Die Relevanz Der Motive Von Nutzern Sozialer Medien Fur Social Media Guidelines Von Unternehmen

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Die Relevanz der Motive von Nutzern 'Sozialer Medien' für Social Media Guidelines von Unternehmen

Author : Jens Laßmann
Publisher :
ISBN 13 : 9783656470632
Total Pages : 72 pages
Book Rating : 4.4/5 (76 download)

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Book Synopsis Die Relevanz der Motive von Nutzern 'Sozialer Medien' für Social Media Guidelines von Unternehmen by : Jens Laßmann

Download or read book Die Relevanz der Motive von Nutzern 'Sozialer Medien' für Social Media Guidelines von Unternehmen written by Jens Laßmann and published by . This book was released on 2013-08 with total page 72 pages. Available in PDF, EPUB and Kindle. Book excerpt: Bachelorarbeit aus dem Jahr 2012 im Fachbereich Medien / Kommunikation - Multimedia, Internet, neue Technologien, Note: 2,0, Hochschule fur Technik und Wirtschaft Berlin, Sprache: Deutsch, Abstract: Soziale Medien besitzen zum einen fur Unternehmen, zum anderen fur die Kommunikation von Mitarbeitern Risiken und Chancen. Als Richtlinien fur die Kommunikation in Sozialen Medien erhalten Mitarbeiter daher Social Media Guidelines. In Sozialen Medien stehen die Mitarbeiter Nutzern mit verschiedensten Nutzungsmotiven gegenuber. Fur eine erfolgreiche Kommunikation mit den Nutzern mussen ihre Motive identifiziert und bedient werden. Diese Arbeit hat das Ziel zu prufen ob diese Motive fur Social Media Guidelines relevant sind. Im ersten Teil werden Soziale Medien, Nutzer und ihre Motive sowie die Bedeutung dieser fur Unternehmen dargestellt. Im zweiten Teil wird die Social Media-Kommunikation und die Rolle der Mitarbeiter in dieser aufgezeigt. Weiterhin werden Ziele und Inhalte von Social Media Guidelines dargelegt. Im Anschluss erfolgt eine Analyse inwiefern die Motive der Nutzer fur Guidelines relevant sind. In der Analyse konnte zwar keine direkte, aber eine indirekte Relevanz festgestellt werden. Darauf basierend erfolgt abschliessend eine kritische Betrachtung von zwei Fallbeispielen

The Evolution of The Language Used In Social Media

Author : Nathan Heid
Publisher : GRIN Verlag
ISBN 13 : 3668417121
Total Pages : 8 pages
Book Rating : 4.6/5 (684 download)

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Book Synopsis The Evolution of The Language Used In Social Media by : Nathan Heid

Download or read book The Evolution of The Language Used In Social Media written by Nathan Heid and published by GRIN Verlag. This book was released on 2017-03-16 with total page 8 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2015 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: .96, The University of Akron, language: English, abstract: What is social media? Social media is any media of communication that allows users to create or share content with other people in their network. Over the past decade and a half, social media has grown in size and popularity. All over the world people are messaging each other through instant messaging applications like “Kik” and “Facebook Messenger”, sending each other silly photos with dog ears and a dog nose with applications like “Snapchat”, and tagging each other in various memes on Facebook and Instagram. With the recent introduction of social media, communicating with people has become easier than ever. With the push of a button, people can communicate with others across the globe in an instant. With the invention of social media, a new pseudo-language has been created ; using words like “LOL, ROFL, and, LMAO” and sayings like “Hit me up, what's the move?, and Sliding into the DM’s”, and sending Emojis. All these words have different meaning now than they did 10 years. Ultimately, social media has changed how we as a society communicate in the modern age, but with the strengthened communication over the internet over the recent years, our face to face conversation skills have fallen short. [...]

Why is privacy important in Social Media?

