Advertising, the Media and Globalisation

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Author :
Publisher : Routledge
ISBN 13 : 1136500979
Total Pages : 170 pages
Book Rating : 4.1/5 (365 download)

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Book Synopsis Advertising, the Media and Globalisation by : John Sinclair

Download or read book Advertising, the Media and Globalisation written by John Sinclair and published by Routledge. This book was released on 2012-05-31 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a critical, empirically-grounded and contemporary account of how advertisers and agencies are dealing with a volatile mediascape throughout the world, taking a region-by-region approach. It provides a clear, systematic, and synoptic analysis of the dynamic relationship between media, advertisers, and agencies in the age of globalization, and in an era of transition from ‘mass’ to ‘social’ media. Advertising attracts much public criticism for the commercialization of culture and its apparent impact on social and personal life. This book outlines and assesses the issues involved, with regard to how they are manifested in different national, regional and global contexts. Topics covered include: advertising as an object of study global trends in the advertising industry advertising and the media in motion current issues in advertising, media and society advertising, globalization and world regions. While maintaining a contemporary focus, the book explains developments over recent decades as background to the globalisation of what it calls the manufacturing-marketing-media complex.

The Marketing Matrix

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Publisher : Routledge
ISBN 13 : 1136228926
Total Pages : 226 pages
Book Rating : 4.1/5 (362 download)

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Book Synopsis The Marketing Matrix by : Gerard Hastings

Download or read book The Marketing Matrix written by Gerard Hastings and published by Routledge. This book was released on 2013-05-02 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the hands of the corporate sector, marketing has turned us into spoilt, consumption-obsessed children who are simultaneously wrecking our bodies, psyches and planet. Given the fiduciary duties of the corporation, notions like consumer sovereignty, customer service and relationship building are just corrosive myths that seduce us into quiescence, whilst furnishing big business with unprecedented power. Corporate Social Responsibility, the ultimate oxymoron, and its country cousin, Cause Related Marketing, are just means of currying favour amongst our political leaders and further extending corporate power. So it is time to fight back. As individuals we have enormous internal strength; collectively we have, and can again, change the world (indeed marketing itself is a function of humankind’s capacity to cooperate to overcome difficulties and way predates its co-option by corporations). From the purpose and resilience Steinbeck’s sharecroppers (‘we’re the people – we go on’), through Eisenhower’s ‘alert and knowledgeable citizenry’ to Arundhati Roy’s timely reminder about the wisdom of indigenous people ‘are not relics of the past, but the guides to our future’, there are lots of reasons for optimism. If these talents and strengths can be combined with serious moves to contain the corporate sector, it is possible to rethink our economic and social priorities. The book ends with a call to do just this. This compelling and accessible book will be of interest across the social sciences and humanities – and indeed to anyone who has concerns about the current state of consumer society. It will also be particularly useful reading for those marketing students who'd prefer a critical perspective to the standard ritualization of their discipline.

EBOOK: Marketing: The Core

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Author :
Publisher : McGraw Hill
ISBN 13 : 1526864967
Total Pages : 608 pages
Book Rating : 4.5/5 (268 download)

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Book Synopsis EBOOK: Marketing: The Core by : KERIN

Download or read book EBOOK: Marketing: The Core written by KERIN and published by McGraw Hill. This book was released on 2017-01-26 with total page 608 pages. Available in PDF, EPUB and Kindle. Book excerpt: EBOOK: Marketing: The Core

Targeted

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Publisher : AMACOM
ISBN 13 : 0814449018
Total Pages : 233 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Targeted by : Mike Smith

Download or read book Targeted written by Mike Smith and published by AMACOM. This book was released on 2014-11-19 with total page 233 pages. Available in PDF, EPUB and Kindle. Book excerpt: Part history, part guidebook, part prediction for the future,?this book?tells the story of the companies, individuals, and innovations driving the revolution of online ads. Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don't be fooled - online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States. Targeted takes listeners behind the scenes - examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. You will also learn about several key aspects such as: keyword micro-markets, ad serving systems, aggregated virtual audiences, new business models, and much more! Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.?This book is sweeping in scope and stripped of technical complexity. Targeted is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.

