Design of a Marketing Strategy. Supporting Grupo México's Transformation from a Global Challenger to a Global Player

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Publisher : GRIN Verlag
ISBN 13 : 3346403289
Total Pages : 43 pages
Book Rating : 4.3/5 (464 download)

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Book Synopsis Design of a Marketing Strategy. Supporting Grupo México's Transformation from a Global Challenger to a Global Player by : Axel Capalbo

Download or read book Design of a Marketing Strategy. Supporting Grupo México's Transformation from a Global Challenger to a Global Player written by Axel Capalbo and published by GRIN Verlag. This book was released on 2021-05-10 with total page 43 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 84,0, Sheffield Hallam University, language: English, abstract: In the domain of present-day entrepreneurial activities, the zeitgeist is dominated by the dynamic nature of globalisation reflected in several aspects of global marketing. Under the assumption of free border and culture-crossing transfers of goods and services, the majority of international entities is continuously pressured to solve a variety of issues. For instance, while it is forced to stabilise its supply chain through B2B partnerships, stay informed about the market situation, evaluate the necessity of an adaptation and guarantee its own profit growth, the enterprise is not allowed to neglect the creation and delivery of the value needed by the customer, along with finding the best method to satisfy the stakeholders. However, one of the greatest uncertainties an established company is permanently confronted with is the question whether it is ignoring the drastic pace of change. The consequence is visible through the loss of its competitiveness, provoked by the entry of new competitors or substitutes outrunning the firm in terms of market share, the customers’ brand loyalty, product quality, the degree of innovation etc. This risk increased especially due to the appearance of global challengers from rapidly developing economies, mainly hailing from Asia and Latin America. Among all these newcomers, Grupo México, a representative of the metals and mining branch, pertains to the group of the most auspicious firms and serves as the central object of investigation for this report. The first chapter presents a topical overview of GM’s business units, their respective product portfolio and market focus, along with the reasons for their success on domestic, regional and international level and their competitive advantages. The second chapter continues the exploration of GM’s current state with a critical evaluation of the environmental trends informing the international market sector of the extractive industries. Based on the concepts of PESTLE and SWOT analyses among others, this part unifies both the macroeconomic and the microeconomic business spheres to mirror the strengths, weaknesses, threats and opportunities, which the corporation is facing as a global challenger. The third and final section contains a set of recommendations implying an exclusive strategic approach designed to underpin GM’s pursuit of becoming an established global player.

The "Grupo Mexico". Identifying the challenges and opportunities of global marketing

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Author :
Publisher : GRIN Verlag
ISBN 13 : 366863940X
Total Pages : 26 pages
Book Rating : 4.6/5 (686 download)

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Book Synopsis The "Grupo Mexico". Identifying the challenges and opportunities of global marketing by :

Download or read book The "Grupo Mexico". Identifying the challenges and opportunities of global marketing written by and published by GRIN Verlag. This book was released on 2018-02-19 with total page 26 pages. Available in PDF, EPUB and Kindle. Book excerpt: Research Paper (postgraduate) from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1.0, , language: English, abstract: A successful company needs a good Global marketing strategy if it wishes to enter the international arena with its products and services. This is the process of being able to adjust a company’s marketing strategy to allow it to adapt in countries different to that of the home country. This strategy will vary from region to region based on different aspects of the chosen target market and country. The purpose of this report is to identify the global challengers, composed of threats and opportunities that a firm from a rapidly developing economy faces alongside providing indications on how to help this firm become a global player. This report will emphasise on a firm from a rapidly developing economy which is Grupo Mexico, a mining company which is located in Mexico. It will look at the background of the company and what has enabled this company to succeed in such a competitive industry domestically and internationally. Throughout the basis of such research this will then build upon developing an outline global marketing strategy to challenge its competitors within the market. Future supplies of non-renewable resources get harder to obtain every time a location is depleted of its natural resource. Identifying what resources are needed and the capabilities available to a firm enable it to enter a very competitive yet lucrative market. With natural resources being very scarce to find and very difficult to extract becomes a great challenge to companies working in this sector. Although this is a difficult proses, Chibana (2017) states that natural resources make the world go around which suggest the worlds requirement for such commodity is greater than any other which indicate that customer wants and needs for this product are high. The company Grupo Mexico is vastly diverse in mining and copper production, rail transportation and infrastructure. The company unit that this paper will focus on is with high references to its copper mining and production processes as this is its greatest asset.

