Digital Marketing Handbook

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The Digital Marketing Handbook

Author : Robert W. Bly
Publisher : Entrepreneur Press
ISBN 13 : 1613083815
Total Pages : 344 pages
Book Rating : 4.6/5 (13 download)

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Book Synopsis The Digital Marketing Handbook by : Robert W. Bly

Download or read book The Digital Marketing Handbook written by Robert W. Bly and published by Entrepreneur Press. This book was released on 2018-04-17 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: What's Your Website's ROI? Written to help marketers—from the Fortune 1000 to small business owners and solopreneurs—turn their websites from cost centers to profit centers, The Digital Marketing Handbook by legendary copywriting pioneer and marketing expert Robert W. Bly teaches you the proven models and processes for generating a steady stream of traffic, conversions, leads, opt-ins, and sales. Whether you are marketing an online-based business, brick-and-mortar store, or a hybrid business, Bly will teach you how to: Integrate a digital marketing plan with traditional marketing outreach efforts Maximize open rates, click-through rates, conversions, and sales Avoid the most common internet marketing mistakes that cause people to fail online Build a large and responsive opt-in email list Master Google AdWords, Facebook Advertising, and other traffic-generating tactics Drive quality leads to your online and offline storefronts Produce brand awareness and generate leads with Snapchat, Instagram, Periscope, Pinterest, and other social media platforms Design hub sites, landing pages, and "squeeze pages" guaranteed to bring in leads Plus, Bly shares tested direct response methods that can increase your online revenues by 50, 100, and even 200 percent along with an extensive resource section to give your website a competitive edge.

Digital Marketing Strategy

Author : Simon Kingsnorth
Publisher : Kogan Page Publishers
ISBN 13 : 0749474718
Total Pages : 344 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Digital Marketing Strategy by : Simon Kingsnorth

Download or read book Digital Marketing Strategy written by Simon Kingsnorth and published by Kogan Page Publishers. This book was released on 2016-05-03 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. Digital Marketing Strategy covers the essential elements of achieving exactly this by guiding you through every step of creating your perfect digital marketing strategy. This book analyzes the essential techniques and platforms of digital marketing including social media, content marketing, SEO, user experience, personalization, display advertising and CRM, as well as the broader aspects of implementation including planning, integration with overall company aims and presenting to decision makers. Simon Kingsnorth brings digital marketing strategy to life through best practice case studies, illustrations, checklists and summaries, to give you insightful and practical guidance. Rather than presenting a restrictive 'one size fits all' model, this book gives you the tools to tailor-make your own strategy according to your unique business needs and demonstrates how an integrated and holistic approach to marketing leads to greater success. Digital Marketing Strategy is also supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter.

The SAGE Handbook of Social Media Marketing

Author : Annmarie Hanlon
Publisher : SAGE
ISBN 13 : 1529788439
Total Pages : 425 pages
Book Rating : 4.5/5 (297 download)

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Book Synopsis The SAGE Handbook of Social Media Marketing by : Annmarie Hanlon

Download or read book The SAGE Handbook of Social Media Marketing written by Annmarie Hanlon and published by SAGE. This book was released on 2022-06-16 with total page 425 pages. Available in PDF, EPUB and Kindle. Book excerpt: Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media

Handbook of the Economics of Marketing

Author :
Publisher : Elsevier
ISBN 13 : 0444637656
Total Pages : 632 pages
Book Rating : 4.4/5 (446 download)

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Book Synopsis Handbook of the Economics of Marketing by :

Download or read book Handbook of the Economics of Marketing written by and published by Elsevier. This book was released on 2019-09-19 with total page 632 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of the Economics of Marketing, Volume One: Marketing and Economics mixes empirical work in industrial organization with quantitative marketing tools, presenting tactics that help researchers tackle problems with a balance of intuition and skepticism. It offers critical perspectives on theoretical work within economics, delivering a comprehensive, critical, up-to-date, and accessible review of the field that has always been missing. This literature summary of research at the intersection of economics and marketing is written by, and for, economists, and the book's authors share a belief in analytical and integrated approaches to marketing, emphasizing data-driven, result-oriented, pragmatic strategies. Helps academic and non-academic economists understand recent, rapid changes in the economics of marketing Designed for economists already convinced of the benefits of applying economics tools to marketing Written for those who wish to become quickly acquainted with the integration of marketing and economics

The Digital Marketing Handbook

Author : Simon Kingsnorth
Publisher :
ISBN 13 : 9781398603394
Total Pages : 256 pages
Book Rating : 4.6/5 (33 download)

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Book Synopsis The Digital Marketing Handbook by : Simon Kingsnorth

Download or read book The Digital Marketing Handbook written by Simon Kingsnorth and published by . This book was released on 2022-01-25 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.

