Data Mining and Statistical Analysis Using SQL

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Publisher :
ISBN 13 : 9781893005549
Total Pages : pages
Book Rating : 4.0/5 (55 download)

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Book Synopsis Data Mining and Statistical Analysis Using SQL by : R. Trueblood

Download or read book Data Mining and Statistical Analysis Using SQL written by R. Trueblood and published by . This book was released on 2001 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Mining and Statistical Analysis Using SQL

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Publisher : Apress
ISBN 13 : 1430208554
Total Pages : 423 pages
Book Rating : 4.4/5 (32 download)

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Book Synopsis Data Mining and Statistical Analysis Using SQL by : John Lovett

Download or read book Data Mining and Statistical Analysis Using SQL written by John Lovett and published by Apress. This book was released on 2008-01-01 with total page 423 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is not just another theoretical text on statistics or data mining. Instead, it's designed for database administrators who want to buttress their understanding of statistics to support data mining and customer relationship management analytics and who want to use Structured Query Language (SQL). Each chapter is independent and self-contained with examples tailored to business applications. Each analysis technique is expressed in a mathematical format that lends itself to coding either as a database query or as a Visual Basic procedure using SQL. Each chapter includes: formulas (how to perform the required analysis, numerical example using data from a database, data visualization and presentation options (graphs, charts, tables), SQL procedures for extracting the desired results, and data mining techniques.

Data Mining and Statistical Analysis Using SQL

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ISBN 13 : 9781430251538
Total Pages : 432 pages
Book Rating : 4.2/5 (515 download)

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Book Synopsis Data Mining and Statistical Analysis Using SQL by : John Lovett Jr

Download or read book Data Mining and Statistical Analysis Using SQL written by John Lovett Jr and published by . This book was released on 2014-01-15 with total page 432 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Data Analysis Using SQL and Excel

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Publisher : John Wiley & Sons
ISBN 13 : 1119021448
Total Pages : 800 pages
Book Rating : 4.1/5 (19 download)

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Book Synopsis Data Analysis Using SQL and Excel by : Gordon S. Linoff

Download or read book Data Analysis Using SQL and Excel written by Gordon S. Linoff and published by John Wiley & Sons. This book was released on 2015-12-03 with total page 800 pages. Available in PDF, EPUB and Kindle. Book excerpt: A practical guide to data mining using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to leverage the two most popular tools for data query and analysis—SQL and Excel—to perform sophisticated data analysis without the need for complex and expensive data mining tools. Written by a leading expert on business data mining, this book shows you how to extract useful business information from relational databases. You'll learn the fundamental techniques before moving into the "where" and "why" of each analysis, and then learn how to design and perform these analyses using SQL and Excel. Examples include SQL and Excel code, and the appendix shows how non-standard constructs are implemented in other major databases, including Oracle and IBM DB2/UDB. The companion website includes datasets and Excel spreadsheets, and the book provides hints, warnings, and technical asides to help you every step of the way. Data Analysis Using SQL and Excel, 2nd Edition shows you how to perform a wide range of sophisticated analyses using these simple tools, sparing you the significant expense of proprietary data mining tools like SAS. Understand core analytic techniques that work with SQL and Excel Ensure your analytic approach gets you the results you need Design and perform your analysis using SQL and Excel Data Analysis Using SQL and Excel, 2nd Edition shows you how to best use the tools you already know to achieve expert results.

Data Analysis Using SQL and Excel

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Publisher : John Wiley & Sons
ISBN 13 : 0470952520
Total Pages : 698 pages
Book Rating : 4.4/5 (79 download)

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Book Synopsis Data Analysis Using SQL and Excel by : Gordon S. Linoff

Download or read book Data Analysis Using SQL and Excel written by Gordon S. Linoff and published by John Wiley & Sons. This book was released on 2010-09-16 with total page 698 pages. Available in PDF, EPUB and Kindle. Book excerpt: Useful business analysis requires you to effectively transform data into actionable information. This book helps you use SQL and Excel to extract business information from relational databases and use that data to define business dimensions, store transactions about customers, produce results, and more. Each chapter explains when and why to perform a particular type of business analysis in order to obtain useful results, how to design and perform the analysis using SQL and Excel, and what the results should look like.