Author : Rodgers Agoi
Publisher : GRIN Verlag
ISBN 13 : 3346171957
Total Pages : 7 pages
Book Rating : 4.3/5 (461 download)

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Book Synopsis Why is privacy important in Social Media? by : Rodgers Agoi

Download or read book Why is privacy important in Social Media? written by Rodgers Agoi and published by GRIN Verlag. This book was released on 2020-05-25 with total page 7 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essay from the year 2020 in the subject Communications - Ethics in the Media, grade: 3.3, , language: English, abstract: This paper explores the importance of privacy in social media and the decision between owning private and public social media accounts. Social media refers to forms of communications that employ the use of computer and mobile technology which allows users to create virtual communities. In recent years social media has presented one of the best platforms where friends, colleagues, and family share unforgettable moments. Social media users create platforms through their devices where other users can share their experiences, participate in discussions, and establish networks. Networks established on social media may influence the perception of individuals on matters of politics, social, and economics. Social media users post information about their private life, business or general public matters. The privacy of information posted on social media sites has been of great concern recently. Social media users regard privacy as an important issue that needs to be handled seriously. Some of the popular social media include Facebook, Twitter, LinkedIn, YouTube, Pinterest, and Instagram.

The Role of Media in Creation of Role Models among the Youth

Author : Teddy Kimathi
Publisher : GRIN Verlag
ISBN 13 : 3656425299
Total Pages : 36 pages
Book Rating : 4.6/5 (564 download)

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Book Synopsis The Role of Media in Creation of Role Models among the Youth by : Teddy Kimathi

Download or read book The Role of Media in Creation of Role Models among the Youth written by Teddy Kimathi and published by GRIN Verlag. This book was released on 2013-05-06 with total page 36 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (undergraduate) from the year 2012 in the subject Communications - Mass Media, grade: none, , language: English, abstract: This research is an investigation on media influence among the youth when it comes to choosing role models. The study is critical because in this liberalized electronic media era, it is important to understand from the youth what they watch, read or tweet and what they gain from their choice of media channels. The study employed the survey method to collect quantitative and qualitative data on the uses of media channels among the youth and the gratification they achieve when it comes to identifying role models. The study is informed by the uses and gratification theory and how it is related to other media uses theories. The general purpose of the research was to look at the role of media in creation of role models among the youths. The researcher looked at a theoretical framework to contextualize the uses and gratification theory before reviewing various literature on this subject to put the present study in perspective. The literature revolved around previous researches on audience studies with particular reference to the relationship between the youth and the media. In the methodology, the researcher used self-administered questionnaire with open-ended and closed-ended questions to youths in campus in Nairobi. A focus group discussion was concluded in one of the sampled campus in order to validate the data collected through self-administered questionnaires. Three key informant interviews were also conducted with program producers from three leading Television stations in Nairobi. The data was analyzed and the research findings indicated that most young people get or identify with their role models through different media channels also get entertainment and learn a lot from the media. The researcher concluded that the media fulfills the youth’s affective and cognitive needs.

Social Media Marketing on Instagram. Exploration of Strategic Perspectives

Author : Lisa Jessen
Publisher : GRIN Verlag
ISBN 13 : 3668731543
Total Pages : 71 pages
Book Rating : 4.6/5 (687 download)

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Book Synopsis Social Media Marketing on Instagram. Exploration of Strategic Perspectives by : Lisa Jessen

Download or read book Social Media Marketing on Instagram. Exploration of Strategic Perspectives written by Lisa Jessen and published by GRIN Verlag. This book was released on 2018-06-20 with total page 71 pages. Available in PDF, EPUB and Kindle. Book excerpt: Master's Thesis from the year 2018 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, grade: 1,7, University of Potsdam, language: English, abstract: With 800 million users worldwide Instagram is one of the world’s leading social media platforms. The reason for the increasing relevance of Instagram is its mobile, local, social and visual character, which reflects how individuals are currently using social media and will continue to do so in the future. Instagram's combination of emotional visual content, story-telling and interaction with the community also makes it a platform that allows brands to differentiate themselves from others - to become unique in what are often very saturated markets. While Instagram is a new application and previous research focuses mainly on long established social media platforms such as Facebook, this thesis aims to explore the various strategic perspectives of successful social media marketing on Instagram by developing a theoretical frame work and presenting the practical strategies of three very different organisations in a multiple-case study design. The framework and the case studies prove that the five identified social media dimensions - content marketing, engagement marketing, influencer marketing, hashtags and Instagram advertising - are applied in practice but are adapted very individual on each organisation, its goals and its target group.

