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Digital Marketing For Rural Small Businesses
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Book Synopsis Digital Marketing for Rural Small Businesses by : Chad J J Treadway
Download or read book Digital Marketing for Rural Small Businesses written by Chad J J Treadway and published by . This book was released on 2023-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for help growing your rural small business? Discover the tools and techniques to master digital marketing and stake your digital presence today.
Book Synopsis Digital Marketing for Rural Small Businesses by : Chad J Treadway
Download or read book Digital Marketing for Rural Small Businesses written by Chad J Treadway and published by . This book was released on 2023-09-12 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Looking for help growing your rural small business? Discover the tools and techniques to master digital marketing and stake your digital presence today.
Download or read book Online Or Flatline written by Nick Choat and published by Elevate Publishing. This book was released on 2017-02-21 with total page 104 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital marketing is a daunting task for many small business owners. It often seems intimidating and complicated, and the benefits are not easily measured, but without it, many businesses die out. In Online or Flatline, Nick Choat offers compelling reasons to get your business online and easy-to-use tools to make it possible: How to set up an attractive webpage How to prioritize your social media efforts How to use review feedback to interact with customers How to optimize your ability to be found on Google How to combine traditional and digital advertising and many more Nick Choat has witnessed the evolution of digital marketing. He started at a young age, working in his parents' small, hometown grocery store in rural Tennessee, where he learned about customer service and loyalty. When he was offered a management position with Kroger, he made the bold move to exit the food industry, and took a chance on a degree in software development long before the tech boom of the 1990s. His first job was for Boeing, followed by several years consulting businesses for Ernst & Young. He was on board with Disney when they pioneered the online streaming of hi-def television, a revolutionary move when corporations were still fearful of the shifting marketplace. After realizing that he wanted to exchange his life in corporate America for one with more autonomy in his business, he bought a Sports Clips franchise and set a personal goal to empower all small business owners to utilize the tools at their fingertips. Online or Flatline gives small business owners an easy to follow, affordable guide and a strong plan of action for creating a successful and valuable online presence.
Book Synopsis The Small Business Online Marketing Handbook by : Annie Tsai
Download or read book The Small Business Online Marketing Handbook written by Annie Tsai and published by John Wiley & Sons. This book was released on 2013-10-08 with total page 136 pages. Available in PDF, EPUB and Kindle. Book excerpt: The small business marketing experts at Demandforce help owners kick off their online strategy Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how.
Book Synopsis Small Town Rules by : Barry J. Moltz
Download or read book Small Town Rules written by Barry J. Moltz and published by Que Publishing. This book was released on 2012-03-26 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, local businesses. Suddenly, your customers can talk to everyone else across the nation, and people listen to them, not your carefully crafted advertising or branding. It's just like doing business in a small town, where "reputation is forever." Suddenly, communities and personal connections are critical to your success - just as they've always been in small towns. The best small-town and rural entrepreneurs have been successfully overcoming these challenges for centuries. Their lessons and techniques are suddenly intensely valuable to even the largest companies, most dominant brands, and most cosmopolitan businesses. Small Town Rules adapts these lessons and techniques for today's new "global small town": one knitted together through the Web, Facebook, and Twitter. Two pioneering entrepreneurs and social media experts show how to: * Survive seasonal cycles and year-to-year fluctuations the way rural farmers and businesses do * Use "small town entrepreneur secrets" for coping with limited access to people and capital * Reduce risk by "piecing together" multiple income sources * Start using customer-driven communication to your advantage * Interact with customers on a more human scale, no matter how big you are * Rediscover your company's local roots, and more
Book Synopsis Rural Entrepreneurship and Innovation in the Digital Era by : Lokuge, Sachithra
Download or read book Rural Entrepreneurship and Innovation in the Digital Era written by Lokuge, Sachithra and published by IGI Global. This book was released on 2020-11-06 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: Though entrepreneurship has been studied for decades, in recent years, the study of “rural entrepreneurship” has emerged as an upcoming subtopic of the area. With the growth and continual ease of utilizing digital technologies to support entrepreneurial activities, these technologies now provide unique opportunities for advancing rural entrepreneurship. Though prior research focused on challenges for IT use in rural areas that specifically investigated investment and management issues, it is important to study all challenges and opportunities involved in this developing area of research. Rural Entrepreneurship and Innovation in the Digital Era is a pivotal reference source that provides vital research on the utilization of digital technologies in rural business ventures. Unlike other references, this book studies the conceptualization process of rural entrepreneurship and innovation with the intention of providing guidelines and support for entrepreneurs. While highlighting topics such as microfinancing, risk management, and rural development, this publication explores innovative practices as well as the methods of IT investment and management. This book is ideally designed for business professionals, entrepreneurs, business researchers, academics, and business students.
