Diffusion Of Innovations Communication Of Innovations A Cross Cultural Approach 2nd Ed By Everett M Rogers With F Floyd Shoemaker

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Diffusion of Innovations, 5th Edition

Author : Everett M. Rogers
Publisher : Simon and Schuster
ISBN 13 : 0743258231
Total Pages : 577 pages
Book Rating : 4.7/5 (432 download)

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Book Synopsis Diffusion of Innovations, 5th Edition by : Everett M. Rogers

Download or read book Diffusion of Innovations, 5th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2003-08-16 with total page 577 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now in its fifth edition, Diffusion of Innovations is a classic work on the spread of new ideas. In this renowned book, Everett M. Rogers, professor and chair of the Department of Communication & Journalism at the University of New Mexico, explains how new ideas spread via communication channels over time. Such innovations are initially perceived as uncertain and even risky. To overcome this uncertainty, most people seek out others like themselves who have already adopted the new idea. Thus the diffusion process consists of a few individuals who first adopt an innovation, then spread the word among their circle of acquaintances—a process which typically takes months or years. But there are exceptions: use of the Internet in the 1990s, for example, may have spread more rapidly than any other innovation in the history of humankind. Furthermore, the Internet is changing the very nature of diffusion by decreasing the importance of physical distance between people. The fifth edition addresses the spread of the Internet, and how it has transformed the way human beings communicate and adopt new ideas.

Diffusion of Innovations, 4th Edition

Author : Everett M. Rogers
Publisher : Simon and Schuster
ISBN 13 : 1451602472
Total Pages : 550 pages
Book Rating : 4.4/5 (516 download)

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Book Synopsis Diffusion of Innovations, 4th Edition by : Everett M. Rogers

Download or read book Diffusion of Innovations, 4th Edition written by Everett M. Rogers and published by Simon and Schuster. This book was released on 2010-07-06 with total page 550 pages. Available in PDF, EPUB and Kindle. Book excerpt: Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry. The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model. Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come.

A Conceptual Framework for the Diffusion of Innovations in Vocational and Technical Education

Author : William Lee Hull
Publisher :
ISBN 13 :
Total Pages : 82 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis A Conceptual Framework for the Diffusion of Innovations in Vocational and Technical Education by : William Lee Hull

Download or read book A Conceptual Framework for the Diffusion of Innovations in Vocational and Technical Education written by William Lee Hull and published by . This book was released on 1973 with total page 82 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mass Communication Theories

Author : Melvin L. DeFleur
Publisher : Routledge
ISBN 13 : 1317346580
Total Pages : 381 pages
Book Rating : 4.3/5 (173 download)

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Book Synopsis Mass Communication Theories by : Melvin L. DeFleur

Download or read book Mass Communication Theories written by Melvin L. DeFleur and published by Routledge. This book was released on 2016-01-08 with total page 381 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influenced their origins. An intimate examination of the lives and times of prominent mass communication theorists both past and present bring the subject to life for the reader.

The Control Revolution

Author : James Beniger
Publisher : Harvard University Press
ISBN 13 : 9780674020764
Total Pages : 512 pages
Book Rating : 4.0/5 (27 download)

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Book Synopsis The Control Revolution by : James Beniger

Download or read book The Control Revolution written by James Beniger and published by Harvard University Press. This book was released on 2009-06-01 with total page 512 pages. Available in PDF, EPUB and Kindle. Book excerpt: Why do we find ourselves living in an Information Society? How did the collection, processing, and communication of information come to play an increasingly important role in advanced industrial countries relative to the roles of matter and energy? And why is this change recent--or is it? James Beniger traces the origin of the Information Society to major economic and business crises of the past century. In the United States, applications of steam power in the early 1800s brought a dramatic rise in the speed, volume, and complexity of industrial processes, making them difficult to control. Scores of problems arose: fatal train wrecks, misplacement of freight cars for months at a time, loss of shipments, inability to maintain high rates of inventory turnover. Inevitably the Industrial Revolution, with its ballooning use of energy to drive material processes, required a corresponding growth in the exploitation of information: the Control Revolution. Between the 1840s and the 1920s came most of the important information-processing and communication technologies still in use today: telegraphy, modern bureaucracy. rotary power printing, the postage stamp, paper money, typewriter, telephone, punch-card processing, motion pictures, radio, and television. Beniger shows that more recent developments in microprocessors, computers, and telecommunications are only a smooth continuation of this Control Revolution. Along the way he touches on many fascinating topics: why breakfast was invented, how trademarks came to be worth more than the companies that own them, why some employees wear uniforms, and whether time zones will always be necessary. The book is impressive not only for the breadth of its scholarship but also for the subtlety and force of its argument. It will be welcomed by sociologists, economists, historians of science and technology, and all curious in general.

Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference

Author : Howard S. Gitlow
Publisher : Springer
ISBN 13 : 3319169343
Total Pages : 413 pages
Book Rating : 4.3/5 (191 download)

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Book Synopsis Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference by : Howard S. Gitlow

Download or read book Proceedings of the 1979 Academy of Marketing Science (AMS) Annual Conference written by Howard S. Gitlow and published by Springer. This book was released on 2015-05-28 with total page 413 pages. Available in PDF, EPUB and Kindle. Book excerpt: This volume includes the full proceedings from the 1979 Academy of Marketing Science (AMS) Annual Conference held in Miami, Florida. It provides a variety of quality research in the fields of marketing theory and practice in areas such as consumer behaviour, marketing management, marketing education and international marketing, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.

Arms Diffusion

Author : THomas W. Zarzecki
Publisher : Routledge
ISBN 13 : 131779429X
Total Pages : 308 pages
Book Rating : 4.3/5 (177 download)

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Book Synopsis Arms Diffusion by : THomas W. Zarzecki

Download or read book Arms Diffusion written by THomas W. Zarzecki and published by Routledge. This book was released on 2018-12-20 with total page 308 pages. Available in PDF, EPUB and Kindle. Book excerpt: Weapons proliferation is one of the most pressing global concerns following the end of the Cold War. Despite the absence of an overarching superpower conflict, armaments and related technologies have continued to spread throughout the international system. This has been particularly true in areas like East Asia and the Middle East, where the traditional two party arms races are not readily apparent. This text addresses these concerns and shortcomings using data on fourteen specific military technological innovations that diffused throughout the international system from 1960 to 1997.

DIFFUSION OF INNOVATIONS 3RD E REV

Author : Everett M. Rogers
Publisher : New York : Free Press ; London : Collier Macmillan
ISBN 13 :
Total Pages : 488 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis DIFFUSION OF INNOVATIONS 3RD E REV by : Everett M. Rogers

Download or read book DIFFUSION OF INNOVATIONS 3RD E REV written by Everett M. Rogers and published by New York : Free Press ; London : Collier Macmillan. This book was released on 1983 with total page 488 pages. Available in PDF, EPUB and Kindle. Book excerpt: Innovation in organisations Change agents.

Theories of the Policy Process, Second Edition

Author : Paul Sabatier
Publisher : Routledge
ISBN 13 : 1000607488
Total Pages : 351 pages
Book Rating : 4.0/5 (6 download)

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Book Synopsis Theories of the Policy Process, Second Edition by : Paul Sabatier

Download or read book Theories of the Policy Process, Second Edition written by Paul Sabatier and published by Routledge. This book was released on 2019-06-04 with total page 351 pages. Available in PDF, EPUB and Kindle. Book excerpt: Theories of the Policy Process provides a forum for the proponents of several of the most promising and widely used theoretical frameworks to present the basic propositions of their frameworks, to assess the empirical evidence that has developed, and to discuss promising directions for future research. The first edition contained analys

The New Economics of Human Behaviour

Author : Mariano Tommasi
Publisher : Cambridge University Press
ISBN 13 : 9780521479493
Total Pages : 264 pages
Book Rating : 4.4/5 (794 download)

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Book Synopsis The New Economics of Human Behaviour by : Mariano Tommasi

Download or read book The New Economics of Human Behaviour written by Mariano Tommasi and published by Cambridge University Press. This book was released on 1995-08-24 with total page 264 pages. Available in PDF, EPUB and Kindle. Book excerpt: This 1995 volume demonstrates the application of Beckerian theory upon a wide range of social and political activity.

The Diffusion of Agricultural Innovations in Northern India

Author : John Albert Rorabacher
Publisher :
ISBN 13 :
Total Pages : 422 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis The Diffusion of Agricultural Innovations in Northern India by : John Albert Rorabacher

Download or read book The Diffusion of Agricultural Innovations in Northern India written by John Albert Rorabacher and published by . This book was released on 1978 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Darwin's Conjecture

Author : Geoffrey M. Hodgson
Publisher : University of Chicago Press
ISBN 13 : 0226346900
Total Pages : 303 pages
Book Rating : 4.2/5 (263 download)

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Book Synopsis Darwin's Conjecture by : Geoffrey M. Hodgson

Download or read book Darwin's Conjecture written by Geoffrey M. Hodgson and published by University of Chicago Press. This book was released on 2010-12 with total page 303 pages. Available in PDF, EPUB and Kindle. Book excerpt: A theoretical study dealing chiefly with matters of definition and clarification of terms and concepts involved in using Darwinian notions to model social phenomena.

Timothy

Author : Bruce J. Malina
Publisher : Liturgical Press
ISBN 13 : 9780814651803
Total Pages : 180 pages
Book Rating : 4.6/5 (518 download)

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Book Synopsis Timothy by : Bruce J. Malina

Download or read book Timothy written by Bruce J. Malina and published by Liturgical Press. This book was released on 2008 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: While most Christians might accurately identify Timothy as an associate of the apostle Paul, they probably conjure up images of Timothy and his relationship with Paul in twenty-first-century terms. In Timothy: Pauls Closest Associate, Bruce J. Malina ventures off the path of modern biography toward a more likely description of Timothy, providing readers with fresh and plausible insights that lead to a greater appreciation not only for Timothy but, more important, for the gospel of God that Paul enjoined on him to proclaim: the Godof Israel raised Jesus from the dead, making him Lord and Messiah.