Digital Marketing Handbook

Author : Shivani Karwal
Publisher : Createspace Independent Publishing Platform
ISBN 13 : 9781519506399
Total Pages : 202 pages
Book Rating : 4.5/5 (63 download)

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Book Synopsis Digital Marketing Handbook by : Shivani Karwal

Download or read book Digital Marketing Handbook written by Shivani Karwal and published by Createspace Independent Publishing Platform. This book was released on 2015-11-25 with total page 202 pages. Available in PDF, EPUB and Kindle. Book excerpt: Having a strong digital presence is crucial for business today. The Digital Marketing Handbook is an easy to follow step by step guide to marketing using the internet. This book is packed with information and examples to help you succeed. If you're looking for a book that gets straight to the point without any fluff or filler content and explains digital marketing techniques in a simple manner without the filter of complexity we're all so used to, then this book is for you. This book breaks the huge topic of digital marketing into manageable chunks through 5 mini books on search engine optimization, pay per click marketing, email marketing, content marketing and social media marketing. Prepare to enter a new and successful phase of marketing your business!

Friends with Benefits

Author : Darren Barefoot
Publisher : No Starch Press
ISBN 13 : 1593271999
Total Pages : 316 pages
Book Rating : 4.5/5 (932 download)

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Book Synopsis Friends with Benefits by : Darren Barefoot

Download or read book Friends with Benefits written by Darren Barefoot and published by No Starch Press. This book was released on 2010 with total page 316 pages. Available in PDF, EPUB and Kindle. Book excerpt: The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more visitors to their websites. Readers learn how to create viral campaigns, craft a compelling social media pitch, and market effectively inside intimidating social media channels, where honesty and connections are far more important than the size of their marketing budget. The power of social media is huge: 65 million Americans read blogs every day; Facebook has over 150 million users; and the most popular YouTube videos receive over 10 million views, often in less than a week. Nearly 80 percent of consumers trust recommendations from family, friends, and "influential" persons over any kind of advertising or marketing. Businesses need to reach these influencers.

Digital Marketing Management

Author : Debra Zahay
Publisher : Business Expert Press
ISBN 13 : 1606499254
Total Pages : 146 pages
Book Rating : 4.6/5 (64 download)

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Book Synopsis Digital Marketing Management by : Debra Zahay

Download or read book Digital Marketing Management written by Debra Zahay and published by Business Expert Press. This book was released on 2015-01-27 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of rm strategy selection. The rst step in digital marketing is to understand your company and your brand. The second step is to put content and keywords on your website so that they can be found in search. Third, use the other delivery platforms of digital marketing, e-mail, social, and mobile, to deploy that content to the customer. The nal topics in the book focus on the importance of data management and privacy. The author discusses how to develop a database and to create an organization that puts data quality at its center. These practices are as critical to digital marketing success as the delivery platforms. Without quality data, no digital marketing program can be successful.

The Art of Digital Marketing

Author : Ian Dodson
Publisher : John Wiley & Sons
ISBN 13 : 111926572X
Total Pages : 614 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis The Art of Digital Marketing by : Ian Dodson

Download or read book The Art of Digital Marketing written by Ian Dodson and published by John Wiley & Sons. This book was released on 2016-04-04 with total page 614 pages. Available in PDF, EPUB and Kindle. Book excerpt: The premier guide to digital marketing that works, and a solid framework for success The Art of Digital Marketing is the comprehensive guide to cracking the digital marketing 'code,' and reaching, engaging, and serving the empowered consumer. Based on the industry's leading certification from the Digital Marketing Institute (DMI), this book presents an innovative methodology for successful digital marketing: start with the customer and work backwards. A campaign is only effective as it is reflective of the consumer's wants, needs, preferences, and inclinations; the DMI framework provides structured, implementable, iterative direction for getting it right every time. The heart of the framework is a three-step process called the 3i Principles: Initiate, Iterate, and Integrate. This simple idea translates into higher engagement, real customer interaction, and multichannel campaigns that extend even into traditional marketing channels. The evolution of digital marketing isn't really about the brands; it's about consumers exercising more control over their choices. This book demonstrates how using this single realization as a starting point helps you build and implement more effective campaigns. Get inside the customer's head with deep consumer research Constantly improve your campaigns based on feedback and interactions Integrate digital activities across channels, including traditional marketing Build campaigns based on customer choice and control Digital marketing turns traditional marketing models on their heads. Instead of telling the customer what to think, you find out what they already think and go from there. Instead of front-loading resources, you continually adjust your approach based on real interactions with real customers every day. Digital marketing operates within its own paradigm, and The Art of Digital Marketing opens the door for your next campaign.

The Small Business Online Marketing Handbook

Author : Annie Tsai
Publisher : John Wiley & Sons
ISBN 13 : 1118615387
Total Pages : 0 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai

Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-28 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.

