Customer Relationship Imprinting

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Customer Relationship Imprinting

Author : Michael Barnett
Publisher : Sound Wisdom
ISBN 13 : 1640953663
Total Pages : 228 pages
Book Rating : 4.6/5 (49 download)

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Book Synopsis Customer Relationship Imprinting by : Michael Barnett

Download or read book Customer Relationship Imprinting written by Michael Barnett and published by Sound Wisdom. This book was released on 2022-04-19 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Significantly improve customer attraction, acquisition, and retention with this groundbreaking six-step program for creating exceptional customer relationships. Follow this formula and your customers will follow you! While many customer service books discuss customer loyalty, the concept of customer imprinting has never been introduced into the customer service conversation—until now. Customer Relationship Imprinting reveals why some businesses have fiercely loyal customers who will pay much more for the same goods and services instead of doing business with their competitors. Barnett demystifies the success secrets of these top customer-centric businesses so that you can infuse the main ingredients of customer imprinting into your organization. The result? You’ll not only strengthen customer bonds—you’ll create an amazing internal employee culture. With so much confusion on how to provide great customer service, Customer Relationship Imprinting provides a clear path to delivering extraordinary service consistently. You’ll discover: The three sectors of impact that can elevate or devastate your business How to trade transactional flings for loyal customer relationships What Relational Velcro is and how to use it to maximize meaningful customer interactions Who Service Architects are and how to empower them to build a strong brand framework And much more! Practical tools, insightful stories, and a team-reading option make Customer Relationship Imprinting a must-have book for service professionals, CEOs, and managers from all segments of business.

Starting Up in Business Networks

Author : Lise Aaboen
Publisher : Springer
ISBN 13 : 1137527196
Total Pages : 325 pages
Book Rating : 4.1/5 (375 download)

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Book Synopsis Starting Up in Business Networks by : Lise Aaboen

Download or read book Starting Up in Business Networks written by Lise Aaboen and published by Springer. This book was released on 2016-11-17 with total page 325 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book offers a novel perspective on starting-up new business ventures through examining the process by which they become part of the existing business environment. The book highlights the importance of inter-organizational business relationships. Asserting that new ventures need to interact and connect with customers and suppliers, alongside policy actors and universities, Starting up in Business Networks demonstrates how beginning a new venture demands initiating and developing business relationships. Noting a lack of prior research into the process by which start-ups embed into an existing business network, this book presents examples from countries such as Sweden, Italy, the Netherlands and China to analyse the emergence and evolution of start-up business networks.

Customer Relationship Marketing

Author : Merlin Stone
Publisher : Kogan Page Publishers
ISBN 13 : 9780749427009
Total Pages : 244 pages
Book Rating : 4.4/5 (27 download)

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Book Synopsis Customer Relationship Marketing by : Merlin Stone

Download or read book Customer Relationship Marketing written by Merlin Stone and published by Kogan Page Publishers. This book was released on 2000 with total page 244 pages. Available in PDF, EPUB and Kindle. Book excerpt: Relationship marketing is considered by most major corporations to be one of the keys to unlocking the full power of e-commerce in the 21st century. In order that customers and consumers can be targeted effectively, a lasting relationship with each and every one is required. For this to be effectively achieved, there is a need for long-term strategy and technological investment. But where do businesses start? This practical guide is designed to set any organization on the path to planning CRM strategy and offers advice to ensure long-term success. This second edition is revised to take account of research since the first edition, and contains examples.

Imprint Training of the Newborn Foal

Author : Robert M. Miller
Publisher : Western Horseman Book
ISBN 13 :
Total Pages : 176 pages
Book Rating : 4.:/5 (89 download)

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Book Synopsis Imprint Training of the Newborn Foal by : Robert M. Miller

Download or read book Imprint Training of the Newborn Foal written by Robert M. Miller and published by Western Horseman Book. This book was released on 1991 with total page 176 pages. Available in PDF, EPUB and Kindle. Book excerpt: A swift, effective method for pernamently shaping a horse's lifetime behvior.

