Data Analytics For Business Leveraging Data For Strategic Insights

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Data Analytics for Business: Leveraging Data for Strategic Insights

Author : Michael Roberts
Publisher : Richards Education
ISBN 13 :
Total Pages : 159 pages
Book Rating : 4./5 ( download)

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Book Synopsis Data Analytics for Business: Leveraging Data for Strategic Insights by : Michael Roberts

Download or read book Data Analytics for Business: Leveraging Data for Strategic Insights written by Michael Roberts and published by Richards Education. This book was released on with total page 159 pages. Available in PDF, EPUB and Kindle. Book excerpt: In the modern business landscape, data is more valuable than ever. "Data Analytics for Business: Leveraging Data for Strategic Insights" is a comprehensive guide designed to help businesses harness the power of data analytics to drive decision-making, improve operations, and gain competitive advantage. This book covers the entire spectrum of data analytics, from foundational concepts to advanced techniques, with practical examples and real-world case studies. Whether you are a business leader, data professional, or aspiring analyst, this handbook equips you with the knowledge and skills to transform raw data into actionable insights that propel your organization forward. Embrace the future of business intelligence and unlock the full potential of data analytics.

Leaders and Innovators

Author : Tho H. Nguyen
Publisher : John Wiley & Sons
ISBN 13 : 1119232570
Total Pages : 240 pages
Book Rating : 4.1/5 (192 download)

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Book Synopsis Leaders and Innovators by : Tho H. Nguyen

Download or read book Leaders and Innovators written by Tho H. Nguyen and published by John Wiley & Sons. This book was released on 2016-09-06 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth. The key factor is integrated, end-to-end capabilities that encompass data management and analytics from a business and IT perspective; with analytics running inside a database where the data reside, everyday analytical processes become streamlined and more efficient. This book shows you what analytics is, what it can do, and how you can integrate old and new technologies to get more out of your data. Case studies and examples illustrate real-world scenarios in which an optimized analytics system revolutionized an organization's business. Using in-database and in-memory analytics along with Hadoop, you'll be equipped to improve performance while reducing processing time from days or weeks to hours or minutes. This more strategic approach uncovers the opportunities hidden in your data, and the detailed guidance to optimal data management allows you to break through even the biggest data challenges. With data coming in from every angle in a constant stream, there has never been a greater need for proactive and agile strategies to overcome these struggles in a volatile and competitive economy. This book provides clear guidance and an integrated strategy for organizations seeking greater value from their data and becoming leaders and innovators in the industry. Streamline analytics processes and daily tasks Integrate traditional tools with new and modern technologies Evolve from tactical to strategic behavior Explore new analytics methods and applications The depth and breadth of analytics capabilities, technologies, and potential makes it a bottomless well of insight. But too many organizations falter at implementation—too much, not enough, or the right amount in the wrong way all fail to deliver what an optimized and integrated system could. Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows you how to create the system your organization needs to dramatically improve performance, increase profitability, and drive innovation at all levels for the present and future.

Win with Advanced Business Analytics

Author : Jean-Paul Isson
Publisher : John Wiley & Sons
ISBN 13 : 1118370600
Total Pages : 416 pages
Book Rating : 4.1/5 (183 download)

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Book Synopsis Win with Advanced Business Analytics by : Jean-Paul Isson

Download or read book Win with Advanced Business Analytics written by Jean-Paul Isson and published by John Wiley & Sons. This book was released on 2012-10-09 with total page 416 pages. Available in PDF, EPUB and Kindle. Book excerpt: Plain English guidance for strategic business analytics and big data implementation In today's challenging economy, business analytics and big data have become more and more ubiquitous. While some businesses don't even know where to start, others are struggling to move from beyond basic reporting. In some instances management and executives do not see the value of analytics or have a clear understanding of business analytics vision mandate and benefits. Win with Advanced Analytics focuses on integrating multiple types of intelligence, such as web analytics, customer feedback, competitive intelligence, customer behavior, and industry intelligence into your business practice. Provides the essential concept and framework to implement business analytics Written clearly for a nontechnical audience Filled with case studies across a variety of industries Uniquely focuses on integrating multiple types of big data intelligence into your business Companies now operate on a global scale and are inundated with a large volume of data from multiple locations and sources: B2B data, B2C data, traffic data, transactional data, third party vendor data, macroeconomic data, etc. Packed with case studies from multiple countries across a variety of industries, Win with Advanced Analytics provides a comprehensive framework and applications of how to leverage business analytics/big data to outpace the competition.