MGMT4

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Publisher : Cengage AU
ISBN 13 : 0170427374
Total Pages : 426 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis MGMT4 by : Chuck Williams

Download or read book MGMT4 written by Chuck Williams and published by Cengage AU. This book was released on 2019-09-09 with total page 426 pages. Available in PDF, EPUB and Kindle. Book excerpt: MGMT4 is the fourth Asia–Pacific edition of this innovative approach to teaching and learning the principles of management. Concise yet complete coverage of the subject, supported by a suite of online learning tools and teaching material equips students and instructors with the resources required to successfully undertake an introductory management course. This highly visual and engaging resource is now available on the MindTap eLearning platform, allowing for seamless delivery both online and in-class. With the Cengage Mobile app students can take course materials with them – anytime, anywhere. New, print versions of this book include access to the MindTap platform.

MKTG4

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Publisher : Cengage AU
ISBN 13 : 0170411761
Total Pages : 369 pages
Book Rating : 4.1/5 (74 download)

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Book Synopsis MKTG4 by : Charles W. Lamb

Download or read book MKTG4 written by Charles W. Lamb and published by Cengage AU. This book was released on 2018-09-01 with total page 369 pages. Available in PDF, EPUB and Kindle. Book excerpt: MKTG4 continues to offer a unique blended solution for lecturers and students in introductory marketing subjects, in both University and Vocational sectors. Continuing to pave a new way to both teach and learn, MKTG4 is designed to truly connect with today's busy, tech-savvy student. Students have access to online interactive quizzing, videos, flashcards, games and more. An accessible, easy-to-read text with tear-out review cards completes a package that helps students to learn important concepts faster.

Introduction to Tourism Transport

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Publisher : CABI
ISBN 13 : 1780642148
Total Pages : 251 pages
Book Rating : 4.7/5 (86 download)

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Book Synopsis Introduction to Tourism Transport by : Sven Gross

Download or read book Introduction to Tourism Transport written by Sven Gross and published by CABI. This book was released on 2014-08-26 with total page 251 pages. Available in PDF, EPUB and Kindle. Book excerpt: Transport is an inherent part of tourism; whether as a functional means of transportation, such as between origin and destination or within the destination; or as a key element of the holiday experience itself, as in cruising or traveling along scenic or historic routes. This book provides the necessary background information to gain a comprehensive understanding of transportation markets, with each of the three modes of transportation – air, ground and marine – explored in detail. Each section includes definitions, the historical development of the market and international institutional frameworks, with case studies, learning objectives and study questions incorporated to facilitate an active learning process.

Integrating Social Media into Business Practice, Applications, Management, and Models

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Author :
Publisher : IGI Global
ISBN 13 : 1466661836
Total Pages : 362 pages
Book Rating : 4.4/5 (666 download)

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Book Synopsis Integrating Social Media into Business Practice, Applications, Management, and Models by : Lee, In

Download or read book Integrating Social Media into Business Practice, Applications, Management, and Models written by Lee, In and published by IGI Global. This book was released on 2014-06-30 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book provides the most up-to-date research findings and future directions for customer relationship management in contemporary enterprises, covering a wide range of topics such as management issues, innovative ideas, state-of-the-art business applications, and evaluation of social media products and services"--Provided by publisher.

Government Internet Censorship Measures and International Law

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Publisher : LIT Verlag Münster
ISBN 13 : 3643910517
Total Pages : 408 pages
Book Rating : 4.6/5 (439 download)

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Book Synopsis Government Internet Censorship Measures and International Law by : I-Ching Chen

Download or read book Government Internet Censorship Measures and International Law written by I-Ching Chen and published by LIT Verlag Münster. This book was released on 2018 with total page 408 pages. Available in PDF, EPUB and Kindle. Book excerpt: Internet governance is a simple term without a simple definition. In the name of Internet sovereignty, nations have begun to implement various regulations to control the flow of information within or across their virtual territorial boundaries. The unique interconnected and multilateral characteristics of the Internet renders it impossible for one nation alone to provide adequate solutions to managing the Internet. The author argues that many of the issues related to Internet governance should be allocated to international institutions and a nation's sovereign power over the Internet should be bounded by its commitments and responsibilities under international law. In the absence of a coherent regulatory framework, this book examines whether the existing international legal systems are sufficiently generic to accommodate the challenges brought about by technological developments.

