Consumer Behavior

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Publisher : McGraw-Hill/Irwin
ISBN 13 : 9780072865493
Total Pages : 0 pages
Book Rating : 4.8/5 (654 download)

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Book Synopsis Consumer Behavior by : Delbert I. Hawkins

Download or read book Consumer Behavior written by Delbert I. Hawkins and published by McGraw-Hill/Irwin. This book was released on 2003-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Consumer Behavior, 9/e, by Hawkins, Best, & Coney offers balanced coverage of consumer behavior including the psychological, social, and managerial implications. The new edition features current and exciting examples that are tied into global and technology consumer behavior issues and trends, a solid foundation in marketing strategy, integrated coverage of ethical/social issues and outlines the consumer decision process. This text is known for its ability to link topics back to marketing decision-making and strategic planning which gives students the foundation to understanding consumer behavior which will make them better consumers and better marketers.

Men who Matched the Mountains

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Publisher :
ISBN 13 :
Total Pages : 310 pages
Book Rating : 4.3/5 (91 download)

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Book Synopsis Men who Matched the Mountains by : Edwin A. Tucker

Download or read book Men who Matched the Mountains written by Edwin A. Tucker and published by . This book was released on 1972 with total page 310 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Timeless Heritage

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Publisher :
ISBN 13 :
Total Pages : 208 pages
Book Rating : 4.:/5 (186 download)

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Book Synopsis Timeless Heritage by :

Download or read book Timeless Heritage written by and published by . This book was released on 1988 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Brand Fans

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Publisher : Springer
ISBN 13 : 3319488546
Total Pages : 254 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis Brand Fans by : Aaron C.T. Smith

Download or read book Brand Fans written by Aaron C.T. Smith and published by Springer. This book was released on 2017-01-20 with total page 254 pages. Available in PDF, EPUB and Kindle. Book excerpt: Combining the latest branding research with a diverse range of powerful case examples, this book reveals the cutting edge techniques of value co-creation, personalisation and customer engagement employed by sport’s leading brands. Based on the transferable lessons that emanate from these practices, Brand Fans explores and illuminates how firms can cultivate connected fans and lifelong advocates, while building brand equity exponentially in the process. This is a book that will appeal to scholars and practitioners alike, as well as anyone fascinated by modern marketing, consumer relationships and branding.

The Bedford Handbook

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Publisher : Macmillan Higher Education
ISBN 13 : 1457650800
Total Pages : 948 pages
Book Rating : 4.4/5 (576 download)

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Book Synopsis The Bedford Handbook by : Diana Hacker

Download or read book The Bedford Handbook written by Diana Hacker and published by Macmillan Higher Education. This book was released on 2013-10-18 with total page 948 pages. Available in PDF, EPUB and Kindle. Book excerpt: What habits are common among good college writers? Good college writers are curious, engaged, reflective, and responsible. They read critically. They write with purpose. They tune into their audience. They collaborate and seek feedback. They know credible evidence makes them credible researchers. They revise. The Bedford Handbook, based on surveys with more than 1,000 first-year college students, fosters these habits and offers more support than ever before for college reading and writing. New writing guides support students as they compose in an ever-wider variety of genres, including multimodal genres. New reading support encourages students to become active readers. Retooled research advice emphasizes inquiry and helps writers cite even the trickiest digital sources confidently and responsibly. Best of all, the Handbook remains a trusted companion for students because it is accessible, comprehensive, and authoritative. Instructors benefit, too: A substantially revised Instructor’s Edition includes Nancy Sommers’s personal mentoring—more than 100 new concrete tips for teaching with the handbook. Finally, integrated digital content is easily assignable and helps students practice and apply the handbook’s lessons.

I'm Rich Beyond My Wildest Dreams

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Publisher : Penguin
ISBN 13 : 1101220724
Total Pages : 225 pages
Book Rating : 4.1/5 (12 download)

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Book Synopsis I'm Rich Beyond My Wildest Dreams by : Thomas L Pauley

Download or read book I'm Rich Beyond My Wildest Dreams written by Thomas L Pauley and published by Penguin. This book was released on 2003-12-02 with total page 225 pages. Available in PDF, EPUB and Kindle. Book excerpt: They were given a key that unlocked the door to riches beyond their imaginations. It came to them on wings of gold. Now father and daughter share their story. The simple system detailed in this book is so powerful it took their family from a second personal bankruptcy to a rich and happy life...practically overnight. Learn: • How to guarantee your success • One amazing secret that makes millionaires out of wage earners • The key to an immediate, large, permanent increase in your income • One secret formula the rich use to do less and have more • Why too much effort produces exactly the opposite result

The Bedford Handbook with 2020 APA and 2021 MLA Updates

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Publisher : Macmillan Higher Education
ISBN 13 : 1319455603
Total Pages : 785 pages
Book Rating : 4.3/5 (194 download)

