Digital Pharma Marketing Playbook Winning With The New Rules Of Engagement

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Digital Pharma Marketing Playbook

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 938935448X
Total Pages : 728 pages
Book Rating : 4.3/5 (893 download)

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Book Synopsis Digital Pharma Marketing Playbook by : Subba Rao Chaganti

Download or read book Digital Pharma Marketing Playbook written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2022-10-22 with total page 728 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Pharma Marketing Playbook is a first-of-its-kind-of book. It is the first and only book that presents 101 cases in digital pharma marketing. These cases show how some of the leading pharmaceutical companies across the world have used digital and social media channels. They are also excellent learning opportunities to all pharma marketing and brand managers, and students of pharmaceutical marketing. Digital transformation is sweeping the world around us. Everything these days has become digital. The ever-increasing rate of adoption of wearable devices and the advent of the internet of things are digitizing more and more of our experience. At the same time, healthcare in general, and the pharmaceutical industry, in particular, have been lagging in adapting to a digital strategy. It is not that the pharma is new to multichannel marketing. The pharmaceutical industry traditionally has been following a multichannel marketing strategy, where most of the channels have been static rather than dynamic. The number of channels has increased significantly due to the internet explosion. Pharma is moving to a multi-stakeholder world, a world in which stakeholders beyond the prescriber are gaining importance. These new influencer groups such as patients, nurses, payers, and regulators are increasingly turning to digital channels for their information needs regarding healthcare. Digital, therefore, plays a vital role in reaching these new audiences. If you want to maximize the impact of your marketing communications, can you afford to ignore the channels that your stakeholders are frequently using? Of course, not. Therefore, the question is not, to digitize or not to digitize, but how soon and how effectively? Why a Digital Pharma Marketing Playbook? Because, a playbook is a one-stop-read or single-source resource for all the essential information that you need on a given sport — in our case, Digital Pharma Marketing. If you can make work more fun and enjoyable it is play! Moreover, when work becomes play, there are no goals that you cannot score!Contents: 1. Challenging Times! Changing Rules! 2. Digital Revolution 3. Digital Pharma Marketing 4. Social Media Marketing and Pharma 5. Digital Transformation

A to Z of Pharmaceutical Marketing Volume 2

Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8197252025
Total Pages : 1182 pages
Book Rating : 4.1/5 (972 download)

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Book Synopsis A to Z of Pharmaceutical Marketing Volume 2 by : Subba Rao Chaganti

Download or read book A to Z of Pharmaceutical Marketing Volume 2 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1182 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

A to Z of Pharmaceutical Marketing Worlds Voulme 1

Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8197252017
Total Pages : 1301 pages
Book Rating : 4.1/5 (972 download)

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Book Synopsis A to Z of Pharmaceutical Marketing Worlds Voulme 1 by : Subba Rao Chaganti

Download or read book A to Z of Pharmaceutical Marketing Worlds Voulme 1 written by Subba Rao Chaganti and published by BSP Books . This book was released on 2024-05-08 with total page 1301 pages. Available in PDF, EPUB and Kindle. Book excerpt: Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.

Brand Positioning in Pharma

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9395039523
Total Pages : 211 pages
Book Rating : 4.3/5 (95 download)

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Book Synopsis Brand Positioning in Pharma by : Subba Rao Chaganti