Everywhen

Author : Ann McGrath
Publisher : U of Nebraska Press
ISBN 13 : 1496234375
Total Pages : 325 pages
Book Rating : 4.4/5 (962 download)

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Book Synopsis Everywhen by : Ann McGrath

Download or read book Everywhen written by Ann McGrath and published by U of Nebraska Press. This book was released on 2023 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: Everywhen is a groundbreaking collection about diverse ways of conceiving, knowing, and narrating time and deep history. Looking beyond the linear documentary past of Western or academic history, this collection asks how knowledge systems of Australia’s Aboriginals and Torres Strait Islanders can broaden our understandings of the past and of historical practice. Indigenous embodied practices for knowing, narrating, and reenacting the past in the present blur the distinctions of linear time, making all history now. Ultimately, questions of time and language are questions of Indigenous sovereignty. The Australian case is especially pertinent because Australian Aboriginal and Torres Strait Islander people are among the few Native peoples without a treaty with their colonizers. Appreciating First Nations’ time concepts embedded in languages and practices, as Everywhen does, is a route to recognizing diverse forms of Indigenous sovereignties. Everywhen makes three major contributions. The first is a concentration on language, both as a means of knowing and transmitting the past across generations and as a vital, albeit long-overlooked source material for historical investigation, to reveal how many Native people maintained and continue to maintain ancient traditions and identities through language. Everywhen also considers Indigenous practices of history, or knowing the past, that stretch back more than sixty thousand years; these Indigenous epistemologies might indeed challenge those of the academy. Finally, the volume explores ways of conceiving time across disciplinary boundaries and across cultures, revealing how the experience of time itself is mediated by embodied practices and disciplinary norms. Everywhen brings Indigenous knowledges to bear on the study and meaning of the past and of history itself. It seeks to draw attention to every when, arguing that Native time concepts and practices are vital to understanding Native histories and, further, that they may offer a new framework for history as practiced in the Western academy.

Technology as Freedom

Author : Ronald C. Tobey
Publisher : Univ of California Press
ISBN 13 : 0520323742
Total Pages : 336 pages
Book Rating : 4.5/5 (23 download)

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Book Synopsis Technology as Freedom by : Ronald C. Tobey

Download or read book Technology as Freedom written by Ronald C. Tobey and published by Univ of California Press. This book was released on 2023-11-10 with total page 336 pages. Available in PDF, EPUB and Kindle. Book excerpt: Before 1930, the domestic market for electrical appliances was segmented, but New Deal policies and programs created a true mass market, reshaping the electrical and housing markets and guiding them toward mandated social goals. The New Deal identified electrical refrigeration as a key technology to reform domestic labor, raise family health, and build family assets. New Deal incentives led to nearly fifty percent of Title I National Housing Act loans being used to buy electric refrigerators in the 1930s. New Deal policies ultimately created the mass commodity culture of home-owning families that typified the conservative 1950s. This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1996.

Politics and Political Change

Author : Robert I. Rotberg
Publisher : MIT Press
ISBN 13 : 9780262681292
Total Pages : 356 pages
Book Rating : 4.6/5 (812 download)

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Book Synopsis Politics and Political Change by : Robert I. Rotberg

Download or read book Politics and Political Change written by Robert I. Rotberg and published by MIT Press. This book was released on 2001 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt: This collection shows how the study of past politics can be deepened by theory and practice from political science, sociology, and economics, and how the application of quantitative methods to received assumptions can expand our understanding of all political history.

Language Planning and Social Change

Author : Robert L. Cooper
Publisher : Cambridge University Press
ISBN 13 : 9780521336413
Total Pages : 232 pages
Book Rating : 4.3/5 (364 download)

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Book Synopsis Language Planning and Social Change by : Robert L. Cooper

Download or read book Language Planning and Social Change written by Robert L. Cooper and published by Cambridge University Press. This book was released on 1989 with total page 232 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the ways in which politicians, church leaders, generals, leaders of national movements and others try to influence our use of language. Professor Cooper argues that language planning is never attempted for its own sake. Rather it is carried out for the attainment of nonlinguistic ends such as national integration, political control, economic development, the pacification of minority groups, and mass mobilization. Many examples are discussed, including the revival of Hebrew as a spoken language, feminist campaigns to eliminate sexist bias in language, adult literacy campaigns, the plain language movement, efforts to distinguish American from British spelling, the American bilingual education movement, the creation of writing systems for unwritten languages, and campaigns to rid languages of foreign terms. Language Planning and Social Change is the first book to define the field of language planning and relate it to other aspects of social planning and to social change. The book is accessible and presupposes no special background in linguistics, sociology or political science. It will appeal to applied linguists and to those sociologists, economists and political scientists with an interest in language.