Creating Value with Data Analytics in Marketing

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1000465462
Total Pages : 337 pages
Book Rating : 4.0/5 (4 download)

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Book Synopsis Creating Value with Data Analytics in Marketing by : Peter C. Verhoef

Download or read book Creating Value with Data Analytics in Marketing written by Peter C. Verhoef and published by Routledge. This book was released on 2021-11-07 with total page 337 pages. Available in PDF, EPUB and Kindle. Book excerpt: The key competing texts are practitioner-focused ‘how to’ guides, whilst our book combines rigorous theory with practical insight and examples, with authors from both the academic and business world, making it more adoptable as a student text; Unlike other books on the subject, this has a customer focus and an exploration of how big data can add value to customers as well as organisations; Enables readers to move from "big data" to "big solutions" by demonstrating how to integrate data analytics into specific goals and processes for implementation; Highly successful and well regarded both for students and practitioners

Data Strategy

Author : Bernard Marr
Publisher : Kogan Page Publishers
ISBN 13 : 0749479868
Total Pages : 201 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Data Strategy by : Bernard Marr

Download or read book Data Strategy written by Bernard Marr and published by Kogan Page Publishers. This book was released on 2017-04-03 with total page 201 pages. Available in PDF, EPUB and Kindle. Book excerpt: BRONZE RUNNER UP: Axiom Awards 2018 - Business Technology Category Less than 0.5 per cent of all data is currently analyzed and used. However, business leaders and managers cannot afford to be unconcerned or sceptical about data. Data is revolutionizing the way we work and it is the companies that view data as a strategic asset that will survive and thrive. Data Strategy is a must-have guide to creating a robust data strategy. Explaining how to identify your strategic data needs, what methods to use to collect the data and, most importantly, how to translate your data into organizational insights for improved business decision-making and performance, this is essential reading for anyone aiming to leverage the value of their business data and gain competitive advantage. Packed with case studies and real-world examples, advice on how to build data competencies in an organization and crucial coverage of how to ensure your data doesn't become a liability, Data Strategy will equip any organization with the tools and strategies it needs to profit from Big Data, analytics and the Internet of Things (IoT).

A Practitioner's Guide to Business Analytics (PB)

Author : Randy Bartlett
Publisher : McGraw Hill Professional
ISBN 13 : 0071807608
Total Pages : 289 pages
Book Rating : 4.0/5 (718 download)

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Book Synopsis A Practitioner's Guide to Business Analytics (PB) by : Randy Bartlett

Download or read book A Practitioner's Guide to Business Analytics (PB) written by Randy Bartlett and published by McGraw Hill Professional. This book was released on 2013-01-25 with total page 289 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gain the competitive edge with the smart use of business analytics In today’s volatile business environment, the strategic use of business analytics is more important than ever. A Practitioners Guide to Business Analytics helps you get the organizational commitment you need to get business analytics up and running in your company. It provides solutions for meeting the strategic challenges of applying analytics, such as: Integrating analytics into decision making, corporate culture, and business strategy Leading and organizing analytics within the corporation Applying statistical qualifications, statistical diagnostics, and statistical review Providing effective building blocks to support analytics—statistical software, data collection, and data management Randy Bartlett, Ph.D., is Chief Statistical Officer of the consulting company Blue Sigma Analytics. He currently works with Infosys, where he has helped build their new Business Analytics practice.

Data Analytics for Business

Author : Fenio Annansingh
Publisher : Routledge
ISBN 13 : 1000577902
Total Pages : 265 pages
Book Rating : 4.0/5 (5 download)

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Book Synopsis Data Analytics for Business by : Fenio Annansingh

Download or read book Data Analytics for Business written by Fenio Annansingh and published by Routledge. This book was released on 2022-04-20 with total page 265 pages. Available in PDF, EPUB and Kindle. Book excerpt: Data analytics underpin our modern data-driven economy. This textbook explains the relevance of data analytics at the firm and industry levels, tracing the evolution and key components of the field, and showing how data analytics insights can be leveraged for business results. The first section of the text covers key topics such as data analytics tools, data mining, business intelligence, customer relationship management, and cybersecurity. The chapters then take an industry focus, exploring how data analytics can be used in particular settings to strengthen business decision-making. A range of sectors are examined, including financial services, accounting, marketing, sport, health care, retail, transport, and education. With industry case studies, clear definitions of terminology, and no background knowledge required, this text supports students in gaining a solid understanding of data analytics and its practical applications. PowerPoint slides, a test bank of questions, and an instructor’s manual are also provided as online supplements. This will be a valuable text for undergraduate level courses in data analytics, data mining, business intelligence, and related areas.