Statistical Modeling and Analysis for Database Marketing

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Publisher : CRC Press
ISBN 13 : 0203496906
Total Pages : 383 pages
Book Rating : 4.2/5 (34 download)

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Book Synopsis Statistical Modeling and Analysis for Database Marketing by : Bruce Ratner

Download or read book Statistical Modeling and Analysis for Database Marketing written by Bruce Ratner and published by CRC Press. This book was released on 2003-05-28 with total page 383 pages. Available in PDF, EPUB and Kindle. Book excerpt: Traditional statistical methods are limited in their ability to meet the modern challenge of mining large amounts of data. Data miners, analysts, and statisticians are searching for innovative new data mining techniques with greater predictive power, an attribute critical for reliable models and analyses. Statistical Modeling and Analysis fo

Handbook of Statistical Analysis and Data Mining Applications

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Publisher : Elsevier
ISBN 13 : 0124166458
Total Pages : 822 pages
Book Rating : 4.1/5 (241 download)

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Book Synopsis Handbook of Statistical Analysis and Data Mining Applications by : Robert Nisbet

Download or read book Handbook of Statistical Analysis and Data Mining Applications written by Robert Nisbet and published by Elsevier. This book was released on 2017-11-09 with total page 822 pages. Available in PDF, EPUB and Kindle. Book excerpt: Handbook of Statistical Analysis and Data Mining Applications, Second Edition, is a comprehensive professional reference book that guides business analysts, scientists, engineers and researchers, both academic and industrial, through all stages of data analysis, model building and implementation. The handbook helps users discern technical and business problems, understand the strengths and weaknesses of modern data mining algorithms and employ the right statistical methods for practical application. This book is an ideal reference for users who want to address massive and complex datasets with novel statistical approaches and be able to objectively evaluate analyses and solutions. It has clear, intuitive explanations of the principles and tools for solving problems using modern analytic techniques and discusses their application to real problems in ways accessible and beneficial to practitioners across several areas—from science and engineering, to medicine, academia and commerce. Includes input by practitioners for practitioners Includes tutorials in numerous fields of study that provide step-by-step instruction on how to use supplied tools to build models Contains practical advice from successful real-world implementations Brings together, in a single resource, all the information a beginner needs to understand the tools and issues in data mining to build successful data mining solutions Features clear, intuitive explanations of novel analytical tools and techniques, and their practical applications

Data Mining

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Publisher : John Wiley & Sons
ISBN 13 : 111951598X
Total Pages : 672 pages
Book Rating : 4.1/5 (195 download)

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Book Synopsis Data Mining by : Mehmed Kantardzic

Download or read book Data Mining written by Mehmed Kantardzic and published by John Wiley & Sons. This book was released on 2019-10-21 with total page 672 pages. Available in PDF, EPUB and Kindle. Book excerpt: Presents the latest techniques for analyzing and extracting information from large amounts of data in high-dimensional data spaces The revised and updated third edition of Data Mining contains in one volume an introduction to a systematic approach to the analysis of large data sets that integrates results from disciplines such as statistics, artificial intelligence, data bases, pattern recognition, and computer visualization. Advances in deep learning technology have opened an entire new spectrum of applications. The author—a noted expert on the topic—explains the basic concepts, models, and methodologies that have been developed in recent years. This new edition introduces and expands on many topics, as well as providing revised sections on software tools and data mining applications. Additional changes include an updated list of references for further study, and an extended list of problems and questions that relate to each chapter.This third edition presents new and expanded information that: • Explores big data and cloud computing • Examines deep learning • Includes information on convolutional neural networks (CNN) • Offers reinforcement learning • Contains semi-supervised learning and S3VM • Reviews model evaluation for unbalanced data Written for graduate students in computer science, computer engineers, and computer information systems professionals, the updated third edition of Data Mining continues to provide an essential guide to the basic principles of the technology and the most recent developments in the field.

SQL Server 2017 Machine Learning Services with R

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Publisher : Packt Publishing Ltd
ISBN 13 : 1787280926
Total Pages : 331 pages
Book Rating : 4.7/5 (872 download)

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Book Synopsis SQL Server 2017 Machine Learning Services with R by : Tomaz Kastrun

