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Digilogue
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Book Synopsis Digilogue by : Anders Sorman-Nilsson
Download or read book Digilogue written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2013-06-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Book Synopsis Blue Book by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Blue Book written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1989 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Red Book by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Red Book written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1985 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Terms and Definitions by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Terms and Definitions written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1985 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fachwörterbuch, Terminologiewörterbuch ; Fernmeldetechnik, elektrische Nachrichtentechnik, Informationstechnik ; Wörterbuch ; Fernmeldewesen, Fernmeldeverkehr, Telekommunikationsdienst.
Book Synopsis Digilogue by : Anders Sorman-Nilsson
Download or read book Digilogue written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2013-10-21 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Book Synopsis Innovation in India by : Suseela Yesudian
Download or read book Innovation in India written by Suseela Yesudian and published by Springer. This book was released on 2012-11-16 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?
Download or read book Seamless written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
Download or read book Amplifiers written by Matt Church and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of motivational, inspirational, and transformational leadership Great leaders do much more than just make decisions; they inspire those around them to excellence and form the vital link between strategy and execution. Amplifiers explains how great leaders use the art and practice of motivational leadership to light the path to success and inspire others to take that journey with them. Written by Matt Church, one of the top motivational speakers in Australia, this practical, powerful guide explores how great leaders move people to action and excellence—and how you can do the same. Church gives you the essential skills and strategies of motivational leadership, from effective communication frameworks and roles to proven guidance on choosing high-impact words when speaking to others. Includes lessons from such motivational speakers as Julius Caesar, Winston Churchill, Bobby Kennedy, and Barack Obama, among others Features case studies from successful companies that have discovered and profited from the power of motivational leadership Arms readers with tactical tips and actions for inspirational leadership Written by one of the most successful and well-known motivational speakers in Australia Great leaders aren't born; they're made. For anyone who leads people, motivational leadership is the key to turning strategy into success. Read Amplifiers and boost your leadership skills to a higher level.
Download or read book The Game Changer written by Jason Fox and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money). This book shows you how to take a third new approach – designing the work itself to be inherently motivating. Combining the best elements of three distinct fields—motivational science, game design, and agile management—this book shows you how to positively influence behaviour through better work and project design. This game changing book: Gives you a refreshing science-based approach to the classic challenge of motivation in the workplace Is ideal for any leader or manager looking to take their workplace culture in a new direction Includes practical advice for creating highly productive, motivated and innovative teams Is written by a motivation strategy and design expert who consults on leadership and change management to a wide range of clients – from the executives of multinational organisations, through to the directors of switched-on startups. The Game Changer will show you how to unlock creative, productive and collaborative work. It is the perfect resource for forward-thinking leaders in organisations and teams focused on crafting a work culture that gets the best out of their people.
Download or read book Measurement & Control Products written by and published by . This book was released on 1989 with total page 206 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Creative Strategy and the Business of Design by : Douglas Davis
Download or read book Creative Strategy and the Business of Design written by Douglas Davis and published by Simon and Schuster. This book was released on 2016-06-14 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Business Skills Every Creative Needs! Remaining relevant as a creative professional takes more than creativity--you need to understand the language of business. The problem is that design school doesn't teach the strategic language that is now essential to getting your job done. Creative Strategy and the Business of Design fills that void and teaches left-brain business skills to right-brain creative thinkers. Inside, you'll learn about the business objectives and marketing decisions that drive your creative work. The curtain's been pulled away as marketing-speak and business jargon are translated into tools to help you: Understand client requests from a business perspective Build a strategic framework to inspire visual concepts Increase your relevance in an evolving industry Redesign your portfolio to showcase strategic thinking Win new accounts and grow existing relationships You already have the creativity; now it's time to gain the business insight. Once you understand what the people across the table are thinking, you'll be able to think how they think to do what we do.
Book Synopsis Transform Customer Experience by : Isabella Villani
Download or read book Transform Customer Experience written by Isabella Villani and published by John Wiley & Sons. This book was released on 2019-01-18 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your customers are your future. Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential hazards and reshaping your business with customer experience (CX) at its heart. From services to products, online to in-person, small-scale to multinational, your customers’ loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution. Transform Customer Experience offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments. • Shows you how to address dimensions of diversity in the customer base • Outlines customer journey mapping • Discusses the implications of customers’ omnichannel engagement • Addresses the importance of positive employee experience in establishing a supportive CX culture. Transform Customer Experience explains why you need to embed customer experience in your organisation and shows you how to do it.