Handbook of Social Media Management

Author : Mike Friedrichsen
Publisher : Springer Science & Business Media
ISBN 13 : 3642288979
Total Pages : 858 pages
Book Rating : 4.6/5 (422 download)

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Book Synopsis Handbook of Social Media Management by : Mike Friedrichsen

Download or read book Handbook of Social Media Management written by Mike Friedrichsen and published by Springer Science & Business Media. This book was released on 2013-05-28 with total page 858 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digitization and Web 2.0 have brought about continuous change from traditional media management to new strategic, operative and normative management options. Social media management is on the agenda of every media company, and requires a new set of specialized expertise on digital products and communication. At the same time, social media has become a vibrant field of research for media economists and media management researchers. In this handbook, international experts present a comprehensive account of the latest developments in social media research and management, consistently linking classical media management with social media. The articles discuss new theoretical approaches as well as empirical findings and applications, yielding an interesting overview of interdisciplinary and international approaches. The book’s main sections address forms and content of social media; impact and users; management with social media; and a new value chain with social media. The book will serve as a valuable reference work for researchers, students and professionals working in media and public relations.

Social Media Influencers in Strategic Communication

Author : Nils S. Borchers
Publisher : Routledge
ISBN 13 : 1000525341
Total Pages : 164 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Social Media Influencers in Strategic Communication by : Nils S. Borchers

Download or read book Social Media Influencers in Strategic Communication written by Nils S. Borchers and published by Routledge. This book was released on 2021-12-21 with total page 164 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book seeks to draw a comprehensive picture of influencer collaborations from a strategic communication perspective. The contributors tackle strategic influencer communication from multidisciplinary perspectives, from varying actor foci, and from different methodological frameworks and methods. Influencers cross traditional boundaries in many ways and oscillate between intimacy and publicity, authenticity and commercialization, ingratiation and critical distance. From a strategic communication perspective, this variability makes influencers hard to capture: organizations can cooperate with influencers to achieve both marketing and PR objectives. Influencers can act as cooperation partners, integrating commercial content into organic narratives, or as independent critics. Influencers also combine different roles that have traditionally been occupied by separate actors such as intermediary, content distributor, creative content producer, community manager, testimonial, strategic counsellor, and event host. The combination of these roles in just one actor opens new opportunities for strategic communication and can produce appreciated synergy effects. It is therefore hardly surprising that influencer collaborations have become a firmly established instrument in the toolbox of strategic communicators. The chapters in this book were originally published in the International Journal of Advertising and the International Journal of Strategic Communication.

Sustainability

Author : Felix Ekardt
Publisher : Springer
ISBN 13 : 3030192776
Total Pages : 317 pages
Book Rating : 4.0/5 (31 download)

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Book Synopsis Sustainability by : Felix Ekardt

Download or read book Sustainability written by Felix Ekardt and published by Springer. This book was released on 2019-07-29 with total page 317 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book proposes a holistic transdisciplinary approach to sustainability as a subject of social sciences. At the same time, this approach shows new ways, as perspectives of philosophy, political science, law, economics, sociology, cultural studies and others are here no longer regarded separately. Instead, integrated perspectives on the key issues are carved out: Perspectives on conditions of transformation to sustainability, on key instruments and the normative questions. This allows for a concise answer to urgent and controversial questions such as the following: Is the EU an environmental pioneer? Is it possible to achieve sustainability by purely technical means? If not: will that mean to end of the growth society? How to deal with the follow-up problems? How will societal change be successful? Are political power and capitalism the main barriers to sustainability? What is the role of emotions and conceptions of normality in the transformation process? To which degree are rebound and shifting effects the reason why sustainability politics fail? How much climate protection can be claimed ethically and legally e.g. on grounds of human rights? And what is freedom? Despite all rhetoric, the weak transition in energy, climate, agriculture and conservation serves as key example in this book. It is shown how the Paris Agreement is weak with regard to details and at the same time overrules the growth society by means of a radical 1,5-1,8 degrees temperature limit. It is shown how emissions trading must – and can – be reformed radically. It is shown why CSR, education, cooperation and happiness research are overrated. And we will see what an integrated politics on climate, biodiversity, nitrogen and soil might look like. This book deals with conditions of transformation, governance instruments, ethics and law of sustainability. The relevance of the humanities to sustainability has never before been demonstrated so vividly and broadly as here. And in every area it opens up some completely new perspectives. (Prof. Dr. Dr. h.c. mult. Ernst Ulrich von Weizsäcker, Club of Rome, Honorary President) Taking a transdisciplinary perspective, the book canvasses the entire spectrum of issues relevant to sustainability. A most valuable and timely contribution to the debate. (Prof. Dr. Klaus Bosselmann, University of Auckland, Author of “The Principle of Sustainability”) This books breathes life into the concept of sustainability. Felix Ekardt tears down the barriers between disciplines and builds a holistic fundament for sustainablility; fit to guide long-term decision-making on the necessary transformation and societal change. (Prof. Dr. Christina Voigt, Oslo University, Dept. of Public and International Law)