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Book Synopsis The Bedford Handbook with 2020 APA and 2021 MLA Updates by : Diana Hacker

Download or read book The Bedford Handbook with 2020 APA and 2021 MLA Updates written by Diana Hacker and published by Macmillan Higher Education. This book was released on 2021-07-30 with total page 785 pages. Available in PDF, EPUB and Kindle. Book excerpt: This ebook has been updated to provide you with the latest guidance on documenting sources in MLA style and follows the guidelines set forth in the MLA Handbook, 9th edition (April 2021). If you haven’t looked at The Bedford Handbook in a while, look again: This edition has everything your students need to become stronger writers—in a briefer book. This reimagined Bedford Handbook takes a fresh “essentials” approach to the familiar coverage of writing, research, style, and grammar that The Bedford Handbook has always had. The result is a handbook that’s equal parts approachable and comprehensive. Students will quickly find answers in the book’s direct explanations and step-by-step instruction. They’ll get the practice and guidance they need with exercises, how-to guides, model papers, and class-tested examples. The advice you trust from Diana Hacker and Nancy Sommers is here. It all comes in a book that’s easier to carry, easier to use, and more affordable than ever.

Exercise of Power

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Publisher : Knopf
ISBN 13 : 1524731889
Total Pages : 465 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis Exercise of Power by : Robert M. Gates

Download or read book Exercise of Power written by Robert M. Gates and published by Knopf. This book was released on 2020-06-16 with total page 465 pages. Available in PDF, EPUB and Kindle. Book excerpt: From the former secretary of defense and author of the acclaimed #1 bestselling memoir, Duty, a candid, sweeping examination of power, and how it has been exercised, for good and bad, by American presidents in the post-Cold War world. Since the end of the Cold War, the global perception of the United States has progressively morphed from dominant international leader to disorganized entity. Robert Gates argues that this transformation is the result of the failure of political leaders to understand the complexity of American power, its expansiveness and its limitations. He makes clear that the successful exercise of power is not limited to the ability to coerce or demand submission, but must also encompass diplomacy, strategic communications, development assistance, intelligence, technology, and ideology. With forthright judgments of the performance of past presidents and their senior-most advisers, insightful ­firsthand knowledge, and compelling insider stories, Gates’s candid, sweeping examination of power in all its manifestations argues that U.S. national security in the future will require abiding by the lessons of the past, reimagining our approach, and revitalizing nonmilitary instruments of power essential to success and security.

Teaching Basic, Advanced, and Academic Vocabulary

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Publisher :
ISBN 13 : 9781943360338
Total Pages : 0 pages
Book Rating : 4.3/5 (63 download)

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Book Synopsis Teaching Basic, Advanced, and Academic Vocabulary by : Robert J. Marzano

Download or read book Teaching Basic, Advanced, and Academic Vocabulary written by Robert J. Marzano and published by . This book was released on 2020 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: "To guarantee students have a working knowledge of appropriate vocabulary before entering secondary school, educators need to establish an effective vocabulary program in their schools and classrooms. In Teaching Basic, Advanced, and Academic Vocabulary: A Comprehensive Framework for Elementary Instruction, author Robert J. Marzano provides elementary educators with a comprehensive framework for vocabulary instruction. Marzano defines three different tiers of vocabulary terms: (1) Tier 1 terms are those words that are frequently used in the English language, (2) Tier 2 terms appear less frequently, and (3) Tier 3 terms are specific to grade level and subject area. By organizing these terms into semantic clusters and subject areas, Marzano creates a powerful and unique approach to ensuring students build their vocabulary. By reading this book, K-5 teachers will obtain the tools and strategies needed to construct a solid foundation for literacy development in their classrooms"--

A Promised Land

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Publisher : Random House
ISBN 13 : 1524763179
Total Pages : 801 pages
Book Rating : 4.5/5 (247 download)

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Book Synopsis A Promised Land by : Barack Obama

