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Author : Maria Rosa Napolitano
Publisher :
ISBN 13 : 9788849500967
Total Pages : 304 pages
Book Rating : 4.5/5 (9 download)
Download or read book Dal marketing territoriale alla gestione competitiva del territorio written by Maria Rosa Napolitano and published by . This book was released on 2000 with total page 304 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Matteo Caroli
Publisher :
ISBN 13 : 9788891705587
Total Pages : 272 pages
Book Rating : 4.7/5 (55 download)
Download or read book Il marketing per la gestione competitiva del territorio. Modelli e strategie per attrarre ( e far rimanere) nel territorio persone, imprese e grandi investimenti written by Matteo Caroli and published by . This book was released on 2014 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Gianpaolo Basile
Publisher : FrancoAngeli
ISBN 13 : 883511439X
Total Pages : 194 pages
Book Rating : 4.8/5 (351 download)
Download or read book Il marketing del sistema territorio written by Gianpaolo Basile and published by FrancoAngeli. This book was released on 2021-01-13T00:00:00+01:00 with total page 194 pages. Available in PDF, EPUB and Kindle. Book excerpt: 365.1242
Author : Enrico Bonetti
Publisher : FrancoAngeli
ISBN 13 : 8856827735
Total Pages : 323 pages
Book Rating : 4.8/5 (568 download)
Download or read book Eventi e strategie di marketing territoriale written by Enrico Bonetti and published by FrancoAngeli. This book was released on 2017-01-26T00:00:00+01:00 with total page 323 pages. Available in PDF, EPUB and Kindle. Book excerpt: 366.50
Author : Matteo G. Caroli
Publisher : FrancoAngeli
ISBN 13 : 9788846478610
Total Pages : 356 pages
Book Rating : 4.4/5 (786 download)
Download or read book Il marketing territoriale. Strategie per la competitività sostenibile del territorio written by Matteo G. Caroli and published by FrancoAngeli. This book was released on 2006 with total page 356 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Recep Efe
Publisher : Cambridge Scholars Publishing
ISBN 13 : 1443868000
Total Pages : 470 pages
Book Rating : 4.4/5 (438 download)
Download or read book Tourism, Environment and Ecology in the Mediterranean Region written by Recep Efe and published by Cambridge Scholars Publishing. This book was released on 2014-09-26 with total page 470 pages. Available in PDF, EPUB and Kindle. Book excerpt: As humans we have stewardship over the environment. Man’s dominion does not mean a license to abuse, spoil, squander or destroy. Future cultures will be able to reach their potential only if this generation remembers that sustainable land use is a combination of economics, ecology and social justice. Our ancestors survived due to an innate sense of “oneness” whereby they helped each other. For them everything was “holy”. Sustaining desired ecological, economic, and social conditions in the system is a big challenge, but not an impossible task. This book presents chapters by scientists from different disciplines from the Mediterranean Basin and its environs. It presents updated information and highlights the way forward for the fields of economy, environment and ecology, making this book a very useful source for people working in these different disciplines. Contributions have been prepared by experts in these respective fields. The book also brings to the fore important future tasks for these particular disciplines, and provides up-to-date references, tables and figures illustrating research findings. As such, this volume is a must-read for students, researchers and professionals in environmental sciences, ecology, forestry, geography and other related fields.
Author : Marco Castellett
Publisher : FrancoAngeli
ISBN 13 : 9788846476098
Total Pages : 116 pages
Book Rating : 4.4/5 (76 download)
Download or read book Marketing per il territorio. Strategie e politiche per lo sviluppo locale nell'economia globalizzata written by Marco Castellett and published by FrancoAngeli. This book was released on 2006 with total page 116 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Alessandra De Chiara
Publisher : Springer
ISBN 13 : 3319402013
Total Pages : 177 pages
Book Rating : 4.3/5 (194 download)
Download or read book Implementing Sustainability Strategies in Networks and Clusters written by Alessandra De Chiara and published by Springer. This book was released on 2016-10-04 with total page 177 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book investigates the dynamics of the management of sustainability in networks and clusters – an area of increasing importance that is neglected by the many studies addressing sustainability at the single-enterprise level. The focus is in particular on projects involving groups of enterprises with a high level of productive interdependence and steady relations that allow sharing of resources and activities. The book is organized into two parts, the first of which discusses the value of the territory for firm competitiveness, examines the importance of social capital in creating sustainable business behaviors and “unique” networks, and describes principles and tools for the implementation and management of sustainability strategies in networks or clusters. The second part then presents the methodology and outcomes of empirical research conducted on industrial districts and productive centres in Campania, southern Italy, which are representative of Italian productive chains. The book will be of value to all management scholars with an interest in this field, as well as to readers wishing to learn more of the role of local institutions.
Author : Chiara Martinelli
Publisher :
ISBN 13 :
Total Pages : pages
Book Rating : 4.:/5 (848 download)
Download or read book Il marketing territoriale come strumento di gestione del territorio written by Chiara Martinelli and published by . This book was released on 2000 with total page pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Federico De Andreis
Publisher : Edizioni Sette Città
ISBN 13 :
Total Pages : 169 pages
Book Rating : 4.2/5 (552 download)
Download or read book Territorio urbano e marketing territoriale written by Federico De Andreis and published by Edizioni Sette Città. This book was released on 2023-05-26 with total page 169 pages. Available in PDF, EPUB and Kindle. Book excerpt: Il rapporto tra territorio urbano e competitività è ancora al centro del dibattito accademico. Tale relazione ci suggerisce, difatti, che non sia possibile scindere la localizzazione geografica dal contesto in cui un soggetto economico, a prescindere dalla sua natura, si trovi ad operare. Il volume, dopo aver ripercorso l’evoluzione storica delle città, analizza le teorie localizzative che sono dietro le scelte di insediamento di imprese e individui, evidenziando come la competitività tra territori sia oggetto di studio del marketing territoriale e come lo stesso possa mettere in atto una serie di strumenti per rendere un territorio maggiormente attrattivo.