Digital Marketing in the Zone

Author : David Reske
Publisher : Morgan James Publishing
ISBN 13 : 1683502698
Total Pages : 174 pages
Book Rating : 4.6/5 (835 download)

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Book Synopsis Digital Marketing in the Zone by : David Reske

Download or read book Digital Marketing in the Zone written by David Reske and published by Morgan James Publishing. This book was released on 2017-06-09 with total page 174 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this age of marketing complexity, some marketers have risen above the fray and are accelerating the results of their digital marketing campaigns. They have a complete view of the market and their place in it, and have developed strategies and plans that work. They are not confused at all about the types of campaigns that are available, and they have complete confidence in the ads, messages, offers, and content they are producing. Most marketers, however, don’t live life this way. They struggle with their campaigns and live in a perpetual state of confusion, wishful thinking, and risk-taking. Along with their professional frustrations, they experience negative emotions and are never totally happy with their work. Digital Marketing in the Zone breaks through the clutter and provides a clear blueprint to enable marketers to be confident and successful in Digital Marketing.

The Digital Marketing Handbook

Author : Alice Benham
Publisher : Laurence King Publishing
ISBN 13 : 1529431484
Total Pages : 324 pages
Book Rating : 4.5/5 (294 download)

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Book Synopsis The Digital Marketing Handbook by : Alice Benham

Download or read book The Digital Marketing Handbook written by Alice Benham and published by Laurence King Publishing. This book was released on 2024-06-20 with total page 324 pages. Available in PDF, EPUB and Kindle. Book excerpt: From strategist, speaker and podcaster Alice Benham comes The Digital Marketing Handbook - an expert guide covering the fundamentals of marketing, filled with case studies and interviews with industry insiders. There's so much marketing expertise out there but how should people know what to listen to? How to implement it? Or where to start? By covering the fundamentals of marketing, this book will act as a north star for small business owners looking to grow. Like Alice herself, the book is honest, practical, engaging and actionable - no fluff or complication allowed - and will help you build a community, get visible and make sales. Rooted in theory but with real-life experiences and case studies from entrepreneurs who have made digital marketing work for them, the book will leave you with the clarity and systems to take your business to the next level. An indispensable resource for small business owners, freelancers, entrepreneurs and marketing students. Here's what to expect from the book: Proven and practical expertise Clear definitions (no jargon!) Quick tips Examples and case studies Insights from trusted experts Chapter summaries for easy reminders Action steps for every topic

Blogger Marketing Course

Author : Dr Ishwar bhai Joshi
Publisher : [email protected]
ISBN 13 :
Total Pages : 222 pages
Book Rating : 4./5 ( download)

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Book Synopsis Blogger Marketing Course by : Dr Ishwar bhai Joshi

Download or read book Blogger Marketing Course written by Dr Ishwar bhai Joshi and published by [email protected]. This book was released on 2020-05-27 with total page 222 pages. Available in PDF, EPUB and Kindle. Book excerpt: Description : How to earn Money by Blogger How to earn Money by Blogger is part of Digital Marketing Handbook covers following topics. Changes in G mail Account for Digital Marketing How to set Blogger Social Media Management Facebook Marketing and Blogs Quora Marketing and Blogs Twitter Marketing and Blogs Linked In Marketing and Blogs Pinterest Marketing and Blogs Google plus Marketing and Blogs Set verified Google AdSense account Google MyBusiness Local Marketing Blogger Advance techniques How to convert a blog into website look How to add Clock to blog? Google Search Console (Google Webmaster) Use of Google Analytics to develop traffic Spamming techniques of blogger Spammy business names Social Bookmarking Blog Commenting Press Release Social Media Marketing (SMM) Facebook Marketing Linked-in Marketing Twitter Marketing Quora Marketing Instagram Marketing Pinterest Our book is perfect way to understand each topic one by one. This book is very practical way to make you earn money. We have avoided garbage of knowledge. This book is divided into two parts, first part is fast way to understand the subject and start to earn money. Second part is too technical. Readers may think that everything is available in Google then why to purchase this book. The reason is, it's like hunting for pearls in the ocean an expert can guide how to dive, where to dive to get pearls. The cost of training is always less than the losses, with self experiments to get the knowledge. Digital Marketing Handbook is all time guru available anywhere anytime to teach you particular topic again and again. This book is a result of vast research, with practical approach to earn serious money. There are many books in the market with garbage knowledge, please do not go for it. We give perfect knowledge to earn money.

