De Director De Cuentas A Director De Agencia 50 Casos Practicos Sobre Agencias De Publicidad

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De Director de Cuentas a Director de Agencia. 50 casos prácticos sobre Agencias de Publicidad

Author : Ferrer Lorenzo, IgnasI
Publisher : Librería-Editorial Dykinson
ISBN 13 : 8490850879
Total Pages : 208 pages
Book Rating : 4.4/5 (98 download)

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Book Synopsis De Director de Cuentas a Director de Agencia. 50 casos prácticos sobre Agencias de Publicidad by : Ferrer Lorenzo, IgnasI

Download or read book De Director de Cuentas a Director de Agencia. 50 casos prácticos sobre Agencias de Publicidad written by Ferrer Lorenzo, IgnasI and published by Librería-Editorial Dykinson. This book was released on 2014-08-11 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Este libro aporta al lector una inmersión en el funcionamiento de la Agencia de Publicidad mediante 50 casos prácticos en los que se utilizan los diferentes conceptos económicos y de gestión que determinan la salud económica de una agencia (Cuenta de explotación, Presupuestos, Sistemas de remuneración, Negociación de contratos, Compraventa de participaciones accionariales, etc.). Cada uno de los casos está acompañado de una guía para su resolución. La utilidad del libro consiste en que enfrenta al lector a los temas económicos que mueven la actividad publicitaria: constitución de grandes holdings publicitarios, mayor presión financiera, evolución hacia un modelo en red basado en la colaboración constante con múltiples freelances, etc. Este libro es la continuación práctica del libro “Dirección empresarial para publicitarios”, publicado por los mismos autores. Ignasi Ferrer Lorenzo (Barcelona, 1955).Licenciado en Economía por la Universidad Autónoma de Barcelona (1978). Ha sido Director Financiero de BBDO España durante más de 20 años. Es Consejero Adjunto a la Presidencia en Shackleton y profesor en la Universitat Ramon Llull (Barcelona). Pablo Medina Aguerrebere (Pamplona, 1982).Doctor en Comunicación Institucional por la Universidad de Navarra (2011). Ha publicado 11 libros y más de 20 artículos científicos sobre comunicación institucional. Es profesor contratado doctor en la Universitat Internacional de Catalunya (Barcelona).

De director de cuentas a director de agencia : 50 casos prácticos sobre agencias de publicidad

Author : Ignasi Ferrer Lorenzo
Publisher :
ISBN 13 : 9788490850633
Total Pages : 208 pages
Book Rating : 4.8/5 (56 download)

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Book Synopsis De director de cuentas a director de agencia : 50 casos prácticos sobre agencias de publicidad by : Ignasi Ferrer Lorenzo

Download or read book De director de cuentas a director de agencia : 50 casos prácticos sobre agencias de publicidad written by Ignasi Ferrer Lorenzo and published by . This book was released on 2014-08 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt:

La gestión de cuentas en la agencia de comunicaciones de marketing

Author : Joaquín de Aguilera Moyano
Publisher : ESIC
ISBN 13 : 8417024700
Total Pages : 376 pages
Book Rating : 4.4/5 (17 download)

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Book Synopsis La gestión de cuentas en la agencia de comunicaciones de marketing by : Joaquín de Aguilera Moyano

Download or read book La gestión de cuentas en la agencia de comunicaciones de marketing written by Joaquín de Aguilera Moyano and published by ESIC. This book was released on 2016-09 with total page 376 pages. Available in PDF, EPUB and Kindle. Book excerpt: A pesar de que la gestión y dirección de cuentas es una de las dos funciones clave, junto a la creativa, en una agencia de comunicación, sea esta del tipo que sea, la literatura académica sobre ella es mínima, así como los manuales de una asignatura que se imparte en todas las carreras de publicidad y comunicación. La labor primordial de los equipos de cuentas es la de establecer, consolidar y hacer crecer una relación sólida, duradera y rentable con los clientes, generando la confianza de estos hacia la agencia; con el objetivo esencial de que se considere a esta última como un socio estratégico, no como un mero proveedor, con una perspectiva a largo plazo. Confianza fundamentada en la idoneidad de las recomendaciones estratégicas, en la calidad del output y del servicio y en la transparencia y rendición de cuentas. Este libro pretende ser una guía, un manual, que sirva de ayuda a estudiantes y profesionales para mejor entender la función del departamento de cuentas, así como para un mejor ejercicio profesional. Un enfoque práctico y docente con, al mismo tiempo, rigor académico. La primera parte está dedicada a una visión general del sector de las Comunicaciones de Marketing, su evolución y características actuales; para pasar a continuación a tratar sobre el principal sujeto, junto al cliente, de este sector, la agencia, en la que se trata de su estructura y sus diferentes tipos. Finaliza con un análisis de la relación cliente-agencia. La segunda parte está específicamente centrada en la función y labores propias del departamento de cuentas, incluyendo su vertiente financiera y la gestión de cuentas globales; además de hablar de la actividad de nuevos negocios. Índice Parte I: El sector de las comunicaciones de marketing y sus principales sujetos: El sector de las comunicaciones de marketing.- La agencia.- La relación cliente-agencia.- Parte II: El departamento de cuentas: La función del departamento de cuentas.- La función financiera.- Desde el briefing hasta la entrega.- Nuevos Negocios.- Bibliografía.