Book Synopsis African Language Media by : Phillip Mpofu
Download or read book African Language Media written by Phillip Mpofu and published by Taylor & Francis. This book was released on 2023-03-13 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts. African language media can be considered as a tool for communication, socialization, and community that defines the various identities of indigenous people in Africa. This book shows how vernacular media outlets including radio and television, as well as native formats such as festivals, rituals and dance, can be used to influence all facets of local peoples’ experience and understanding of community. The book also explores the relationship between African language media sources and contemporary issues including the digitalization conundrum, peace and conflict resolution, identity formation, hate speech and fake news. Furthermore, it shows how local media can be used for development communication purposes during health and environmental crises. The book includes cases studies demonstrating the uses, experiences and activities related to various forms of media available in African languages. This book will be of interest to scholars in the field of communication and media studies, health and environmental communication, journalism, African studies and anthropology.
Download or read book On Purpose written by Karen James and published by John Wiley & Sons. This book was released on 2015-05-18 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, insightful guide to rediscovering Purpose and leading like you mean it On Purpose is a modern-day business book for those who want to steer their work — and life — back on course. When your head and heart connect in both, our humanity becomes the hero in the story. Shed the mediocrity that comes from halfhearted decision-making, and rediscover your PLOT — Purpose, Leadership, Operations, and Technology — as you learn to live and lead with purpose. This insightful guide provides a framework for re-evaluating your direction, then stepping back and re-aiming the ship. It starts with a fable that illustrates just how businesses lose their PLOT every day, then digs down to the nitty-gritty to give you the actionable steps and practical advice you need to climb out of the rut. Deliberately ironic and witty, this book presents a fun, but informative read that is anything but cynical. You'll learn from the author's own successes using PLOT in her career, as she turned a $9M business into a $100M business and went on to drive international and domestic philanthropic ventures and leadership training programmes. PLOT will become the most practical four-letter word you'll ever use. This book shows you how a simple framework can become the turnaround your organisation and life so desperately need. Get your work on target Shift engagement methods for better results Leverage technology into a purposeful tool Get up and act You may already have a documented vision and mission statement, but that's no longer sufficient. You need to act and lead with purpose, every day, in every decision you make. You need to recognise and utilise good people and tools, and redefine your goals to make them worth striving for. On Purpose shows you how, and gives you the practical, tested guidance you need to start moving in the right direction.
Book Synopsis Data Power in Action by : Ola Söderström
Download or read book Data Power in Action written by Ola Söderström and published by Policy Press. This book was released on 2023-12-21 with total page 216 pages. Available in PDF, EPUB and Kindle. Book excerpt: EPDF and EPUB available Open Access under CC-BY-NC-ND licence. Drawing on the study of different cities in the Global South, this book explores how the intensive use of data changes politics, power relations, and everyday life in contemporary cities. Across the volume, expert contributors show how urban actors, from the state to activists, are increasingly using data as a resource to empower their actions and support their claims, while also demonstrating how times of crisis are moments when the power of data is made visible. Focusing on the different dimensions of data power and politics in the urban realm, this is an important contribution to our understanding of how datafication transforms the places in which we live and how we experience them.
Book Synopsis Transitional Morphology by : Elisa Mattiello
Download or read book Transitional Morphology written by Elisa Mattiello and published by Cambridge University Press. This book was released on 2022-12-08 with total page 255 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining Forms (CFs) are a major morphological phenomenon in Modern English, yet while they have been discussed in some morphological literature, no full-length study has been devoted to this topic so far. This pioneering book addresses that gap by providing a framework in which CFs are marked as distinct from their neighbouring categories such as abbreviations and blending. It splits CFs into four distinct categories – neoclassical (e.g. bio-therapy, zoo-logy), abbreviated (e.g. e-reader, econo-politics), secreted (e.g. oil-gate, computer-holic) and splinters (e.g. docu- from documentary in docudrama). It shows that the notion of CF spans a wide spectrum of processes, from regular composition to abbreviation, from blending to analogy, and schema. Modern and emerging English CFs are analysed by adopting a corpus-based approach, and measuring their realised, expanding, and potential productivity. Comprehensive yet accessible, it is essential reading for researchers and advanced students of morphology, English historical linguistics, corpus linguistics, and lexicography.
Book Synopsis From Film Practice to Data Process by : Sarah Atkinson
Download or read book From Film Practice to Data Process written by Sarah Atkinson and published by Edinburgh University Press. This book was released on 2017-12-20 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: To what extent have digital innovations transformed the UK film industry? What new practices and processes are emerging within the contemporary UK filmmaking landscape? What impact is this having upon filmmaking professionals? The business of conventional feature filmmaking is like no other, in that it assembles a huge company of people from a range of disciplines on a temporary basis, all to engage in the collaborative endeavour of producing a unique, one-off piece of work. By focusing on the pivotal year of 2012, and by considering the input of every single contributor to the process, this book illuminates how this period of analogue to digital transition is impacting upon working practices, cultures, opportunities and structures in the industry, and examines the various causative forces behind their adoptions and resistances. With an in-depth case study of Sally Potter's 2012 film 'Ginger & Rosa', and drawing upon interviews with international film industry practitioners, 'From Film Practice to Data Process' is a groundbreaking examination of film production in its totality, in a moment of profound change.