Content Chemistry

Author : Andy Crestodina
Publisher :
ISBN 13 : 9780988336407
Total Pages : 0 pages
Book Rating : 4.3/5 (364 download)

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Book Synopsis Content Chemistry by : Andy Crestodina

Download or read book Content Chemistry written by Andy Crestodina and published by . This book was released on 2012 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The result of thousands of conversations about web marketing with hundreds of companies, this handbook is a compilation of the most important and effective lessons and advice about the power of search engine optimization, social media, and email marketing. The first and only comprehensive guide to content marketing, this book explains the social, analytical, and creative aspects of modern marketing that are necessary to succeed on the web. By first covering the theory behind web and content marketing and then detailing it in practice, it shows how it is not only critical to modern business but is also a lot of fun.

Want to Learn Digital Marketing? Read this Book!

Author : Mikkell Khan
Publisher : Mind of Khan Studios
ISBN 13 :
Total Pages : 65 pages
Book Rating : 4./5 ( download)

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Book Synopsis Want to Learn Digital Marketing? Read this Book! by : Mikkell Khan

Download or read book Want to Learn Digital Marketing? Read this Book! written by Mikkell Khan and published by Mind of Khan Studios. This book was released on 2021-03-01 with total page 65 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you ready to increase your sales through the power of digital marketing? Would you like to learn strategies that can get you those goals quickly and efficiently? Even if you aren't the most versed in marketing? Then this book may be just what you are looking for... With billions of people around the world actively using digital technologies on a daily basis, every marketer and business owner knows that digital marketing is something that they should be doing. The problem, however, is that digital marketing is a broad topic, and therefore, most of them do not know how to go about it. Where do you start? Which digital marketing strategies should you use? How are you even sure that they will work? This is where this book comes in. This book covers five of the most effective digital marketing strategies and techniques that you can use to quickly expand the reach of your business, attract customers, grow your business, and go head to head even with your biggest competitors, even if you have a limited marketing budget. By providing you with an easy to read step by step guide to utilizing these techniques to market your business, this book takes out all the guesswork and guarantees you that everything you are doing is going to work. Here are some of the pearls you will learn in this book How to use digital marketing for your business' success How to establish yourself as a brand through blogging quickly How to take advantage of SEO for free traffic How to tap into the power of social media to grow your business How to drive high ROI with email marketing How to partner with influencers for success And so much more quick, actionable strategies. Now are you ready to learn how to grow your business quickly and efficiently, regardless of the nature and size of your business, your marketing objectives, or your marketing budget? Grab yourself a copy of Want To Learn Digital Marketing? Read this Book! and get ready to gain the knowledge you need to boost the trajectory of your business! Keywords: digital marketing book, digital marketing essentials, digital marketing strategy, digital marketing for beginners, digital marketing for small business, digital marketing handbook, digital marketing 2021, digital marketing career, business books

Digital Marketing Management, Second Edition

Author : Debra Zahay
Publisher : Business Expert Press
ISBN 13 : 1951527933
Total Pages : 188 pages
Book Rating : 4.9/5 (515 download)

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Book Synopsis Digital Marketing Management, Second Edition by : Debra Zahay

Download or read book Digital Marketing Management, Second Edition written by Debra Zahay and published by Business Expert Press. This book was released on 2020-09-23 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your brand. The next step is to put content and keywords on your web and mobile sites so that they can be found in search. Then use the delivery platforms of digital content, e-mail, social, and mobile, to deploy that content to the customer. The final topics in the book focus on the importance of data management and privacy as well as the emerging roles of analytics, artificial intelligence and marketing automation. Without quality data, no digital marketing program can be successful. This data can then be used in data analytics applications for predictive modeling. After reading this book, the reader will have a good idea of where to start on the path to an integrated digital marketing management strategy. Each chapter concludes with a list of action steps or “what to do next” to get started on implementing a digital marketing strategy as well as review questions and key terminology.

Digital marketing like a PRO

Author : Clo Willaerts
Publisher : Lannoo Meulenhoff - Belgium
ISBN 13 : 9401490767
Total Pages : 200 pages
Book Rating : 4.4/5 (14 download)

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Book Synopsis Digital marketing like a PRO by : Clo Willaerts

Download or read book Digital marketing like a PRO written by Clo Willaerts and published by Lannoo Meulenhoff - Belgium. This book was released on 2023-01-31 with total page 200 pages. Available in PDF, EPUB and Kindle. Book excerpt: How do you translate your business objectives into a digital marketing strategy? What are today's best practices for content marketing, email marketing, social media and online advertising? What is the practical use for new technologies like Augmented and Virtual Reality, the Internet of Things, Artificial Intelligence and chatbots? Digital Marketing like a PRO is an easy to follow, step-by-step marketing guide that helps you maximize all digital channels. Packed with models, information and examples to help you succeed, it is free of fluff and noise so you can get to work quickly. Whether you're new to marketing or a long-time professional seeking to boost your skills, this digital marketing handbook will help you save time, energy and resources as you learn from tested industry models and best practices.