Download or read book A Promised Land written by Barack Obama and published by Random House. This book was released on 2024-08-13 with total page 801 pages. Available in PDF, EPUB and Kindle. Book excerpt: A riveting, deeply personal account of history in the making—from the president who inspired us to believe in the power of democracy #1 NEW YORK TIMES BESTSELLER • NAACP IMAGE AWARD NOMINEE • NAMED ONE OF THE TEN BEST BOOKS OF THE YEAR BY THE NEW YORK TIMES BOOK REVIEW AND PEOPLE NAMED ONE OF THE BEST BOOKS OF THE YEAR BY The Washington Post • Jennifer Szalai, The New York Times • NPR • The Guardian • Slate • Vox • The Economist • Marie Claire In the stirring first volume of his presidential memoirs, Barack Obama tells the story of his improbable odyssey from young man searching for his identity to leader of the free world, describing in strikingly personal detail both his political education and the landmark moments of the first term of his historic presidency—a time of dramatic transformation and turmoil. Obama takes readers on a compelling journey from his earliest political aspirations to the pivotal Iowa caucus victory that demonstrated the power of grassroots activism to the watershed night of November 4, 2008, when he was elected 44th president of the United States, becoming the first African American to hold the nation’s highest office. Reflecting on the presidency, he offers a unique and thoughtful exploration of both the awesome reach and the limits of presidential power, as well as singular insights into the dynamics of U.S. partisan politics and international diplomacy. Obama brings readers inside the Oval Office and the White House Situation Room, and to Moscow, Cairo, Beijing, and points beyond. We are privy to his thoughts as he assembles his cabinet, wrestles with a global financial crisis, takes the measure of Vladimir Putin, overcomes seemingly insurmountable odds to secure passage of the Affordable Care Act, clashes with generals about U.S. strategy in Afghanistan, tackles Wall Street reform, responds to the devastating Deepwater Horizon blowout, and authorizes Operation Neptune’s Spear, which leads to the death of Osama bin Laden. A Promised Land is extraordinarily intimate and introspective—the story of one man’s bet with history, the faith of a community organizer tested on the world stage. Obama is candid about the balancing act of running for office as a Black American, bearing the expectations of a generation buoyed by messages of “hope and change,” and meeting the moral challenges of high-stakes decision-making. He is frank about the forces that opposed him at home and abroad, open about how living in the White House affected his wife and daughters, and unafraid to reveal self-doubt and disappointment. Yet he never wavers from his belief that inside the great, ongoing American experiment, progress is always possible. This beautifully written and powerful book captures Barack Obama’s conviction that democracy is not a gift from on high but something founded on empathy and common understanding and built together, day by day.

The Last Great Days of Radio

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Author :
Publisher : Taylor Trade Publishing
ISBN 13 : 9781556223211
Total Pages : 0 pages
Book Rating : 4.2/5 (232 download)

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Book Synopsis The Last Great Days of Radio by : Lynn Woolley

Download or read book The Last Great Days of Radio written by Lynn Woolley and published by Taylor Trade Publishing. This book was released on 1994 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Long-time radio personality Lynn Woolley introduces you to the laughs and times of Texas radio in its heyday. A mixture of humor, wit, and nostalgia, this book follows the career of Woolley from the smallest station in a small market to the largest radio newsroom in Texas, and back again.

The Encyclopedia of Stanley Kubrick

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Publisher :
ISBN 13 : 9780816043880
Total Pages : 422 pages
Book Rating : 4.0/5 (438 download)

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Book Synopsis The Encyclopedia of Stanley Kubrick by : Gene D. Phillips

Download or read book The Encyclopedia of Stanley Kubrick written by Gene D. Phillips and published by . This book was released on 2002 with total page 422 pages. Available in PDF, EPUB and Kindle. Book excerpt: Surveys the director's life and career with information on his films, key people in his life, technical information, themes, locations, and film theory.

When We Do Harm

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Publisher : Beacon Press
ISBN 13 : 0807037885
Total Pages : 274 pages
Book Rating : 4.8/5 (7 download)

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Book Synopsis When We Do Harm by : Danielle Ofri, MD

Download or read book When We Do Harm written by Danielle Ofri, MD and published by Beacon Press. This book was released on 2020-03-23 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: Medical mistakes are more pervasive than we think. How can we improve outcomes? An acclaimed MD’s rich stories and research explore patient safety. Patients enter the medical system with faith that they will receive the best care possible, so when things go wrong, it’s a profound and painful breach. Medical science has made enormous strides in decreasing mortality and suffering, but there’s no doubt that treatment can also cause harm, a significant portion of which is preventable. In When We Do Harm, practicing physician and acclaimed author Danielle Ofri places the issues of medical error and patient safety front and center in our national healthcare conversation. Drawing on current research, professional experience, and extensive interviews with nurses, physicians, administrators, researchers, patients, and families, Dr. Ofri explores the diagnostic, systemic, and cognitive causes of medical error. She advocates for strategic use of concrete safety interventions such as checklists and improvements to the electronic medical record, but focuses on the full-scale cultural and cognitive shifts required to make a meaningful dent in medical error. Woven throughout the book are the powerfully human stories that Dr. Ofri is renowned for. The errors she dissects range from the hardly noticeable missteps to the harrowing medical cataclysms. While our healthcare system is—and always will be—imperfect, Dr. Ofri argues that it is possible to minimize preventable harms, and that this should be the galvanizing issue of current medical discourse.

