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Digilogue
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Book Synopsis Digilogue by : Anders Sorman-Nilsson
Download or read book Digilogue written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2013-06-19 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: How to leverage the enduring human need for analogue experiences to attract and retain more customers in a digital world. Anything that can be digitised will be digitised. But can the digital-connect ever really replace the personal touch? Is word-of-mouse always more effective than word-of-mouth? And what of customers’ enduring need for analogue experiences (think analogue watches, paperback books and multiplex movie theatres, for example). In your rush to embrace your customers' digital mind are you ignoring an equally valuable asset: their analogue heart? Better yet, how can you leverage the analogue heart to provide your company or brand with an unbeatable competitive edge? The answer, according to internationally acclaimed futurist, Anders Sormon-Nilsson is Digilogue — the "translational sweet-spot, the convergence of the digital and the analogue." A book that will revolutionise how you do business in a digital world, Digilogue provides powerful insights, strategies and tools to help you provide value to digital minds, while connecting with analogue hearts.
Download or read book Seamless written by Anders Sorman-Nilsson and published by John Wiley & Sons. This book was released on 2017-01-17 with total page 246 pages. Available in PDF, EPUB and Kindle. Book excerpt: Achieve brand success with smarter change management and seamless transformation Seamless is a guide for transforming your brand and heroically taking your business into the future. Customers are sick and tired of the inconvenience, friction, arrogance and grating seams they experience on their customer journeys caused by brands undergoing awkward and haphazard change. This book shows you how to remove the external and internal seams for a smooth transition between marketing channels, to provide a transformative customer journey. Anders Sörman-Nilsson, futurist and author of Digilogue (Wiley 2013), reveals the key factors to designing a cohesive and agile brand that is fit for the future. This book looks at on-the-ground implementation of Digilogue ideas, giving you a first-hand account of how emerging technology has evolved and disrupted the business landscape since 2013. You'll learn the trials and tribulations of omnichannel marketing, change leadership, start up thinking versus a heritage (and family) business legacy and why there has never been a better time to implement seamless technologies in your business. The future doesn't unfold neatly — in fact, it's often a disruptive slap in the face. Seamless is the key to a successful business future, and this book shows you how to make seamlessness work for your company, starting today. Design away the friction with transformative customer experiences Weave disparate channels and parts of a brand together into a seamless whole Take an integrative, rather than additive, approach to communications Achieve the highest level of customer intimacy, the key to customer loyalty Drive seamless change inside your organisation by designing journeys of constant adaptation Communication channels continue to proliferate, and simply adding every new flash in the pan is a sure path to ruin. You need to bring together every part of your brand into a cohesive whole, one with deliberate, strategic structure and wholeheartedly gather all your stakeholders around it. Seamless shows you how to remove the scar tissue, reveal your brand's fresh edge and meet the future curious, agile and open-minded.
Book Synopsis Blue Book by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Blue Book written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1989 with total page 628 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Red Book by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Red Book written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1985 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Terms and Definitions by : International Telegraph and Telephone Consultative Committee. Plenary Assembly
Download or read book Terms and Definitions written by International Telegraph and Telephone Consultative Committee. Plenary Assembly and published by . This book was released on 1985 with total page 576 pages. Available in PDF, EPUB and Kindle. Book excerpt: Fachwörterbuch, Terminologiewörterbuch ; Fernmeldetechnik, elektrische Nachrichtentechnik, Informationstechnik ; Wörterbuch ; Fernmeldewesen, Fernmeldeverkehr, Telekommunikationsdienst.
Book Synopsis Innovation in India by : Suseela Yesudian
Download or read book Innovation in India written by Suseela Yesudian and published by Springer. This book was released on 2012-11-16 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Examines the shift in leading companies in India towards greater 'value added' and innovative work. Is the move towards greater levels of innovation the future of the services off-shoring industry in India?
Download or read book On Purpose written by Karen James and published by John Wiley & Sons. This book was released on 2015-09-28 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: A witty, insightful guide to rediscovering Purpose and leading like you mean it On Purpose is a modern-day business book for those who want to steer their work — and life — back on course. When your head and heart connect in both, our humanity becomes the hero in the story. Shed the mediocrity that comes from halfhearted decision-making, and rediscover your PLOT — Purpose, Leadership, Operations, and Technology — as you learn to live and lead with purpose. This insightful guide provides a framework for re-evaluating your direction, then stepping back and re-aiming the ship. It starts with a fable that illustrates just how businesses lose their PLOT every day, then digs down to the nitty-gritty to give you the actionable steps and practical advice you need to climb out of the rut. Deliberately ironic and witty, this book presents a fun, but informative read that is anything but cynical. You'll learn from the author's own successes using PLOT in her career, as she turned a $9M business into a $100M business and went on to drive international and domestic philanthropic ventures and leadership training programmes. PLOT will become the most practical four-letter word you'll ever use. This book shows you how a simple framework can become the turnaround your organisation and life so desperately need. Get your work on target Shift engagement methods for better results Leverage technology into a purposeful tool Get up and act You may already have a documented vision and mission statement, but that's no longer sufficient. You need to act and lead with purpose, every day, in every decision you make. You need to recognise and utilise good people and tools, and redefine your goals to make them worth striving for. On Purpose shows you how, and gives you the practical, tested guidance you need to start moving in the right direction.