Business Analytics for Managers

Author : Gert H. N. Laursen
Publisher : John Wiley & Sons
ISBN 13 : 1119302528
Total Pages : 288 pages
Book Rating : 4.1/5 (193 download)

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Book Synopsis Business Analytics for Managers by : Gert H. N. Laursen

Download or read book Business Analytics for Managers written by Gert H. N. Laursen and published by John Wiley & Sons. This book was released on 2016-10-06 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The intensified used of data based on analytical models to control digitalized operational business processes in an intelligent way is a game changer that continuously disrupts more and more markets. This book exemplifies this development and shows the latest tools and advances in this field Business Analytics for Managers offers real-world guidance for organizations looking to leverage their data into a competitive advantage. This new second edition covers the advances that have revolutionized the field since the first edition's release; big data and real-time digitalized decision making have become major components of any analytics strategy, and new technologies are allowing businesses to gain even more insight from the ever-increasing influx of data. New terms, theories, and technologies are explained and discussed in terms of practical benefit, and the emphasis on forward thinking over historical data describes how analytics can drive better business planning. Coverage includes data warehousing, big data, social media, security, cloud technologies, and future trends, with expert insight on the practical aspects of the current state of the field. Analytics helps businesses move forward. Extensive use of statistical and quantitative analysis alongside explanatory and predictive modeling facilitates fact-based decision making, and evolving technologies continue to streamline every step of the process. This book provides an essential update, and describes how today's tools make business analytics more valuable than ever. Learn how Hadoop can upgrade your data processing and storage Discover the many uses for social media data in analysis and communication Get up to speed on the latest in cloud technologies, data security, and more Prepare for emerging technologies and the future of business analytics Most businesses are caught in a massive, non-stop stream of data. It can become one of your most valuable assets, or a never-ending flood of missed opportunity. Technology moves fast, and keeping up with the cutting edge is crucial for wringing even more value from your data—Business Analytics for Managers brings you up to date, and shows you what analytics can do for you now.

Data-Driven Business Strategies

Author : Steven Vollmer
Publisher : Steven Vollmer
ISBN 13 : 1088254403
Total Pages : 41 pages
Book Rating : 4.0/5 (882 download)

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Book Synopsis Data-Driven Business Strategies by : Steven Vollmer

Download or read book Data-Driven Business Strategies written by Steven Vollmer and published by Steven Vollmer. This book was released on 2023-06-15 with total page 41 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Data-Driven Business Strategies: Understanding and Harnessing the Power of Big Data" is a comprehensive guide that delves into the intersection of business strategies and the potential of big data. This book equips readers with the knowledge and tools to leverage the vast amounts of data available in today's digital age. It covers essential concepts, methodologies, and real-world examples to help businesses make informed decisions, optimize processes, and create effective strategies based on data insights. Whether you're a business professional, manager, or entrepreneur, this book provides valuable insights into harnessing the power of big data to drive success in the modern business landscape.

Strategic Analytics: The Insights You Need from Harvard Business Review

Author : Harvard Business Review
Publisher : Harvard Business Press
ISBN 13 : 1633698998
Total Pages : 90 pages
Book Rating : 4.6/5 (336 download)

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Book Synopsis Strategic Analytics: The Insights You Need from Harvard Business Review by : Harvard Business Review

Download or read book Strategic Analytics: The Insights You Need from Harvard Business Review written by Harvard Business Review and published by Harvard Business Press. This book was released on 2020-04-21 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: Is your company ready for the next wave of analytics? Data analytics offer the opportunity to predict the future, use advanced technologies, and gain valuable insights about your business. But unless you're staying on top of the latest developments, your company is wasting that potential--and your competitors will be gaining speed while you fall behind. Strategic Analytics: The Insights You Need from Harvard Business Review will provide you with today's essential thinking about what data analytics are capable of, what critical talents your company needs to reap their benefits, and how to adopt analytics throughout your organization--before it's too late. Business is changing. Will you adapt or be left behind? Get up to speed and deepen your understanding of the topics that are shaping your company's future with the Insights You Need from Harvard Business Review series. Featuring HBR's smartest thinking on fast-moving issues--blockchain, cybersecurity, AI, and more--each book provides the foundational introduction and practical case studies your organization needs to compete today and collects the best research, interviews, and analysis to get it ready for tomorrow. You can't afford to ignore how these issues will transform the landscape of business and society. The Insights You Need series will help you grasp these critical ideas--and prepare you and your company for the future.