The Partnership

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Publisher : Penguin
ISBN 13 : 1440644438
Total Pages : 754 pages
Book Rating : 4.4/5 (46 download)

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Book Synopsis The Partnership by : Charles D. Ellis

Download or read book The Partnership written by Charles D. Ellis and published by Penguin. This book was released on 2008-10-07 with total page 754 pages. Available in PDF, EPUB and Kindle. Book excerpt: The inside story of one of the world?s most powerful financial Institutions Now with a new foreword and final chapter, The Partnership chronicles the most important periods in Goldman Sachs?s history and the individuals who built one of the world?s largest investment banks. Charles D. Ellis, who worked as a strategy consultant to Goldman Sachs for more than thirty years, reveals the secrets behind the firm?s continued success through many life-threatening changes. Disgraced and nearly destroyed in 1929, Goldman Sachs limped along as a break-even operation through the Depression and WWII. But with only one special service and one improbable banker, it began the stage-by-stage rise that took the firm to global leadership, even in the face of the world-wide credit crisis.

Subject Headings for School and Public Libraries

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Publisher :
ISBN 13 : 9781563088537
Total Pages : 0 pages
Book Rating : 4.0/5 (885 download)

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Book Synopsis Subject Headings for School and Public Libraries by : Joanna F. Fountain

Download or read book Subject Headings for School and Public Libraries written by Joanna F. Fountain and published by . This book was released on 2001 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Provides headings for topics, literary and organizational forms, and names of individuals, corporate bodies, places, works, and so on, that might be needed to catalog a general collection used at least in part by children and readers or viewers interested in popular topics.

The Snowball

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Publisher : A&C Black
ISBN 13 : 1408807327
Total Pages : 833 pages
Book Rating : 4.4/5 (88 download)

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Book Synopsis The Snowball by : Alice Schroeder

Download or read book The Snowball written by Alice Schroeder and published by A&C Black. This book was released on 2009-09-16 with total page 833 pages. Available in PDF, EPUB and Kindle. Book excerpt: Shortlisted for the Financial Times and Goldman Sachs Business Book of the Year Prize 2008 The Snowball is the first and will be the only biography of the world's richest man, Warren Buffett, written with his full cooperation and collaboration. Combining a unique blend of "The Sage of Omaha's" business savvy, life story and philosophy, The Snowball is essential reading for anyone wishing to discover and replicate the secrets of his business and life success. Warren Buffett is arguably the world's greatest investor. Even as a child he was fascinated by the concept of risk and probability, setting up his first business at the age of six. In 1964 he bought struggling Massachusetts textile firm Berkshire Hathaway and grew it to be the 12th largest corporation in the US purely through the exercise of sound investing principles - a feat never equalled in the annals of business. Despite an estimated net worth of around US$62 billion, Buffett leads an intriguingly frugal life taking home a salary of only £50,000 a year. His only indulgence is a private jet, an extravagance he wryly acknowledges by calling it "The Indefensible". In 2006, he made the largest charitable donation on record, with most of it going to the Bill & Melinda Gates Foundation. The Snowball provides a comprehensive, richly detailed insight one of the world's most extraordinary and much loved public figures.

The Elusive Fan: Reinventing Sports in a Crowded Marketplace

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Publisher : McGraw-Hill Education
ISBN 13 : 9780071454094
Total Pages : 0 pages
Book Rating : 4.4/5 (54 download)

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Book Synopsis The Elusive Fan: Reinventing Sports in a Crowded Marketplace by : Ben Ryan Shields

Download or read book The Elusive Fan: Reinventing Sports in a Crowded Marketplace written by Ben Ryan Shields and published by McGraw-Hill Education. This book was released on 2006-07-14 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Sports are a multibillion-dollar global business that will continue to grow by leaps and bounds into the foreseeable future. The bad news is: It's never been harder to attract, engage, and retain the sports fan. Today's sports fans are bombarded by choices. Traditional sports, such as baseball, football, and basketball, compete for fans' dollars with snowboarding, lacrosse, poker...even paintball. The old business formulas, developed in the age of three TV networks and creaky stadiums, no longer apply. World-renowned communication expert Irving Rein, international marketing guru Philip Kotler, and communication specialist Ben Shields deliver an innovative new business model centered squarely on fan satisfaction and retention. They give you the tools to transform your sports product into an enduring brand-immune to the vagaries of winning and losing-that quickly adapts to changing market conditions. Along the way they illustrate their points with fascinating case studies, including Manchester United's transformation from a plucky home team to a billion-dollar international franchise Professional golf phenomenon Michelle Wie's quest to maximize her talents and marketability Southlake Carroll High School football team's benchmarking of professional and college football programs to build its own brand Daytona International Speedway's reinvention of fan intimacy Combining expert analysis with field-tested strategies for winning hearts and minds, The Elusive Fan is your guide to surviving and thriving in today's ever-widening world of sports.