Download or read book Amplifiers written by Matt Church and published by John Wiley & Sons. This book was released on 2013-08-20 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover the secrets of motivational, inspirational, and transformational leadership Great leaders do much more than just make decisions; they inspire those around them to excellence and form the vital link between strategy and execution. Amplifiers explains how great leaders use the art and practice of motivational leadership to light the path to success and inspire others to take that journey with them. Written by Matt Church, one of the top motivational speakers in Australia, this practical, powerful guide explores how great leaders move people to action and excellence—and how you can do the same. Church gives you the essential skills and strategies of motivational leadership, from effective communication frameworks and roles to proven guidance on choosing high-impact words when speaking to others. Includes lessons from such motivational speakers as Julius Caesar, Winston Churchill, Bobby Kennedy, and Barack Obama, among others Features case studies from successful companies that have discovered and profited from the power of motivational leadership Arms readers with tactical tips and actions for inspirational leadership Written by one of the most successful and well-known motivational speakers in Australia Great leaders aren't born; they're made. For anyone who leads people, motivational leadership is the key to turning strategy into success. Read Amplifiers and boost your leadership skills to a higher level.
Download or read book The Game Changer written by Jason Fox and published by John Wiley & Sons. This book was released on 2014-01-21 with total page 213 pages. Available in PDF, EPUB and Kindle. Book excerpt: Use the science of motivation with the power of game design to unlock motivation and drive progress in your organisation. There are two conventional ways to approach motivation: set goals and try to change attitudes and beliefs (which takes a lot of personalised effort); or develop incentives and rewards to inspire effort (which takes a lot of money). This book shows you how to take a third new approach – designing the work itself to be inherently motivating. Combining the best elements of three distinct fields—motivational science, game design, and agile management—this book shows you how to positively influence behaviour through better work and project design. This game changing book: Gives you a refreshing science-based approach to the classic challenge of motivation in the workplace Is ideal for any leader or manager looking to take their workplace culture in a new direction Includes practical advice for creating highly productive, motivated and innovative teams Is written by a motivation strategy and design expert who consults on leadership and change management to a wide range of clients – from the executives of multinational organisations, through to the directors of switched-on startups. The Game Changer will show you how to unlock creative, productive and collaborative work. It is the perfect resource for forward-thinking leaders in organisations and teams focused on crafting a work culture that gets the best out of their people.
Book Synopsis The Great Fragmentation by : Steve Sammartino
Download or read book The Great Fragmentation written by Steve Sammartino and published by John Wiley & Sons. This book was released on 2014-06-26 with total page 197 pages. Available in PDF, EPUB and Kindle. Book excerpt: Doing business in the digital age The Great Fragmentation: And Why the Future of All Business is Small is a business survival manifesto for the technology revolution. As the world moves from the industrial era to the digital age, power is shifting and fragmenting. Power is no longer about might and ownership; power in a digital world is about access. Existing businesses need to understand this shift and position themselves to survive and thrive in an environment where entrepreneurs and start-ups enabled by access to technology are genuine threats. Author Steve Sammartino is widely regarded as a thought leader on the subject of technology and business, and helps companies transition from industrial-era thinking to the mindset and processes required to compete in today's digital marketplace. The Great Fragmentation shows how technological changes such as Big Data, gamification, crowdfunding, Bitcoin, 3D printing, social media, mashup culture and artisanal production will forever change business and the way we live our lives. Examine how the digital era has altered where we work, how we work, where we live and what we do Discover how the digital era has impacted social and economic structures, including educational systems, financial systems and government policy Understand that the social media and collecting 'friends' is just the tip of the iceberg in a digital business environment Weaving together insights from business, technology and anthropology, The Great Fragmentation provides both corporations and entrepreneurs with a playbook for the future of work, life and business in the digital era.
Download or read book Measurement & Control Products written by and published by . This book was released on 1989 with total page 204 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Download or read book Numb written by Charles R. Chaffin and published by John Wiley & Sons. This book was released on 2021-06-16 with total page 226 pages. Available in PDF, EPUB and Kindle. Book excerpt: Discover how to manage this noisy world without it managing you. In Numb, distinguished author Dr. Charles R. Chaffin delivers a fun and evidence-based exploration of how you can devote more attention on what you believe is important while ignoring the distractions that increasingly permeate your life. Using research from cognitive, education, positive, and clinical psychology, the book identifies the sources of noise and distraction in this information age and how we can manage it in all aspects of our lives. You'll learn about: How experiences in technology, from social media to selfies to porn, impact our ability to engage and connect with others The news we consume and the impact of confirmation bias, filter bubbles, and tribalism How FOMO and choice overload impact our decision-making The power of our attention in all aspects of our daily lives Perfect for anyone interested in the expanding impact of the information age on our collective psyche, ;Numb helps empower you to use technology and information not as a destination, but as a tool towards authenticity and empowerment.