Cal/OSHA Pocket Guide for the Construction Industry

Author :
Publisher :
ISBN 13 : 9781622701070
Total Pages : pages
Book Rating : 4.7/5 (1 download)

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Book Synopsis Cal/OSHA Pocket Guide for the Construction Industry by :

Download or read book Cal/OSHA Pocket Guide for the Construction Industry written by and published by . This book was released on 2015-01-05 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt: The Cal/OSHA Pocket Guide for the Construction Industry is a handy guide for workers, employers, supervisors, and safety personnel. This latest 2011 edition is a quick field reference that summarizes selected safety standards from the California Code of Regulations. The major subject headings are alphabetized and cross-referenced within the text, and it has a detailed index. Spiral bound, 8.5 x 5.5"

Youth Violence Prevention

Author : Timothy N. Thornton
Publisher : Nova Publishers
ISBN 13 : 9781594547058
Total Pages : 252 pages
Book Rating : 4.5/5 (47 download)

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Book Synopsis Youth Violence Prevention by : Timothy N. Thornton

Download or read book Youth Violence Prevention written by Timothy N. Thornton and published by Nova Publishers. This book was released on 2006 with total page 252 pages. Available in PDF, EPUB and Kindle. Book excerpt: This important book deals with the problem of youth violence by attacking it at the grass-roots level -- the community.

Child Abduction Response Plan

Author :
Publisher :
ISBN 13 :
Total Pages : 16 pages
Book Rating : 4.:/5 (318 download)

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Download or read book Child Abduction Response Plan written by and published by . This book was released on 2008 with total page 16 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Protestant 'Sects' and the Spirit of (Anti-)Imperialism

Author : Heinrich Wilhelm Schäfer
Publisher :
ISBN 13 : 9783868218558
Total Pages : pages
Book Rating : 4.2/5 (185 download)

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Book Synopsis Protestant 'Sects' and the Spirit of (Anti-)Imperialism by : Heinrich Wilhelm Schäfer

Download or read book Protestant 'Sects' and the Spirit of (Anti-)Imperialism written by Heinrich Wilhelm Schäfer and published by . This book was released on 2021 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Medical and Dental Expenses

Author :
Publisher :
ISBN 13 :
Total Pages : 20 pages
Book Rating : 4.:/5 (319 download)

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Download or read book Medical and Dental Expenses written by and published by . This book was released on 1997 with total page 20 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Haitian Refugee Immigration Fairness Act

Author : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Immigration
Publisher :
ISBN 13 :
Total Pages : 64 pages
Book Rating : 4.0/5 ( download)

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Book Synopsis Haitian Refugee Immigration Fairness Act by : United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Immigration

Download or read book Haitian Refugee Immigration Fairness Act written by United States. Congress. Senate. Committee on the Judiciary. Subcommittee on Immigration and published by . This book was released on 1998 with total page 64 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Employment in Metropolitan Areas

Author : United States. Bureau of Labor Statistics
Publisher :
ISBN 13 :
Total Pages : 126 pages
Book Rating : 4.:/5 (319 download)

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Book Synopsis Employment in Metropolitan Areas by : United States. Bureau of Labor Statistics

Download or read book Employment in Metropolitan Areas written by United States. Bureau of Labor Statistics and published by . This book was released on 1947 with total page 126 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Value Chain Finance

Author : Lucian Peter Christoph Peppelenbos
Publisher : Kit Pub
ISBN 13 : 9789460220555
Total Pages : 0 pages
Book Rating : 4.2/5 (25 download)

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Download or read book Value Chain Finance written by Lucian Peter Christoph Peppelenbos and published by Kit Pub. This book was released on 2010 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Value Chain Finance is a solution to such dilemmas.