Download or read book SQL Server 2017 Machine Learning Services with R written by Tomaz Kastrun and published by Packt Publishing Ltd. This book was released on 2018-02-27 with total page 331 pages. Available in PDF, EPUB and Kindle. Book excerpt: Develop and run efficient R scripts and predictive models for SQL Server 2017 Key Features Learn how you can combine the power of R and SQL Server 2017 to build efficient, cost-effective data science solutions Leverage the capabilities of R Services to perform advanced analytics—from data exploration to predictive modeling A quick primer with practical examples to help you get up- and- running with SQL Server 2017 Machine Learning Services with R, as part of database solutions with continuous integration / continuous delivery. Book Description R Services was one of the most anticipated features in SQL Server 2016, improved significantly and rebranded as SQL Server 2017 Machine Learning Services. Prior to SQL Server 2016, many developers and data scientists were already using R to connect to SQL Server in siloed environments that left a lot to be desired, in order to do additional data analysis, superseding SSAS Data Mining or additional CLR programming functions. With R integrated within SQL Server 2017, these developers and data scientists can now benefit from its integrated, effective, efficient, and more streamlined analytics environment. This book gives you foundational knowledge and insights to help you understand SQL Server 2017 Machine Learning Services with R. First and foremost, the book provides practical examples on how to implement, use, and understand SQL Server and R integration in corporate environments, and also provides explanations and underlying motivations. It covers installing Machine Learning Services;maintaining, deploying, and managing code;and monitoring your services. Delving more deeply into predictive modeling and the RevoScaleR package, this book also provides insights into operationalizing code and exploring and visualizing data. To complete the journey, this book covers the new features in SQL Server 2017 and how they are compatible with R, amplifying their combined power. What you will learn Get an overview of SQL Server 2017 Machine Learning Services with R Manage SQL Server Machine Learning Services from installation to configuration and maintenance Handle and operationalize R code Explore RevoScaleR R algorithms and create predictive models Deploy, manage, and monitor database solutions with R Extend R with SQL Server 2017 features Explore the power of R for database administrators Who this book is for This book is for data analysts, data scientists, and database administrators with some or no experience in R but who are eager to easily deliver practical data science solutions in their day-to-day work (or future projects) using SQL Server.

SQL for Data Analytics

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Publisher : Packt Publishing Ltd
ISBN 13 : 1801817804
Total Pages : 540 pages
Book Rating : 4.8/5 (18 download)

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Book Synopsis SQL for Data Analytics by : Jun Shan

Download or read book SQL for Data Analytics written by Jun Shan and published by Packt Publishing Ltd. This book was released on 2022-08-29 with total page 540 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your first steps to becoming a fully qualified data analyst by learning how to explore complex datasets Key Features Master each concept through practical exercises and activities Discover various statistical techniques to analyze your data Implement everything you've learned on a real-world case study to uncover valuable insights Book Description Every day, businesses operate around the clock, and a huge amount of data is generated at a rapid pace. This book helps you analyze this data and identify key patterns and behaviors that can help you and your business understand your customers at a deep, fundamental level. SQL for Data Analytics, Third Edition is a great way to get started with data analysis, showing how to effectively sort and process information from raw data, even without any prior experience. You will begin by learning how to form hypotheses and generate descriptive statistics that can provide key insights into your existing data. As you progress, you will learn how to write SQL queries to aggregate, calculate, and combine SQL data from sources outside of your current dataset. You will also discover how to work with advanced data types, like JSON. By exploring advanced techniques, such as geospatial analysis and text analysis, you will be able to understand your business at a deeper level. Finally, the book lets you in on the secret to getting information faster and more effectively by using advanced techniques like profiling and automation. By the end of this book, you will be proficient in the efficient application of SQL techniques in everyday business scenarios and looking at data with the critical eye of analytics professional. What you will learn Use SQL to clean, prepare, and combine different datasets Aggregate basic statistics using GROUP BY clauses Perform advanced statistical calculations using a WINDOW function Import data into a database to combine with other tables Export SQL query results into various sources Analyze special data types in SQL, including geospatial, date/time, and JSON data Optimize queries and automate tasks Think about data problems and find answers using SQL Who this book is for If you're a database engineer looking to transition into analytics or a backend engineer who wants to develop a deeper understanding of production data and gain practical SQL knowledge, you will find this book useful. This book is also ideal for data scientists or business analysts who want to improve their data analytics skills using SQL. Basic familiarity with SQL (such as basic SELECT, WHERE, and GROUP BY clauses) as well as a good understanding of linear algebra, statistics, and PostgreSQL 14 are necessary to make the most of this SQL data analytics book.

Advanced Analytics with Transact-SQL

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Publisher :
ISBN 13 : 9781484271742
Total Pages : 0 pages
Book Rating : 4.2/5 (717 download)

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Book Synopsis Advanced Analytics with Transact-SQL by : Dejan Sarka

Download or read book Advanced Analytics with Transact-SQL written by Dejan Sarka and published by . This book was released on 2021 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn about business intelligence (BI) features in T-SQL and how they can help you with data science and analytics efforts without the need to bring in other languages such as R and Python. This book shows you how to compute statistical measures using your existing skills in T-SQL. You will learn how to calculate descriptive statistics, including centers, spreads, skewness, and kurtosis of distributions. You will also learn to find associations between pairs of variables, including calculating linear regression formulas and confidence levels with definite integration. No analysis is good without data quality. Advanced Analytics with Transact-SQL introduces data quality issues and shows you how to check for completeness and accuracy, and measure improvements in data quality over time. The book also explains how to optimize queries involving temporal data, such as when you search for overlapping intervals. More advanced time-oriented information in the book includes hazard and survival analysis. Forecasting with exponential moving averages and autoregression is covered as well. Every web/retail shop wants to know the products customers tend to buy together. Trying to predict the target discrete or continuous variable with few input variables is important for practically every type of business. This book helps you understand data science and the advanced algorithms use to analyze data, and terms such as data mining, machine learning, and text mining. Key to many of the solutions in this book are T-SQL window functions. Author Dejan Sarka demonstrates efficient statistical queries that are based on window functions and optimized through algorithms built using mathematical knowledge and creativity. The formulas and usage of those statistical procedures are explained so you can understand and modify the techniques presented. T-SQL is supported in SQL Server, Azure SQL Database, and in Azure Synapse Analytics. There are so many BI features in T-SQL that it might become your primary analytic database language. If you want to learn how to get information from your data with the T-SQL language that you already are familiar with, then this is the book for you. You will learn to: Describe distribution of variables with statistical measures Find associations between pairs of variables Evaluate the quality of the data you are analyzing Perform time-series analysis on your data Forecast values of a continuous variable Perform market-basket analysis to predict customer purchasing patterns Predict target variable outcomes from one or more input variables Categorize passages of text by extracting and analyzing keywords.

Data Mining Technique: Fundamental Concept and Statistical Analysis

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Publisher : Horizon Books ( A Division of Ignited Minds Edutech P Ltd)
ISBN 13 : 9384044962
Total Pages : 119 pages
Book Rating : 4.3/5 (84 download)

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Book Synopsis Data Mining Technique: Fundamental Concept and Statistical Analysis by : Dr. Sagar S. Jambhorkar & Mr. Vijay S. Jondhale

Download or read book Data Mining Technique: Fundamental Concept and Statistical Analysis written by Dr. Sagar S. Jambhorkar & Mr. Vijay S. Jondhale and published by Horizon Books ( A Division of Ignited Minds Edutech P Ltd). This book was released on with total page 119 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data Mining and Data Warehousing is the recent trend in IT field but still it is widely used in various areas. This book introduces basic as well as advanced techniques of data mining & brief information about data warehousing. The book also contains some advanced software tools which are really helpful for students. In this book I tried to explain all the techniques and concepts of the data mining & data warehousing, in very simplified & descriptive way which can help to the student for there examination preparation as well as technical improvement.

SQL for Data Science

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Publisher : Springer Nature
ISBN 13 : 3030575926
Total Pages : 290 pages
Book Rating : 4.0/5 (35 download)

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Book Synopsis SQL for Data Science by : Antonio Badia

Download or read book SQL for Data Science written by Antonio Badia and published by Springer Nature. This book was released on 2020-11-09 with total page 290 pages. Available in PDF, EPUB and Kindle. Book excerpt: This textbook explains SQL within the context of data science and introduces the different parts of SQL as they are needed for the tasks usually carried out during data analysis. Using the framework of the data life cycle, it focuses on the steps that are very often given the short shift in traditional textbooks, like data loading, cleaning and pre-processing. The book is organized as follows. Chapter 1 describes the data life cycle, i.e. the sequence of stages from data acquisition to archiving, that data goes through as it is prepared and then actually analyzed, together with the different activities that take place at each stage. Chapter 2 gets into databases proper, explaining how relational databases organize data. Non-traditional data, like XML and text, are also covered. Chapter 3 introduces SQL queries, but unlike traditional textbooks, queries and their parts are described around typical data analysis tasks like data exploration, cleaning and transformation. Chapter 4 introduces some basic techniques for data analysis and shows how SQL can be used for some simple analyses without too much complication. Chapter 5 introduces additional SQL constructs that are important in a variety of situations and thus completes the coverage of SQL queries. Lastly, chapter 6 briefly explains how to use SQL from within R and from within Python programs. It focuses on how these languages can interact with a database, and how what has been learned about SQL can be leveraged to make life easier when using R or Python. All chapters contain a lot of examples and exercises on the way, and readers are encouraged to install the two open-source database systems (MySQL and Postgres) that are used throughout the book in order to practice and work on the exercises, because simply reading the book is much less useful than actually using it. This book is for anyone interested in data science and/or databases. It just demands a bit of computer fluency, but no specific background on databases or data analysis. All concepts are introduced intuitively and with a minimum of specialized jargon. After going through this book, readers should be able to profitably learn more about data mining, machine learning, and database management from more advanced textbooks and courses.

SQL for Data Analytics

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Publisher :
ISBN 13 : 9781789807356
Total Pages : 386 pages
Book Rating : 4.8/5 (73 download)

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Book Synopsis SQL for Data Analytics by : Upom Malik

Download or read book SQL for Data Analytics written by Upom Malik and published by . This book was released on 2019-08-22 with total page 386 pages. Available in PDF, EPUB and Kindle. Book excerpt: Take your first steps to become a fully qualified data analyst by learning how to explore large relational datasets. Key Features Explore a variety of statistical techniques to analyze your data Integrate your SQL pipelines with other analytics technologies Perform advanced analytics such as geospatial and text analysis Book Description Understanding and finding patterns in data has become one of the most important ways to improve business decisions. If you know the basics of SQL, but don't know how to use it to gain business insights from data, this book is for you. SQL for Data Analytics covers everything you need progress from simply knowing basic SQL to telling stories and identifying trends in data. You'll be able to start exploring your data by identifying patterns and unlocking deeper insights. You'll also gain experience working with different types of data in SQL, including time-series, geospatial, and text data. Finally, you'll understand how to become productive with SQL with the help of profiling and automation to gain insights faster. By the end of the book, you'll able to use SQL in everyday business scenarios efficiently and look at data with the critical eye of analytics professional. What you will learn Use SQL to summarize and identify patterns in data Apply special SQL clauses and functions to generate descriptive statistics Use SQL queries and subqueries to prepare data for analysis Perform advanced statistical calculations using the window function Analyze special data types in SQL, including geospatial data and time data Import and export data using a text file and PostgreSQL Debug queries that won't run Optimize queries to improve their performance for faster results Who this book is for If you're a database engineer looking to transition into analytics, or a backend engineer who wants to develop a deeper understanding of production data, you will find this book useful. This book is also ideal for data scientists or business analysts who want to improve their data analytics skills using SQL. Knowledge of basic SQL and database concepts will aid in understanding the concepts covered in this book.

Encyclopedia of Data Science and Machine Learning

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Publisher : IGI Global
ISBN 13 : 1799892212
Total Pages : 3296 pages
Book Rating : 4.7/5 (998 download)

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Book Synopsis Encyclopedia of Data Science and Machine Learning by : Wang, John

Download or read book Encyclopedia of Data Science and Machine Learning written by Wang, John and published by IGI Global. This book was released on 2023-01-20 with total page 3296 pages. Available in PDF, EPUB and Kindle. Book excerpt: Big data and machine learning are driving the Fourth Industrial Revolution. With the age of big data upon us, we risk drowning in a flood of digital data. Big data has now become a critical part of both the business world and daily life, as the synthesis and synergy of machine learning and big data has enormous potential. Big data and machine learning are projected to not only maximize citizen wealth, but also promote societal health. As big data continues to evolve and the demand for professionals in the field increases, access to the most current information about the concepts, issues, trends, and technologies in this interdisciplinary area is needed. The Encyclopedia of Data Science and Machine Learning examines current, state-of-the-art research in the areas of data science, machine learning, data mining, and more. It provides an international forum for experts within these fields to advance the knowledge and practice in all facets of big data and machine learning, emphasizing emerging theories, principals, models, processes, and applications to inspire and circulate innovative findings into research, business, and communities. Covering topics such as benefit management, recommendation system analysis, and global software development, this expansive reference provides a dynamic resource for data scientists, data analysts, computer scientists, technical managers, corporate executives, students and educators of higher education, government officials, researchers, and academicians.

Cluster Analysis and Data Mining

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Publisher : Mercury Learning and Information
ISBN 13 : 1942270135
Total Pages : 300 pages
Book Rating : 4.9/5 (422 download)

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Book Synopsis Cluster Analysis and Data Mining by : Ronald S. King

Download or read book Cluster Analysis and Data Mining written by Ronald S. King and published by Mercury Learning and Information. This book was released on 2015-05-12 with total page 300 pages. Available in PDF, EPUB and Kindle. Book excerpt: Cluster analysis is used in data mining and is a common technique for statistical data analysis used in many fields of study, such as the medical & life sciences, behavioral & social sciences, engineering, and in computer science. Designed for training industry professionals or for a course on clustering and classification, it can also be used as a companion text for applied statistics. No previous experience in clustering or data mining is assumed. Informal algorithms for clustering data and interpreting results are emphasized. In order to evaluate the results of clustering and to explore data, graphical methods and data structures are used for representing data. Throughout the text, examples and references are provided, in order to enable the material to be comprehensible for a diverse audience. A companion disc includes numerous appendices with programs, data, charts, solutions, etc. eBook Customers: Companion files are available for downloading with order number/proof of purchase by writing to the publisher at [email protected]. FEATURES *Places emphasis on illustrating the underlying logic in making decisions during the cluster analysis *Discusses the related applications of statistic, e.g., Ward’s method (ANOVA), JAN (regression analysis & correlational analysis), cluster validation (hypothesis testing, goodness-of-fit, Monte Carlo simulation, etc.) *Contains separate chapters on JAN and the clustering of categorical data *Includes a companion disc with solutions to exercises, programs, data sets, charts, etc.

Data Mining for Business Analytics

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Publisher : John Wiley & Sons
ISBN 13 : 1118729242
Total Pages : 563 pages
Book Rating : 4.1/5 (187 download)

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Book Synopsis Data Mining for Business Analytics by : Galit Shmueli

Download or read book Data Mining for Business Analytics written by Galit Shmueli and published by John Wiley & Sons. This book was released on 2016-04-18 with total page 563 pages. Available in PDF, EPUB and Kindle. Book excerpt: An applied approach to data mining and predictive analytics with clear exposition, hands-on exercises, and real-life case studies. Readers will work with all of the standard data mining methods using the Microsoft® Office Excel® add-in XLMiner® to develop predictive models and learn how to obtain business value from Big Data. Featuring updated topical coverage on text mining, social network analysis, collaborative filtering, ensemble methods, uplift modeling and more, the Third Edition also includes: Real-world examples to build a theoretical and practical understanding of key data mining methods End-of-chapter exercises that help readers better understand the presented material Data-rich case studies to illustrate various applications of data mining techniques Completely new chapters on social network analysis and text mining A companion site with additional data sets, instructors material that include solutions to exercises and case studies, and Microsoft PowerPoint® slides https://www.dataminingbook.com Free 140-day license to use XLMiner for Education software Data Mining for Business Analytics: Concepts, Techniques, and Applications in XLMiner®, Third Edition is an ideal textbook for upper-undergraduate and graduate-level courses as well as professional programs on data mining, predictive modeling, and Big Data analytics. The new edition is also a unique reference for analysts, researchers, and practitioners working with predictive analytics in the fields of business, finance, marketing, computer science, and information technology. Praise for the Second Edition "...full of vivid and thought-provoking anecdotes... needs to be read by anyone with a serious interest in research and marketing."– Research Magazine "Shmueli et al. have done a wonderful job in presenting the field of data mining - a welcome addition to the literature." – ComputingReviews.com "Excellent choice for business analysts...The book is a perfect fit for its intended audience." – Keith McCormick, Consultant and Author of SPSS Statistics For Dummies, Third Edition and SPSS Statistics for Data Analysis and Visualization Galit Shmueli, PhD, is Distinguished Professor at National Tsing Hua University’s Institute of Service Science. She has designed and instructed data mining courses since 2004 at University of Maryland, Statistics.com, The Indian School of Business, and National Tsing Hua University, Taiwan. Professor Shmueli is known for her research and teaching in business analytics, with a focus on statistical and data mining methods in information systems and healthcare. She has authored over 70 journal articles, books, textbooks and book chapters. Peter C. Bruce is President and Founder of the Institute for Statistics Education at www.statistics.com. He has written multiple journal articles and is the developer of Resampling Stats software. He is the author of Introductory Statistics and Analytics: A Resampling Perspective, also published by Wiley. Nitin R. Patel, PhD, is Chairman and cofounder of Cytel, Inc., based in Cambridge, Massachusetts. A Fellow of the American Statistical Association, Dr. Patel has also served as a Visiting Professor at the Massachusetts Institute of Technology and at Harvard University. He is a Fellow of the Computer Society of India and was a professor at the Indian Institute of Management, Ahmedabad for 15 years.