Download or read book Brand Positioning in Pharma written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2023-01-01 with total page 211 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why a book on Brand Positioning in Pharma, a fifty-plus year-old-concept, particularly when new age marketing frameworks such as Customer Experience, Design Thinking, Agile Marketing, Content Marketing, Closed Loop Marketing, Omnichannel Marketing, and others are disrupting pharmaceutical marketing? Two reasons. Firstly, Brand Positioning is not a marketing framework but a Foundational Principle. It is customer-centric at its core and competition-oriented—two of the most important aspects of marketing. Secondly, while most marketers know what Positioning is, many are unclear on how to do it effectively. Hence this book, Brand Positioning in Pharma. Brand Positioning in Pharma aims to show how to create a winning positioning strategy for your Brand in a hyper-crowded market like pharmaceuticals. Jack Trout and Al Ries pioneered the Positioning concept. They described it first in an article, Positioning is a game people play in today's me-too marketplace, published in the June 1969 issue of Industrial Marketing. They stated in the article that Positioning is a mental device that helps the typical consumer deal with overwhelming, unwanted advertising. In comparison, today's consumer is much more overwhelmed with countless unwanted advertising messages. In healthcare and Pharma, physicians, apart from other advertising messages, are constantly bombarded with numerous messages from Pharma companies. To survive in this overcrowded pharmaceutical marketplace, and if a Prescription Drug Brand's voice is to be heard above the current noise level, Pharma Marketers need a precise, meaningful, and relevant Positioning. Positioning that resonates with the customer. Brand Positioning in Pharma shows you how to do that, with fifty-two case studies demonstrating how some innovative marketers creatively positioned their products and won. Contents: 1. Brand Positioning 2. Disease Branding 3. Drug Repositioning 4. Blue Ocean Strategy 5. Framing 6. Brand Positioning in the Digital Age

Transactional to Transformational Marketing in Pharma

Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 8196146817
Total Pages : 265 pages
Book Rating : 4.1/5 (961 download)

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Book Synopsis Transactional to Transformational Marketing in Pharma by : Subba Rao Chaganti

Download or read book Transactional to Transformational Marketing in Pharma written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies

Cracking the Generics code

Author : Subba Rao Chaganti
Publisher : BSP Books
ISBN 13 : 9390211646
Total Pages : 547 pages
Book Rating : 4.3/5 (92 download)

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Book Synopsis Cracking the Generics code by : Subba Rao Chaganti

Download or read book Cracking the Generics code written by Subba Rao Chaganti and published by BSP Books . This book was released on 2023-06-01 with total page 547 pages. Available in PDF, EPUB and Kindle. Book excerpt: The empowered patients, new-age technologies such as artificial intelligence (AI), machine learning (ML), big data analytics, real-world data and evidence, blockchain, electronic health records (EHRs), digital therapeutics, cloud computing, and innovative marketing frameworks like design thinking, customer journey mapping, omnichannel, closed-loop marketing, personalization and agile ways of working are transforming the way healthcare is delivered, affecting the pharmaceutical industry. Additionally, big tech companies such as Amazon, Alphabet, Apple, and Microsoft are disrupting by offering non-pharmacological solutions with innovative digital technologies to provide a seamless customer experience in the patient journey. The recent COVID-19 pandemic added rocket fuel to the digital transformation of the pharmaceutical industry, changing the entire model of care and ingraining telemedicine in the healthcare ecosystem. Digital Transformation has become inevitable and imminent. Therefore, pharma must reimagine its entire strategy and embrace digital transformation to succeed in this rapidly changing marketing environment that is becoming increasingly complex. Reimagine Pharma Marketing: Make It Future-Proof introduces all these technology frameworks. Additionally, the book presents one hundred and two case studies showing how some of the leading pharmaceutical companies are applying the new age technologies and marketing frameworks effectively. It can be your single-source guidebook unraveling the future so you can manage it!Contents: 1. Reimagine Everything — Reimagine Every Element of Pharmaceutical Marketing Mix 2. Reimagine the Technology— How Pharma Can Harness the Power of New and Emerging Technologies 3. Reimagine Stakeholder Engagement—Winning with New Rules of Engagement 4. The Future of Pharma—A Look into the Crystal Ball Epilogue You’re Gonna Need a Bigger Boat!

Introduction to Digital Marketing in the Pharmaceutical Industry

Author : Olivier Gryson
Publisher :
ISBN 13 : 9781070925189
Total Pages : 144 pages
Book Rating : 4.9/5 (251 download)

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Book Synopsis Introduction to Digital Marketing in the Pharmaceutical Industry by : Olivier Gryson

Download or read book Introduction to Digital Marketing in the Pharmaceutical Industry written by Olivier Gryson and published by . This book was released on 2019-06-05 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the pharmaceutical industry, digital is still too often used as "another media" in a marketing campaign. The measure of performance is limited to the number of visits on a web site and the calculation of the return on investment remains a taboo. It is time to stop behaving like amateurs. Digital marketing should never be exclusively given to a junior employee who proudly added "comfortable with digital tools" to his resume simply because he managed the Facebook page of his student association! It is time for product managers to stop blindly trusting expensive communication agencies when they propose flashy technologies and buzzwords to create trendy tools to meet the marketers' - but not the customers' - expectations! It is time for marketing directors and general managers to challenge a multichannel campaign in its entirety: objective, strategy, tactics, cost per contact, and finally return on investment! Digital marketing is not about adding another tool to a marketing campaign. It will transform and structure classic marketing activities by placing the patient and the doctor, instead of the product, at the core of marketing behavior. It will pave the way for improving the customer's experience. While the pharmaceutical companies are still mainly competing through saturated digital channels, digital marketing is one of the best opportunities to differentiate from its competitors. This guide is based on 20 years of experience in digital marketing in the pharmaceutical industry at both global and local levels, in mature and emerging markets. It aims at providing the basic and necessary concrete methods to design, follow, and assess a multichannel campaign. By reading this book, you will land on the right side of the digital fracture and join those who will create the marketing of tomorrow in the pharmaceutical industry.

OMNICHANNEL MARKETING: the Roadmap to Create and Implement Omnichannel Strategy

Author : Shady Ramadan
Publisher :
ISBN 13 : 9781542658003
Total Pages : 66 pages
Book Rating : 4.6/5 (58 download)

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Book Synopsis OMNICHANNEL MARKETING: the Roadmap to Create and Implement Omnichannel Strategy by : Shady Ramadan

Download or read book OMNICHANNEL MARKETING: the Roadmap to Create and Implement Omnichannel Strategy written by Shady Ramadan and published by . This book was released on 2017-01-21 with total page 66 pages. Available in PDF, EPUB and Kindle. Book excerpt: Most customers today expect stores to provide easy shopping experience. In the past few years, customers have shifted their behavior not only within the physical store but also digitally.There is no online or offline marketing strategy anymore, but how both working together in a unique customer-centric manner. This is the Omnichannel Marketing. Your customer doesn't think in terms of channels...physical stores, online stores, websites, mobile apps, social channels, ...it's all a big blur to them. Instead, customers see the company or the brand.The revolution of technology and changing in consumer behavior everyday specially for retail business change everything in business landscape. A lot of marketers doing a great job every day to promote their business and acquire more customers using different channels, but still not matching the speed of the revolution, so there is a need to have one book to cover all the changes in consumer shopping behavior and provide proven steps and strategies on how to leverage the new Omnichannel marketing strategy and explain in details each step each marketer needs to know to step into the new world.It is widely acknowledged that Omnichannel is the future of retail, but do you know that only 12% of retailers offer mature Omnichannel experiences. Most of the marketers don't have a clear roadmap on how to start the Omnichannel model for their business, so here we are with a complete guide for implementation of Omnichannel marketing strategy starting from planning, to execution and the adaptation needed in the organization. Omnichannel shopping presents a dramatic shift in how we think about retail, but it's a change that comes with huge opportunity. To make an Omnichannel strategy successful, key player across all departments need to come together and follow the new roadmap. Here Is A Review Of What We Will Cover....Change in Consumer BehaviorWhy Omnichannel Marketing?The Evolution of Omnichannel MarketingStepping into OmnichannelOrganize all aspects of your business - online and offline - to align goals and set out the plan to support omnichannel strategiesOmnichannel Transformation StrategyStart Implementing Omnichannel MarketingLearn how you can implement re-marketing strategies and make the experience more personalized for your customers.Omnichannel marketing case studiesAs a simple reward for you buying this book, you will be able to subscribe to the Omnichannel Tracking Newsletter for FREE to keep up to the curve with the recent updated in Omnichannel marketing and case studies.