Book Synopsis Essential Digital Marketing For Small Business by : Simon Dunant
Download or read book Essential Digital Marketing For Small Business written by Simon Dunant and published by Lulu.com. This book was released on 2014-05-11 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your business is online but where are the customers? Facebook, Twitter, Content Marketing, Blogging, Mobile? How do you keep up? This book offers practical expert advice and strategies for small business owners, independent marketers and anyone seeking to market their business better on the web. In this book you'll discover: Practical steps for using social media to bring in more business New techniques, trends and tools to market your brand online Practical insights on using content marketing to connect with new customers How to gain search engine visibility and get your business discovered online What you should be focusing on to take advantage of the mobile revolution Inside you'll also find interviews and insight from leading digital marketing experts and small business owners, helping you gain an understanding of some of the ways others have successfully used digital marketing to increase sales and increase the exposure of their business.
Book Synopsis RURAL MARKETING AND MANAGEMENT by : GUPTA, DEEPA
Download or read book RURAL MARKETING AND MANAGEMENT written by GUPTA, DEEPA and published by PHI Learning Pvt. Ltd.. This book was released on 2023-11-01 with total page 329 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book provides a comprehensive understanding of rural marketing and management practices in India, with a focus on targeting rural consumers. It covers topics such as rural market segmentation, consumer behaviour, product development, pricing strategies, distribution channels, and promotional activities. The book also explores the challenges and opportunities associated with rural marketing and management, such as infrastructure issues, limited resources, cultural differences, and regulatory barriers. In addition, the author discusses case studies and real–world examples of successful rural marketing and management initiatives, including those of companies like Hindustan Unilever, ITC, and Mahindra & Mahindra. The book also offers practical insights and recommendations for marketers and managers who want to tap into the rural market and make their products and services more accessible to non-urban consumers. Overall, the aim of the book is to equip undergraduate and postgraduate students, academicians, marketers, managers, and entrepreneurs with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. HIGHLIGHTS OF THE BOOK • All important aspects of rural marketing and management from product development and consumer behaviour to trends, practices, challenges and government initiatives. • Case studies and real–life examples of successful rural marketing and management, emphasizing best practices and lessons learned from different industries and regions around the world. • Exclusive chapters on Rural Digital Marketing, E-commerce and Rural Entrepreneurship and Innovation. • Up-to-date data, graph/charts, diagrams for references and clear understanding. • Equips students and academicians, with the knowledge and tools they need to succeed in the challenging and dynamic environment of rural markets. TARGET AUDIENCE • MBA (Marketing) • PG Diploma in Rural Marketing/Development • B.Com/M.Com • B.Tech (Recently Introduced) For learning aids go to https://www.phindia.com/rural_marketing_and_management_gupta
Download or read book Digital Towns written by Theo Lynn and published by Springer Nature. This book was released on 2022 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book explores the digital transformation of small and rural towns, in particular, how to measure the evolution and development of digital towns. In addition to access to resources, competition from urban and global markets, and population trends, rural communities present lesser access and use of digital technologies and have lower digital competencies and skills than their urban counterparts. Consequently, they experience less beneficial outcomes from increased digitalisation than urban areas. This book defines what a digital town is and explores digitalisation from the perspective of the four basic economic sectors in towns - individuals and households, businesses, the public sector, and civil society - and three types of enabling infrastructure - digital connectivity, education, and governance. Particular attention is paid to how digitalisation efforts are measured by intergovernmental and international organisations for each sector and enabling infrastructure. The book concludes with a Digital Town Readiness Framework that offers local communities, policymakers, and scholars an initial set of indicators upon which to develop digital town initiatives, and measure progress. For those ready to embrace the opportunity, this book is a pathfinder on the road to a more equitable and impactful digital society and digital economy. Theo Lynn is Full Professor of Digital Business at DCU Business School, Ireland. Pierangelo Rosati is Assistant Professor in Business Analytics at DCU Business School, Ireland. Edel Conway is Full Professor in HRM and Organisational Psychology and Director of Doctoral Studies at DCU Business School, Ireland. Declan Curran is Associate Professor of Economics at DCU Business School, Ireland. Grace Fox is a post-doctoral researcher attached to the Irish Institute of Digital Business. Colm OGorman is Interim Dean and Full Professor of Entrepreneurship at DCU Business School, Ireland.