Imprinting and Early Learning

Author : Wladyslaw Sluckin
Publisher : Routledge
ISBN 13 : 1351513184
Total Pages : 269 pages
Book Rating : 4.3/5 (515 download)

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Book Synopsis Imprinting and Early Learning by : Wladyslaw Sluckin

Download or read book Imprinting and Early Learning written by Wladyslaw Sluckin and published by Routledge. This book was released on 2017-07-12 with total page 269 pages. Available in PDF, EPUB and Kindle. Book excerpt: What is imprinting and what role does it play in the early development of the individual? What is its theoretical importance for understanding the mechanisms of instinct and learning? What is its significance in the development of the young of our own species? This book attempts to answer all these questions. In recent years imprinting has attracted much interest. This has been in no small measure the result of the admirable writings of Konrad Lorenz. The continued interest in this field of research has been bound up with the realization among students of behavior that imprinting and imprinting-like processes may be highly significant in the ontogenetic development of very many species, possibly including our own. The study of imprinting has become an area of collaboration between zoologists, who were the initiators of the research, and psychologists, who promptly took it up and extended it. Imprinting and Early Learning is a compendium of the data and experimental reports on the youthful study of imprinting and early learning-a progress report that traces the history of interest in the theory of imprinting and similar processes, considers imprinting side by side with related concepts and empirical studies, reviews the full range of experiments that illuminate the characteristic nature of imprinting, elucidates the relationship of imprinting to conditioning and early learning, and points out the implications of imprinting for work in educational, social and abnormal psychology.

The Experiential Learning Toolkit

Author : Colin Beard
Publisher : Kogan Page Publishers
ISBN 13 : 0749459344
Total Pages : 288 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis The Experiential Learning Toolkit by : Colin Beard

Download or read book The Experiential Learning Toolkit written by Colin Beard and published by Kogan Page Publishers. This book was released on 2010-07-03 with total page 288 pages. Available in PDF, EPUB and Kindle. Book excerpt: The Experiential Learning Toolkit presents a diverse range of practical exercises based on the theory of experiential learning, which is concerned with learning through direct experience to create more effective, engaging and embedded learning. Author Colin Beard has compiled more than thirty internationally tried and tested learning 'experiences', which cover corporate training, individual and organizational development and education. Each experiential activity includes the essential practical information required to deliver the exercise. As well as design tips and further reading there are clear titles for each activity that highlight the underpinning core theoretical concepts. The Experiential Learning Toolkit includes a wide range of training needs and topics including: effective customer service training and telephone skills; outdoor learning, including service learning; negotiating and assertiveness skills; strategic and higher level thinking; effective presentation skills; developing innovative and creative minds. Trainers will find this an invaluable resource, with fresh approaches that will engage and inspire learners. The Experiential Learning Toolkit is a companion text to the internationally best-selling Experiential Learning by Colin Beard and John Wilson (also published by Kogan Page).

ECIE 2019 14th European Conference on Innovation and Entrepreneurship (2 vols)

Author : Professor Panagiotis Liargovas
Publisher : Academic Conferences and publishing limited
ISBN 13 : 1912764350
Total Pages : 679 pages
Book Rating : 4.9/5 (127 download)

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Book Synopsis ECIE 2019 14th European Conference on Innovation and Entrepreneurship (2 vols) by : Professor Panagiotis Liargovas

Download or read book ECIE 2019 14th European Conference on Innovation and Entrepreneurship (2 vols) written by Professor Panagiotis Liargovas and published by Academic Conferences and publishing limited. This book was released on 2019-09-19 with total page 679 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Entrepreneurial Essence in Family Businesses

Author : Bernardo Bertoldi
Publisher : Springer Nature
ISBN 13 : 3030637425
Total Pages : 166 pages
Book Rating : 4.0/5 (36 download)

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Book Synopsis Entrepreneurial Essence in Family Businesses by : Bernardo Bertoldi

Download or read book Entrepreneurial Essence in Family Businesses written by Bernardo Bertoldi and published by Springer Nature. This book was released on 2021-01-04 with total page 166 pages. Available in PDF, EPUB and Kindle. Book excerpt: This monograph seeks to identify the mechanism that successfully guides the continuity of the family business through generations. Different perspectives have been used through years: from the identification of the entrepreneurial characteristics to the succession model implemented, and to the educational path for the next generations of entrepreneurs. In this context, the book focuses the attention on the link between different generations of entrepreneurs. In particular, it presents and analyzes the evolutive circle of the family business among generations. This approach permits a holistic view of the intergenerational entrepreneurship within the entrepreneurial families and their businesses. Once intergenerational entrepreneurship has been deeply described, two areas in which the next generation must excel are analyzed: the adaptation to the evolution of the external environment, and the leadership attitude. The author's central message is that evolution happens when the entrepreneurial processes are absorbed by the next generation through the learning of heuristics. Having a leadership style is more than setting a vision, which has to do with strategy and taking important decisions.