The New Leader's 100-Day Action Plan

Author : George B. Bradt
Publisher : John Wiley & Sons
ISBN 13 : 0470440279
Total Pages : 280 pages
Book Rating : 4.4/5 (74 download)

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Book Synopsis The New Leader's 100-Day Action Plan by : George B. Bradt

Download or read book The New Leader's 100-Day Action Plan written by George B. Bradt and published by John Wiley & Sons. This book was released on 2009-03-16 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The New Leader's 100-Day Action Plan, and the included downloadable forms, has proven itself to be a valuable resource for new leaders in any organization. This revision includes 40% new material and updates -- including new and updated downloadable forms -- with new chapters on: * A new chapter on POSITIONING yourself for a leadership role * A new chapter on what to do AFTER THE FIRST 100 DAYS * A new chapter on getting PROMOTED FROM WITHIN and what to do then

Winning the ’20s

Author : Martin Reeves
Publisher : Walter de Gruyter GmbH & Co KG
ISBN 13 : 3110730111
Total Pages : 98 pages
Book Rating : 4.1/5 (17 download)

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Book Synopsis Winning the ’20s by : Martin Reeves

Download or read book Winning the ’20s written by Martin Reeves and published by Walter de Gruyter GmbH & Co KG. This book was released on 2021-05-10 with total page 98 pages. Available in PDF, EPUB and Kindle. Book excerpt: Over the past decade, businesses have faced relentless change on multiple dimensions, and the list of the world’s largest companies has changed enormously. The keys to success are likely to be just as different for the new decade. Winning the ’20s analyzes the new competitive environment that businesses face and outlines what will it take to win in the 2020s. To stay ahead of the trends that are reshaping business, leaders need to rethink existing assumptions and retool their companies. Both traditional incumbents and younger digital giants will face very different but equally critical challenges in the 2020s—and would do well to learn from each other’s strengths. This book discusses the new dimensions of competition that will affect corporate strategy in the next decade and how leaders can reinvent their organizations to be better suited for the new environment. The companies that succeed in the 2020s will look very different than they do today—they will have evolved their businesses to harness new technologies and reshaped their external relationships, organizations, and approaches accordingly. Winning the ’20s will help business professionals as well as academics and students with an interest in strategy and leadership answer this critical question for the start of this decade: How should you prepare your company to avoid being left behind and emerge as a winner in a rapidly evolving business landscape?

Pharmaceutical Marketing

Author : Brent L. Rollins
Publisher : Jones & Bartlett Publishers
ISBN 13 : 1449626599
Total Pages : 302 pages
Book Rating : 4.4/5 (496 download)

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Book Synopsis Pharmaceutical Marketing by : Brent L. Rollins

Download or read book Pharmaceutical Marketing written by Brent L. Rollins and published by Jones & Bartlett Publishers. This book was released on 2014 with total page 302 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Product Management Essentials

Author : Aswin Pranam
Publisher : Apress
ISBN 13 : 1484233034
Total Pages : 179 pages
Book Rating : 4.4/5 (842 download)

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Book Synopsis Product Management Essentials by : Aswin Pranam

