessing the consumer psychology of online shoppers

Understanding Digital Marketing

Author : Damian Ryan
Publisher : Kogan Page Publishers
ISBN 13 : 0749464283
Total Pages : 304 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Understanding Digital Marketing by : Damian Ryan

Download or read book Understanding Digital Marketing written by Damian Ryan and published by Kogan Page Publishers. This book was released on 2012-03-03 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing now represents 25% of the marketing spend in the UK and this is predicted to move to 50% or higher within the next three years. Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today, and where the thought leaders in the industry believe it is headed in the future. This authoritative title demonstrates how to harness the power of digital media and use it to achieve the utmost success in business, now and in the future.Understanding Digital Marketing deals with every key topic in detail, including:search marketing,social media, Google, mobile marketing, affiliate marketing, e-mail marketing, customer engagement and digital marketing strategies. Essential reading for both practitioners and students alike, and including real-world examples of digital marketing successes and expert opinions, Understanding Digital Marketing provides you with tools to utilize the power of the internet to take your company wherever you want it to go.

Global Communication

Author : Thomas L. McPhail
Publisher : John Wiley & Sons
ISBN 13 : 1119522242
Total Pages : 328 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Global Communication by : Thomas L. McPhail

Download or read book Global Communication written by Thomas L. McPhail and published by John Wiley & Sons. This book was released on 2019-10-11 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discusses the players, theories, and trends that affect how the world communicates and gets their information This book is the most definitive text on multinational communication and media conglomerates, exploring how global media influences both audiences and policy makers around the world. Comprehensively updated to reflect the many fast moving developments associated with this dynamic field, this new edition investigates who and where certain cultural products are coming from and why, and addresses issues and concerns about their impact all over the world. Global Communication: Theories, Stakeholders and Trends, 5th Edition is framed by two theories. One is World System Theory (WST), which views nations through an economic lens. The other, Electronic Colonialism Theory (ECT), views nations through a cultural lens. Through these theories, the book examines broadcasting, mass media, and news services ranging from MSNBC, MTV, and CNN to television sitcoms and Hollywood export markets. It investigates the roles of the major players, such as News Corp, Sony, the BBC, Disney, Bertelsmann, Viacom, or Time Warner, and probes the role of advertising and the Internet and their ability to transcend national boundaries and beliefs. New chapters look at the growing importance and significance of other major regions such as the media in the Middle East, Europe, and Asia. Outlines the major institutions, individuals, corporations, technologies, and issues that are altering the international information, telecommunication, and broadcasting order Focuses on a broad range of issues, ranging from social media and new services like Netflix, as well as Arab and Asian media Explains and interprets three major movements or theories: NWICO, Electronic Colonialism, and World System Theory Includes major updates to the chapter on the Internet to incorporate global events over the last 5+ years (such as Russian use thereof, Facebook, Google) Looks at how streaming services such as Netflix, Amazon, Spotify, and more have emerged as dominant players in world entertainment Offers an updated instructor’s website with instructor's manual, test banks, and student activities Global Communication: Theories, Stakeholders and Trends, 5th Edition is intended as an upper-level, undergraduate text for students in courses on International/Global Communication, Global Media/Journalism, and Media Systems in Journalism, Communications, or Media Studies Departments.

Billboard

Author :
Publisher :
ISBN 13 :
Total Pages : 904 pages
Book Rating : 4./5 ( download)

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Book Synopsis Billboard by :

Download or read book Billboard written by and published by . This book was released on 2009-10-03 with total page 904 pages. Available in PDF, EPUB and Kindle. Book excerpt: In its 114th year, Billboard remains the world's premier weekly music publication and a diverse digital, events, brand, content and data licensing platform. Billboard publishes the most trusted charts and offers unrivaled reporting about the latest music, video, gaming, media, digital and mobile entertainment issues and trends.

Developing a Path to Data Dominance

Author : Arthur Langer
Publisher : Springer Nature
ISBN 13 : 3031264010
Total Pages : 291 pages
Book Rating : 4.0/5 (312 download)

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Book Synopsis Developing a Path to Data Dominance by : Arthur Langer

Download or read book Developing a Path to Data Dominance written by Arthur Langer and published by Springer Nature. This book was released on 2023-04-25 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most existing companies struggle currently because they lack the tools and strategies to move product departments into independent platforms that can be retrofitted to form dynamic new products based on consumer demands. This book provides managers and professionals with the necessary approaches for designing software and hardware architectures to support data platform organizations. Specifically, it demonstrates how to automate the decomposition of existing platforms into smaller parts that can be reused to form new variations. This task requires significant analysis and design methodologies and procedures to create an infrastructure based on data as opposed to products. These new knowledge bases allow data-centric professionals to pursue actions that can better predict and respond to the unexpected. Featuring case examples from companies such as Lego, FedEx, General Electric (GE), Pfizer, P&G and more, this book is appropriate for C-level executives engaged in the digital transformation of their firms; entrepreneurs of digital platform companies; and senior software engineers that need to design Internet of Things (IoT) devices and integrate them with block chain and multi-cloud architectures. In addition, this book is also useful for graduate-level coursework in data science.

Capitalizing Your Technology to Disrupt and Dominate Your Markets

Author : Aviv Ben-Yosef
Publisher : CRC Press
ISBN 13 : 1000896447
Total Pages : 132 pages
Book Rating : 4.0/5 (8 download)

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Book Synopsis Capitalizing Your Technology to Disrupt and Dominate Your Markets by : Aviv Ben-Yosef

Download or read book Capitalizing Your Technology to Disrupt and Dominate Your Markets written by Aviv Ben-Yosef and published by CRC Press. This book was released on 2023-06-21 with total page 132 pages. Available in PDF, EPUB and Kindle. Book excerpt: Every business today has some technology as part of its strategy. Inevitably, it is becoming harder for many CEOs to effectively lead their R&D efforts at the same time that their investment in tech keeps growing. Even startup founders can find themselves flustered when trying to understand whether a particular issue is genuinely impossible to solve, getting the team to provide reliable estimates, and having their top tech leaders speak in plain words as opposed to jargon. This book helps them bridge the culture gap between the C-suite and R&D, covers frequent tech-related decisions and issues, and provides a way to unlock tech as an offensive weapon and a strategic differentiator. To create an environment where technology is not merely an execution mechanism but acts as a fulcrum for strategic opportunities, one must put a particular leadership team in place and equip them with digital literacy. Based on the author’s experience and discussions with hundreds of executives worldwide, he short-circuits common failure patterns and enables nontechnical senior leaders to act with more certainty and clarity regarding their tech efforts. Startups and tech efforts initiated without enough understanding of the technical aspects often have to be scrapped and started from scratch within 18 months. This can make or break certain endeavors, and as the author has helped his clients avoid these problems, the book will help the readers establish a sturdy foundation to work from. This book covers clear guidelines for founders, executives, and senior leaders that are not tech-savvy. These include establishing a tech organization, making the first key hires, assessing the relevance and risk involved in different options, and creating a healthy connection as opposed to a tech silo. On top of that, it will include lessons and case studies that stem from experience in the "Startup Nation," such as how to inject chutzpah into daily discussions and create an organization with habitual innovation.