Digital Design Theory

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Author :
Publisher : Chronicle Books
ISBN 13 : 1616894954
Total Pages : 156 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Digital Design Theory by : Helen Armstrong

Download or read book Digital Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2016-06-28 with total page 156 pages. Available in PDF, EPUB and Kindle. Book excerpt: Digital Design Theory bridges the gap between the discourse of print design and interactive experience by examining the impact of computation on the field of design. As graphic design moves from the creation of closed, static objects to the development of open, interactive frameworks, designers seek to understand their own rapidly shifting profession. Helen Armstrong's carefully curated introduction to groundbreaking primary texts, from the 1960s to the present, provides the background necessary for an understanding of digital design vocabulary and thought. Accessible essays from designers and programmers are by influential figures such as Ladislav Sutnar, Bruno Munari, Wim Crouwel, Sol LeWitt, Muriel Cooper, Zuzana Licko, Rudy VanderLans, John Maeda, Paola Antonelli, Luna Maurer, and Keetra Dean Dixon. Their topics range from graphic design's fascination with programmatic design, to early strivings for an authentic digital aesthetic, to the move from object-based design and to experience-based design. Accompanying commentary assesses the relevance of each excerpt to the working and intellectual life of designers.

How to Tech, Spec & Grade a Bra and Brief

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Author :
Publisher : Lulu.com
ISBN 13 : 0244435782
Total Pages : 128 pages
Book Rating : 4.2/5 (444 download)

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Book Synopsis How to Tech, Spec & Grade a Bra and Brief by : Laurie van Jonsson

Download or read book How to Tech, Spec & Grade a Bra and Brief written by Laurie van Jonsson and published by Lulu.com. This book was released on 2018-11-20 with total page 128 pages. Available in PDF, EPUB and Kindle. Book excerpt: The combined Knowledge on how to create technical data sheets, how to create and write specification sheets in the manufacturing of lingerie and the grading and sizing of lingerie.

Graphic Design Thinking

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Publisher :
ISBN 13 : 9781616891848
Total Pages : 184 pages
Book Rating : 4.8/5 (918 download)

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Book Synopsis Graphic Design Thinking by : Ellen Lupton

Download or read book Graphic Design Thinking written by Ellen Lupton and published by . This book was released on 1900 with total page 184 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing For Social Change

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Author :
Publisher : Princeton Architectural Press
ISBN 13 : 9781616890476
Total Pages : 0 pages
Book Rating : 4.8/5 (94 download)

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Book Synopsis Designing For Social Change by : Andrew Shea

Download or read book Designing For Social Change written by Andrew Shea and published by Princeton Architectural Press. This book was released on 2012-03-07 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This newest title in the design briefs series is a compact, hands-on guide for graphic design professionals who want to start helping communities and effectuating social change in the world. Author Andrew Shea presents ten strategies for successful community engagement, grounding each one in two real world case studies. The twenty projects featured in the book are by both design professionals and students and range from creating a map of services for the homeless community in Santa Monica, helping Chicago's Humboldt Park community by designing a website where donors can buy essential items for community members, to encouraging LA's Latina community to go for an annual PAP exam in an attempt to prevent cervical cancer through carefully designed posters, murals, and other material. Designing for Social Change is both an inspiration and a how-to book that encourages graphic designers everywhere to go out and do good with their work, providing them with the tools to complete successful projects in their communities.

Writing for Designers

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Publisher : Book Apart
ISBN 13 : 9781937557782
Total Pages : 0 pages
Book Rating : 4.5/5 (577 download)

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Book Synopsis Writing for Designers by : Scott Kubie

Download or read book Writing for Designers written by Scott Kubie and published by Book Apart. This book was released on 2018-10-16 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: From product documentation to menu labels to marketing emails, writing for the web can feel challenging-even insurmountable. But it doesn't have to be that way! Whether you're new to writing or looking to hone your skills, Scott Kubie's guide will empower you to get organized and get going. Learn to scope and articulate writing assignments, build a repeatable workflow, and develop methods for productive editing, collaboration, version control, and delivery. Don't struggle with writing-get the writing done.

Urban Composition

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Publisher : Princeton Architectural Press
ISBN 13 : 161689203X
Total Pages : 146 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Urban Composition by : Mark C. Childs

Download or read book Urban Composition written by Mark C. Childs and published by Princeton Architectural Press. This book was released on 2013-07-02 with total page 146 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cities and towns are among humanity's greatest achievements, yet no single individual or organization creates them. The buildings, streets, and gardens of even a small town embody substantial investments of money, natural resources, and political capital. Much more than the sum of its parts, a settlement's vitality comes from its collective composition. Sometimes the cities and towns that emerge are glorious places, but too frequently they have only fragments of greatness or are soulless and environmentally unhealthy. Our new Architecture Brief Urban Composition shows architects, planners, artists, and engineers of individual projects how they can best fulfill their public trust to help make meaningful urban places. Each chapter contains a set of design queries followed by a discussion, illustrations, and references for further research. This accessible primer on urban design provides guidelines for designing buildings or plans for large cities or small towns. Urban Composition showcases projects across the United States and internationally, in metropolitan areas such as Chicago, Seattle, and London, and small communities such as Marfa, Texas.

Graphic Design Theory

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Author :
Publisher : Chronicle Books
ISBN 13 : 1616891238
Total Pages : 153 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Graphic Design Theory by : Helen Armstrong

Download or read book Graphic Design Theory written by Helen Armstrong and published by Chronicle Books. This book was released on 2012-08-10 with total page 153 pages. Available in PDF, EPUB and Kindle. Book excerpt: Graphic Design Theory is organized in three sections: "Creating the Field" traces the evolution of graphic design over the course of the early 1900s, including influential avant-garde ideas of futurism, constructivism, and the Bauhaus; "Building on Success" covers the mid- to late twentieth century and considers the International Style, modernism, and postmodernism; and "Mapping the Future" opens at the end of the last century and includes current discussions on legibility, social responsibility, and new media. Striking color images illustrate each of the movements discussed and demonstrate the ongoing relationship between theory and practice. A brief commentary prefaces each text, providing a cultural and historical framework through which the work can be evaluated. Authors include such influential designers as Herbert Bayer, L'szlo Moholy-Nagy, Karl Gerstner, Katherine McCoy, Michael Rock, Lev Manovich, Ellen Lupton, and Lorraine Wild. Additional features include a timeline, glossary, and bibliography for further reading. A must-have survey for graduate and undergraduate courses in design history, theory, and contemporary issues, Graphic Design Theory invites designers and interested readers of all levels to plunge into the world of design discourse.

Geometry of Design

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Author :
Publisher : Princeton Architectural Press
ISBN 13 : 9781568982496
Total Pages : 130 pages
Book Rating : 4.9/5 (824 download)

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Book Synopsis Geometry of Design by : Kimberly Elam

Download or read book Geometry of Design written by Kimberly Elam and published by Princeton Architectural Press. This book was released on 2001 with total page 130 pages. Available in PDF, EPUB and Kindle. Book excerpt: This work takes a close look at a broad range of 20th-century examples of design, architecture and illustration, revealing underlying geometric structures in their compositions.

Grid Systems

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Publisher : Chronicle Books
ISBN 13 : 1616893478
Total Pages : 122 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis Grid Systems by : Kimberly Elam

Download or read book Grid Systems written by Kimberly Elam and published by Chronicle Books. This book was released on 2014-04-15 with total page 122 pages. Available in PDF, EPUB and Kindle. Book excerpt: Although grid systems are the foundation for almost all typographic design, they are often associated with rigid, formulaic solutions. However, the belief that all great design is nonetheless based on grid systems (even if only subverted ones) suggests that few designers truly understand the complexities and potential riches of grid composition.

How to Be a Graphic Designer without Losing Your Soul

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Author :
Publisher : Chronicle Books
ISBN 13 : 1616891165
Total Pages : 242 pages
Book Rating : 4.6/5 (168 download)

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Book Synopsis How to Be a Graphic Designer without Losing Your Soul by : Adrian Shaughnessy

Download or read book How to Be a Graphic Designer without Losing Your Soul written by Adrian Shaughnessy and published by Chronicle Books. This book was released on 2012-03-20 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: Published to instant acclaim in 2005, our best selling How to Be a Graphic Designer without Losing Your Soul has become a trusted resource for graphic designers around the world, combining practical advice with philosophical guidance to help young professionals embark on their careers. This new, expanded edition brings this essential text up to date with new chapters on professional skills, the creative process, and global trends that include social responsibility, ethics, and the rise of digital culture. How to Be a Graphic Designer offers clear, concise guidance along with focused, no-nonsense strategies for setting up, running, and promoting a studio; finding work; and collaborating with clients. The book also includes inspiring new interviews with leading designers, including Jonathan Barnbrook, Sara De Bondt, Stephen Doyle, Ben Drury, Paul Sahre, Dmitri Siegel, Sophie Thomas, and Magnus Vol Mathiassen

Visual Grammar

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Publisher : Princeton Architectural Press
ISBN 13 : 9781568985817
Total Pages : 100 pages
Book Rating : 4.9/5 (858 download)

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Book Synopsis Visual Grammar by : Christian Leborg

Download or read book Visual Grammar written by Christian Leborg and published by Princeton Architectural Press. This book was released on 2006-05-11 with total page 100 pages. Available in PDF, EPUB and Kindle. Book excerpt: Both a primer on visual language and a visual dictionary of the fundamental aspects of graphic design, this text deals with every imaginable visual concept, making it an indispensable reference for beginners and seasoned visual thinkers alike.