Book Synopsis E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization by : Thomas, Brychan
Download or read book E-Commerce Adoption and Small Business in the Global Marketplace: Tools for Optimization written by Thomas, Brychan and published by IGI Global. This book was released on 2010-01-31 with total page 399 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption"--Provided by publisher.
Book Synopsis Entrepreneurs' Acceptance of Digital Marketing-Communication Technologies by : Oliver Schuster
Download or read book Entrepreneurs' Acceptance of Digital Marketing-Communication Technologies written by Oliver Schuster and published by kassel university press GmbH. This book was released on 2019-07-12 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book focuses on the development of a structural model to test for marketing-communication technology acceptance of entrepreneurs and managers in a cross-cultural setting. The results of the survey reveal behavioral differences between managers and entrepreneurs regarding the acceptance of digital marketingcommunication technologies and thus substantially contribute to our understanding of the intersection of entrepreneurial marketing and technology acceptance. This book derives various recommendations for scientists and practitioners. Providers of digital marketingcommunication technologies can improve their own marketing process by using the discovered differentiation criteria.
Book Synopsis Web Marketing for Small Businesses by : Stephanie Diamond
Download or read book Web Marketing for Small Businesses written by Stephanie Diamond and published by Sourcebooks, Inc.. This book was released on 2008 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: Web Marketing for Small Businesses shows entrepreneurs how to take advantage of the marketing opportunities on the Internet to get the word out about their business and win new customers.
Book Synopsis The Business of Getting Business by : Manausa Joe
Download or read book The Business of Getting Business written by Manausa Joe and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book will educate and lead business owners to a different way of generating and converting business opportunities using digital marketing concepts and processes. --
Book Synopsis The Marketing Yellow Pages by : Chris Vogl
Download or read book The Marketing Yellow Pages written by Chris Vogl and published by iUniverse. This book was released on with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Ultimate Guide for Small Business Digital Marketing by : Mark Stafford
Download or read book The Ultimate Guide for Small Business Digital Marketing written by Mark Stafford and published by . This book was released on 2022-11-25 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: What if you could focus your small business advertising efforts on the things that are proven to work? Many small business owners are frustrated with their marketing efforts because 80% of their media purchases don't seem to be bringing clients in the door. By using this guide, some of the guesswork will be taken out of your media buys. You will be able to identify the 20% that works for most small businesses and then understand how to use those tools in your business more effectively.Websites are critical to your marketing efforts?sometimes.Websites can be powerful weapons in your marketing arsenal, if you understand how to utilize them properly! In this guide, you will gain a better understanding of how to develop your small business website, how to draw people into it, and then how to use it to drive sales. Based on research specific to small businesses.This guide is based on our research with small businesses (with 1-10 employees) operating in a variety of different fields. Both the author and his team have decades of experience in small business media. They have discovered some trends in small business advertising that consistently work. In this guide, you will learn some digital marketing techniques that drive small businesses forward and you will learn additional non-digital marketing techniques that effectively support those efforts. Marketing can either really help you or it can hurt you.Small businesses often waste thousands of dollars and ultimately close their doors because their marketing tools are used improperly. Just like a hammer can be used to either build or destroy, marketing can also be used to either build or to destroy your business. In this guide, you will learn how to build and build and build some more! Here's to more customers!