Leaders and Innovators

Author : Tho Nguyen
Publisher :
ISBN 13 :
Total Pages : 240 pages
Book Rating : 4.:/5 (11 download)

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Book Synopsis Leaders and Innovators by : Tho Nguyen

Download or read book Leaders and Innovators written by Tho Nguyen and published by . This book was released on 2016 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt: An integrated, strategic approach to higher-value analytics Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows how businesses leverage enterprise analytics to gain strategic insights for profitability and growth. The key factor is integrated, end-to-end capabilities that encompass data management and analytics from a business and IT perspective; with analytics running inside a database where the data reside, everyday analytical processes become streamlined and more efficient. This book shows you what analytics is, what it can do, and how you can integrate old and new technologies to get more out of your data. Case studies and examples illustrate real-world scenarios in which an optimized analytics system revolutionized an organization's business. Using in-database and in-memory analytics along with Hadoop, you'll be equipped to improve performance while reducing processing time from days or weeks to hours or minutes. This more strategic approach uncovers the opportunities hidden in your data, and the detailed guidance to optimal data management allows you to break through even the biggest data challenges. With data coming in from every angle in a constant stream, there has never been a greater need for proactive and agile strategies to overcome these struggles in a volatile and competitive economy. This book provides clear guidance and an integrated strategy for organizations seeking greater value from their data and becoming leaders and innovators in the industry. Streamline analytics processes and daily tasks Integrate traditional tools with new and modern technologies Evolve from tactical to strategic behavior Explore new analytics methods and applications The depth and breadth of analytics capabilities, technologies, and potential makes it a bottomless well of insight. But too many organizations falter at implementation-too much, not enough, or the right amount in the wrong way all fail to deliver what an optimized and integrated system could. Leaders and Innovators: How Data-Driven Organizations Are Winning with Analytics shows you how to create the system your organization needs to dramatically improve performance, increase profitability, and drive innovation at all levels for the present and future.

Data-Driven Decisions

Author : RICKNEKA HOWARD
Publisher : RICKNEKA HOWARD
ISBN 13 :
Total Pages : 90 pages
Book Rating : 4.8/5 (692 download)

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Book Synopsis Data-Driven Decisions by : RICKNEKA HOWARD

Download or read book Data-Driven Decisions written by RICKNEKA HOWARD and published by RICKNEKA HOWARD. This book was released on 2023-09-28 with total page 90 pages. Available in PDF, EPUB and Kindle. Book excerpt: "Data-Driven Decisions: Leveraging Analytics for Success" explores the strategic utilization of analytics to inform and enhance decision-making processes. This insightful guide delves into the transformative power of data-driven approaches in driving organizational success. From identifying key metrics to interpreting complex datasets, readers will gain valuable insights into harnessing the full potential of analytics to make informed, impactful decisions. Whether in business, academia, or any other field, this book serves as an indispensable resource for leveraging data to achieve desired outcomes and stay ahead in today's competitive landscape.

Data Science for Business

Author : Foster Provost
Publisher : "O'Reilly Media, Inc."
ISBN 13 : 144937428X
Total Pages : 414 pages
Book Rating : 4.4/5 (493 download)

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Book Synopsis Data Science for Business by : Foster Provost

Download or read book Data Science for Business written by Foster Provost and published by "O'Reilly Media, Inc.". This book was released on 2013-07-27 with total page 414 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by renowned data science experts Foster Provost and Tom Fawcett, Data Science for Business introduces the fundamental principles of data science, and walks you through the "data-analytic thinking" necessary for extracting useful knowledge and business value from the data you collect. This guide also helps you understand the many data-mining techniques in use today. Based on an MBA course Provost has taught at New York University over the past ten years, Data Science for Business provides examples of real-world business problems to illustrate these principles. You’ll not only learn how to improve communication between business stakeholders and data scientists, but also how participate intelligently in your company’s data science projects. You’ll also discover how to think data-analytically, and fully appreciate how data science methods can support business decision-making. Understand how data science fits in your organization—and how you can use it for competitive advantage Treat data as a business asset that requires careful investment if you’re to gain real value Approach business problems data-analytically, using the data-mining process to gather good data in the most appropriate way Learn general concepts for actually extracting knowledge from data Apply data science principles when interviewing data science job candidates