ON/OFF

Author : Sarah Genner
Publisher : vdf Hochschulverlag AG
ISBN 13 : 3728137995
Total Pages : 230 pages
Book Rating : 4.7/5 (281 download)

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Book Synopsis ON/OFF by : Sarah Genner

Download or read book ON/OFF written by Sarah Genner and published by vdf Hochschulverlag AG. This book was released on 2017-01-03 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt: Are you constantly online? Or are you offline sometimes? Are you offline if you are not interacting with your connected devices? Or if no data about you is being collected? Do you check Instagram and Twitter during dinner? Do you turn off your smartphone at night? Do you check work emails on vacation? Do you feel you have to disconnect regularly – to relax, to concentrate, or to protect your privacy? Or do you feel more relaxed when constantly connected because your loved ones, a work emergency, or the news are always at your fingertips? Why are some people – even within networked societies – still completely offline given the tremendous opportunities of the Internet? And what does it even mean to be online or offline in the age of hyper-connectivity? In ON/OFF, Sarah Genner assesses the risks and rewards of the anytime-anywhere Internet, focusing on digital divides, social relationships, physical and mental health, and data privacy. She discusses implications for a variety of decision-makers in the world of work, in education, in families, and in politics. The author deconstructs the online/offline dichotomy and suggests the ON/OFF scale as a new theoretical framework for researchers and practitioners.

Enterprise 2.0

Author : Andrew McAfee
Publisher : Harvard Business Press
ISBN 13 : 1422125874
Total Pages : 249 pages
Book Rating : 4.4/5 (221 download)

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Book Synopsis Enterprise 2.0 by : Andrew McAfee

Download or read book Enterprise 2.0 written by Andrew McAfee and published by Harvard Business Press. This book was released on 2009 with total page 249 pages. Available in PDF, EPUB and Kindle. Book excerpt: In just a few years, Web 2.0 communities have demonstrated astonishing levels of innovation, knowledge accumulation, collaboration, and collective intelligence. Now, leading organizations are bringing the Web's novel tools and philosophies inside, creating Enterprise 2.0.

Digital and Social Media Marketing

Author : Nripendra P. Rana
Publisher : Springer Nature
ISBN 13 : 3030243745
Total Pages : 337 pages
Book Rating : 4.0/5 (32 download)

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Book Synopsis Digital and Social Media Marketing by : Nripendra P. Rana

Download or read book Digital and Social Media Marketing written by Nripendra P. Rana and published by Springer Nature. This book was released on 2019-11-11 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Social Media at Work

Author : Arthur L. Jue
Publisher : John Wiley & Sons
ISBN 13 : 0470553782
Total Pages : 240 pages
Book Rating : 4.4/5 (75 download)

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Book Synopsis Social Media at Work by : Arthur L. Jue

Download or read book Social Media at Work written by Arthur L. Jue and published by John Wiley & Sons. This book was released on 2009-10-02 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: The definitive guide for using social media to build more effective organizations Today's networking technologies-wikis, blogs, and social networking sites-are changing how we build professional relationships and work collaboratively. In this insightful book, three organizational development experts from Oracle Corporation offer executives down-to-earth strategies for leveraging the power of social media to build more effective and agile organizations, engage employees, and sustain competitiveness. Offers practical advice for using social media (wikis, blogs, and social networking sites) to increase organizational effectiveness Presents proven recommendations for building teams, accelerating learning, and fostering innovation by adopting social networking tools Shows how to tap into the power of social networks to improve organizational performance Demonstrates how social media will help organizations thrive for years to come by drawing on case studies from companies like Intel, Cisco, Nokia, and others