Author : Livio Gigliuto
Publisher : FrancoAngeli
ISBN 13 : 8891732478
Total Pages : 154 pages
Book Rating : 4.8/5 (917 download)
Download or read book Come promuovere la città. Strumenti e azioni efficaci di marketing del territorio written by Livio Gigliuto and published by FrancoAngeli. This book was released on 2015-10-21T00:00:00+02:00 with total page 154 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1520.768
Author : Simonetta Secondini
Publisher : FrancoAngeli
ISBN 13 : 8891716154
Total Pages : 103 pages
Book Rating : 4.8/5 (917 download)
Download or read book Comunicazione pubblica e web marketing territoriale. Dimensione partecipativa e pianificazione strategica written by Simonetta Secondini and published by FrancoAngeli. This book was released on 2014-08-25T00:00:00+02:00 with total page 103 pages. Available in PDF, EPUB and Kindle. Book excerpt: 1044.82
Author : Adriana Corrado
Publisher :
ISBN 13 :
Total Pages : 188 pages
Book Rating : 4.F/5 ( download)
Download or read book European Art and Cultures written by Adriana Corrado and published by . This book was released on 2003 with total page 188 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Paolo Rizzi
Publisher :
ISBN 13 : 9788846475909
Total Pages : 240 pages
Book Rating : 4.4/5 (759 download)
Download or read book Promuovere il territorio. Guida al marketing territoriale e strategie di sviluppo locale written by Paolo Rizzi and published by . This book was released on 2006 with total page 240 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Fabio Ancarani
Publisher :
ISBN 13 :
Total Pages : 25 pages
Book Rating : 4.:/5 (848 download)
Download or read book Il marketing territoriale written by Fabio Ancarani and published by . This book was released on 1996 with total page 25 pages. Available in PDF, EPUB and Kindle. Book excerpt:
Author : Umberto Martini
Publisher : G Giappichelli Editore
ISBN 13 : 8834862937
Total Pages : 270 pages
Book Rating : 4.8/5 (348 download)
Download or read book Management dei sistemi territoriali written by Umberto Martini and published by G Giappichelli Editore. This book was released on 2015-05-18 with total page 270 pages. Available in PDF, EPUB and Kindle. Book excerpt: Gli approcci e gli strumenti di management sono applicabili ad una realtà complessa come un territorio solo tenendo conto delle specificità che ne sono caratteristiche. I territori, infatti, differiscono dalle imprese sia dal punto di vista strutturale, sia per la natura dei processi decisionali al loro interno: le risorse e le attività non sono infatti soggette ad un controllo unitario, e la gerarchia non fornisce alcun supporto all’attività di coordinamento degli attori. Stanti queste caratteristiche, i territori competono fra loro alla ricerca di un percorso di sviluppo nel medio-lungo periodo, tramite l’utilizzo delle risorse e delle competenze disponibili al loro interno. Per questo, essi richiedono un’attività di governo, la cui struttura, seppure specifica, può ricavare dall’analogia aziendale un importante contributo. Partendo da questi presupposti, obiettivo del lavoro è quello di analizzare, all’interno di una prospettiva economico-manageriale, i processi di formulazione delle strategie di offerta turistica del territorio, con enfasi particolare alla definizione delle strutture organizzative necessarie per l’azione di marketing. Lo sviluppo in chiave turistica è affrontato ponendo al centro il sistema territoriale e l’attività delle imprese operanti al suo interno: il territorio è inteso come un network di attori indipendenti, i quali, facendo riferimento alle risorse e alle competenze disponibili, propongono un’offerta di attrazioni sui mercati per attrarre volumi di visitatori coerenti con le proprie esigenze economiche, sotto-stando tuttavia al vincolo dato dalla capacità di carico che il territorio può sopportare. Un ruolo rilevante, in questo processo, è giocato dagli organi amministrativi locali, i quali, nella logica del new public management, hanno la responsabilità di promuovere e sostenere lo sviluppo locale anche attraverso la realizzazione di strutture ed infrastrutture, e la creazione di organizzazioni per la gestione dei processi di marketing. UMBERTO MARTINI è professore associato di Economia e gestione delle imprese presso la Facoltà di Economia dell’Università di Trento, dove svolge attività di ricerca nel Dipartimento di Informatica e Studi Aziendali nel Gruppo di ricerca eTourism, coordinato dalla professoressa Mariangela Franch. È direttore del Master of Tourism Management presso Trento School of Management
Author : AA. VV.
Publisher : FrancoAngeli
ISBN 13 : 8856843625
Total Pages : 178 pages
Book Rating : 4.8/5 (568 download)
Download or read book Il marketing territoriale: idee ed esperienze nelle regioni italiane written by AA. VV. and published by FrancoAngeli. This book was released on 2011-03-31T00:00:00+02:00 with total page 178 pages. Available in PDF, EPUB and Kindle. Book excerpt: 366.61