Child Friendly Schools Manual

Author :
Publisher : UNICEF
ISBN 13 : 9280643762
Total Pages : 244 pages
Book Rating : 4.2/5 (86 download)

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Book Synopsis Child Friendly Schools Manual by :

Download or read book Child Friendly Schools Manual written by and published by UNICEF. This book was released on 2009 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Child-Friendly Schools (CFS) Manual was developed during three-and-a-half years of continuous work, involving the United Nations Children's Fund education staff and specialists from partner agencies working on quality education. It benefits from fieldwork in 155 countries and territories, evaluations carried out by the Regional Offices and desk reviews conducted by headquarters in New York. The manual is a part of a total resource package that includes an e-learning package for capacity-building in the use of CFS models and a collection of field case studies to illustrate the state of the art in child-friendly schools in a variety of settings.

Tourism in National Parks and Protected Areas

Author : Paul F. J. Eagles
Publisher : CABI
ISBN 13 : 0851995896
Total Pages : 332 pages
Book Rating : 4.8/5 (519 download)

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Book Synopsis Tourism in National Parks and Protected Areas by : Paul F. J. Eagles

Download or read book Tourism in National Parks and Protected Areas written by Paul F. J. Eagles and published by CABI. This book was released on 2002 with total page 332 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book describes the state of the art of tourism planning and management in national parks and protected areas. It also provides guidelines for best practice in tourism operations. Other objectives are to: Describe case studies and guidelines that contribute to conservation of biological diversity; consider the role of local communities within or near these areas; outline the development of tourism infrastructure and services; discuss visitor management; provide guidelines to enhance the quality of the tourism experience. The focus is global and the book will appeal to both academics and practitioners.

Pension and Annuity Income

Author : United States. Internal Revenue Service
Publisher :
ISBN 13 :
Total Pages : 32 pages
Book Rating : 4.3/5 (126 download)

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Download or read book Pension and Annuity Income written by United States. Internal Revenue Service and published by . This book was released on 1990 with total page 32 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Best of the Grapevine

Author :
Publisher :
ISBN 13 : 9780933685123
Total Pages : 296 pages
Book Rating : 4.6/5 (851 download)

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Download or read book Best of the Grapevine written by and published by . This book was released on 1985 with total page 296 pages. Available in PDF, EPUB and Kindle. Book excerpt:

'Mixed Race' Studies

Author : Jayne O. Ifekwunigwe
Publisher : Routledge
ISBN 13 : 1135170711
Total Pages : 362 pages
Book Rating : 4.1/5 (351 download)

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Book Synopsis 'Mixed Race' Studies by : Jayne O. Ifekwunigwe

Download or read book 'Mixed Race' Studies written by Jayne O. Ifekwunigwe and published by Routledge. This book was released on 2015-03-24 with total page 362 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mixed race studies is one of the fastest growing, as well as one of the most important and controversial areas in the field of race and ethnic relations. Bringing together pioneering and controversial scholarship from both the social and the biological sciences, as well as the humanities, this reader charts the evolution of debates on 'race' and 'mixed race' from the nineteenth to the twenty-first century. The book is divided into three main sections: tracing the origins: miscegenation, moral degeneracy and genetics mapping contemporary and foundational discourses: 'mixed race', identities politics, and celebration debating definitions: multiraciality, census categories and critiques. This collection adds a new dimension to the growing body of literature on the topic and provides a comprehensive history of the origins and directions of 'mixed race' research as an intellectual movement. For students of anthropology, race and ethnicity, it is an invaluable resource for examining the complexities and paradoxes of 'racial' thinking across space, time and disciplines.

Fundamentals of Marketing

Author : Miguel Santesmases Mestre
Publisher :
ISBN 13 : 9788436825435
Total Pages : 0 pages
Book Rating : 4.8/5 (254 download)

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Download or read book Fundamentals of Marketing written by Miguel Santesmases Mestre and published by . This book was released on 2011 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the English edition of the first marketing book in Spanish to be adapted to the European Space for Higher Education, which has been written with the new requirements of the recent official degrees in mind. In addition to its theoretical presentation illustrated with many examples, each chapter starts with a business situation, and closes with a case study with practice topics, key terms and review questions, along with related Internet links and specific bibliography. In addition, teachers and students are provided with complementary on-line material on the book’s website: www.miguelsantesmases.com/fm.htm This textbook presents the fundamentals of marketing, the market, the consumer’s environment and behaviour, the marketing research, and the information systems. It later goes deeper into the marketing tools (product and services management, pricing, communication, sales, distribution and, lastly, the marketing plan), all supported by examples and case studies. Chapters dealing with relationship marketing, customer relations management, new communication technologies and emerging marketing techniques have also been included. Fundamentals of Marketing offers a modern approach, adapted to the new teaching methodologies which will make both the teaching and learning of the principles of marketing much easier.