Download or read book Product Management Essentials written by Aswin Pranam and published by Apress. This book was released on 2017-12-12 with total page 179 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain all of the techniques, teachings, tools, and methodologies required to be an effective first-time product manager. The overarching goal of this book is to help you understand the product manager role, give you concrete examples of what a product manager does, and build the foundational skill-set that will gear you towards a career in product management. To be an effective PM in the tech industry, you need to have a basic understanding of technology. In this book you’ll get your feet wet by exploring the skills a PM needs in their toolset and cover enough ground to make you feel comfortable in a technical discussion. A PM is not expected to have the same level of depth or knowledge as a software engineer, but knowing enough to continue the conversation can be a benefit in your career in product management. A complete product manager will have a 360-degree understanding of user experience and how to craft beautiful products that are easy-to-use, with the end user in mind. You’ll continue your journey with a walk through basic UX principles and even go through the process of building a simple set of UI frames for a mock app. Aside from the technical and design expertise, a PM needs to master the social aspects of the role. Acting as a bridge between engineering, marketing, and other teams can be difficult, and this book will dive into the business and soft skills of product management. After reading Product Management Essentials you will be one of a select few technically-capable PMs who can interface with management, stakeholders, customers, and the engineering team. What You Will Learn Gain the traits of a successful PM from industry PMs, VCs, and other professionals See the day-to-day responsibilities of a PM and how the role differs across tech companies Absorb the technical knowledge necessary to interface with engineers and estimate timelines Design basic mocks, high-fidelity wireframes, and fully polished user interfaces Create core documents and handle business interactions Who This Book Is For Individuals who are eyeing a transition into a PM role or have just entered a PM role at a new organization for the first time. They currently hold positions as a software engineer, marketing manager, UX designer, or data analyst and want to move away from a feature-focused view to a high-level strategic view of the product vision.

Ghost-Managed Medicine

Author : Sergio Sismondo
Publisher :
ISBN 13 : 9780995527782
Total Pages : 231 pages
Book Rating : 4.5/5 (277 download)

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Book Synopsis Ghost-Managed Medicine by : Sergio Sismondo

Download or read book Ghost-Managed Medicine written by Sergio Sismondo and published by . This book was released on 2018 with total page 231 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Pharmaceutical Marketing in India

Author : Subba Rao Chaganti
Publisher : PharmaMed Press / BSP Books
ISBN 13 : 9388305264
Total Pages : 720 pages
Book Rating : 4.3/5 (883 download)

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Book Synopsis Pharmaceutical Marketing in India by : Subba Rao Chaganti

Download or read book Pharmaceutical Marketing in India written by Subba Rao Chaganti and published by PharmaMed Press / BSP Books. This book was released on 2018-10-23 with total page 720 pages. Available in PDF, EPUB and Kindle. Book excerpt: Pharmaceutical Marketing in India: For Today and Tomorrow is the go-to guide for anyone interested in the pharmaceutical industry in India. With its comprehensive coverage of the sector, this book is a must-read for students, practitioners, and researchers alike. In this updated 25th Anniversary Edition, readers will find new content that covers the latest trends and initiatives in the industry. The book provides a thorough introduction to the changes taking place in first-world markets and the incremental steps being taken by Indian drug majors and their MNC counterparts in India. This book contains seventy-seven cases that highlight the best practices of successful practitioners of Pharma marketing in India. These cases showcase how they have positioned their products, launched and promoted their brands, and defended their therapeutic segments. The insights provided by these cases are incredibly valuable to both practitioners and students of pharmaceutical marketing. The new edition of the book includes information on changing detailing practices such as e-Detailing, iPad detailing, and tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing, and more. It also covers the latest ways of engaging and building meaningful relationships with physicians, including medical sales liaisons (MSL), key opinion leader (KOL) management, and key account management (KAM). The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as possible. This book is a vital resource for anyone interested in the pharmaceutical industry and is a must-read for those looking to stay ahead of the curve in this ever-evolving field. Contents: Part One: The Big Picture 1. The Indian Pharmaceutical Industry: An Overview 2. The Pharmaceutical Market Part Two: Ten ‘P’s 3. The Product 4. The Price 5. The Place 6. The Promotion 7. Personal selling 8. The Prescription 9. The Policy 10. Public Relations 11. The Power 12. The Patient Part Three: Key Success Factors 13. Managing New Products 14. The Winning Game Plans 15. Towards Excellence in Marketing 16. The Winning Edge 17. Corporate Scoreboard 18. GMP