Digital and Social Media Marketing

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Author :
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Athletic Administration for College, High School, Youth, and Club Sport

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Author :
Publisher : Jones & Bartlett Learning
ISBN 13 : 128419597X
Total Pages : 325 pages
Book Rating : 4.2/5 (841 download)

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Book Synopsis Athletic Administration for College, High School, Youth, and Club Sport by : Dina Gentile

Download or read book Athletic Administration for College, High School, Youth, and Club Sport written by Dina Gentile and published by Jones & Bartlett Learning. This book was released on 2019-03-28 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: The ideal text for many courses offered within the Sport Management curriculum, Athletic Administration for College, High School, Youth and Club Sport incorporates the analysis of prominent issues that administratiors are challenged to resolve in their specific sport setting. Students looking for careers outside of professional sports will learn from both the content supplied throughout the text, and through the highlighted practical case studies. Topics covered include: Role of Athletic Administrators, Facility Management, Fundraising, Risk Management, Staff Management, and more.

Buyographics

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Publisher : Palgrave Macmillan
ISBN 13 : 1137401249
Total Pages : 236 pages
Book Rating : 4.1/5 (374 download)

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Book Synopsis Buyographics by : Matt Carmichael

Download or read book Buyographics written by Matt Carmichael and published by Palgrave Macmillan. This book was released on 2013-11-12 with total page 236 pages. Available in PDF, EPUB and Kindle. Book excerpt: Author Matt Carmichael has been tracking demographic shifts for years, and provides a data-rich look at the changing American consumer. This book follows ten families in ten representative counties to examine their lives and how the decisions they make impact consumer behavior. This is not just a data book, because in the end each of those numbers—in datasets big and small—is a person. As you read those stories, the trends come to life and give you a greater understanding of how to reach your target—whether it’s a baby boomer farmer in Teton, Montana or a set of working parents in one of the most affluent counties in the US. Carmichael focuses on the top ten trends that are reshaping the consumer landscape and impacting buying behavior and the economic outlook of the world’s most important market. For each trend he provides ethnographic research from the families, stats from the leading consumer data sources, and exclusive interviews and examples from marketers, agencies, and media executives. These trends show how America is aging, growing more diverse ethnically, and becoming more polarized economically. Buyographics is a smart, engaging read that will be important for every marketer to consider before creating a successful campaign.

Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness

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Author :
Publisher : Publicancy Ltd
ISBN 13 : 1706123957
Total Pages : 340 pages
Book Rating : 4.7/5 (61 download)

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Book Synopsis Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness by : Publicancy

Download or read book Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness written by Publicancy and published by Publicancy Ltd. This book was released on 2019-11-07 with total page 340 pages. Available in PDF, EPUB and Kindle. Book excerpt: A step by step guide to digital marketing. It highlights the crucial steps needed to start a digital business. It's a Complete Digital Marketing Guide Book for SEO, Social Media & Brand awareness. Learn Definitive & Hidden Secrets of Digital Marketing to grow your business know that the evolution of technology is constant in our society and unfolding at warp speed. Most, if not all, technology companies have their foot firmly on the accelerator. It's predicted that by 2020, multi-billions of dollars will have been put into the technology revolution. Where does Digital Marketing fit in? The answers to Digital Marketing include the following: Conversion Rate Optimization SEO (Search Engine Optimization) SMM (Social Media Marketing) Email Marketing Internet Reputation Management Blogging Utilizing this digital marketing guide will allow you to apply the knowledge and greatly increase the success of your website & brand.

Connected Consumer and the Future of Financial Services

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Author :
Publisher : Lulu.com
ISBN 13 : 0578108992
Total Pages : 63 pages
Book Rating : 4.5/5 (781 download)

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Book Synopsis Connected Consumer and the Future of Financial Services by : Patrick Molineux

Download or read book Connected Consumer and the Future of Financial Services written by Patrick Molineux and published by Lulu.com. This book was released on 2012-08-07 with total page 63 pages. Available in PDF, EPUB and Kindle. Book excerpt: Whether you pay the bills or issue them, financial services are changing. From banking to insurance to investments, financial services are being transformed by consumers who are connecting to the Internet in unprecedented numbers globally, driving 4 trends: Mobile-Mobile phones, tablets and cards are revolutionizing payments and financial processes such as insurance claims. Mobile money, notably in Africa, is a driving force. Micro-Microinsurance, microsavings and microcredit are transforming underserved markets using technology. Media-Social media and peer-to-peer (P2P) are the big disrupters, enabling P2P payments and P2P lending. Mining-Enterprises and consumers can mine the vast troves of structured and unstructured data for financial insights. Data can completely redefine risk. Financial services firms must explore the connected consumer for their business. Consumers must understand how financial services are changing and their role in that change.