Global Trends 2040

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Publisher : Cosimo Reports
ISBN 13 : 9781646794973
Total Pages : 158 pages
Book Rating : 4.7/5 (949 download)

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Book Synopsis Global Trends 2040 by : National Intelligence Council

Download or read book Global Trends 2040 written by National Intelligence Council and published by Cosimo Reports. This book was released on 2021-03 with total page 158 pages. Available in PDF, EPUB and Kindle. Book excerpt: "The ongoing COVID-19 pandemic marks the most significant, singular global disruption since World War II, with health, economic, political, and security implications that will ripple for years to come." -Global Trends 2040 (2021) Global Trends 2040-A More Contested World (2021), released by the US National Intelligence Council, is the latest report in its series of reports starting in 1997 about megatrends and the world's future. This report, strongly influenced by the COVID-19 pandemic, paints a bleak picture of the future and describes a contested, fragmented and turbulent world. It specifically discusses the four main trends that will shape tomorrow's world: - Demographics-by 2040, 1.4 billion people will be added mostly in Africa and South Asia. - Economics-increased government debt and concentrated economic power will escalate problems for the poor and middleclass. - Climate-a hotter world will increase water, food, and health insecurity. - Technology-the emergence of new technologies could both solve and cause problems for human life. Students of trends, policymakers, entrepreneurs, academics, journalists and anyone eager for a glimpse into the next decades, will find this report, with colored graphs, essential reading.

International Marketing Strategy of Coca Cola Company

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Publisher : GRIN Verlag
ISBN 13 : 3668516286
Total Pages : 38 pages
Book Rating : 4.6/5 (685 download)

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Book Synopsis International Marketing Strategy of Coca Cola Company by : Umut Çelik

Download or read book International Marketing Strategy of Coca Cola Company written by Umut Çelik and published by GRIN Verlag. This book was released on 2017-09-04 with total page 38 pages. Available in PDF, EPUB and Kindle. Book excerpt: Seminar paper from the year 2017 in the subject Business economics - Offline Marketing and Online Marketing, ESC Dijon Bourgogne - Burgundy School of Business, language: English, abstract: The subject of the study is marketing in international markets, the subject of research is the essence and the system of it. The purpose of the paper work is to analyze the principles of international marketing, to consider this kind of activities in The Coca Cola Company. In conditions of transition to a market economy, one of the factors of effective functioning of economic entities is the access of these entities to international markets. Marketing, as experts emphasize, is not only a theoretical but also a predominantly practical discipline that arose and developed as a result of economic activity in a market. Marketing in the course of its development has widely used the advanced achievements of science, it is an arsenal of modern techniques and methods of various scientific disciplines that are used to solve a wide range of tasks. In the current conditions of development of the economic sphere of society, which are characterized by the intensification of competition in world markets, increasingly complex technological and organizational models of production, extreme information saturation and efficiency of foreign economic activity, is closely linked with the goals and methodology of using marketing tools. Moreover, its international aspects are significantly updated due to the further internationalization of the world economy, expansion of international trade, more dynamic and massive movement of capital and labor. In conditions of rapid market development, the application of marketing strategies is one of the most important functions for organizations. Every year the competitive situation grows and is increasingly complicated due to the expansion of the borders of foreign markets, the presence in the domestic market of foreign firms with significant experience of international business. In such conditions, the growth of competitiveness in demonstrated by organizations that carry out their activities not only on the domestic market, but also on foreign markets. Organizations can count on successful conduct of business in foreign markets only if they have a good knowledge of the world situation and own the economic situation in international markets, which is connected with the need to have not only advanced achievements in the production of goods but also with effective marketing abroad. Today, the study and application of international marketing by organizations in their activities becomes a necessity.

Global Media Giants

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Publisher : Routledge
ISBN 13 : 1317402863
Total Pages : 510 pages
Book Rating : 4.3/5 (174 download)

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Book Synopsis Global Media Giants by : Benjamin Birkinbine

Download or read book Global Media Giants written by Benjamin Birkinbine and published by Routledge. This book was released on 2016-07-01 with total page 510 pages. Available in PDF, EPUB and Kindle. Book excerpt: Global Media Giants takes an in-depth look at how media corporate power works globally, regionally, and nationally, investigating the ways in which the largest and most powerful media corporations in the world wield power. Case studies examine not only some of the largest media corporations (News Corp., The Microsoft Corporation) in terms of revenues, but also media corporations that hold considerable power within national, regional, or geolinguistic contexts (Televisa, The Bertelsmann Group, Sony Corporation). Each chapter approaches a different corporation through the lens of economy, politics, and culture, giving students and scholars a thoughtful and data-driven guide with which to interrogate contemporary media industry power.