Advertising by Design

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Publisher : John Wiley & Sons
ISBN 13 : 1118971078
Total Pages : 266 pages
Book Rating : 4.1/5 (189 download)

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Book Synopsis Advertising by Design by : Robin Landa

Download or read book Advertising by Design written by Robin Landa and published by John Wiley & Sons. This book was released on 2016-11-02 with total page 266 pages. Available in PDF, EPUB and Kindle. Book excerpt: A real-world introduction to advertising design in today's industry Advertising by Design is the most comprehensive, up-to-date guide to concept generation and design for advertising. Step-by-step instructions and expert discussion guide you through the fundamentals, as you develop the deeper understanding that connects the dots and sparks your creativity. Interviews with leading creative directors provide a glimpse into the real-world idea generation process, and case studies of successful ads allow you to dissect both the process and result to discover the keys to effective advertising. This new third edition has been thoroughly updated to reflect the industry's shift from print and TV ads to fully integrated transmedia campaigns, giving you invaluable insight into a broad range of media channels. New concepts and strategies for social media, digital media, pull marketing, creative content, and more are discussed in depth to help you tell an engaging story using every tool at your disposal. Ancillaries include PowerPoint slides and quizzes bring this book right into the classroom for a complete introduction to advertising design. Students seeking a career in advertising need the ability to generate idea-driven campaigns and adapt them for use in print, mobile, television, and social media formats. This book provides the well-rounded instruction required to succeed in the digital age. Master the fundamentals of advertising design for a range of media channels Integrate print, web, social media, and more to convey an engaging story Jumpstart your creativity with lessons from top creative directors Build your knowledge base around the reality of modern advertising Effective advertisers blend ideas, information, and entertainment in a way that reaches a range of audiences through a range of media types; this requires deep mastery of idea generation, copywriting, and graphic design. Advertising by Design helps you develop the skills and knowledge today's advertising industry demands. "With its colorful, current examples, insightful interviews and relevant and thorough content, this book is the winning text for me." (Journal of Advertising Education, Sage Journals - Spring 2017)

NASA Tech Briefs

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Author :
Publisher :
ISBN 13 :
Total Pages : 890 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis NASA Tech Briefs by :

Download or read book NASA Tech Briefs written by and published by . This book was released on 2004 with total page 890 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Designing for Interaction

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Publisher : New Riders
ISBN 13 : 0321643399
Total Pages : 241 pages
Book Rating : 4.3/5 (216 download)

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Book Synopsis Designing for Interaction by : Dan Saffer

Download or read book Designing for Interaction written by Dan Saffer and published by New Riders. This book was released on 2010 with total page 241 pages. Available in PDF, EPUB and Kindle. Book excerpt: With emphasis on the designer's role in strategy, research, brainstorming, prototyping and development, this book is devoted to teaching interaction design to those new to the field.

The Graphic Designer's Guide to Better Business Writing

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Author :
Publisher : Simon and Schuster
ISBN 13 : 1581158041
Total Pages : 291 pages
Book Rating : 4.5/5 (811 download)

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Book Synopsis The Graphic Designer's Guide to Better Business Writing by : Ruth Cash-Smith

Download or read book The Graphic Designer's Guide to Better Business Writing written by Ruth Cash-Smith and published by Simon and Schuster. This book was released on 2010-06-29 with total page 291 pages. Available in PDF, EPUB and Kindle. Book excerpt: Visual-thinking graphic designers sometimes struggle to express themselves clearly and effectively in writing. Now there’s help! The Graphic Designer’s Guide to Better Business Writing teaches graphic designers how to write compelling business communications. Created especially to address the needs of graphic designers, this handy guide breaks the writing process down into simple, easy-to-understand stages and offers practical writing and presentation models that designers can put to use immediately. Real-life examples cover an array of essential topics: writing winning resumes and cover letters, landing accounts, writing polished letters and reports, creating design briefs, and much more. As a bonus, the authors include time-saving insider tricks of the trade, gleaned from interviews with design professionals and creative directors from across the country. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

What Designers Know

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Author :
Publisher : Routledge
ISBN 13 : 1136349006
Total Pages : 142 pages
Book Rating : 4.1/5 (363 download)

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Book Synopsis What Designers Know by : Bryan Lawson

Download or read book What Designers Know written by Bryan Lawson and published by Routledge. This book was released on 2012-08-06 with total page 142 pages. Available in PDF, EPUB and Kindle. Book excerpt: Each chapter deals with a different technique from which we can best represent and make explicit the forms of knowledge used by designers. The book explores whether design knowledge is special, and attempts to get to the root of where design knowledge comes from. Crucially, it focuses on how designers use drawings in communicating their ideas and how they ‘converse’ with them as their designs develop. It also shows how experienced designers use knowledge differently to novices suggesting that design ‘expertise’ can be developed. Overall, this book builds a layout of the kinds of skill, knowledge and understanding that make up what we call designing.

The Story of Men’s Underwear

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Author :
Publisher : Parkstone International
ISBN 13 : 1785256831
Total Pages : 621 pages
Book Rating : 4.7/5 (852 download)

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Book Synopsis The Story of Men’s Underwear by : Shaun Cole

Download or read book The Story of Men’s Underwear written by Shaun Cole and published by Parkstone International. This book was released on 2018-03-13 with total page 621 pages. Available in PDF, EPUB and Kindle. Book excerpt: