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Dictionary Of Marketing Terms
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Book Synopsis A Dictionary of Marketing by : Charles Doyle
Download or read book A Dictionary of Marketing written by Charles Doyle and published by Oxford University Press, USA. This book was released on 2011-03-24 with total page 450 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers traditional marketing techniques and theories alongside the latest concepts, and acknowledges the increased importance of marketing in the customer-oriented environment.
Book Synopsis Dictionary of Marketing Terms by : Jane Imber
Download or read book Dictionary of Marketing Terms written by Jane Imber and published by Barron's Educational Series, Incorporated. This book was released on 2000-04 with total page 612 pages. Available in PDF, EPUB and Kindle. Book excerpt: More than 4,000 definitions cover all aspects of the advertising industry in "Dictionary of Marketing Terms".
Book Synopsis Dictionary of Marketing Terms by : Peter D. Bennett
Download or read book Dictionary of Marketing Terms written by Peter D. Bennett and published by McGraw-Hill Companies. This book was released on 1995 with total page 344 pages. Available in PDF, EPUB and Kindle. Book excerpt: Definitions include all of the most important marketing terms from every aspect of the field. Cross-referenced for ease of use, it covers both the day-to-day terminology and the specialized vocabulary in corporate and academic use.
Book Synopsis Dictionary of Marketing Communications by : Norman A. P. Govoni
Download or read book Dictionary of Marketing Communications written by Norman A. P. Govoni and published by SAGE. This book was released on 2004 with total page 260 pages. Available in PDF, EPUB and Kindle. Book excerpt: With over 4000 entries, including key terms and concepts covering advertising, sales promotion, public relations, direct marketing, personal selling and e-marketing, this text reflects the changing dynamics of the marketing profession.
Book Synopsis The CIM Marketing Dictionary by : Norman Hart
Download or read book The CIM Marketing Dictionary written by Norman Hart and published by Routledge. This book was released on 2012-11-12 with total page 328 pages. Available in PDF, EPUB and Kindle. Book excerpt: The CIM Marketing Dictionary the 5th edition of the best-selling Dictionary of Marketing now contains over 3,000 terms. This greatly expanded dictionary spans the complete range of present-day marketing and associated terminology. Marketers will also find over 400 new entries covering the latest jargon they need to know in IT. In compiling this selection, the editor has drawn on his own extensive experience and sought the views of all the leading trade and professional associations. The CIM Marketing Dictionary will prove invaluable to all marketing professionals including marketing managers and directors, sales, marketing communications managers, specialists involved in purchasing, export and many other fields. Students of this subject will also find this book an essential reference point.
Book Synopsis The Dictionary of Marketing by : Azaz Motiwala
Download or read book The Dictionary of Marketing written by Azaz Motiwala and published by Lulu.com. This book was released on 2005 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of Marketing has been carefully designed to give both the expert and the student/newcomer overviews and succinct presentations of the most important traditional and contemporary issues in marketing.The Dictionary of Marketing contains more than 4000, A-to-Z terms and definitions covering marketing, advertising, market research, consumer behavior, marketing mix, international marketing and virtually all facets of sales and marketing operations. Key Features -Contains comprehensive collection of more than 4000 up-to-date, accurate major terms and concepts that are essential for understanding basic functions of marketing. -All entries explained in clear, simple English considering learning and memory level of both students and professionals -International entries are included to give the reader a greater awareness of the language of marketing than has been previously available
Book Synopsis The AMA Dictionary of Business and Management by : George Thomas Kurian
Download or read book The AMA Dictionary of Business and Management written by George Thomas Kurian and published by AMACOM Div American Mgmt Assn. This book was released on 2013 with total page 298 pages. Available in PDF, EPUB and Kindle. Book excerpt: Now students, instructors, and professionals everywhere can find clear, authoritative, explanations of more than 6,000 key business terms. Prepared by a noted encyclopedist, The AMA Dictionary of Business and Management covers a vast range of terminology from all areas of business including management, strategy, finance, human resources, economics, marketing, sales, insurance, and international business. The book explains accounting rules, legal terminology, slang and buzzwords, acronyms, management theories, historical figures, economic concepts, performance metrics, and more-all the crucial ideas that have transformed business practices and management science in the past 25 years. In addition to concise definitions, this indispensable reference includes longer entries for ideas needing more elaborate explanations, as well as a pronunciation guide for difficult words, special sections on usage, and a thesaurus of related words. While quick definitions abound online, The AMA Dictionary of Business and Management supplies the depth and clarity lacking in most "webinitions." And it includes thousands of technical terms omitted from even premier unabridged dictionaries. From Abilene paradox to zero-based budgeting, this is an essential resource for anyone serious about business.