Cases in Global Marketing Strategies

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Publisher :
ISBN 13 : 9780618310609
Total Pages : 0 pages
Book Rating : 4.3/5 (16 download)

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Book Synopsis Cases in Global Marketing Strategies by : Jean-Pierre Jeannet

Download or read book Cases in Global Marketing Strategies written by Jean-Pierre Jeannet and published by . This book was released on 2004 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Marketing in Mexico

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Publisher :
ISBN 13 :
Total Pages : 42 pages
Book Rating : 4.A/5 ( download)

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Book Synopsis Marketing in Mexico by : Frederick J. Tower

Download or read book Marketing in Mexico written by Frederick J. Tower and published by . This book was released on 1977 with total page 42 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Transforming Distressed Global Communities

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Publisher : Routledge
ISBN 13 : 1317007689
Total Pages : 391 pages
Book Rating : 4.3/5 (17 download)

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Book Synopsis Transforming Distressed Global Communities by : Fritz Wagner

Download or read book Transforming Distressed Global Communities written by Fritz Wagner and published by Routledge. This book was released on 2016-03-09 with total page 391 pages. Available in PDF, EPUB and Kindle. Book excerpt: Many of our global cities are distressed and facing a host of issues: economic collapse in the face of rising expectations, social disintegration and civil unrest, and ecological degradation and the threats associated with climate change, including more frequent and more severe natural disasters. Our long-held assumptions about man and nature and how they interact are defunct. We realize now that we can no longer continue to build without addressing the long-term impacts of our actions and their spillovers. Energy and natural resources are finite. The way we configure economies has come into question. In the developed world, especially in the United States, infrastructure and the notions that underpin it are outdated. Meanwhile, the developing world is experiencing major, rapid transformations in lifestyles and economies that are affecting billions of people and requiring a whole new way of planning human settlements. Cities are the key to our future; they represent the most effective vehicle for positive advancements in the human condition and environmental change. This volume argues for the need to redesign and re-plan our cities in holistic ways that reflect our new understanding and relate to their diversity and multi-dimensionality. Presenting a range of case studies from around the world, this volume examines how these distressed cities are dealing with these issues in planning for their future. Alongside these empirical chapters are philosophical essays that consider the future of distressed cities. Bringing together a team of leading scholars, United Nations agencies, non-governmental organizations, private consulting firms, international organizations and foundations, and policy officials, this volume provides a unique and comprehensive overview on how to transform distressed communities into more livable places.

National Business Bulletin

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Publisher :
ISBN 13 :
Total Pages : 874 pages
Book Rating : 4.:/5 (318 download)

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Book Synopsis National Business Bulletin by :

Download or read book National Business Bulletin written by and published by . This book was released on 2002 with total page 874 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Mexico Telecom

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Publisher : Information Gatekeepers Inc
ISBN 13 :
Total Pages : 11 pages
Book Rating : 4./5 ( download)

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Book Synopsis Mexico Telecom by :

Download or read book Mexico Telecom written by and published by Information Gatekeepers Inc. This book was released on with total page 11 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Plunkett's Outsourcing & Offshoring Industry Almanac

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 1593921365
Total Pages : 465 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Outsourcing & Offshoring Industry Almanac by : Jack W. Plunkett

Download or read book Plunkett's Outsourcing & Offshoring Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2008-06 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: Market research guide to the outsourcing and offshoring industry a tool for strategic planning, competitive intelligence, employment searches or financial research. Contains trends, statistical tables, and an industry glossary. Over 300 one page profiles of Outsourcing Offshoring Industry Firms - includes addresses, phone numbers, executive names.

Emerging Market Multinationals and Europe

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Publisher : Springer Nature
ISBN 13 : 3030312917
Total Pages : 276 pages
Book Rating : 4.0/5 (33 download)

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Book Synopsis Emerging Market Multinationals and Europe by : Andreas Breinbauer

Download or read book Emerging Market Multinationals and Europe written by Andreas Breinbauer and published by Springer Nature. This book was released on 2019-11-15 with total page 276 pages. Available in PDF, EPUB and Kindle. Book excerpt: Recently, there have been public concerns about the impact of emerging market multinationals. The expansion of China's multinationals to Europe and the Belt and Road Initiative is a prominent example that has kindled hope but also started to increase awareness of the long-term implications. Based on a systematic analysis of internationalization theories, the role of foreign direct investment and multinational companies combined with in-depth empirical research using case studies in Turkey, Russia, Latin America, Asia and Europe, this timely edited volume addresses opportunities and concerns related to this new trend. It also provides new insights that are highly relevant for scholars, policy makers, regional business agencies and students, as well as the public at large. By focusing on the (potential) impact of the expansion of emerging market multinationals on Europe and by including a long-term perspective, the book offers a fresh perspective on a highly controversial issue.

Cultural Influences on Global Marketing (Preliminary Edition)

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Publisher : Cognella Academic Publishing
ISBN 13 : 9781516536306
Total Pages : pages
Book Rating : 4.5/5 (363 download)

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Book Synopsis Cultural Influences on Global Marketing (Preliminary Edition) by : Constantine Polychroniou

Download or read book Cultural Influences on Global Marketing (Preliminary Edition) written by Constantine Polychroniou and published by Cognella Academic Publishing. This book was released on 2018-12-31 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Network World

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Publisher :
ISBN 13 :
Total Pages : 76 pages
Book Rating : 4./5 ( download)

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Book Synopsis Network World by :

Download or read book Network World written by and published by . This book was released on 1990-10-22 with total page 76 pages. Available in PDF, EPUB and Kindle. Book excerpt: For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.

The Report: Mexico 2014

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Publisher : Oxford Business Group
ISBN 13 : 1910068063
Total Pages : 272 pages
Book Rating : 4.9/5 (1 download)

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Book Synopsis The Report: Mexico 2014 by : Oxford Business Group

Download or read book The Report: Mexico 2014 written by Oxford Business Group and published by Oxford Business Group. This book was released on 2014-06-06 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: The second-largest economy in Latin America, Mexico seems poised to enter a new growth phase as the government of Enrique Peña Nieto implements radical changes in a number of sectors across the economy. The reforms, aimed at raising the competitiveness of the Mexican economy, have the potential to establish Mexico’s position as a regional powerhouse. Optimism surrounding the recent wave of reforms, coupled with a stable macroeconomic environment and an improved credit rating from international agencies, has placed Mexico centre-stage. Despite slower than anticipated growth of 1.1% in 2013, a wave of reforms affecting a range of sectors is expected to bring a new dynamism to the economy and continue to attract increasing amounts of foreign investment. A highly anticipated energy reform approved by Congress in 2013 will for the first time in decades open the nationalised oil industry to foreign investment, while a new public-private partnership law is set to provide the climate of legal certainty needed to attract private investment in the myriad of sectors undergoing expansion. While challenges remain, in particular informality and deficient domestic supply chains, growth prospects remain positive for the second-largest economy in Latin America.

Plunkett's Transportation, Supply Chain & Logistics Industry Almanac

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Publisher : Plunkett Research, Ltd.
ISBN 13 : 159392142X
Total Pages : 687 pages
Book Rating : 4.5/5 (939 download)

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Book Synopsis Plunkett's Transportation, Supply Chain & Logistics Industry Almanac by : Jack W. Plunkett

Download or read book Plunkett's Transportation, Supply Chain & Logistics Industry Almanac written by Jack W. Plunkett and published by Plunkett Research, Ltd.. This book was released on 2009-04 with total page 687 pages. Available in PDF, EPUB and Kindle. Book excerpt: Covers various trends in supply chain and logistics management, transportation, just in time delivery, warehousing, distribution, inter modal shipment systems, logistics services, purchasing and advanced technologies such as RFID. This book includes one page profiles of transportation, supply chain and logistics industry firms.

International Business

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Publisher : John Wiley & Sons
ISBN 13 : 1119889723
Total Pages : 515 pages
Book Rating : 4.1/5 (198 download)

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Book Synopsis International Business by : James Oldroyd

Download or read book International Business written by James Oldroyd and published by John Wiley & Sons. This book was released on 2023-06-05 with total page 515 pages. Available in PDF, EPUB and Kindle. Book excerpt: