Diccionario Lid Marketing Directo E Interactivo

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Publicidad contagiosa

Author : Silvia Sivera
Publisher : Editorial UOC
ISBN 13 : 8491161414
Total Pages : 192 pages
Book Rating : 4.4/5 (911 download)

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Book Synopsis Publicidad contagiosa by : Silvia Sivera

Download or read book Publicidad contagiosa written by Silvia Sivera and published by Editorial UOC. This book was released on 2016-06-30 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: El marketing viral se inoculó en el panorama profesional publicitario como una vacuna eficazy económica contra la supuesta inmunidad de las audiencias a los mensajes comerciales. Conseguir que fueran los consumidores quienes transmitieran los anuncios espontáneamente entre sus redes sociales se consideró la panacea en un mercado comunicativo sobresaturado. Sin embargo, la publicidad boca a oreja, basada en recomendaciones, ya conseguía el mismo objetivo desde tiempos ancestrales. Fueron las tecnologías de la información y de la comunicación (TIC) las que posibilitaron el salto exponencial hacia la publicidad viral y, en consecuencia, un cambio de magnitudes sin precedentes: los contenidos comerciales pasaban a ser compartibles a escala planetaria, a la velocidad de un clic.Este libro se centra en detectar las claves creativas comunes que detonaron el contagio de 651 vídeos publicitarios entre los usuarios de las redes sociales digitales.A partir de un constructo analítico formado por drivers creativos, cepas virales y la variable ambigüedad, se propone la fórmula V = cc (d+c) + a, como base inspiradora para crear publicidad altamente contagiosa.

The Pocket Guide to Health Promotion

Author : Glenn Laverack
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335264735
Total Pages : 170 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis The Pocket Guide to Health Promotion by : Glenn Laverack

Download or read book The Pocket Guide to Health Promotion written by Glenn Laverack and published by McGraw-Hill Education (UK). This book was released on 2014-07-16 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: The 'Pocket Guide to Health Promotion' is a short, punchy and practical guide aimed at students and practitioners. The book includes precise definitions and examples of key concepts and methods in health promotion practice and a chapter by chapter description of the management planning, strategy selection, implementation and evaluation of health promotion programmes. Written in an accessible and concise style, the book offers the reader a practical and flexible resource that is ideal for students and practitioners looking to plan and implement health promotion activities. A must buy for those new to health promotion or who want a pocket guide to this core health activity. "Clearly written and practical, this excellent guide will prove indispensible to practitioners of health promotion globally, and a very useful starting point for students. It will be worth buying a pocket to put it in!" David Ross, Professor of Epidemiology and International Public Health, London School of Hygiene and Tropical Medicine, UK "The Pocket Guide to Health Promotion is easy to navigate with complex concepts in health promotion explained in a user-friendly way. Whether you are practicing health promotion or studying the discipline, this will be a welcome addition to any book shelf." Dr James Woodall, Co-Director of the Centre for Health Promotion Research & Course Leader MSc Public Health, Leeds Metropolitan University, UK

The New Community Rules

Author : Tamar Weinberg
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 1449379281
Total Pages : 370 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis The New Community Rules by : Tamar Weinberg

Download or read book The New Community Rules written by Tamar Weinberg and published by "O'Reilly Media, Inc.". This book was released on 2009-07-01 with total page 370 pages. Available in PDF, EPUB and Kindle. Book excerpt: Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites. Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach. The New Community Rules will help you: Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness Learn the art of conversation marketing, and how social media thrives on honesty and transparency Manage and enhance your online reputation through the social web Tap into the increasingly influential video and podcasting market Discover which tactics work -- and which don't -- by learning about what other marketers have tried Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

Venture Capitalists at Work

Author : Tarang Shah
Publisher : Apress
ISBN 13 : 1430238380
Total Pages : 478 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Venture Capitalists at Work by : Tarang Shah

Download or read book Venture Capitalists at Work written by Tarang Shah and published by Apress. This book was released on 2012-01-24 with total page 478 pages. Available in PDF, EPUB and Kindle. Book excerpt: "This is probably the single most valuable resource for the entrepreneurs aspiring to build successful companies"—Ron Conway, Special Adviser, SV Angel, and investor in Facebook, Google, Twitter, Foursquare, PayPal, Zappos "I highly recommend Venture Capitalists at Work. This book captures the personalities and approaches of a number of leading VC practitioners and displays the heart and soul of the venture capital process, by offering an exclusive window into the voice of the practitioners."—Gus Tai, Trinity Ventures "Venture Capitalists at Work is a foundational pillar in an entrepreneur's understanding and resources. This is a first in terms of the level of detail, quality of discussion, and value to the entrepreneur."—George Zachary, Charles River Ventures and Investor in Twitter Venture Capitalists at Work: How VCs Identify and Build Billion-Dollar Successes offers unparalleled insights into the funding and management of companies like YouTube, Zappos, Twitter, Starent, Facebook, and Groupon. The venture capitalists profiled—among the best in the business—also reveal how they identify promising markets, products, and entrepreneurs. Author Tarang Shah, a venture capital professional himself, interviews rising VC stars, Internet and software investment pioneers, and venture investment thought leaders. You’ll learn firsthand what criteria venture capitalists use to make investments, how they structure deals, the many ways they help the companies they fund, avoidable mistakes they see all too often, the role of luck in a success, and why so many startups fail. Venture Capitalists at Work also contains interviews with those on the receiving end of venture money—entrepreneurs in high-profile startups that went on to achieve great success. Whether you’re an entrepreneur, an aspiring VC, an M&A professional, or an ambitious student, the knowledge you will gain from Venture Capitalists at Work could provide a significant shortcut to success. Other books in the Apress At Work Series: Coders at Work, Seibel, 978-1-4302-1948-4 CIOs at Work, Yourdon, 978-1-4302-3554-5 CTOs at Work, Donaldson, Seigel, & Donaldson, 978-1-4302-3593-4 Founders at Work, Livingston, 978-1-4302-1078-8 European Founders at Work, Santos, 978-1-4302-3906-2 Women Leaders at Work, Ghaffari, 978-1-4302-3729-7 Advertisers at Work, Tuten, 978-1-4302-3828-7 Gamers at Work, Ramsay. 978-1-4302-3351-0

Flip Your Classroom

Author : Jonathan Bergmann
Publisher : International Society for Technology in Education
ISBN 13 : 1564844684
Total Pages : 123 pages
Book Rating : 4.5/5 (648 download)

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Book Synopsis Flip Your Classroom by : Jonathan Bergmann

Download or read book Flip Your Classroom written by Jonathan Bergmann and published by International Society for Technology in Education. This book was released on 2012-06-21 with total page 123 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn what a flipped classroom is and why it works, and get the information you need to flip a classroom. You’ll also learn the flipped mastery model, where students learn at their own pace, furthering opportunities for personalized education. This simple concept is easily replicable in any classroom, doesn’t cost much to implement, and helps foster self-directed learning. Once you flip, you won’t want to go back!

Marketing directo e interactivo

Author : Josep Alet
Publisher : ESIC
ISBN 13 : 8416462003
Total Pages : 374 pages
Book Rating : 4.4/5 (164 download)

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Book Synopsis Marketing directo e interactivo by : Josep Alet

Download or read book Marketing directo e interactivo written by Josep Alet and published by ESIC. This book was released on 2015-09-07 with total page 374 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Essentials of Marketing Research

Author : Joseph F. Hair
Publisher : McGraw-Hill/Irwin
ISBN 13 :
Total Pages : 404 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Essentials of Marketing Research by : Joseph F. Hair

Download or read book Essentials of Marketing Research written by Joseph F. Hair and published by McGraw-Hill/Irwin. This book was released on 2007-07-02 with total page 404 pages. Available in PDF, EPUB and Kindle. Book excerpt: Essentials of Marketing Research concisely delivers an up-to-date review of a broad variety of marketing research topics. It takes an application-oriented approach, providing students with the tools and skills necessary to solve business problems and exploit business opportunities. The authors' years of experience in real-world marketing research is evident throughout, from their thorough treatment of qualitative research (given short shrift in many other books) to their knowledgeable coverage of sample size rules-of-thumb, conducting a background literature review, and the importance of new market research tools and techniques. Essentials of Marketing Research gives your students a strong command of market research principles, while being short enough to use alongside your favorite cases or projects.

Diccionario LID.

Author : Antonio Caro
Publisher :
ISBN 13 : 9788488717078
Total Pages : 470 pages
Book Rating : 4.7/5 (17 download)

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Book Synopsis Diccionario LID. by : Antonio Caro

Download or read book Diccionario LID. written by Antonio Caro and published by . This book was released on 2004 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: Contiene los 7.000 términos más frecuentes de comunicación integral,marketing relacional, imagen corporativa, publicidad, Internet,marcas, medios, investigación, ventas y distribución. Con entradas definidas en español y traducidas al inglés norteamericano y británico. También incluye diccionario inverso del inglés al español.

Long Live the Free Pericardium !

Author : Montserrat Gascon Segundo
Publisher : BoD - Books on Demand France
ISBN 13 : 2810622434
Total Pages : 106 pages
Book Rating : 4.8/5 (16 download)

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Book Synopsis Long Live the Free Pericardium ! by : Montserrat Gascon Segundo

Download or read book Long Live the Free Pericardium ! written by Montserrat Gascon Segundo and published by BoD - Books on Demand France. This book was released on 2012 with total page 106 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book explains in a clear and simple way what life is and how it flows within our cells, between people and through people. It is a practical manual that will help us to "feel" life, to vibrate and breathe the life inside of our bodies and of all living beings. A key focus of this work is how emotional impact affects our pericardium, which is the membrane that envelops, maintains and protects the heart.

Choice Theory: A Very Short Introduction

Author : Michael Allingham
Publisher : OUP Oxford
ISBN 13 : 0191579262
Total Pages : 144 pages
Book Rating : 4.1/5 (915 download)

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Book Synopsis Choice Theory: A Very Short Introduction by : Michael Allingham

Download or read book Choice Theory: A Very Short Introduction written by Michael Allingham and published by OUP Oxford. This book was released on 2002-08-22 with total page 144 pages. Available in PDF, EPUB and Kindle. Book excerpt: We make choices all the time - about trivial matters, about how to spend our money, about how to spend our time, about what to do with our lives. And we are also constantly judging the decisions other people make as rational or irrational. But what kind of criteria are we applying when we say that a choice is rational? What guides our own choices, especially in cases where we don't have complete information about the outcomes? What strategies should be applied in making decisions which affect a lot of people, as in the case of government policy? This book explores what it means to be rational in all these contexts. It introduces ideas from economics, philosophy, and other areas, showing how the theory applies to decisions in everyday life, and to particular situations such as gambling and the allocation of resources. ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

Health Promotion

Author : Ruth Cross
Publisher : CABI
ISBN 13 : 1789245338
Total Pages : 262 pages
Book Rating : 4.7/5 (892 download)

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Book Synopsis Health Promotion by : Ruth Cross

Download or read book Health Promotion written by Ruth Cross and published by CABI. This book was released on 2020-12-07 with total page 262 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health promotion is a key mechanism in tackling the foremost health challenges faced by developing and developed nations. Covering key concepts, theory and practical aspects, this new edition continues to focus on the themes central to health promotion practice worldwide. Social determinants, equality and equity, policy and health, working in partnerships, sustainability, evaluation and evidence-based practice are detailed, and the critical application of health promotion to practice is outlined throughout the book. Beginning with the foundations of this important area, in this new edition the authors then place greater emphasis on the role of power within health and communities. Drawing upon international settings and teaching experience in the global North and South, it finishes with a summary of the future directions of professional health promotion practice. Placing a strong emphasis on a global context, this book provides an accessible and engaging resource for postgraduate students of health promotion, public health nursing and related subjects, health practitioners and NGOs.

Marketing Directo E Interactivo 2 Edic

Author : Josep Alet
Publisher : ESIC Editorial
ISBN 13 : 8473567951
Total Pages : 490 pages
Book Rating : 4.4/5 (735 download)

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Book Synopsis Marketing Directo E Interactivo 2 Edic by : Josep Alet