Big Data MBA

Author : Bill Schmarzo
Publisher : John Wiley & Sons
ISBN 13 : 1119181119
Total Pages : 326 pages
Book Rating : 4.1/5 (191 download)

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Book Synopsis Big Data MBA by : Bill Schmarzo

Download or read book Big Data MBA written by Bill Schmarzo and published by John Wiley & Sons. This book was released on 2015-12-21 with total page 326 pages. Available in PDF, EPUB and Kindle. Book excerpt: Integrate big data into business to drive competitive advantage and sustainable success Big Data MBA brings insight and expertise to leveraging big data in business so you can harness the power of analytics and gain a true business advantage. Based on a practical framework with supporting methodology and hands-on exercises, this book helps identify where and how big data can help you transform your business. You'll learn how to exploit new sources of customer, product, and operational data, coupled with advanced analytics and data science, to optimize key processes, uncover monetization opportunities, and create new sources of competitive differentiation. The discussion includes guidelines for operationalizing analytics, optimal organizational structure, and using analytic insights throughout your organization's user experience to customers and front-end employees alike. You'll learn to “think like a data scientist” as you build upon the decisions your business is trying to make, the hypotheses you need to test, and the predictions you need to produce. Business stakeholders no longer need to relinquish control of data and analytics to IT. In fact, they must champion the organization's data collection and analysis efforts. This book is a primer on the business approach to analytics, providing the practical understanding you need to convert data into opportunity. Understand where and how to leverage big data Integrate analytics into everyday operations Structure your organization to drive analytic insights Optimize processes, uncover opportunities, and stand out from the rest Help business stakeholders to “think like a data scientist” Understand appropriate business application of different analytic techniques If you want data to transform your business, you need to know how to put it to use. Big Data MBA shows you how to implement big data and analytics to make better decisions.

Data Analytics

Author : Arthur Zhang
Publisher :
ISBN 13 : 9781544603971
Total Pages : 280 pages
Book Rating : 4.6/5 (39 download)

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Book Synopsis Data Analytics by : Arthur Zhang

Download or read book Data Analytics written by Arthur Zhang and published by . This book was released on 2017-03-10 with total page 280 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Ultimate Guide to Data Science and Analytics This practical guide is accessible for the reader who is relatively new to the field of data analytics, while still remaining robust and detailed enough to function as a helpful guide to those already experienced in the field. Data science is expanding in breadth and growing rapidly in importance as technology rapidly integrates ever deeper into business and our daily lives. The need for a succinct and informal guide to this important field has never been greater. RIGHT NOW you can get ahead of the pack! This coherent guide covers everything you need to know on the subject of data science, with numerous concrete examples, and invites the reader to dive further into this exciting field. Students from a variety of academic backgrounds, including computer science, business, engineering, statistics, anyone interested in discovering new ideas and insights derived from data can use this as a textbook. At the same time, professionals such as managers, executives, professors, analysts, doctors, developers, computer scientists, accountants, and others can use this book to make a quantum leap in their knowledge of big data in a matter of only a few hours. Learn how to understand this field and uncover actionable insights from data through analytics. UNDERSTAND the following key insights when you grab your copy today: WHY DATA IS IMPORTANT TO YOUR BUSINESS DATA SOURCES HOW DATA CAN IMPROVE YOUR BUSINESS HOW BIG DATA CREATES VALUE DEVELOPMENT OF BIG DATA CONSIDERING THE PROS AND CONS OF BIG DATA BIG DATA FOR SMALL BUSINESSES THE COST EFFECTIVENESS OF DATA ANALYTICS WHAT TO CONSIDER WHEN PREPARING FOR A NEW BIG DATA SOLUTION DATA GATHERING DATA SCRUBBING DESCRIPTIVE ANALYTICS INFERENTIAL STATISTICS PREDICTIVE ANALYTICS PREDICTIVE MODELS DESCRIPTIVE MODELING DECISION MODELING PREDICTIVE ANALYSIS METHODS MACHINE LEARNING TECHNIQUES DATA ANALYSIS WITH "R" ANALYTICAL CUSTOMER RELATIONSHIP MANAGEMENT (CRM) THE USE OF PREDICTIVE ANALYTICS IN HEALTHCARE THE USE OF PREDICTIVE ANALYTICS IN THE FINANCIAL SECTOR PREDICTIVE ANALYTICS & BUSINESS MARKETING STRATEGIES FRAUD DETECTION SHIPPING BUSINESS CONTROLLING RISK FACTORS THE REVOLUTION OF PREDICTIVE ANALYSIS ACROSS A VARIETY OF INDUSTRIES DESCRIPTIVE AND PREDICTIVE ANALYSIS CRUCIAL FACTORS FOR DATA ANALYSIS RESOURCES AND FLEXIBLE TECHNICAL STRUCTURE BUSINESS INTELLIGENCE HYPER TARGETING WHAT IS DATA SCIENCE? DATA MUNGING DEMYSTIFYING DATA SCIENCE SECURITY RISKS TODAY BIG DATA AND IMPACTS ON EVERYDAY LIFE FINANCE AND BIG DATA APPLYING SENTIMENT ANALYSIS RISK EVALUATION AND THE DATA SCIENTIST THE FINANCE INDUSTRY AND REAL-TIME ANALYTICS HOW BIG DATA IS BENEFICIAL TO THE CUSTOMER CUSTOMER SEGMENTATION IS GOOD FOR BUSINESS USE OF BIG DATA BENEFITS IN MARKETING GOOGLE TRENDS THE PROFILE OF A PERFECT CUSTOMER LEAD SCORING IN PREDICTIVE ANALYSIS EVALUATING THE WORTH OF LIFETIME VALUE BIG DATA ADVANTAGES AND DISADVANTAGES MAKING COMPARISONS WITH COMPETITORS DATA SCIENCE IN THE TRAVEL SECTOR SAFETY ENHANCEMENTS THANKS TO BIG DATA BIG DATA AND AGRICULTURE BIG DATA AND LAW ENFORCEMENT THE USE OF BIG DATA IN THE PUBLIC SECTOR BIG DATA AND GAMING PRESCRIPTIVE ANALYTICS GOOGLE'S "SELF-DRIVING CAR" AND MUCH MORE! WANT MORE? Scroll up and grab this helpful guide toady!