Book Synopsis Macmillan Dictionary of Marketing & Advertising by : Michael J. Baker
Download or read book Macmillan Dictionary of Marketing & Advertising written by Michael J. Baker and published by New York : Nichols Publishing Company. This book was released on 1984 with total page 234 pages. Available in PDF, EPUB and Kindle. Book excerpt: Revised and extended edition of the Macmillan dictionary of marketing and advertising (1984). The staff of the U. of Strathclyde (Scotland) provide extended explanations and diagrams for all the basic ideas and concepts which are the foundations of modern marketing practice, together with succinct definitions of terms in less common usage. Annotation copyrighted by Book News, Inc., Portland, OR
Book Synopsis Dictionary of Marketing Terms by : Peter D. Bennett
Download or read book Dictionary of Marketing Terms written by Peter D. Bennett and published by . This book was released on 2011-05-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis The Marketing Glossary by : Mark N. Clemente
Download or read book The Marketing Glossary written by Mark N. Clemente and published by clementebooks. This book was released on 2002 with total page 502 pages. Available in PDF, EPUB and Kindle. Book excerpt: Immediately grasp and apply the essential concepts and techniques of marketing, advertising and sales using this combination dictionary, encyclopedia, and how-to guide. Designed for business professionals, business owners, and business students, Used as a recommended textbook and library volume in colleges and universities worldwide. Updated as a 500-page e-book, The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. “Mark Clemente's excellent reference work ... is also available as an e-book. Just buy the PDF and keep it on your laptop. Imagine the points you can score in meetings with all that knowledge at your fingertips.” - Jonathan Jackson, book reviewer, ecommerce.internet.com
Book Synopsis Management and Marketing by : Ian MacKenzie
Download or read book Management and Marketing written by Ian MacKenzie and published by . This book was released on 2001 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Book Synopsis Dictionary of e-Business by : Francis Botto
Download or read book Dictionary of e-Business written by Francis Botto and published by John Wiley & Sons. This book was released on 2003-01-17 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Dictionary of e-business: * Now includes extended coverage of wireless and mobile terms * Is authored by an expert in the field * Presents more than 350 new entries on Java, XML, Customer Relationship Management, mCommerce and more technical language of eBusiness (e.g. security) * Demontrates clear applications to both technical and business markets * Covers all the latest developments in this fast moving field
Book Synopsis A Dictionary of Business and Management by : Jonathan Law
Download or read book A Dictionary of Business and Management written by Jonathan Law and published by OUP Oxford. This book was released on 2009-01-01 with total page 999 pages. Available in PDF, EPUB and Kindle. Book excerpt: This wide-ranging and authoritative dictionary contains 7,000 entries covering all areas of business and management, including marketing, organizational behaviour, business strategy, law, and taxation. Written by a team of experts, it features the very latest terminology, for example, the recent vocabulary associated with structured finance and the associated subprime lending crisis, including collaterized debt obligation and special purpose vehicle. The new edition of this established bestseller dispels modern financial and management jargon, defining entries in a clear, concise, and accessible manner. It contains US business terms, general management concepts (e.g. competence, knowledge management), named theories (e.g. Tannenbaum and Schmidt, Blake and Mouton) as well as expanded coverage of the contemporary theory of the firm and human resources. New terms are included from the fast-moving areas of current affairs (e.g. MiFID), Internet business and information technology and there is full coverage of the new Companies Act. With recommended web links for many entries, accessible and kept up to date via the Dictionary of Business and Management companion website, this edition is more informative than ever. This A-Z reference work is essential for business students, teachers and professionals, and useful for anyone needing a guide to business terminology.
Book Synopsis Dictionary of Marketing and Advertising by : Jerry M. Rosenberg
Download or read book Dictionary of Marketing and Advertising written by Jerry M. Rosenberg and published by Wiley. This book was released on 1995-03-02 with total page 390 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary incorporates terms from government and private sector organizations, making it an all-inclusive lexicon of international marketing and advertising. Includes terms related to direct mail, sales, retailing, international advertising and marketing, consumer behavior, market research and print and broadcast advertising. Several meanings are often given for the more than 5,500 entries—relatively simple for the layperson, more sophisticated and technical for the specialist.
Book Synopsis Dictionary of Marketing Terms by : Irving J. Shapiro
Download or read book Dictionary of Marketing Terms written by Irving J. Shapiro and published by Littlefield Adams Quality Paperbacks. This book was released on 1981 with total page 294 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author :Frank William. Jefkins Publisher :Springer Science & Business Media ISBN 13 :1468415239 Total Pages :397 pages Book Rating :4.4/5 (684 download)
Book Synopsis International Dictionary of Marketing and Communication by : Frank William. Jefkins
Download or read book International Dictionary of Marketing and Communication written by Frank William. Jefkins and published by Springer Science & Business Media. This book was released on 2012-12-06 with total page 397 pages. Available in PDF, EPUB and Kindle. Book excerpt: This dictionary covers marketing communications in the broadest sense, including advertising, but also extending to public relations which concerns many organizations not involved in marketing and which have little to do with advertising. Entries have been gathered from around the world, and this dictionary will therefore be valuable to those operating in an international environ ment where different term~, or terms with different spellings, are used. There are also terms with different meanings, depending on their country of origin. For example, in the UK newspapers are called press media, while in the USA the term print media is more usual. In the UK, print usually applies to printed items, such as sales or edu!;;ational literature. Likewise, there are big differences between European and American broadcasting systems, and sponsored radio or TV can mean different things around the world. Outdoor advertising also has different terminology in different countries, especially in North America and the UK. In many cases, alternative British and American terms are given, while some are either European or American. Some terminology is specific to a certain country. Entries have been collected from all parts of the world, including the oramedia or folk media of the Third World. Financial terms have been included because of their increasing im portance in advertising and public relations, and the dictionary reflects the increasing relevance of satellites and computers.
Book Synopsis The American Heritage Dictionary of Business Terms by : David Logan Scott
Download or read book The American Heritage Dictionary of Business Terms written by David Logan Scott and published by Houghton Mifflin. This book was released on 2009 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: The American Heritage Dictionary of Business Terms covers the entire spectrum of business terminology. In clear language it defines over 6,000 terms drawn from the areas of investing, finance, marketing, law, real estate, management, economics, accounting, insurance, and international business. Entries range from investment fundamentals (price-earnings ratio, split, yield) to the lexicon of real estate (amortization, buy down, wraparound mortgage) to the terminology of contemporary finance (CDO, short sale, tranche). More than 100 key terms, such as antitrust, bailout, and subprime loan, are enhanced by real-world case studies that bring the concept to life. In addition, scores of tips from expert professionals offer advice on topics ranging from renegotiating a mortgage to reducing the estate tax.