Pharmaceutical Marketing in India

Author : Subba Rao Chaganti
Publisher : Bsp Books Pvt. Limited
ISBN 13 : 9789388305259
Total Pages : 668 pages
Book Rating : 4.3/5 (52 download)

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Book Synopsis Pharmaceutical Marketing in India by : Subba Rao Chaganti

Download or read book Pharmaceutical Marketing in India written by Subba Rao Chaganti and published by Bsp Books Pvt. Limited. This book was released on 2018-10-20 with total page 668 pages. Available in PDF, EPUB and Kindle. Book excerpt: Twenty-five years ago, Pharmaceutical Marketing in India: Concepts, Cases, Strategy was the first-ever sectoral marketing book in the Asia Pacific Region. Today, twenty-five years later, Pharmaceutical Marketing in India for Today and Tomorrow continues to be the most comprehensive sectoral marketing book in pharmaceuticals in the Asia Pacific Region. The new 25th Anniversary Edition of the book is an updated version of the original text with significant new content. The seventy plus cases in the book show how some of the highly successful practitioners of Pharma marketing in India have positioned their products, launched and promoted their brands and defended their therapeutic segments. The experiential insights these cases provide are immensely useful for both the practitioners as well as the students of pharmaceutical marketing in India. What is new in this all-new 25th Anniversary edition? The book presents an introduction to all aspects of changes and initiatives that are happening in the first world markets and whatever baby steps that are being taken by Indian drug majors and their MNC counterparts in India. To name a few - Changing detailing practices such as e-Detailing, iPad detailing or tablet detailing, digital marketing strategies, social media strategies for the pharmaceutical industry, multichannel marketing, closed-loop marketing among others. The new ways of engaging and building meaningful relationships with physicians in today's declining physician access scenario are medical sales liaisons (MSL), key opinion leader (KOL) management and key account management (KAM). This latest edition includes these. The primary purpose of this edition is to make it not only relevant for today but also for tomorrow. In other words, to make it as future-proof as is possible.

Wikinomics

Author : Don Tapscott
Publisher : Penguin
ISBN 13 : 1440639485
Total Pages : 376 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis Wikinomics by : Don Tapscott

Download or read book Wikinomics written by Don Tapscott and published by Penguin. This book was released on 2008-04-17 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: The acclaimed bestseller that's teaching the world about the power of mass collaboration. Translated into more than twenty languages and named one of the best business books of the year by reviewers around the world, Wikinomics has become essential reading for business people everywhere. It explains how mass collaboration is happening not just at Web sites like Wikipedia and YouTube, but at traditional companies that have embraced technology to breathe new life into their enterprises. This national bestseller reveals the nuances that drive wikinomics, and share fascinating stories of how masses of people (both paid and volunteer) are now creating TV news stories, sequencing the human gnome, remixing their favorite music, designing software, finding cures for diseases, editing school texts, inventing new cosmetics, and even building motorcycles.

The Perfect Pill

Author : Gauri Chaudhari
Publisher : Notion Press
ISBN 13 :
Total Pages : 227 pages
Book Rating : 4.8/5 (92 download)

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Book Synopsis The Perfect Pill by : Gauri Chaudhari

Download or read book The Perfect Pill written by Gauri Chaudhari and published by Notion Press. This book was released on 2023-07-19 with total page 227 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can I build my brand when it is just another me-too? is the quintessential question asked by pharma and healthcare marketers operating in the branded generic markets. In highly saturated markets with hundreds of similar brands, establishing a competitive edge and building a strong brand is often a challenging task. The Perfect Pill propagates a robust 10-step healthcare brand-building model that helps you create much-needed differentiation and a unique value proposition for patients and physicians. The steps suggested in the book help establish an ultimate win-win situation for patients, physicians, and sales and marketing professionals. A must-read for pharmaceutical, medical device, diagnostic, over-the-counter, surgical, hospital, nutrition, and wellness brand marketers.