Book Synopsis Professional Services Marketing Wisdom by : Ric Willmot
Download or read book Professional Services Marketing Wisdom written by Ric Willmot and published by John Wiley & Sons. This book was released on 2014-03-17 with total page 278 pages. Available in PDF, EPUB and Kindle. Book excerpt: Effective marketing tactics and strategies for professional service providers If you own and operate your own professional services firm—in accounting, finance, law, or another field—you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms—no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more. Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder Shows readers with no marketing background how to boost their businesses Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.
Book Synopsis Case Theory in Business and Management by : Evert Gummesson
Download or read book Case Theory in Business and Management written by Evert Gummesson and published by SAGE. This book was released on 2017-01-25 with total page 438 pages. Available in PDF, EPUB and Kindle. Book excerpt: ′This meticulous book submits research and the research process to deep scrutiny. It debunks the unhelpful dichotomy between quantitative and qualitative research and highlights the great value of multi-method and interactive research, approaches that have greatly deepened our thinking.′ – Professor Adrian Payne, University of New South Wales, Australia / Professor Pennie Frow, University of Sydney Setting out to dispel the argument that case study research lacks the science, theory and therefore validity of other forms of research, Evert Gummesson combines many decades of experience as both a renowned scholar and a reflective practitioner to effectively bridge the divide between case theory and how it is applied in practice. Bringing the fundamental strengths of cases to the fore, Gummesson introduces the ′Case Theory′ concept as an expanded version of case study research which includes both methodology and the types of results that emerge by: Guiding the reader in the theoretical and philosophical underpinning Demonstrating how to translate theory to pertinent research practice that address the real and consequential issues in business and management today. This book will appeal to students, academics and researchers who are interested in the science and philosophy behind case study research as well as the methodology and a thought-provoking read for anyone who wants to be challenged about their belief of case study theory.
Book Synopsis Transform Customer Experience by : Isabella Villani
Download or read book Transform Customer Experience written by Isabella Villani and published by John Wiley & Sons. This book was released on 2019-01-18 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Your customers are your future. Smartphones, social media and the internet have given customers access to more information than ever before. If your business fails them, they will switch to your competitor and never return. So how do you keep them? By mapping their journeys, identifying potential hazards and reshaping your business with customer experience (CX) at its heart. From services to products, online to in-person, small-scale to multinational, your customers’ loyalty depends on how you interact with them. Transform Customer Experience is your ultimate guide to putting your customer first. Author and CX expert Isabella Villani shows how you can implement a customer strategy from planning to execution. Transform Customer Experience offers real-life insights into effective strategies for developing and implementing Customer Experience (CX) programs in a range of corporate, governmental and non-profit environments. • Shows you how to address dimensions of diversity in the customer base • Outlines customer journey mapping • Discusses the implications of customers’ omnichannel engagement • Addresses the importance of positive employee experience in establishing a supportive CX culture. Transform Customer Experience explains why you need to embed customer experience in your organisation and shows you how to do it.
Book Synopsis African Language Media by : Phillip Mpofu
Download or read book African Language Media written by Phillip Mpofu and published by Taylor & Francis. This book was released on 2023-03-13 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book outlines how African language media is affected by politics, technology, culture, and the economy and how this media is creatively produced and appropriated by audiences across cultures and contexts. African language media can be considered as a tool for communication, socialization, and community that defines the various identities of indigenous people in Africa. This book shows how vernacular media outlets including radio and television, as well as native formats such as festivals, rituals and dance, can be used to influence all facets of local peoples’ experience and understanding of community. The book also explores the relationship between African language media sources and contemporary issues including the digitalization conundrum, peace and conflict resolution, identity formation, hate speech and fake news. Furthermore, it shows how local media can be used for development communication purposes during health and environmental crises. The book includes cases studies demonstrating the uses, experiences and activities related to various forms of media available in African languages. This book will be of interest to scholars in the field of communication and media studies, health and environmental communication, journalism, African studies and anthropology.
Book Synopsis Data Power in Action by : Ola Söderström
Download or read book Data Power in Action written by Ola Söderström and published by Policy Press. This book was released on 2023-12-21 with total page 256 pages. Available in PDF, EPUB and Kindle. Book excerpt: EPDF and EPUB available Open Access under CC-BY-NC-ND licence. Drawing on the study of different cities in the Global South, this book explores how the intensive use of data changes politics, power relations, and everyday life in contemporary cities. Across the volume, expert contributors show how urban actors, from the state to activists, are increasingly using data as a resource to empower their actions and support their claims, while also demonstrating how times of crisis are moments when the power of data is made visible. Focusing on the different dimensions of data power and politics in the urban realm, this is an important contribution to our understanding of how datafication transforms the places in which we live and how we experience them.