Vend

Author :
Publisher :
ISBN 13 :
Total Pages : 444 pages
Book Rating : 4.3/5 (512 download)

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Book Synopsis Vend by :

Download or read book Vend written by and published by . This book was released on 1970-06-15 with total page 444 pages. Available in PDF, EPUB and Kindle. Book excerpt:

ECEI2011- 6th European Conference on Innovation and Entrepreneurship

Author : Heather Fulford
Publisher : Academic Conferences Limited
ISBN 13 : 1908272155
Total Pages : 536 pages
Book Rating : 4.9/5 (82 download)

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Book Synopsis ECEI2011- 6th European Conference on Innovation and Entrepreneurship by : Heather Fulford

Download or read book ECEI2011- 6th European Conference on Innovation and Entrepreneurship written by Heather Fulford and published by Academic Conferences Limited. This book was released on 2011-09-15 with total page 536 pages. Available in PDF, EPUB and Kindle. Book excerpt:

Romancing the Brand

Author : Tim Halloran
Publisher : John Wiley & Sons
ISBN 13 : 1118611284
Total Pages : 272 pages
Book Rating : 4.1/5 (186 download)

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Book Synopsis Romancing the Brand by : Tim Halloran

Download or read book Romancing the Brand written by Tim Halloran and published by John Wiley & Sons. This book was released on 2014-01-07 with total page 272 pages. Available in PDF, EPUB and Kindle. Book excerpt: A young woman tells a focus group that Diet Coke is like her boyfriend. A twenty-something tattoos the logo of Turner Classic Movies onto his skin. These consumers aren’t just using these brands. They are engaging in a rich, complex, ever-changing relationship, and they’ll stay loyal, resisting marketing gimmicks from competitors and influencing others to try the brand they love. How can marketers cultivate and grow the deep relationships that earn this kind of love and drive lasting success for their brands? In Romancing the Brand, branding expert Tim Halloran reveals what it takes to make consumers fall in love with your brand. Step by step,he reveals how to start, grow, maintain, and troubleshoot a flourishing relationship between brand and consumer. Along the way, Halloran shares the secrets behind establishing a mutually beneficial “romance.” Drawing on exclusive, in-depth interviews with managers of some of the world’s most iconic brands, Romancing the Brand arms you with an arsenal of classic and emerging marketing tools—such as benefit laddering and word-of-mouth marketing—that make best-in-class brands so successful. The book is filled with examples, strategies, and tools from powerful brands that consumers love, including Coke, Dos Equis, smartwater, the Atlanta Falcons, Domino’s Pizza, Bounty, Turner Classic Movies, and many more. Ultimately, Romancing the Brand provides marketers with a set of principles for making brands strong, resilient, and beloved—and the insight and confidence to use them.

Up Close and Personal?

Author : Paul Gamble
Publisher : Kogan Page Publishers
ISBN 13 : 0749448741
Total Pages : 441 pages
Book Rating : 4.7/5 (494 download)

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Book Synopsis Up Close and Personal? by : Paul Gamble

Download or read book Up Close and Personal? written by Paul Gamble and published by Kogan Page Publishers. This book was released on 2006-05-03 with total page 441 pages. Available in PDF, EPUB and Kindle. Book excerpt: CRM remains the biggest revolution yet in marketing, the power of new technology having swept it to the forefront of management thinking. Although based on apparently simple ideas, involving keeping in touch and responding to customer contacts, many companies still shy away from the daunting task of building a relationship with thousands or even millions of people. Up Close & Personal? provides practical new insights into effective customer relationship marketing. The book explores in depth a variety of issues including *strategies, policies and plans; *measuring the impact; *segmentation; *the implementation programme; *customer loyalty and continuity; *transparent marketing, customer value and process management; *customer knowledge management; *technical systems and data management; *managing good and bad customers; and *establishing ROI and satisfying the board. Based on worldwide research into CRM supported by IBM, Up Close & Personal? brings together the work of four leading experts in the field: Gamble, Stone, Woodcock and Foss.

Shaping the Future

Author : William P. BELGARD
Publisher : AMACOM Div American Mgmt Assn
ISBN 13 : 0814413129
Total Pages : 242 pages
Book Rating : 4.8/5 (144 download)

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Book Synopsis Shaping the Future by : William P. BELGARD

Download or read book Shaping the Future written by William P. BELGARD and published by AMACOM Div American Mgmt Assn. This book was released on 2004-05-17 with total page 242 pages. Available in PDF, EPUB and Kindle. Book excerpt: The true heroes of transformation within organizations are not just CEOs, but managers who create energy, gain alignment, and solidify the will within the company to turn the strategic vision into reality. Shaping the Future provides how-to guidance -- plus examples based on interviews with executives from companies like Boeing, Microsoft, Rockwell-Collins, and Harley-Davidson -- to help businesses create a strong future. Rethinking many classic assumptions about change, Shaping the Future emphasizes the importance of making a single, critical change -- the strategic imperative -- rather than many smaller ones. The book presents a practical and unique Transformational Model, consisting of five key steps necessary to overcome resistance and effect large-scale change within an organization. Demonstrating an exciting new approach to an ever-more critical challenge, Shaping the Future provides thoughtful and tested guidance for true change leaders.

Imprinted by the Alpha

Author : Jocelyn Thomas
Publisher :
ISBN 13 : 9781502964229
Total Pages : 192 pages
Book Rating : 4.9/5 (642 download)

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Book Synopsis Imprinted by the Alpha by : Jocelyn Thomas

Download or read book Imprinted by the Alpha written by Jocelyn Thomas and published by . This book was released on 2014-10-23 with total page 192 pages. Available in PDF, EPUB and Kindle. Book excerpt: Ava is drawn back to her hometown just weeks before her 21st birthday and she has no idea why. After meeting alpha wolf Caleb, she's content with the small town living she'd known before, but her best friend Kelly will reveal Willow Falls is a town with many faces.When Ava's mother reveals a secret prophecy, she is faced with a future far removed from the one she expected.She must navigate her new love while facing a responsibility she doesn't feel prepared for. Whether she is ready or not, everything she knows about Willow Falls is changing - including her.

Up Close and Personal?

Author : Paul R. Gamble
Publisher : Kogan Page Publishers
ISBN 13 : 9780749438319
Total Pages : 412 pages
Book Rating : 4.4/5 (383 download)

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Book Synopsis Up Close and Personal? by : Paul R. Gamble

Download or read book Up Close and Personal? written by Paul R. Gamble and published by Kogan Page Publishers. This book was released on 2003 with total page 412 pages. Available in PDF, EPUB and Kindle. Book excerpt: This new edition, which includes a new free CD-ROM, features new and updated case studies and extra material on data management in the financial-services sector.

Value Dominant Logic

Author : Gautam Mahajan
Publisher : CRC Press
ISBN 13 : 0429629443
Total Pages : 208 pages
Book Rating : 4.4/5 (296 download)

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Book Synopsis Value Dominant Logic by : Gautam Mahajan

Download or read book Value Dominant Logic written by Gautam Mahajan and published by CRC Press. This book was released on 2018-12-07 with total page 208 pages. Available in PDF, EPUB and Kindle. Book excerpt: Increasing disruption, diminishing returns, and demanding customers require business leaders to create more value, remain relevant, and stay ahead of competition. CEOs must evolve a "value creation" culture for the company in order to properly balance the interests of customers, employees, investors, and the marketplace. People who succeed, succeed because they create value, but they do so unconsciously. Creating value consciously makes you create more value and destroy less value. Doing something good or improving the well-being of someone creates value. You buy and re-buy a product on a value basis. Value dominant logic is relevant to all of us. Value creation is used in all fields, but is not well understood. This book takes value creation to the next level, showing how value is basic to human endeavor and is not focused on enough even when we try to create value. Most books on value creation focus on creating monetary value for companies. This book suggests that value is greatly created and enhanced by creating value for others. To create value for customers, one must first create value for the providers, including employees, suppliers, and the society at large. The goal is to improve the quality of life and well-being. This book provides ways of implementing these thoughts and educates readers about value and how to create it.

The Complete Idiot's Guide to Facebook Marketing

Author : Damon Brown
Publisher : Penguin
ISBN 13 : 1101577150
Total Pages : 274 pages
Book Rating : 4.1/5 (15 download)

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Book Synopsis The Complete Idiot's Guide to Facebook Marketing by : Damon Brown

Download or read book The Complete Idiot's Guide to Facebook Marketing written by Damon Brown and published by Penguin. This book was released on 2012-03-06 with total page 274 pages. Available in PDF, EPUB and Kindle. Book excerpt: • Covers all aspects including Facebook Marketplace, Facebook Places, and Facebook Deals