Creating Value with Big Data Analytics

Author : Peter C. Verhoef
Publisher : Routledge
ISBN 13 : 1317561929
Total Pages : 339 pages
Book Rating : 4.3/5 (175 download)

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Book Synopsis Creating Value with Big Data Analytics by : Peter C. Verhoef

Download or read book Creating Value with Big Data Analytics written by Peter C. Verhoef and published by Routledge. This book was released on 2016-01-08 with total page 339 pages. Available in PDF, EPUB and Kindle. Book excerpt: Our newly digital world is generating an almost unimaginable amount of data about all of us. Such a vast amount of data is useless without plans and strategies that are designed to cope with its size and complexity, and which enable organisations to leverage the information to create value. This book is a refreshingly practical, yet theoretically sound roadmap to leveraging big data and analytics. Creating Value with Big Data Analytics provides a nuanced view of big data development, arguing that big data in itself is not a revolution but an evolution of the increasing availability of data that has been observed in recent times. Building on the authors’ extensive academic and practical knowledge, this book aims to provide managers and analysts with strategic directions and practical analytical solutions on how to create value from existing and new big data. By tying data and analytics to specific goals and processes for implementation, this is a much-needed book that will be essential reading for students and specialists of data analytics, marketing research, and customer relationship management.

Insights, Strategies, and Applications of Business Analytics

Author : A. Arun Kumar
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1036400247
Total Pages : 263 pages
Book Rating : 4.0/5 (364 download)

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Book Synopsis Insights, Strategies, and Applications of Business Analytics by : A. Arun Kumar

Download or read book Insights, Strategies, and Applications of Business Analytics written by A. Arun Kumar and published by Cambridge Scholars Publishing. This book was released on 2024-03-06 with total page 263 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book is a transformative guide catering to undergraduate and graduate students and research scholars, providing a comprehensive understanding of critical concepts in modern analytics. In today’s fast-paced business landscape, data utilization is paramount for success. This book delves into tools and techniques facilitating the conversion of raw data into actionable insights, covering descriptive, predictive, and prescriptive analytics. Beginning with foundational principles, it ensures accessibility for readers of all backgrounds. Real-world case studies seamlessly woven throughout the text illustrate successful business analytics implementations, showcasing how organizations make strategic decisions. This precise and insightful guide equips readers with the knowledge to optimize processes, making it an indispensable resource for navigating the dynamic realm of business analytics.