Digital Transformation of Learning Organizations

Author : Christian Helbig
Publisher : Springer Nature
ISBN 13 : 3030558789
Total Pages : 266 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Digital Transformation of Learning Organizations by : Christian Helbig

Download or read book Digital Transformation of Learning Organizations written by Christian Helbig and published by Springer Nature. This book was released on 2021 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access volume provides insight into how organizations change through the adoption of digital technologies. Opportunities and challenges for individuals as well as the organization are addressed. It features four major themes: 1. Current research exploring the theoretical underpinnings of digital transformation of organizations. 2. Insights into available digital technologies as well as organizational requirements for technology adoption. 3. Issues and challenges for designing and implementing digital transformation in learning organizations. 4. Case studies, empirical research findings, and examples from organizations which successfully adopted digital workplace learning.

Gender Designs IT

Author : Isabel Zorn
Publisher : Springer Science & Business Media
ISBN 13 : 3531902954
Total Pages : 188 pages
Book Rating : 4.5/5 (319 download)

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Book Synopsis Gender Designs IT by : Isabel Zorn

Download or read book Gender Designs IT written by Isabel Zorn and published by Springer Science & Business Media. This book was released on 2007-11-09 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt: How can information technology (IT) paradigms and design processes be studied from a gender perspective? What does IT design look like when its construction is informed by gender research? Though gender research and computing science seem like two separate worlds, this book proves how inspirational a confrontation and combination of those worlds can be. A deconstructive analysis of advanced fields of computing shows the multiple ways in which software design is gendered and how gendering effects are produced by its use. Concepts and assumptions underlying research and development, along with design tools and IT products, teaching methods and materials are studied. The book not only offers a gender analysis of information society technologies, it also shows practical examples of how IT can be different. A gender perspective on IT design can serve as an eye-opener for what tends to be overlooked and left out. It yields innovative ideas and high quality software systems that may empower a large diversity of users for an active participation in our information society.

Future Skills

Author : Ulf-Daniel Ehlers
Publisher : BoD – Books on Demand
ISBN 13 : 3751939083
Total Pages : 290 pages
Book Rating : 4.7/5 (519 download)

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Book Synopsis Future Skills by : Ulf-Daniel Ehlers

Download or read book Future Skills written by Ulf-Daniel Ehlers and published by BoD – Books on Demand. This book was released on 2020 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Internal Crowdsourcing in Companies

Author : Hannah Ulbrich
Publisher : Springer Nature
ISBN 13 : 3030528812
Total Pages : 224 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis Internal Crowdsourcing in Companies by : Hannah Ulbrich

Download or read book Internal Crowdsourcing in Companies written by Hannah Ulbrich and published by Springer Nature. This book was released on 2020-12-07 with total page 224 pages. Available in PDF, EPUB and Kindle. Book excerpt: This open access book examines the implications of internal crowdsourcing (IC) in companies. Presenting an employee-oriented, cross-sector reference model for good IC practice, it discusses the core theoretical foundations, and offers guidelines for process-management and blueprints for the implementation of IC. Furthermore, it examines solutions for employee training and competence development based on crowdsourcing. As such, the book will appeal to scholars of management science, work studies, organizational and participation research and to readers interested in inclusive approaches for cooperative change management and the IT implications for IC platforms.

Assessing Internet Development in Germany

Author : UNESCO
Publisher : UNESCO Publishing
ISBN 13 : 9231004697
Total Pages : 260 pages
Book Rating : 4.2/5 (31 download)

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Book Synopsis Assessing Internet Development in Germany by : UNESCO

Download or read book Assessing Internet Development in Germany written by UNESCO and published by UNESCO Publishing. This book was released on 2021-09-11 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: Note: This is an assessment of 109 core indicators and 21 contextual indicators instead of the full set of 303 indicators, and it is therefore not intended to cover all dimensions of the digital ecosystem in the country, but serves to take stock of significant progress and signal those gaps in a need to be improved in adhering to ROAM framework. As the Internet environment is changing very fast, so are the data collected and analysis and recommendations made upon. UNESCO encourages countries to continue the dialogues about the findings, and to update the assessment after due time while also keeping track of the latest developments to monitor and adapt and sometimes strengthen the recommendations to further enhance their impact, as appropriate.