Download or read book Marketing Directo E Interactivo 2 Edic written by Josep Alet and published by ESIC Editorial. This book was released on 2011-09 with total page 490 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing directo e interactivo, 2a edición es el manual de referencia para profesionales y para estudiantes que estábamos esperando en este campo actual y fundamental del marketing actual y del futuro. A la garantía de su anterior libro como manual de referencia en marketing directo e interactivo en España, ahora añade la explotación de las redes sociales, el marketing móvil y el marketing viral, con una estructuración muy clara y con ejemplos de máxima actualidad. Profundiza en las bases necesarias para el éxito, como guía útil de cómo captar y cultivar clientes con campañas eficaces y funcionamiento impecable de la empresa. «Este gran Maestro nos cuenta en su libro ‘La esencia’, lo que hay que aplicar en el día a día en cada una de nuestras empresas. Si estás leyendo este libro, ¡Enhorabuena!, has elegido bien, porque el presente y el futuro del marketing van por aquí». Elena Gómez Presidenta de la Asociación Española de la Economía Digital (Adigital) «Como buen gurú, ha sabido ver el presente e interpretar el futuro con un gran sentido común». Ricardo Goizueta Director general de comercio electrónico y venta a distancia de El Corte Inglés El autor: Presidente de Marketingcom, agencia consultora en marketing y ventas con oficinas en Barcelona, Madrid y Lisboa. Reconocida por su metodología de Clientización© y Visión Cliente©. Reconocido como uno de los máximos expertos en su especialidad, articulista reputado y conferenciante de prestigio internacional. Ha asesorado a empresas punteras en la definición e implantación de estrategias de marketing relacional en todo tipo de sectores. Entre otras marcas, destacan Almirall, Bayer, BBVA, Cortefiel Direct Seguros, Endesa, Fagor, Fortuna, IBM, Kellogg’s, Nissan, Pyrénées, Renault, Rumbo, Vodafone, y Wolters Kluwer. Índice: Parte A: Introducción y contexto.- Marketing directo e interactivo, con el cliente, al poder.- Estrategia y marketing directo.- Parte B: Las variables básicas.- Creación y explotación de bases de datos.- La oferta.- Creatividad.- Los medios y el marketing directo.- Parte C: Generación de la comunicación más eficaz en cada medio.- Campañas por correo.- Generación de respuesta en medios impresos.- Medios electrónicos clásicos.-Campañas de telemarketing.- Parte D: Construcción y desarrollo de un web site de éxito.- Generación de tráfico on line al web site.- Emailing. Explotación eficaz del correo electrónico.- El marketing viral.- Marketing con redes sociales.- Marketing móvil.- El comercio electrónico.- Parte E: Análisis económico y financiero en marketing directo.- Tests.- Parte F:Fulfillment y servicio al cliente eficaz.- Plan integrado de captación al cultivo eficaz de clientes.- Recursos de referencia.

Diccionario de marketing y publicidad

Author : Lorenzo Iniesta
Publisher : Grupo Planeta (GBS)
ISBN 13 : 9788480884945
Total Pages : 270 pages
Book Rating : 4.8/5 (849 download)

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Book Synopsis Diccionario de marketing y publicidad by : Lorenzo Iniesta

Download or read book Diccionario de marketing y publicidad written by Lorenzo Iniesta and published by Grupo Planeta (GBS). This book was released on 2004 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Las 18 principales áreas del marketing reflejadas en toda su amplitud en este exhaustivo Diccionario. Con más de 1.000 entradas, desglosadas en un útil sinóptico, el lector hallará todo aquello que desee saber, y más, sobre el mundo del marketing y la publicidad. Lorenzo Iniesta es uno de los más destacados profesionales europeos de marketing. Fundador de Spanish Real Estate & Business y ex director de Consejeros de Marketing de Madrid, posee una larga, variada y... Etc.

Practical Health Promotion

Author : John Hubley
Publisher : John Wiley & Sons
ISBN 13 : 1509541756
Total Pages : 454 pages
Book Rating : 4.5/5 (95 download)

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Book Synopsis Practical Health Promotion by : John Hubley

Download or read book Practical Health Promotion written by John Hubley and published by John Wiley & Sons. This book was released on 2021-01-07 with total page 454 pages. Available in PDF, EPUB and Kindle. Book excerpt: The third edition of this popular introductory textbook has been revised to provide a totally up-to-date and hands-on guide to the practical aspects of health promotion. Focusing on the range of skills needed to become an effective practitioner, it takes readers step-by-step through the different settings in which health promotion takes place and the various tools they might employ, including chapters on health promotion through the lifespan, one-to-one communication, working with groups, advocacy, social media, workplace settings and planning and management. As well as incorporating the most recent government policies and initiatives in public health, there is new and expanded material on issues such as community initiatives and alliances, social media, health literacy, understanding health behaviours, stress in the workplace and much more. Throughout the text there are activities to develop students’ understanding and encourage reflective practice. Each chapter opens with a list of the central issues and learning objectives which are reinforced with real-life case studies. The key terms highlighted are clearly explained and checklists dispersed throughout the book, enabling practical application. The new edition of Practical Health Promotion will continue to be the ideal and indispensable guide for students at all levels. It will inspire anyone involved with health care to find practical ways of promoting change.

Health Promotion Practice

Author : Glenn Laverack
Publisher : SAGE
ISBN 13 : 9780761941804
Total Pages : 180 pages
Book Rating : 4.9/5 (418 download)

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Book Synopsis Health Promotion Practice by : Glenn Laverack

Download or read book Health Promotion Practice written by Glenn Laverack and published by SAGE. This book was released on 2004-03-06 with total page 180 pages. Available in PDF, EPUB and Kindle. Book excerpt: Health Promotion Practice explores the issue of how such an approach to health promotion practice can improve a community's success towards achieving healthier conditions through its own actions. Placing empowerment at the heart of health promotion practice, and offering advice for health promoters who accept the challenge to work in such a way, Health Promotion Practice defines key concepts of health, health promotion and community empowerment.

Health Promotion Practice: Building Empowered Communities

Author : Laverack, Glenn
Publisher : McGraw-Hill Education (UK)
ISBN 13 : 0335220576
Total Pages : 170 pages
Book Rating : 4.3/5 (352 download)

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Book Synopsis Health Promotion Practice: Building Empowered Communities by : Laverack, Glenn

Download or read book Health Promotion Practice: Building Empowered Communities written by Laverack, Glenn and published by McGraw-Hill Education (UK). This book was released on 2007-04-01 with total page 170 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The book provides an excellent combination of broad theoretical background with a generous helping of vocational guidance on the practice of health promotion." scotregen "A very welcome addition to the practical side of health promotion! Laverackâ€™s brief and simply-worded text weaves together just the right balance of theory, evidence, tips and case studies to satisfy the new learner looking to gain a grasp of health promotionâ€™s empowering whole, while still offering new insights to the more seasoned practitioner." Ronald LabontÃ©, Institute of Population Health, University of Ottawa How can health promotion practitioners help communities to become more empowered? How do you encourage different communities to work together towards a shared goal? How can you focus your resources to be most effective in building empowered communities? How do you evaluate your success (and failures) in building empowered communities? Power and empowerment are two complex concepts that are central to health promotion practice. People experience empowerment in many different ways and this book explains an approach that has been used by health promoters to intentionally build and evaluate empowerment. The book provides a special focus on communities and is illustrated throughout with useful field experiences in the United Kingdom, Asia, North America, the Pacific region and Africa. The book aims to provide the reader with: An understanding of the key concepts of power and empowerment and the link to improved health outcomes in the context of health promotion programmes An understanding of practical approaches that can be used in health promotion programming to build and evaluate empowered communities Case study examples of how communities can be empowered in practice This unique book offers sound theoretical principles to underpin the practical approaches used to build empowered communities and brings together new and innovative approaches in health promotion practice. Health Promotion Practiceis essential reading for health promotion students and practitioners who want to learn more about innovative approaches to build empowered communities in their everyday work. It will inspire them to work in more empowering ways in health promotion practice and to carefully contemplate how they can influence the way others gain power.

Social Policy, Public Policy

Author : Cosmo Howard
Publisher : Routledge
ISBN 13 : 1000247279
Total Pages : 183 pages
Book Rating : 4.0/5 (2 download)

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Book Synopsis Social Policy, Public Policy by : Cosmo Howard

Download or read book Social Policy, Public Policy written by Cosmo Howard and published by Routledge. This book was released on 2020-07-22 with total page 183 pages. Available in PDF, EPUB and Kindle. Book excerpt: 'Seldom has a senior public servant been so candid. As a key policymaker, Meredith Edwards takes us inside the process to reveal how we get the policies the affect so much of our lives.' - Paul Kelly, International Editor, The Australian 'This innovative and important volume, unique in the policy literature, provides ideas and case studies of interest to everyone who cares about the quality of Australian public policy. It will be an indispensable guide to past choices, and its lessons should help shape future Australian social policy decisions.' - Dr Glyn Davis, co-author of The Australian Policy Handbook How are social policies conceived, developed and put into practice? Based on four case studies of social policy reforms in which the author was a major player (the Child Support Scheme, AUSTUDY, the Higher Education Contribution scheme (HECS) and long-term employment policies presented as 'Working Nation') Social Policy, Public Policy provides insights into what is often otherwise seen as a 'black box' on how policy advice occurs. Meredith Edwards' personal experience, revealed in extracts from her journal, provides a picture of what social policy participants actually do, something on which too little has been written. Questions addressed in the book include: How was the policy problem identified and articulated and by whom? What were the key ingredients in policy analysis? When did consultation occur and in what form? How was the policy decision arrived at? What were the events between decision and implementation? And what evaluation processes occurred? Social Policy, Public Policy is essential reading for all students of public policy and policy advisers.