Book Synopsis Entrepreneurship and Private Enterprises in Economic Development in Rural India by : P. Koshy
Download or read book Entrepreneurship and Private Enterprises in Economic Development in Rural India written by P. Koshy and published by tdw publishing . This book was released on 2023-02-09 with total page 306 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book encapsulates the potential and opportunities within Rural India, particularly the small enterprises and the private sector. The papers and essays that are covered here include start-up scenarios, SMEs, farm economics, entrepreneurship and enterprise policy aspects, sustainable development goals(SDGs) and rural economy, to mention a few. There are also sector specific studies on handicraft and Chikankari embroidery enterprises, women entrepreneurs of Kashmir valley and tribal entrepreneurship. Rural tourism, skill development and digital marketing are some other areas that are covered. The crux of this book is that rural enterprises and business ventures are quickly getting transformed, modernized and evolving to the needs of the global market and customers. As they grow, they contribute in the fight to poverty, creating green jobs and acting as a cultural link of real India to the world. The book consists of 19 research articles/studies by an eclectic set of authors from across India. The book also contains select case studies of rural enterprises, agro-farm business ventures and some of the emerging digital platforms and agro-tech startups. #startupModels#entrepreneurship #RuralEnterprises #Innovation #WomenEnterprises #MicroEnterprises #TribalEntrepreneurship #Agri-Entrepreneurship #SDGs#artisans#handicrafts#weavers#potters #agrobusinesses #employment#digitaltransformation #digitalmarketing #E-commerce #globalvaluechains #ruralstartups #agrotechstartups
Book Synopsis Rural Health Disparities by : Monica M. Taylor
Download or read book Rural Health Disparities written by Monica M. Taylor and published by Springer. This book was released on 2019-03-20 with total page 60 pages. Available in PDF, EPUB and Kindle. Book excerpt: This innovative resource offers a unique, multidisciplinary approach for the utilization of planning theory to eliminate health disparities in rural communities. The book provides tools in the public health, policy, and planning disciplines to help resolve significant differences in life expectancy and quality of life in these communities, concluding with a progressive vision for alleviating geographical health disparities on a local, national, and global scale. Chapters highlight models and approaches best suited to addressing this public health concern, suggesting action strategies focused around each of the three focus areas: 1. Public health: Elucidation of the contextual factors impacting the health of rural communities by: reporting statistical updates on a range of chronic and infectious diseases that disproportionately affect rural populations both globally and in the U.S.; providing discourse on the importance of addressing critical social determinants (global and national) that impede optimal health outcomes among rural populations; and, acknowledging the compositional factors of individuals who reside in rural spaces. 2. Public policy: Application of specific policy models to garner both public and political will towards sustainable policy change to improve healthy living in rural spaces. 3. Rural planning: Identification of national and international planning models that can be used to design strategic plans targeted to improve quality of life, create sustainable development, and establish economic well-being and growth in rural communities. Rural Health Disparities: Public Health, Policy, and Planning Approaches will find an engaged audience among non-profit organizations, planners, public health practitioners, policy analysts, and public interest groups, as well as rural health advocates and students enrolled in planning, public policy, and/or public health courses.