An Introduction to Sustainable Transportation

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Author :
Publisher : Routledge
ISBN 13 : 1317289145
Total Pages : 552 pages
Book Rating : 4.3/5 (172 download)

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Book Synopsis An Introduction to Sustainable Transportation by : Preston L Schiller

Download or read book An Introduction to Sustainable Transportation written by Preston L Schiller and published by Routledge. This book was released on 2017-11-09 with total page 552 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities around the globe struggle to create better and more equitable access to important destinations and services, all the while reducing the energy consumption and environmental impacts of mobility. An Introduction to Sustainable Transportation illustrates a new planning paradigm for sustainable transportation through case studies from around the world with hundreds of valuable resources and references, color photos, graphics and tables. The second edition builds and expands upon the highly acclaimed first edition, with new chapters on urban design and urban, regional and intercity public transportation, as well as expanded chapters on automobile dependence and equity issues; automobile cities and the car culture; the history of sustainable and unsustainable transportation; the interrelatedness of technologies, infrastructure energy and functionalities; and public policy and public participation and exemplary places, people and programs around the globe. Among the many valuable additions are discussions of autonomous vehicles (AVs), electric vehicles (EVs), airport cities, urban fabrics, urban heat island effects and mobility as a service (MaaS). New case studies show global exemplars of sustainable transportation, including several from Asia, a case study of participative and deliberative public involvement, as well as one describing life in the Vauban ecologically planned community of Freiburg, Germany. Students in affiliated sustainability disciplines, planners, policymakers and concerned citizens will find many provides practical techniques to innovate and transform transportation.

Sports Marketing

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Author :
Publisher : Taylor & Francis
ISBN 13 : 1003819508
Total Pages : 527 pages
Book Rating : 4.0/5 (38 download)

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Book Synopsis Sports Marketing by : Michael J. J. Fetchko

Download or read book Sports Marketing written by Michael J. J. Fetchko and published by Taylor & Francis. This book was released on 2024-01-31 with total page 527 pages. Available in PDF, EPUB and Kindle. Book excerpt: Highly practical and engaging, Sports Marketing equips students with the skills, techniques, and tools they need to be successful marketers in any sporting environment. The book blends relevant marketing theory—focusing on industry-specific terminology and practices—with practitioner insights into current issues and future directions in the sports industry. This anticipated third edition has been fully updated to incorporate a broad range of global and diverse perspectives from industry experts and international case studies throughout. Contemporary topics within the sports industry have been expanded upon, including esports, social responsibility, sustainability, digital and social media, and personal branding. Popular "You Make the Call" cases, insider and early career insights, and review questions stimulate lively classroom discussion, while chapter summaries and terms support further support learning. Overall, this exciting text will: • Increase students’ depth of knowledge about sports marketing • Challenge students to apply concepts to real-world situations • Profile best practices of organizations and individuals within the sports industry as they relate to the book’s content • Equip students to position themselves to compete for entry-level positions in sports business • Provide faculty with a concise but thorough text that meets their needs. Sports Marketing remains a core textbook for undergraduate and postgraduate students of sports marketing and management, providing a firm grasp of the ins and outs of working in sports. Additional online resources include PowerPoint slides for each chapter, a test bank of questions, and an instructor’s manual.

Competition Law

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Publisher : Oxford University Press
ISBN 13 : 0198906056
Total Pages : 1269 pages
Book Rating : 4.1/5 (989 download)

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Book Synopsis Competition Law by : Richard|Bailey Whish (David)

Download or read book Competition Law written by Richard|Bailey Whish (David) and published by Oxford University Press. This book was released on 2024 with total page 1269 pages. Available in PDF, EPUB and Kindle. Book excerpt: